Traditional media – TV, radio, printTraditional still works, I’m not here to say switch everything to social. Keep up the traditional, just start calling people to the social.
Then, the world wide web, the internet comes along. Marketers take the same outbound approach to messaging.Spam emails, pop up ads, flash banner ads
People have made lots of money blocking these disruptionsAs these things are going on and being developed, MySpace and Facebook, Google and Yahoo are coming outAllowing people to choose – choose which brands to follow, what websites to visitHere’s where the 180 degree turn takes placeWith search and social online, people have the ability to choose
Inbound Marketing is a book by Dharmesh Shah and Brian Halligan.
End the slide with this: So how can you start being inbound? A blog is the center of your online marketing universe
Misconceptions about blogging – these were my own misconceptions before I started a blogThese are still true, but they aren’t applicable to business blogging
It’s still all about you andyour customer<br />
Fundamentals<br />Know, like and trust<br />Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people<br />
You NEVER get <br />a second chance <br />to make <br />a great<br />firstimpression<br /> -Ann Stephens<br />
Is your “front door” attracting traffic?<br />
What makes a Good Website <br />Front End<br />Middle End and Back End Programming<br />Browser and OS Compatibility<br />Search Engine Optimization (SEO)<br />Mobile Device Compatibility <br />Social Media Integration/Blog<br />
What it isn’t<br />What it is<br /> Sloppy writing<br /> People ranting<br /> For techies<br /> Personal diary<br /> Target searches for Google<br /> Showcase expertise<br /> Start social discussions<br /> Capture leads<br />Blog<br />
What to do<br /> Gather up all of your content<br /> Use<br /> Host the blog on your website<br /> Start writing what people want to read<br /> Write compelling titles<br />Blog<br />
Download 20pg Facebook tips report – roominatemarketing.com </li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content</li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content