Task 8
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  • 1. Task 8-Audience ResearchI am currently involved in making a music magazine that focuses onIndie/Rock music. My target audience is males and females aged 16-24who are interested in this genre of music. I would be very grateful if youcould answer the following questions by selecting/ticking the answersthat apply. 1. Are you : Male female aged 16-24 and interested in Indie/Rock music? (Circle Yes/No)What Rock/indie music/artists/bands do you currently listen to?……………………………………………………………………………………… 2. What attracts you to Indie/Rock music? • The lyrics of the songs • The instruments and vocals used • The image of the Indie genre • The artists/bands • Other (specify below)……………………………………………………………………………………… 3. How much would you be willing to pay for a music magazine? (Please circle) • Nothing • Less than £1 • £1-£2 • £2-£3 • £3-£4 • More than £4 4. Do you currently buy/read music magazines? • YES ( If yes, please go on to ANSWER question 5. • NO (If No please go on to answer question 6)
  • 2. 5. Specify which music magazine(s) you buy and /or read.………………………………………………………………………………………………………………………… What do you like about this magazine?………………………………………………………………………………………………………………………… 6. Why don’t you buy and or read music magazines? (Tick the answers that apply) • I don’t really know much about them • They don’t interest me • They don’t seem to be aimed at people like me • They’re too expensive • I don’t buy/read any magazines • Other reasons (please specify) ……………………………………… 7. What would encourage you to buy a music magazine? (Please Circle) • Free gifts • Competitions (win CDs, tickets, etc.) • Exclusive news and interviews • Dates of oncoming gigs • Cheap price • Other (please specify)……………………..8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)A B C D
  • 3. Please give reasons why?………………………………………………………………………………………....................................................9. What would you like to see on the cover of a music magazine?For each one could you tell me how strongly you agree (5 is top score)or disagree (0 is bottom score) Please tick the box appropriate Preferred images 0 1 2 3 4 5 /photographs for cover of magazinea) Several imagesb) One main image of key artist/bandc) Musical instruments/propsd) Bright colourse) Darker coloursf) Other-please specify10. What specific images/ photographs associated with Indie/Rockwould you like to see on the front cover and would attract you to amusic magazine?………………………………………………………..11. What content would you like to see in this indie/rock musicmagazine?To what extent do you agree or disagree that the following would be good contentfor this music magazineExamples of appropriate 0 1 2 3contentGig guides General info about the music sceneInfo about particular
  • 4. bands/ artistsGossipLatest newsFashionOther (please specify)………………………………………………………………………………………………………………………...12. What would you like to see in a double page spread article thatwould feature in this magazine?For each one could you tell me howstrongly you agree(5 is top score) or disagree(o is bottomscore) 0 1 2 3 4 5Interview with arock/indie artist/bandArticle about indie/rockscene General article about main indie rock developments Musical instruments/props Bright colours Darker colours Other-please specifyThank you for taking part in this research, your help has beengreatly appreciated.