Social Media Ins and Outs Seminar

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This is the slide deck from the Social Media Seminar held in Quincy, MA on Thursday, June 30, 2011.

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  • Traditional media – TV, radio, printTraditional still works, I’m not here to say switch everything to social. Keep up the traditional, just start calling people to the social.
  • Then, the world wide web, the internet comes along. Marketers take the same outbound approach to messaging.Spam emails, pop up ads, flash banner ads
  • People have made lots of money blocking these disruptionsAs these things are going on and being developed, MySpace and Facebook, Google and Yahoo are coming outAllowing people to choose – choose which brands to follow, what websites to visitHere’s where the 180 degree turn takes placeWith search and social online, people have the ability to choose
  • Inbound Marketing is a book by Dharmesh Shah and Brian Halligan.
  • End the slide with this: So how can you start being inbound? A blog is the center of your online marketing universe
  • Misconceptions about blogging – these were my own misconceptions before I started a blogThese are still true, but they aren’t applicable to business blogging
  • Social Media Ins and Outs Seminar

    1. 1.
    2. 2. Social Media<br />It is everywhere<br />
    3. 3. Social Media<br />It is everywhere<br /> Why does it matter<br />
    4. 4. Social Media<br />It is everywhere<br /> Why does it matter<br /> How do you connect<br />
    5. 5. Social Media<br />It is everywhere<br /> Why does it matter<br /> How do you connect<br /> Making it all work . . .<br />
    6. 6.
    7. 7. It’s a Revolution<br />
    8. 8. Conversations have been multiplied billions of times over<br />Information travels at the speed of thought<br />Everything has been accelerated<br />Business owners are overwhelmed<br />
    9. 9. Make sense of it all<br />Kate Dobens<br />Henry O’Loughlin<br />Zlatko Adilovic<br />Mark Forrester<br />
    10. 10. Fundamentals<br />
    11. 11. It’s still all about you andyour customer<br />
    12. 12. Fundamentals<br />Know, like and trust<br />Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people<br />
    13. 13. You NEVER get <br />a second chance <br />to make <br />a great<br />firstimpression<br /> -Ann Stephens<br />
    14. 14. Is your “front door” attracting traffic?<br />
    15. 15. What makes a Good Website <br />Front End<br />Middle End and Back End Programming<br />Browser and OS Compatibility<br />Search Engine Optimization (SEO)<br />Mobile Device Compatibility <br />Social Media Integration/Blog<br />
    16. 16.
    17. 17.
    18. 18. Marketing Has Taken a 180°<br />Marketing has changed from chasing leads<br />To attracting leads<br />From Outbound to Inbound<br />
    19. 19. Traditional Media<br /><ul><li> Pay to play
    20. 20. One to many
    21. 21. Company holds the power
    22. 22. Disruptive</li></ul>Outbound<br />
    23. 23. Traditional Media<br /><ul><li> Pay to play
    24. 24. One to many
    25. 25. Company holds the power
    26. 26. Disruptive</li></ul>Outbound<br />
    27. 27. Traditional Media<br />
    28. 28. New Media<br /><ul><li> Sustainable
    29. 29. Many to many
    30. 30. Consumer holds the power
    31. 31. Choice</li></ul>Inbound<br />
    32. 32. =<br />A TV commercial stops running but a Youtube video lasts foreverA Newspaper ad stops running, but a blog post lasts forever <br />
    33. 33. Customers now find YOU<br />
    34. 34. Benefits of Social Media<br />
    35. 35. Blog<br />
    36. 36. Blog<br />
    37. 37. Blog<br />
    38. 38. Blog<br />
    39. 39. Blog<br />
    40. 40. What it isn’t<br />What it is<br /> Sloppy writing<br /> People ranting<br /> For techies<br /> Personal diary<br /> Target searches for Google<br /> Showcase expertise<br /> Start social discussions<br /> Capture leads<br />Blog<br />
    41. 41. What to do<br /> Gather up all of your content<br /> Use<br /> Host the blog on your website<br /> Start writing what people want to read<br /> Write compelling titles<br />Blog<br />
    42. 42. How it Works<br /><ul><li>On your website
    43. 43. Off your website</li></li></ul><li>What you can do Today<br /><ul><li>Check your website title
    44. 44. Claim your Google Profile </li></li></ul><li>Personal Profile<br /><ul><li> Connect with friends
    45. 45. Share media
    46. 46. Follow favorite brands
    47. 47. Create your own personal news feed</li></li></ul><li>Business Fan Page<br />Like, comment, and click<br />
    48. 48. What you can do Today<br /><ul><li> Set up your page
    49. 49. Invite your friends to join
    50. 50. Post short questions and blog posts
    51. 51. Integrate with your website and blog
    52. 52. Download 20pg Facebook tips report – roominatemarketing.com </li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content</li></li></ul><li>What is it?<br /><ul><li> Personalize the news, connect with people, distribute your content
    53. 53. Retweet
    54. 54. Tweet
    55. 55. Followers
    56. 56. Following</li></li></ul><li>Personal Profile<br /><ul><li> Upload a picture
    57. 57. Fill in your full profile
    58. 58. Create a blog feed
    59. 59. Who’s viewed you
    60. 60. How you’re connected </li></li></ul><li>Group<br /><ul><li> Centered around industry keyword
    61. 61. Place to share resources and blogs</li></li></ul><li><ul><li> Drive traffic back to your website and blog</li></ul>Blog<br />
    62. 62. Blog<br />Call to action<br />
    63. 63. Sales Funnel<br />(Image from Hubspot Blog)<br />
    64. 64. View on Youtube: http://youtu.be/eZHuZbTw13Q<br />Keyword: Power Plumbing Yoularoid<br />
    65. 65. View on Youtube: http://youtu.be/7PwSFOLfcoU<br />Keyword: Dennis Calcagno Yoularoid<br />

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