What is Hashtag ?
the HASH sign turns any word or group of words that directly
follow it into a searchable link.
This allows you to organize content and track discussion topics
based on those keywords.
So, if you wanted to post about the Breaking Bad finale, you
would include #BreakingBad in your tweet to join the
Click on a hashtag to see all the posts that mention the subject
in real time.
In 2007, developer Chris Messina proposed, in a tweet, that Twitter
begin grouping topics using the hash symbol. Twitter initially
rejected the idea
On August 23, 2007 the very first hashtag was used on Twitter.
Twitter Makes It Official By July 2009
In 2010, Twitter introduced Trending Topics
Facebook Makes It Official June 2013
average of 58 million tweets a day
Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions
about brands, events and promotions. They also let brands track the
performance of promotions across social media.
How do you make a hashtag?
You create a hashtag by putting a pound sign (#) in front of a word.
You could tweet:
Beat my personal best. 10k in under 37 minutes.
OR you could tweet
Beat my personal best. 10k in under 37 minutes. #running
Which does the job. But why not add a hashtag?
Which characters can you include in a
spaces are an absolute no-no.
use capitals instead underscore (#BlueJasmine) not
Numbers are supported, ex . #50ShadesOfGrey
special characters are out
if you are trying to reach someone directly, don’t use a hashtag.
Tips for Business
I can't believe anyone would design software like this! #microsoftoffice
Keep it simple
ex #SmallBusinessAppsandTools or #apps and #SmallBiz
ex #happy Or #BreakingBad is #awesome
Use relevant hashtags
Create your own hashtag ex use your new brand #Ask_Rana
Include famous hashtags to your posts ex #smallbiz
Tips for Business
Choose a specific account that will represent your brand or business.
Pick Industry or Brand Keywords
#McDStories hashtag campaign
Promote the Hashtag by Incorporating it Into Other Marketing Channels
event hashtag - email reminder –
#Please #Don’t #Hashtag #Every #Single #Word #In #Your #Tweets
Don’t use #UOLHT
Learn the difference between voice and tone
if your business’s Twitter voice is irreverent and jokey, you’ll probably want to shift
your tone in a conversation with a stressed customer to be more comforting and
Find the Perfect Hashtag using some tools
RiteTag extension https://ritetag.com/
Follow trends in twitter
Join My Network
Official Page : https://www.facebook.com/ranaMgomaa
Hashtage Conversation: #Ask_Rana