Copyright © 2009 Acculink, Greenville, NC

“The Times They Are a – Changin’”
Copyright © 2009 Acculink, Greenville, NC

How do we reach the emerging generation
of consumers? (age 15-35)
Copyright © 2009 Acculink, Greenville, NC

True or False?
“I now have to text my son/daughter to answer the
phone when I call.”
TRUE FALSE
Copyright © 2009 Acculink, Greenville, NC

Did you know there are more mobile
phones than TVs and computers
combined in the US today?
Copyright © 2009 Acculink, Greenville, NC

Smart Phones are the new
personal computer,
contact manager,
entertainment center and
mobile communication
device all in one.
Copyright © 2009 Acculink, Greenville, NC

CHALLENGE:
So how do we reach the
new mobile consumer?
Copyright © 2009 Acculink, Greenville, NC

The 2D code brings it all together.
Copyright © 2009 Acculink, Greenville, NC

What exactly is a 2D Barcode?
QR TAG POSTNET AZTEC DATA
MATRIX
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How Does My Phone Fit In?
In essence your camera phone becomes a “scanner”.
Copyright © 2009 Acculink, Greenville, NC

Reader Enabled Free Reader Apps
Phones
 NeoReader
 Scanlife
 Palm
 Microsoft Tag
 iPhone
 QuickMark
 Blackberry
 I-Nigma
 LG
 Kaywa Reader
 Nokia
 etc
 Motorola
 Samsung
 and many more
Copyright © 2009 Acculink, Greenville, NC

Copyright © 2009 Acculink, Greenville, NC

Mass Market Appeal
Stadium JumboTron
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Magazine ad
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Sign at park Book jacket review
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CHALLENGE:
So how do we monetize?
Copyright © 2009 Acculink, Greenville, NC

First… spread the word!
“Walk the Talk” with your business cards (and convert
your customer’s cards as well).
Copyright © 2009 Acculink, Greenville, NC

B2vCards.com
Create a unique storefront using AccuLink’s
B2vCard technology.
“Any other business
card is obsolete.”
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OPTION 1:
vCard
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OPTION 2:
Landing
Page
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OPTION 3:
Linked In vCard
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Other ways to monetize
2D barcodes…
Copyright © 2009 Acculink, Greenville, NC

Restaurant Example:
Place a 2D barcode on a
table tent.
Copyright © 2009 Acculink, Greenville, NC

Copyright © 2009 Acculink, Greenville, NC

Copyright © 2009 Acculink, Greenville, NC

Copyright © 2009 Acculink, Greenville, NC

Copyright © 2009 Acculink, Greenville, NC

Results:
The sales manager at Wings, Rings & Things
Restaurant receives daily or weekly updates.
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Automated SMS text messages Personalized Direct Mail
(Real-time Coupons) (Gets viewed by other members
of the household)
Automated Emails
(Newsletters, coupons, events)
Copyright © 2009 Acculink, Greenville, NC

SOLUTION:
 A relationship is initiated.
 Restaurant management knows who
is visiting their establishment.
 A new channel is created to reach
“opt-in” prospects.
Copyright © 2009 Acculink, Greenville, NC

SOLUTION:
 Important information is
collected, measured and used
for future strategic promotions
and improvement.
 Repeat and referral business
increases brand loyalty.
Copyright © 2009 Acculink, Greenville, NC

SUMMARY:
 2D barcodes are widely used and
accepted in Japan and Europe –
They are catching on now in the US.
 2D barcodes are the “cool”,
“convenient” and “relevant” way to
reach 15-35 year old consumers.
Copyright © 2009 Acculink, Greenville, NC

SUMMARY:
 Be the first to present this to
your CMO clients and you will be
the “Expert”.
 Begin now by researching 2D
barcodes and “walk the talk” with
your own cards from B2vCards.com.
Copyright © 2009 Acculink, Greenville, NC

RESOURCES:
Our Website
 www.AccuLink.com
 www.AccuLink.mobi
Linked In 2D Barcode Groups
 QR Code
 QR Codes – Great Ideas
 2D Codes for Global Media
Copyright © 2009 Acculink, Greenville, NC

RESOURCES:
Print Junkie 2D Barcode Discussion
 www.PrintJunkie.net/forum/topics/qr-codes
Other Sites & Blogs
 www.GoMoNews.com
 www.Mobile-Barcodes.com
 www.beQRious.com/news
Copyright © 2009 Acculink, Greenville, NC