Branding » Brand Identity. Manual identitate Green Future. Rebranding 2013

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Branding » Rebranding » Pozitionare Blue Ocean Strategy holding de companii Green Future. Un concept de Marketing Strategic B2B STRATEGY. Don’t Compete with Rivals, Make them Irrelevant!

Branding » Rebranding » Pozitionare Blue Ocean Strategy holding de companii Green Future. Un concept de Marketing Strategic B2B STRATEGY. Don’t Compete with Rivals, Make them Irrelevant!

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  • 1. sleep evolution Brand Identity www.green-future.rowww.b2b-strategy.ro Un concept de Marketing Strategic Don’t Compete with Rivals, Make them Irrelevant!
  • 2. 01. Introdcere sleep evolutionDespre Green FutureAm aparut prin vointa si perseverenta unitara a fondatorilor de a pune intotdeaunape primul loc valoarea si excelenta.Ne-am afirmat ca prima entitate industriala din Romania care reuseste sa realizezesi sa controleze integral in propriile capacitati de productie materiile prime si materi-alele care intra in componenta produselor proprii.Este o politica derivata dintr-o vasta experienta industriala acumulata in cei peste 10ani de activitate in domenii care stau la baza confortului saltelelor, pernelor sipilotelor.Am excelat in productia de netesute, vate din fibre sintetice si naturale, umpluturispeciale pentru canapele si perne, debitarea diverselor tipuri de poliuretan.Am reusit sa extindem productia nu doar pentru furnizare de materii prime, ci sipentru a oferi sisteme complexe de confort precum si solutii inovative pentru clientiinostri.In 2011 eforturile holdingului de companii au fost recunoscute la nivel national decatre BCR si Enterprise Investors prin titulatura “Campioni in Business 2011”. www.green-future.ro 1.0
  • 3. 01. Introdcere sleep evolutionViziune si misiune“Un somn calitativ este net superior unui somn indelungat!”Claudiu Stepan - Fondator Green Future“Controlul fluxului de productie, de la materialul brut pana laprodusul finit este diferentiatorul principal pe care il propunem”Radu Badea - Fondator Green Future www.green-future.ro 1.1
  • 4. 01. Introdcere sleep evolutionDiferentiatoriRezistenta in timp a produselor si inbinarea proprietatilor acestora pentru maximul deconfort sunt garantiile pe care le propunem.Am reusit cu succes sa combinam produsele naturale cu cele sintetice de inalta tehnologie,obtinand rezultate spectaculoase din punct de vedere al durabilitatii si confortului pe care ilconfera.Nanofibra si polyester-ul impreuna cu textilul din bumbac.Confortul natural pe care il ofera lana, bumbacul sau bambusul combinate cu fermitateapoliuretanului nedeformabil sau a memoryfoam-ului.Pe ce materialele ne bazam astfel incat sa furnziam confort clientului dumneavoastra:- Puf si pana de gasca- Lana- Bambus- Bumbac- Vata sintetica- Fibra siliconica- Memory Foam- Polyuretan www.green-future.ro 1.2
  • 5. 02. Brand sleep evolutionContinuitate, Dezvoltare si Evolutie! Forma propusa este o sintetizare a unei forme de fulg in linii sensibile si variatii de nuante asemanatoare, care pot fi extinse diferit pentru sub-branduri. Simbolul in linii mari reprezinta somnul / starea de confort si relaxare dar mai ales trezirea cu energie, avand un incadrament inspirat din perfecta imbinare a doua forme, plin-gol, yin-yang. Echilibru spre dinamism, forme unduite, usor si totodata prestant (greutate bine echilibrata). Se stie ca somnul se desfasoara in mai multe s leep evolution cicluri, de unde si formele compuse din simbol, toate insa echilibrate armonios cu vecinele ei. In acelasi timp linia ascendenta a simbolului reprezinta continuitate, dezvoltare, evolutie accentuand mesajul primordial al elementului vizual.www.green-future.ro 2.0
  • 6. 02. Brand sleep evolutionVariante: bloc, landscape sleep evolution sleep evolution www.green-future.ro 2.1
  • 7. 02. Brand sleep evolutionSpatiere 1x min. 1x min. x s l e e p evolution 1x min. www.green-future.ro 2.2
  • 8. 02. Brand sleep evolutionUtilizare sl e e p e v o l u t i o n sleep evolution sl e e p e v o l u t i o n sleep evolution www.green-future.ro 2.3
  • 9. 02. Brand sleep evolutionUtilizare sleep evolution www.green-future.ro 2.4
  • 10. 02. Brand sleep evolutionUtilizare gresita sleep evolution www.green-future.ro 2.5
  • 11. 02. Brand sleep evolutionBranduri game de produse Business to Consumer feeling wool drea m s e n s a t i o n traditional dreams life nature safety o f y o u r d r e a m s sleep into the nature www.green-future.ro 2.6
  • 12. 02. Brand sleep evolutionBranduri game de produse Business to Business performance endurance f u t u r e of sleep technolog y optimal sleep energy www.green-future.ro 2.7
  • 13. 02. Brand sleep evolutionSimboluri game de produse Business to ConsumerPuf si pana de gasca Lana Nanofibra BambusSimboluri game de produse Business to Business Fibra siliconica Vata Sintetica www.green-future.ro 2.8
  • 14. 03. Gama cromatica sleep evolutionCMYK HEX C:8 M:100 Y:49 K:0 #DD005A C47 M5 Y100 K0 #96BF00 C: 0 M: 27 Y:100 K:0 #FFBF00 C:100 M:87 Y:22 K:7 #123C7F C:67 M:0 Y:5 K:0 #12C0E7 C:87 M:20 Y:96 K:6 #008C49www.green-future.ro 3.0
  • 15. 04. Fonturi sleep evolutionarchive regularHelvetica LT CondensedHelvetica LT BoldArial RegularArial Bold www.green-future.ro 4.0
  • 16. 05. Stationary sleep evolution Carte de vizita fata, tipar Alin Neagu Managing Director s l e e p e v o l u t i on Bucuresti, Str. Tomis Nr.6, sector 3 alin.neagu@green-future.ro mobil: +4(0) 720 11 00 44 tel/fax: +4(0) 212 56 23 58 www.green-future.ro fb.com/greenfutureromania Carte de vizita verso, tipar w w w. g r e e n - f u t u r e . r owww.green-future.ro 5.0
  • 17. Bucuresti, Fruntas Ion Iovan, nr 26, Sector 5Reg. Com. J40/316/2008Cod unic inregistrare: R 18272458Cont: RO45DAFB108100135058RO01 sleep evolu t i o nBank Leumi Romania – Voluntari 5.1 Coala cu antet, tipar. www.green-future.ro
  • 18. 05. Stationary sleep evolution Corespondenta sleep evolution www.green-future.rowww.green-future.ro 5.2
  • 19. 05. Stationary sleep evolution Semnatura corespondenta electronica Alin Neagu Sales Manager Bucuresti, Str. Tomis Nr.6, sector 3 alin.neagu@green-future.ro mobil: +4(0) 720 11 00 44 tel/fax: +4(0) 212 56 23 58 sleep evolution green-future.ro facebook.com/greenfutureromania Cod HTML<table style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#999999;" width="500" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="197"><a href="http://www.green-future.ro"><img src="http://green-future.ro/wp/wp-content/uploads/logo-green-future.jpg" width="180" height="160" border="0" /></a></td> <td width="303"><p><strong>Alin Neagu</strong><br> Sales Manager </p> <p>Bucuresti, Str. Tomis Nr.6, sector 3<br /> alin.neagu@green-future.ro<br /> mobil: +4(0) 720 11 00 44<br /> tel/fax: +4(0) 212 56 23 58</p> <p><a href="http://www.green-future.ro" target="_blank" style="color:#bfd62f; text-decoration:none;"><strong>green-future.ro</strong></a><br /> <a href="http://www.facebook.com/greenfutureromania" target="_blank" style="color:#bfd62f; text-decoration:none;"><strong>facebook.com/greenfutureromania</strong></a></p></td> </tr></table> www.green-future.ro 5.3
  • 20. 05. Stationary sleep evolution Branding masini w w w. g r e e n - f u t u r e . r o sleep evolution w w w. g r e e n - f u t u r e . r o sleep evolutionwww.green-future.ro 5.4
  • 21. 06. Design ambalaj sleep evolution Etichete game produse. Perne, pilote, topuri saltele. traditional dreams safety of your dreams wool life Sunt pregatit de iarna! Siguranta. Fara alergii. green-future.ro/wool green-future.ro/life future of sleep technology dream sensationperformance feeling Trebuie sa ma trezesc? Visez cu ochii deschisi? green-future.ro/performance green-future.ro/feeling sleep into the nature optimal sleep energy nature endurance Racoare vara, caldura iarna? A fost doar un vis? green-future.ro/nature green-future.ro/endurance kids sleep playground kids Un pui de somn pentru un pui de om. green-future.ro/kids www.green-future.ro 6.0
  • 22. 06. Design ambalaj sleep evolution Etichete game produse. Saltele. green-future.ro/wool green-future.ro/performance green-future.ro/nature Sunt pregatit de iarna! Trebuie sa ma trezesc? Racoare vara, caldura iarna? green-future.ro/life green-future.ro/feeling green-future.ro/endurance Siguranta. fara alergii. Visez cu ochii deschisi? A fost doar un vis?www.green-future.ro 6.1
  • 23. 06. Design ambalaj sleep evolution Etichete game produse. Chedere saltele.www.green-future.ro 6.2