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Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
Social Media Ins and Outs Seminar
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Social Media Ins and Outs Seminar

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This is the slide deck from the Social Media Seminar held in Quincy, MA on Thursday, June 30, 2011.

This is the slide deck from the Social Media Seminar held in Quincy, MA on Thursday, June 30, 2011.

Published in: Business, Technology
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  • Traditional media – TV, radio, printTraditional still works, I’m not here to say switch everything to social. Keep up the traditional, just start calling people to the social.
  • Then, the world wide web, the internet comes along. Marketers take the same outbound approach to messaging.Spam emails, pop up ads, flash banner ads
  • People have made lots of money blocking these disruptionsAs these things are going on and being developed, MySpace and Facebook, Google and Yahoo are coming outAllowing people to choose – choose which brands to follow, what websites to visitHere’s where the 180 degree turn takes placeWith search and social online, people have the ability to choose
  • Inbound Marketing is a book by Dharmesh Shah and Brian Halligan.
  • End the slide with this: So how can you start being inbound? A blog is the center of your online marketing universe
  • Misconceptions about blogging – these were my own misconceptions before I started a blogThese are still true, but they aren’t applicable to business blogging
  • Transcript

    • 1.
    • 2. Social Media<br />It is everywhere<br />
    • 3. Social Media<br />It is everywhere<br /> Why does it matter<br />
    • 4. Social Media<br />It is everywhere<br /> Why does it matter<br /> How do you connect<br />
    • 5. Social Media<br />It is everywhere<br /> Why does it matter<br /> How do you connect<br /> Making it all work . . .<br />
    • 6.
    • 7. It’s a Revolution<br />
    • 8. Conversations have been multiplied billions of times over<br />Information travels at the speed of thought<br />Everything has been accelerated<br />Business owners are overwhelmed<br />
    • 9. Make sense of it all<br />Kate Dobens<br />Henry O’Loughlin<br />Zlatko Adilovic<br />Mark Forrester<br />
    • 10. Fundamentals<br />
    • 11. It’s still all about you andyour customer<br />
    • 12. Fundamentals<br />Know, like and trust<br />Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people<br />
    • 13. You NEVER get <br />a second chance <br />to make <br />a great<br />firstimpression<br /> -Ann Stephens<br />
    • 14. Is your “front door” attracting traffic?<br />
    • 15. What makes a Good Website <br />Front End<br />Middle End and Back End Programming<br />Browser and OS Compatibility<br />Search Engine Optimization (SEO)<br />Mobile Device Compatibility <br />Social Media Integration/Blog<br />
    • 16.
    • 17.
    • 18. Marketing Has Taken a 180°<br />Marketing has changed from chasing leads<br />To attracting leads<br />From Outbound to Inbound<br />
    • 19. Traditional Media<br /><ul><li> Pay to play
    • 20. One to many
    • 21. Company holds the power
    • 22. Disruptive</li></ul>Outbound<br />
    • 23. Traditional Media<br /><ul><li> Pay to play
    • 24. One to many
    • 25. Company holds the power
    • 26. Disruptive</li></ul>Outbound<br />
    • 27. Traditional Media<br />
    • 28. New Media<br /><ul><li> Sustainable
    • 29. Many to many
    • 30. Consumer holds the power
    • 31. Choice</li></ul>Inbound<br />
    • 32. =<br />A TV commercial stops running but a Youtube video lasts foreverA Newspaper ad stops running, but a blog post lasts forever <br />
    • 33. Customers now find YOU<br />
    • 34. Benefits of Social Media<br />
    • 35. Blog<br />
    • 36. Blog<br />
    • 37. Blog<br />
    • 38. Blog<br />
    • 39. Blog<br />
    • 40. What it isn’t<br />What it is<br /> Sloppy writing<br /> People ranting<br /> For techies<br /> Personal diary<br /> Target searches for Google<br /> Showcase expertise<br /> Start social discussions<br /> Capture leads<br />Blog<br />
    • 41. What to do<br /> Gather up all of your content<br /> Use<br /> Host the blog on your website<br /> Start writing what people want to read<br /> Write compelling titles<br />Blog<br />
    • 42. How it Works<br /><ul><li>On your website
    • 43. Off your website</li></li></ul><li>What you can do Today<br /><ul><li>Check your website title
    • 44. Claim your Google Profile </li></li></ul><li>Personal Profile<br /><ul><li> Connect with friends
    • 45. Share media
    • 46. Follow favorite brands
    • 47. Create your own personal news feed</li></li></ul><li>Business Fan Page<br />Like, comment, and click<br />
    • 48. What you can do Today<br /><ul><li> Set up your page
    • 49. Invite your friends to join
    • 50. Post short questions and blog posts
    • 51. Integrate with your website and blog
    • 52. Download 20pg Facebook tips report – roominatemarketing.com </li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content</li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content
    • 53. Retweet
    • 54. Tweet
    • 55. Followers
    • 56. Following</li></li></ul><li>Personal Profile<br /><ul><li> Upload a picture
    • 57. Fill in your full profile
    • 58. Create a blog feed
    • 59. Who’s viewed you
    • 60. How you’re connected </li></li></ul><li>Group<br /><ul><li> Centered around industry keyword
    • 61. Place to share resources and blogs</li></li></ul><li><ul><li> Drive traffic back to your website and blog</li></ul>Blog<br />
    • 62. Blog<br />Call to action<br />
    • 63. Sales Funnel<br />(Image from Hubspot Blog)<br />
    • 64. View on Youtube: http://youtu.be/eZHuZbTw13Q<br />Keyword: Power Plumbing Yoularoid<br />
    • 65. View on Youtube: http://youtu.be/7PwSFOLfcoU<br />Keyword: Dennis Calcagno Yoularoid<br />

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