Task 7- Magazines publishers and audience By Rosanna Todd
Task 7 <ul><li>Research into a specific music magazine that links in some way to your chosen genre and find out who publishes it. Do research into this publisher and why it might or might not make a suitable publisher for your final magazine. </li></ul>
Q magazine <ul><li>Q magazine links to my chosen genre because it includes the same kind of artists and bands that are in the indie/rock genre. </li></ul><ul><li>“Bauer Consumer Media” is the publisher which publishes this magazine. From my research I know that it is a magazine, on the radio, television and online. </li></ul>
Bauer Media <ul><li>Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. </li></ul><ul><li>Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. </li></ul><ul><li>Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. </li></ul>“ Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.”
History <ul><li>The magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within the portfolio. </li></ul><ul><li>The seeds of the company’s radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4. </li></ul><ul><li>In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM. </li></ul><ul><li>In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4. </li></ul><ul><li>Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005. </li></ul><ul><li>Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. </li></ul><ul><li>Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella. </li></ul>Reference: http:// www.bauermedia.co.uk /About
More on Q magazine <ul><li>Brand description: “The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine but also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q Awards.” </li></ul><ul><li>Platforms include: </li></ul><ul><li>Q Magazine </li></ul><ul><li>Q Radio </li></ul><ul><li>www.qthemusic.com </li></ul><ul><li>Q TV - Sky 364 , Virgin Media 338 </li></ul><ul><li>Q Awards </li></ul>
More on Q magazine <ul><li>Audience Profile: Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1). </li></ul><ul><li>Other magazines that they publish: </li></ul><ul><li>Empire </li></ul><ul><li>Kerrang! </li></ul><ul><li>Mojo </li></ul><ul><li>Closer </li></ul><ul><li>Heat </li></ul><ul><li>More! </li></ul><ul><li>Pop </li></ul><ul><li>Yours </li></ul><ul><li>Zoo </li></ul>I think that Bauer Media publisher would make a suitable publisher for my final magazine because from the research that I have conducted, I can see that it covers a wide range of target audiences and as a successful company, would be ideal for my magazine. It also would be suited to my genre of music as it publishes alternative and very specific magazines.
More on Q magazine This shows that Q is published by “Bauer Consumer Media” This shows that Q is published by “Bauer Consumer Media”
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