The linked in® basics


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A quick start guide on how to use LinkedIn more effectively

Published in: Business, Technology
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  • I'll append my comments by saying that I've been a LinkedIn since mid-2004, though I've only taken it intentionally since 2008. I have 979 connections at my top level. I know approximately 90% of those in some real way (in person, email relationships, significant group LI group conversations, etc.). I also have 29 quality recommendations on my profile from real coworkers and clients.

    I consider that to be a high-quality network. Other than early in my LI days, I avoid open networkers and decline invitations from those I don't know unless they are able to provide a meaningful reason for wanting to connect with me.

    This has been my philosophy and reasoning, but I'm open minded if I'm overlooking something.
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  • Why do you question connecting with recruiters? You mention it a few times.

    You do say near the end, 'Be cautious of connecting with recruiters you don’t know, like, trust and respect.'

    However, I have the same trust reservations about connecting with LIONs and TopLinked members.

    I am neither a recruiter nor a TopLinked member, so I'm not biasing this when I ask. Your advice just confused me a bit. Thanks for any clarification you may provide.
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The linked in® basics

  1. 1. The LinkedIn® BasicsA quick introduction of how to use the power of
  2. 2. The LinkedIn® Basics
  3. 3. Why LinkedIn?• If you’re in business, whether you like Social Media or not, LinkedIn is your best friend:• Recruiters use it• Your suppliers use it• Your customers use it• Your prospects use it• In short, it’s a GOLD MINE of business waiting to be exploited!
  4. 4. Why LinkedIn? Cont’d• The 3 degrees: – 1st : your direct contacts – 2nd : their direct contacts (friends of friends) – 3rd : contacts of your 2nd degree• What this means in reality : – With over 200m professionals on LinkedIn, you have a huge pool of opportunities at your fingertips – you just have to find each-other!! – My network = ~5,800 (1st) and ~20m (3rd)
  5. 5. It’s all about 3’s!• Three Degrees• Three Key Elements – Your Profile – Your Network – Your Groups• Three Key Activity Areas – Quality – Make sure it adds value – Quantity – Do a lot of it – Consistency – Do it often and do it well
  6. 6. Overview of LinkedIn® Elements ProfileThe Goldmine Network Groups
  7. 7. The LinkedIn® Basics Your
  8. 8. Profile – Overview• Whether you’re job hunting or networking for business, your profile is critical to your effectiveness on LinkedIn All the recruiters use it• The more detailed your profile, the more likely you are to appear in search results – make sure the key words you want to be found for are in your profile.• In search results, which are listed in order by what LinkedIn thinks is most relevant, it’s just your picture and your headline that appears - The better it looks, the more likely people are to click through - a great headline is essential!
  9. 9. Profile – Essential Elements 11. Photo – Make it a good one, you can view it enlarged by clicking in the bottom right corner2. Headline – Get it right – don’t just use the one from your current role!3. Profile URL – Change it to just your name in a form that is clear4. Contact Info – Choose “Other” for websites, then insert name, Put interests, Associations, etc.See next slide . . .
  10. 10. Profile – Essential Elements 11 2 43
  11. 11. Profile – Essential Elements 2• The main body of your profile is broken down into a number of sections, some of which can be dragged and dropped to rearrange their order• The most important sections, as they appear in my profile ( ) are: – ACTIVITY – SUMMARY – SLIDESHARE PRESENTATIONS (embed content like this!!) – SKILLS & EXPERTISE – EXPERIENCE
  12. 12. Profile – Activity“Activity” is a list of things that have happened on your profilerecently – people you’ve connected with and endorsed, etc. Youcan also share an update with your network from here.
  13. 13. Profile – SummaryThe essence of who you are / what you do - pack it with industryand skill key words that are important – make this as long as itneeds to be but keep it “punchy”
  14. 14. Profile – Skills & ExpertiseThis is a recently introduced section and it’s very powerfulbecause your network can endorse your skills here – and you cando the same for them! Use it to re-open dialogue with oldcontacts!
  15. 15. Profile – ExperienceThis is your CV/Resume – Cover every role in detail! Key words,activities, results, the whole 9 yards!Your Contacts can write Recommendations against these roles,where they have worked with you.
  16. 16. Profile – Additional Sections• There are additional sections for: – Languages – Certifications – Education – Additional info – Honors & Awards – Organisations
  17. 17. Profile – Bottom Area• Recommendations: – Here you’ll find a list of the formal Recommendations that people in your network have given you – VERY POWERFUL!!• Connections: – This shows a selection of your contacts and on other people’s profiles it will show any mutual 1st degree connections• Groups: – Your Groups (Max 50) See what groups others belong to!!• Following: – Companies you follow (see who others follow)
  18. 18. The LinkedIn® Basics Your Profile – Cool
  19. 19. Profile – Activity• On the Home and Profile Pages in the right hand column is:• If you click on this, you get the last 5 viewers:
  20. 20. Profile Activity – Useful Stats Total 3rd degree1st Degree connections network and Group members Trends are on your Profile Stats Page on the right – Click on “Who’s viewed your profile”
  21. 21. Potential Connections• When you visit a profile, the right hand column gives you interesting facts:
  22. 22. The LinkedIn® Basics How To Use
  23. 23. Activity Overview• Quality (A man is judged by the company he keeps) – Focus on creating and recruiting a high quality network – Look for active networkers in your field – Seek out industry figureheads and experts• Quantity (You can never have too many friends) – A large network gives you “reach” and “findability”, so that you can search and be found more easily and more often – Actively seek out Open Networkers, LIONs, TopLinked, etc. – Don’t lose sight of quality• Consistency (Personality opens doors. Only character keeps them open) – Work at LinkedIn 1 day /week (~1 hour/day) until you hit 1,000+ contacts – Actively seek to add value to connections and Groups – Build a consistent online brand in the way you communicate that works for you and your company
  24. 24. Network – Essential Elements• You can easily find (and be found by) people within your 3 degrees and members of your Groups, so a big network is important!• Deep and Wide – Think oak tree! The roots/trunk are your sector contacts, the branches/canopy are your extended network• Connect with ALL your ex-colleagues, clients, etc. – upload your email address book directly into LinkedIn (it’s safe!)• Search for and connect with influential people in your sector• Connect with “power” and “open” networkers• Focus on connecting with “LION” and “TopLinked” members• Accept all (or most) invitations to connect• Try to connect with ~10 new people per day in the early days• Message people who accept your connections requests to say “Thanks!”• Join Industry Groups – See next slide
  25. 25. Groups – Essential Elements• Groups are a very powerful way to demonstrate your expertise and connect with people• You can join up to 50 Groups and unlimited sub-groups• Search for Groups that align with what you do and look to see which Groups other people belong to• Connect with active members and Group owners• Interact on and start your own discussions to demonstrate your expertise• Look for highly connected members and connect with them• Subscribe to the daily digests for your Groups, to monitor all the good stuff you might have missed• Join highly connected groups like TopLinked and LIONs, so you have easy access to the most connected people on LinkedIn
  26. 26. Activity - Tips and Tricks• Do your network building in this order: 1. Build your detailed and complete profile first, 2. Join some key groups with large memberships, 3. Connect with people you already know, like & trust 4. THEN search for new contacts • Open networkers will never decline an invitation! • Fellow group members will rarely refuse to connect, especially if you’ve interacted with them• Write personalised connection requests highlighting why they should connect!
  27. 27. Activity - Tips and Tricks Choose a specific company and when they were there Choose specific keywords Choose a specific country or “anywhere” Choose a specific Available on paid industry or memberships – I multiple selections never saw the value in paying! Choose groups to search withinChoose which layerof your network tosearch – Moredistant relationshipsgive you greaterreach faster
  28. 28. Activity - Tips and Tricks Groups makes connecting EASY!Personalise themessage!
  29. 29. LinkedIn Best Practice 1• Spend time on your profile content, so your knowledge, experience and achievements are clear.• Get a good photo, so people know what you really look like.• Give honest but strong recommendations to colleagues and clients – do it proactively.• Regularly check who’s viewed you (Home – middle right) and contact / connect with good people.• Join Groups and actively participate in discussions to demonstrate your expertise.• Consider connecting your Twitter account to your LinkedIn account.• Add other relevant websites to your profile.• Upload existing contacts, connect with them and look for additional contacts in People You May Know (“PYMK”) –> (Home – top right).• In PYMK also seek people with high numbers of mutual connections, LIONs & Open Networkers.
  30. 30. LinkedIn Best Practice 2• Never “IDK” – Don’t click the “I don’t know” option on an invitation. – If you don’t want to connect, just Archive or Delete it (unless it really is Spam!).• Always personalise invitations and give a valid reason why they should connect with you.• Connect others – suggest connections to your contacts that may help them & forward requests.• Check your Inbox regularly – not all messages are notified via email.• Be cautious of connecting with recruiters you don’t know, like, trust and respect.• As you meet good people IMMEDIATELY add them to your network and message them.• Keep in touch and congratulate contacts with changes on their profiles (e.g. New job/Promotion).• Keep your own profile up to date on a regular basis.