Analiza SWOT Producatori romani. FMCG | B2C

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SWOT? 4P vs 5C vs PEST? Ce se intampla in Rusia? Franta? Cum domina Tesco piata in Korea? Impactul tehnologiei in eliminarea barierelor / intermediarilor?

SWOT? 4P vs 5C vs PEST? Ce se intampla in Rusia? Franta? Cum domina Tesco piata in Korea? Impactul tehnologiei in eliminarea barierelor / intermediarilor?

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  • 1. SWOT? De ce Alianta Strategica intre producatori romani? Hrana, o resursa Strategica pentru Romania? Don’t Compete with Rivals, Make them Irrelevant. www.b2b-strategy.ro
  • 2. Cuprins: • SWOT Franta / Rusia • SWOT competitie multinationala GfK Romania / Private Label 27.05.2013 • Route to Market Producatori Romani • Strategie Dezvoltare Romania? Conferinta D-na Ministru Maria Grapini & Workshop Marketing Strategic. • Anulare avantaje competitie multinationala / impactul tehnologiei. • Singura alternativa la Strategia de Marketing a competitiei multinationale? • Competitie multinationala? • www.b2b-strategy.ro/competitie
  • 3. • Franta, www.drive-fermier.fr/33, alianta strategica. 20 de producatori regionali • Investitie in platforma de internet 180.000 euro • In prima saptamana pe site s-au inscris 1000 de consumatori finali • Diferentiator: "produse mai proaspete, mai de incredere si mai sanatoase" • Nu livreaza acasa, livreaza in puncte de intalnire comune din orase / sate • www.agrointel.ro/ce-solutii-au-gasit-fermierii-francezi-pentru-a-evita-tirania-supermarketurilor
  • 4. • Rusia, Dacha Gardening. 500 mp / familie alocati de stat / resursa strategica • www.underwoodgardens.com/russian-dacha-gardening-feeding-everyone • Utilizeaza 3% din terenul arabil si produce 50% din valoarea hranei in Rusia • Procente: cartofi - 92%, legume 77%, carne 59%, fructe 87%, lapte 49% • Dacha gardens help create community, a connection with the land & nature. • www.telegraph.co.uk/Russian-culture-Dachas-are-the-traditional-place-for-Russian-families-to-escape.html
  • 5. www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing/optimizare-route-to-market
  • 6. Conferinta, D-na Maria Grapini, Ministru IMM, Mediu Afaceri si Turism: "Eu chiar cred ca economia unei tari este un organism viu... trebuie sa fie si flexibil." Cateva imagini de la Workshop plus 5 minute video interesante din Conferinta doamnei Ministru: http://goo.gl/GBAIx Timisoara, 26.06.2013 Strategie Dezvoltare Romania? Analiza SWOT?
  • 7. Impactul tehnologiei in eliminarea barierelor? Producator Roman? Analiza SWOT?
  • 8. In Timisoara am inceput definitivarea conceptului. Reprezinti un Producator cu distributie regionala / nationala? Contacteaza-ne! Zero obligatii! Probabil singura alternativa la Strategia de Marketing a competitiei multinationale!
  • 9. Producator Roman? Contacteaza-ne, avem o solutie unica pentru tine. Zero obligatii! Multumesc pentru timpul alocat! Daniel Rosca • www.about.me/DanielRosca • www.b2b-strategy.ro • www.fb.com/B2BStrategy • +4(0) 744 33 66 43 • Interim Marketing Manager • B2B STRATEGY • Timisoara, Str. Paris Nr. 4, • Romania