Mortgage Bankers                                         Social Media and                                         the Mort...
Mortgage BankersSocial Media Best Practices                          Internet- and mobile-based                          ...
Mortgage BankersSocial Media Best PracticesSocial Media                       1.     Ideal for business-to-consumer relati...
Mortgage BankersSocial Media Best PracticesSocial Media           Social media is a growingand the                business...
Mortgage BankersSocial Media Best PracticesSocial Media           Social Networks – For Referralsand the                  ...
Mortgage BankersSocial Media Best PracticesSocial Media                        Your Customers Expectand the               ...
Mortgage BankersSocial Media Best Practices                                            Build  Getting Started             ...
Mortgage BankersSocial Media Best Practices                              Who                                      Who do I...
Mortgage BankersSocial Media Best Practices                              Who                                      Who do I...
Mortgage BankersSocial Media Best Practices                       Know your audience                             Make sur...
Mortgage BankersSocial Media Best Practices                              Who                                      Who do I...
Mortgage BankersSocial Media Best Practices                                 Blogs  Getting Started                Linked...
Mortgage BankersSocial Media Best Practices                       Listen                          Industry news/trends  G...
Mortgage BankersSocial Media Best Practices                       Participate                          Add value         ...
Mortgage BankersSocial Media Best Practices                        Speaking      with your audience,       What to       ...
Mortgage BankersSocial Media Best Practices                          Blogs                            Perspectives on th...
Mortgage Bankers                                              Social Media and                                            ...
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Social Media Best Practices for the Mortgage Banking Industry

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This presentation by Roop & Co. provides best practices in social media -- LinkedIn, Facebook, Twitter, etc. -- for those in the mortgage banking industry.

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  • Engagement is measured as employees participating in social media, e.g. reading, learning, posting, sharing—not  using it to market the bank.
  • Brand can be your own personal brand as well. Social media can help to build trust and instill confidence
  • Think about your audience.Who are you trying to reach? Make sure you are reaching out to them and not necessarily your peer group.This is a mistake some individuals make. Communicate with the audience you want to reach
  • Essentially, do your homeworkLook at the social networks that are out there and see where your target audience is communicating
  • Blogs – a way to provide further insight and conversation. Express opinions and thoughts on industry trends and insights. Personal reflection and conversation. Start by participating and commenting on other industry blogs. You can participate in other ways than my having your own.LinkedIn – great professional networking source. Connect with like-minded individuals. See who you want in your network and make sure it stays in line with your own personal objectives. Build your network of potential clients, industry connectors, etc.Facebook - personal and social. Can bring brand recognition through a page. InteractionTwitter – find the right people to follow. Show your true self, Retweet, Ask questions and share your networkYouTube – second largest search engine in the world. Videos can educate and bring personality to business. Discuss best practices and trends or hot topics. Talk about success stories.
  • Social Media Best Practices for the Mortgage Banking Industry

    1. 1. Mortgage Bankers Social Media and the Mortgage Industry What is Social MediaSocial MediaBest Practices Getting Started What to Communicate Kelly McGlumphy Account Supervisor
    2. 2. Mortgage BankersSocial Media Best Practices  Internet- and mobile-based tools for sharing and discussing informationWhat is  An interactive media that facilitates two-Social Media way communication  A category of sites based on user participation and user-generated content  Social networking sites like LinkedIn or Facebook  Social bookmarking sites like Del.icio.us  Social news sites like Digg or Reddit  Other sites centered on user interaction
    3. 3. Mortgage BankersSocial Media Best PracticesSocial Media 1. Ideal for business-to-consumer relationshipsand theMortgage 2. Build/maintain relationships throughIndustry conversations 3. Provides another messaging platform 4. Broadens network 5. Complements current sales efforts 6. Engages customers/prospects 7. Provides insight on customers/prospects 8. Social media = social networking
    4. 4. Mortgage BankersSocial Media Best PracticesSocial Media Social media is a growingand the business toolMortgageIndustry  Banking industry was the #3 out of 50 industries with very active social media engagement  Nearly 80% of Fortune 100 use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders  Among small businesses, 1 in 5 are integrating social media into their business processes, with Facebook and LinkedIn being the most popular sites *NetPropex September 2010
    5. 5. Mortgage BankersSocial Media Best PracticesSocial Media Social Networks – For Referralsand the  Professionals have always used third-partyMortgage assessments to make business decisionsIndustry  Now they are turning to social media  Those who follow a brand are more likely to buy products and services and recommend them to a friend  (Chadwick, Martin & Bailey, 2010) 67% 79% 67% more likely to 79% more likely to buy a brand they recommend a brand follow on Twitter they follow on Twitter
    6. 6. Mortgage BankersSocial Media Best PracticesSocial Media Your Customers Expectand the Your ParticipationMortgageIndustry  93% of Americans believe a company should have a presence on social media sites • Cone Business in Social Media Study, 2009  85% believe these companies should use these services to interact with consumers • Cone Business in Social Media Study, 2009
    7. 7. Mortgage BankersSocial Media Best Practices Build Getting Started Participate Listen
    8. 8. Mortgage BankersSocial Media Best Practices Who Who do I want to reach? Getting Started Where are Where they online? What What are my resources?
    9. 9. Mortgage BankersSocial Media Best Practices Who Who do I want to reach? Getting Started Where are Where they online? What What are my resources?
    10. 10. Mortgage BankersSocial Media Best Practices Know your audience  Make sure you are communicating with Getting Started your audience and not your peer group  Conduct research to see what social networks they are using  Understand how they are using these networks  Business vs. lifestyle
    11. 11. Mortgage BankersSocial Media Best Practices Who Who do I want to reach? Getting Started Where are Where they online? What What are my resources?
    12. 12. Mortgage BankersSocial Media Best Practices  Blogs Getting Started  LinkedIn  Facebook  Twitter  YouTube
    13. 13. Mortgage BankersSocial Media Best Practices Listen  Industry news/trends Getting Started  Trade news  RSS feeds  Google alerts  Your own network  Your friends and followers in the industry  Industry thought leaders
    14. 14. Mortgage BankersSocial Media Best Practices Participate  Add value  Consult, educate, help  Provide useful content that will be shared Getting Started  Create discussions  Build relationships  Be honest, trusted  Engage in conversations  Be interesting  Show passion  Have an opinion
    15. 15. Mortgage BankersSocial Media Best Practices  Speaking with your audience, What to not at Communicate  Be a part of the discussion  Highlight industry trends and perspectives on them  Pertinent news articles
    16. 16. Mortgage BankersSocial Media Best Practices  Blogs  Perspectives on the industry and new developments  Company news What to Communicate  LinkedIn  Professional networking, prospecting, education  Facebook  Educational news, photos of events, blog postings, special offers  Twitter  Industry news, company news, conversational
    17. 17. Mortgage Bankers Social Media and the Mortgage IndustryContact Information: What is Social MediaKelly McGlumphyRoop & Co.kmcglumphy@roopco.com Getting Started What to Communicate

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