Qr Codes Ed Session 09

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AccuLink's educational session at Print Solutions 09 in Chicago, 10-15-09: QR Codes - Linking Cell Phone Technology w/More Business

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Qr Codes Ed Session 09

  1. 1. Copyright © 2009 Acculink, Greenville, NC
  2. 2. “The Times They Are a – Changin’” Copyright © 2009 Acculink, Greenville, NC
  3. 3. How do we reach the emerging generation of consumers? (age 15-35) Copyright © 2009 Acculink, Greenville, NC
  4. 4. True or False? “I now have to text my son/daughter to answer the phone when I call.” TRUE FALSE Copyright © 2009 Acculink, Greenville, NC
  5. 5. Did you know there are more mobile phones than TVs and computers combined in the US today? Copyright © 2009 Acculink, Greenville, NC
  6. 6. Smart Phones are the new personal computer, contact manager, entertainment center and mobile communication device all in one. Copyright © 2009 Acculink, Greenville, NC
  7. 7. CHALLENGE: So how do we reach the new mobile consumer? Copyright © 2009 Acculink, Greenville, NC
  8. 8. The 2D code brings it all together. Copyright © 2009 Acculink, Greenville, NC
  9. 9. What exactly is a 2D Barcode? QR TAG POSTNET AZTEC DATA MATRIX Copyright © 2009 Acculink, Greenville, NC
  10. 10. How Does My Phone Fit In? In essence your camera phone becomes a “scanner”. Copyright © 2009 Acculink, Greenville, NC
  11. 11. Reader Enabled Free Reader Apps Phones  NeoReader  Scanlife  Palm  Microsoft Tag  iPhone  QuickMark  Blackberry  I-Nigma  LG  Kaywa Reader  Nokia  etc  Motorola  Samsung  and many more Copyright © 2009 Acculink, Greenville, NC
  12. 12. Copyright © 2009 Acculink, Greenville, NC
  13. 13. Mass Market Appeal Stadium JumboTron Copyright © 2009 Acculink, Greenville, NC
  14. 14. Magazine ad Copyright © 2009 Acculink, Greenville, NC
  15. 15. Sign at park Book jacket review Copyright © 2009 Acculink, Greenville, NC
  16. 16. CHALLENGE: So how do we monetize? Copyright © 2009 Acculink, Greenville, NC
  17. 17. First… spread the word! “Walk the Talk” with your business cards (and convert your customer’s cards as well). Copyright © 2009 Acculink, Greenville, NC
  18. 18. B2vCards.com Create a unique storefront using AccuLink’s B2vCard technology. “Any other business card is obsolete.” Copyright © 2009 Acculink, Greenville, NC
  19. 19. OPTION 1: vCard Copyright © 2009 Acculink, Greenville, NC
  20. 20. OPTION 2: Landing Page Copyright © 2009 Acculink, Greenville, NC
  21. 21. OPTION 3: Linked In vCard Copyright © 2009 Acculink, Greenville, NC
  22. 22. Other ways to monetize 2D barcodes… Copyright © 2009 Acculink, Greenville, NC
  23. 23. Restaurant Example: Place a 2D barcode on a table tent. Copyright © 2009 Acculink, Greenville, NC
  24. 24. Copyright © 2009 Acculink, Greenville, NC
  25. 25. Copyright © 2009 Acculink, Greenville, NC
  26. 26. Copyright © 2009 Acculink, Greenville, NC
  27. 27. Copyright © 2009 Acculink, Greenville, NC
  28. 28. Results: The sales manager at Wings, Rings & Things Restaurant receives daily or weekly updates. Copyright © 2009 Acculink, Greenville, NC
  29. 29. Automated SMS text messages Personalized Direct Mail (Real-time Coupons) (Gets viewed by other members of the household) Automated Emails (Newsletters, coupons, events) Copyright © 2009 Acculink, Greenville, NC
  30. 30. SOLUTION:  A relationship is initiated.  Restaurant management knows who is visiting their establishment.  A new channel is created to reach “opt-in” prospects. Copyright © 2009 Acculink, Greenville, NC
  31. 31. SOLUTION:  Important information is collected, measured and used for future strategic promotions and improvement.  Repeat and referral business increases brand loyalty. Copyright © 2009 Acculink, Greenville, NC
  32. 32. SUMMARY:  2D barcodes are widely used and accepted in Japan and Europe – They are catching on now in the US.  2D barcodes are the “cool”, “convenient” and “relevant” way to reach 15-35 year old consumers. Copyright © 2009 Acculink, Greenville, NC
  33. 33. SUMMARY:  Be the first to present this to your CMO clients and you will be the “Expert”.  Begin now by researching 2D barcodes and “walk the talk” with your own cards from B2vCards.com. Copyright © 2009 Acculink, Greenville, NC
  34. 34. RESOURCES: Our Website  www.AccuLink.com  www.AccuLink.mobi Linked In 2D Barcode Groups  QR Code  QR Codes – Great Ideas  2D Codes for Global Media Copyright © 2009 Acculink, Greenville, NC
  35. 35. RESOURCES: Print Junkie 2D Barcode Discussion  www.PrintJunkie.net/forum/topics/qr-codes Other Sites & Blogs  www.GoMoNews.com  www.Mobile-Barcodes.com  www.beQRious.com/news Copyright © 2009 Acculink, Greenville, NC

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