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How to create 5 fabulous infographics via HUBSPOT

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Educational and association conferences in particular should have one posted up around the conference. Great conversation piece and give a bird's eye view of achievements and growth. This PPT …

Educational and association conferences in particular should have one posted up around the conference. Great conversation piece and give a bird's eye view of achievements and growth. This PPT template was created by HUBSPOT - dowload here: http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

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  • 1. How to Easily CreateFive FabulousInfographicsInPowerPointTABLE OF CONTENTSABOUT THESE TEMPLATES ...1CREATING A COLOR SCHEME…2USING FONTS FOR DESIGN……3DESIGN ICONS AND SHAPES….4WORKING WITH A THEME……...5CONCLUSION & RESOURCES…6ABOUT THESE TEMPLATESInfographics are a powerful tool that companies and marketers can use to capture theattention of their target audiences. In fact, according to AnsonAlex, publishers who useinfographics grow an average of 12% more in traffic than those who don’t. Infographicsallow you to present what would normally be hard-to-digest information, in a way thatreaders can enjoy and understand. The problem lies in finding the time and resources to doso.That’s why we’ve created six fully customizable templates that will give you the inspirationand foundation you need to build your own infographics right in PowerPoint.But first, let’s dive into some tools you can use to customize these templates.THE ESSENTIALPOWERPOINTTOOLSFILLLINEEFFECTSSTYLESWhile there are three essentialelements, there are four essentialtools that you will be using to designyour infographics: fill, line, effects,styles. These four elements will helpbuild your color scheme, shape style,and font styles.FILLThe fill of an object or text will determine the primary colorof that object or text. For example, the fill of this box isblue, and the fill of this text is white.LINEThe line of an object will determine the color of the outlinesurrounding an object. The line of this box is grey. Youcan use the line of an object to make it stand out amongcolored backgrounds or simply give it a border.EFFECTSThe effects will give you the ability to add some designelements to your graphics. You can work with a variety offeatures that include shadows, bezels, outer glows, and3D effects. The icon below is using a shadow effect.STYLEThe shape styles give you the option to choose from anumber of pre-designed colors, lines, and effects that canbe applied to your graphics. This can be used for objects,lines, and text.ABC ABC ABC ABCTHE ESSENTIALPOWERPOINTELEMENTSTEXTPICTURESHAPEBy learning to use the three keyelements of PowerPoint – text,picture, and shape – you can createhigh-quality infographics. Throughoutthis template, you’ll learn a number ofways to use these three elements tocreate your graphics.To insert an image likethe one above, youcan simply drag anyPNG or JPEG file intoyour slide.
  • 2. CREATING A FOUR COLORINFOGRAPHICWhen creating an infographic, you shouldstart by determining what color scheme youwould like to use. A four color setup gives youplenty of creative freedom to work with. Morethan that can look a bit chaotic.USE CLIP ART, CUSTOM SHAPES, ANDFONTSMicrosoft has a varietyof clip art that you candownload from theironline database.OVER400OPTIONSFonts like Wingdingscan be used to addcustom icons andimages to your text.]Combining customshapes can give you avariety of usefulimages to convey yourdata.Change a shape’s lookby altering the colorsof the Fill and Line ofthat shape. Doubleclick your shape toaccess those optionsin the tool bar at thetop.50%BREAK UP YOUR SECTIONS WITH ACHANGE IN STYLEA helpful tip about breaking up your infographic into distinguishablesections is to simply change up the style. You can use a different setof custom shapes or text, or inverse the color scheme. This can helpindicate to viewers that they are now looking at a section of statisticsor a section of explanatory information.
  • 3. CONVEYING STATISTICSThere are times when we have a staggering amount of information that we can’t presentwith an image-heavy infographic. These times call for styles of design that focus moreon the fonts and how they can give your infographic a professional look without theclutter of too many images.INFORMATION70SQUIRRELSPREFERPEANUT BUTTEROVER JELLYTIME68YEARS UNTILPUPPIESTAKE OVER THEWORLDPEOPLE9 OUT OF 10MARKETERSWILL SHARE THISSTATEMENTSINBOUND MARKETERSARE RESPONSIBLE FORFINDING LIFE ON MARSUSE YOUR COLORSALTERNATE THE COLOROF YOUR TEXT TOEMPHASIZECERTAIN DATAMIX AND MATCH SHAPESOVER100SHAPESCAN BE USED TO CREATE GRAPHICSTIMELINES2012 2013 2014 2015VIDEOSOF CATSGRAPHS109876543212009 2010 2011 2012ATTENTION SPAN OF PEOPLERANDOM THOUGHTSYOU CAN’TCATCH APPLES BYTHROWING ORANGES400BILLION STARSIN THE MILKY WAYYou’ll notice that this infographic was created entirely frombasic shapes and alternating font sizes. By focusing yourdesign on two simple aspects, you can accomplish an intricateoutcome. For an infographic of this style, I would suggestusing no more than three colors and stick to one font to makethings simpler.DON’T LEAVETO MUCHWHITE SPACEAn important thing to remember when designing aninfographic is to keep your use of white space to a minimum.Although white space can be useful, too much will spread yourdata too far apart and break the flow of your infographic.When you’ve finished designing your graphic, take a fewminutes to adjust and move your elements around to find thatperfect level of spacing.
  • 4. COMPARING TWOSIDES OF THESAME COINWhen creating an infographic for comparingdata, one of the easiest design tips is tosimply split your infographic in half. Use twodistinct colors and give each set of data itsown side on the page.You can do this by choosing one color foreach side, and then use the basic shapes tocreate two parts to your infographic. As youcan see, we’re using blue and red with whiteas the general font color.2DIFFERENTFONTS1 1FORHEADERSFORTEXT 50 50GROUP YOUR SHAPESWhen creating custom graphicsfrom an assortment of shapes, itcan help to “group” those shapeswhen you need to resize or movethem around your infographic.You can do this by right clicking theobject above, navigate to“Grouping,” and click “Ungroup” tobreak this object into its individualshapes. To regroup it, just highlightall the pieces, right click, andchoose “Group” from the menu.Hold the Shift key to select morethan one element at a time.SHAPES THAT LOOK LIKE GRAPHSBAR GRAPHICS CAN BE EASILY MADELearn to use a variety of shapesto create interesting graphs,charts, and other visualizationsto show off your data points.31Each of these icons was created fromindividual shapes and lines offered byPowerPoint. Using a combination of basicshapes, rectangles, and lines, we were ableto create some commonly used icons forinfographics.You should start by choosing a base color.We used white as the base color of ouricons and blue or red to create the details.Don’t forget to hold the Shift key whenselecting multiple pieces of one icon. Onceyou’ve selected each element of the icon,you should “group” it so that you can moreeasily move and scale the object.The icons seen here are not limited to anyparticular color scheme, size, or shape.Experiment with your own company colorsand style to find what works for you.As we mentioned before, trysticking to fewer than 4 maincolors for your infographics.This will give your designs aprofessional feel that looksvibrant but not too busy.The goal of this infographic isto illustrate two distinctlydifferent sides and comparethem visually for the viewers.Breaking your data into twosides will do the job well.
  • 5. Pinterest Inspired Infographic: Tiles!Tiles let you organize yourinformation and graphics.Don’t forget to pay attention toconsistent sizes and spacing.Use a variety of tile sizes to fillup your infographic.Large tiles should be used toshowcase a main point orsome important data yourinfographic is based around. Itdoesn’t hurt to use lovableicons that your readers canconnect to the data.Get to the PointUse the person icon toillustrate statistics involvingpeople.1 in 3 marketers will… A lot of people use cell phonesSimple icons can be great forrepresenting simple statistics.Over 1,000 people get struck by lighting each year in the U.S.Most of the stars you view from Earth are binary stars.The moon is the only natural satellite of the Earth.Explosions = Michael BayMoviesRandom Bar Graph InformationBe sure to label your bar graph so your viewers areaware of what they are looking at.About 4.1 billion text messages are sentper day in the U.S.Half the time, I’m right all the time. Most people don’t know that pandabears can move in four differentdirections AT ONCE.The total amount of water on Earthis about 326 million cubic miles.laptops go missing at U.S.airports per week!12MillionFollow Meon Twitter@DetectiveDDubsWebcams havebeen in existencefor fewer than 20years.
  • 6. CONCLUSIONOnce your infographic is ready, you’ll need to save thePowerPoint slide as an image. Simply go to File  Save Asand select PNG (Portable Network Graphics). Saving the slidein PNG is an important aspect of your final product. The PNGformat is the only file type that will give your infographics thehigh quality they need for publishing.SAVING YOUR INFOGRAPHICCollect Visual Content Insights withHubSpot’s Social Media ToolsSources - HubSpothttp://bitly.com/InfographFreeTrialHOW THIS WILL HELP YOUR INBOUND MARKETING STRATEGYThe rise of visual content on the internet creates a demand for high quality, educational, and entertainingcontent. One issue with large amounts of educational information -- like statistics -- is that these types ofinformation can be hard to digest if presented incorrectly. The infographic provides you with a highly visualand easily sharable platform to display your content. This will allow you to better communicate yourinformation to the readers and offer them an easier way to share your wisdom with their world of friends,colleagues, and peers.Now that you’ve got a set of great templates and some inspiration, start creating! Remember to have funand experiment with your infographics to find which colors, fonts, and styles work best for yourself andyour company.WANT TO MEASURE THE SUCCESS OF YOUR INFOGRAPHICS?As mentioned earlier, publishers who use infographics grow in traffic an average of 12% more than thosewho don’t. But how do you actually measure the business impact of your infographics?By uploading and sharing your visual content through HubSpot’s social media tools, you can get actualmarketing insight into how much traffic your infographics are sending to your website! By starting a freetrial of our social media tools, you can start sharing your infographics right away, and start watching themetrics roll in! Click here to unveil such insights today: http://bitly.com/HS-Free-Social-Tool