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Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
Getting Your Band Name Right
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Getting Your Band Name Right

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Why Your Band’s Name Is More Important Than Ever …

Why Your Band’s Name Is More Important Than Ever

Guest Contribution by Chuck Jones

You can find BandPage on Facebook here: http://facebook.com/bandpage
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Find out more about BandPage here: http://bandpage.com

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  • 1. GETTING YOUR BAND NAME RIGHT Why  Your  Band’s  Name  Is  More   Important  Than  Ever   Guest  Contribu=on  by  Chuck  Jones     chuck@nvomusic.com   hCp://F.bandpage.com/NVO  
  • 2. TABLE OF CONTENTSNaming  Your  Band  Introduc=on          Pg.  3  Defining  Your  Band        Pg.  4  Brand  Awareness        Pg.  5  Band  Names  In  2012      Pg.  6  Be  Consistent  Online        Pg.  7  Facebook  Vanity  URL      Pg.  8  Facebook  ‘100  Likes’  Rule    Pg.  9  Automated  Show  Updates    Pg.  10  Name  Logis=cs:  Consider  This    Pg.  11     2  
  • 3. INTRODUCTIONRight  now,  you  might  be  thinking,  “This  is  it!”  You’re  playing  music,  jamming  with  your  friends,  and  you  sound  good.  You’re  onto  something!  This  group  has  poten=al.  You’re  crea=ng  something  new  and  exci=ng,  and  you’re  ready  to  share  it  with  the  world.      It’s  a  rare  and  wonderful  feeling  to  be  in  a  new  music  group  that  has  poten=al.  And  inevitably,  once  that  ini=al  euphoria  wears  off,  you’re  faced  with  a  very  important  ques=on:    What  should  we  call  this  band?   3  
  • 4. DEFINING YOUR BANDComing  Up  With  a  Name  §  Coming  up  with  a  good  band  name  has  never  been  easy.  You  want   a  name  that  is  catchy  but  not  annoying-­‐-­‐  a  name  that  both   matches  your  sound,  and  that  fans  can  remember.    As  Principal   Skinner  once  said  about  his  barbershop  quartet,  “We  need  a  name   thats  wiCy  at  first,  but  that  seems  less  funny  each  =me  you  hear   it.”    Long  Term  Implica=ons  §  Choose  your  band  name  wisely.  You  could  be  married  to  it  for  a   long  =me.  Think  about  it…  what  will  this  name  say  about  you?   About  your  music?  About  your  style?  About  your  world  view?  If   you  have  a  day  job,  can  you  tell  your  boss  the  band  name  without   blushing?  What  about  your  parents?  What  will  music  journalists   think?  Bloggers?  Poten=al  fans?   4  
  • 5. BRAND AWARENESS§  Disco  Biscuits  bassist  Marc  Brownstein  once  commented  on  the  origin  of   their  band:   “When  the  band  started  out  we  were  all  students  at  Penn,  and  we  had  this  idea  that  wed   change  our  name  constantly.  Wed  be  called  one  thing  one  night,  then  another  thing  the   next  night.  Somehow  the  idea  caught  on.  Everyone  on  campus  knew  who  we  were.  Then   liBle  by  liBle  we  were  like,  Wait,  if  we  want  to  actually  have  a  career,  changing  our  name   all  the  Dme  is  not  smart  at  all!  So  we  were  kinda  stuck.”*    §  This  comment  touches  on  brand  awareness,  a  marke=ng  concept  that   refers  to  a  measurement  of  how  many  consumers  know  of  a  brand’s   existence.  For  example,  Coca-­‐Cola  has  incredibly  high  brand  awareness:  it   is  recognized  the  world  over.    §  Your  band  is  a  brand.  Your  goal  is  high  brand  awareness:  you  want  as   many  people  to  know  about  your  band  as  possible.  Changing  band  names   removes  your  brand  from  the  collec=ve  consciousness,  killing  your  brand   awareness.    *Source:  hCp://www.spin.com/ar=cles/how-­‐they-­‐became-­‐disco-­‐biscuits   5  
  • 6. BAND NAMES IN 2012Beyond  ar=s=c  elements,  there  are  prac=cal  considera=ons  for  marke=ng  your  band  that  you  might  have  overlooked.    In  2012,  a  band’s  name  carries  more  weight  than  ever  before  because  of  the  way  the  music  business  has  changed.  Compared  to  just  10  years  ago,  the  number  of  DIY  tools  for  bands  has  exploded.  As  we  will  outline  in  the  following  slides,  most  of  these  tools  are  rooted  in  your  band  name.    These  days,  star=ng  a  band  is  essen=ally  equivalent  to  star=ng  a  business.  To  make  it  in  music  in  2012,  you  need  to  market  your  band  like  a  business.           6  
  • 7. BE CONSISTENT ONLINESuccessful  bands  in  2012  are  all  over  the  web.  There  are  many  online  touch  points  for  a  band,  and  your  group  should  be  maintain  a  presence  on  as  many  as  possible.    A  good  band  name  can  extend  to  each  loca=on  online  consistently,  making  it  easier  for  fans  to  find  your  work.  All  of  your  online  touch  points  should  have  a  similar  name.      A  sample  of  the  numerous  online  touch  points  for  bands:               7  
  • 8. FACEBOOK VANITY URL§  Facebook  will  let  you  set  a  vanity  URL  only  ONCE.  You  may  not  make  any   changes  aLer  that,  EVER.     Customized   “Vanity”  URL   8  
  • 9. FACEBOOK’S ‘100 LIKES’ RULE§  Facebook  will  not  let  you  change  your  user  name  aher  your  page  has   received  100  or  more  likes.    §  Consider  that  changing  your  name  aLer  you  have  100  likes  means  that   your  Facebook  markeOng  efforts  are  reset  to  zero!   9  
  • 10. AUTOMATED SHOW UPDATES§  BandPage  integrates  with  Songkick,  Bandsintown,  and  Sonic  Living  to   create  an  automated  feed  of  your  upcoming  shows.  Changing  your  name   requires  any  fan  following  you  via  these  services  to  add  you  again.     10  
  • 11. NAME LOGISTICS: CONSIDER THISConsider  for  a  moment:  §  A  band  name  that  is  a  made  up  word,  difficult  to  spell,  or  hard  to   pronounce  can  act  as  a  barrier  between  a  poten=al  fan  and  your   music.    §  Fans  might  abbreviate  an  overly  long  band  name  §  An  overly  long  band  name  translates  into  an  overly  long  twiCer   handle,  reducing  your  available  characters  for  tweets  and  retweets.      §  Band  names  that  use  symbols  like  $  @  *  %  /  etc...  may  confuse  web   browsers,  as  these  symbols  might  have  a  feature  in  html,  php,  or   some  other  web  language  that  you  may  not  be  familiar  with,  leading   to  unexpected  consequences.     §  If  your  band  name  has  profanity  in  the  =tle,  outside  par=es  may   subs=tute  these  special  symbols  in  without  asking  you,  risking   confusion  to  browsers  and  show  feeds     11  

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