Have your Presentations inspired by Kandinsky.

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You can improve any presentation, if it is a PowerPoint, a product display or even a simple report, by applying the basic rules of Semiotic Design. This presentation is a short version of what Wassily Kandinsky has published on design.

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Have your Presentations inspired by Kandinsky.

  1. 1. 1nf0 Graphic Mentors Business Series. Have your Presentations inspired by Wassily Kandinsky. GrapChicque
  2. 2. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors A good Presentation is drawn by an Artist . Learn some basic principles from the great artist Wassily Kandinsky who reveals the tricks in his book ‘ Point and Line to Plane ’ 1926. These principles are basics learned in Semiotics. A recommended publication to familiarise with Semiotics and its applications in Advertising is : Signs of Life. Life of Signs.
  3. 3. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors A good Presentation is drawn by an Artist . Whether you have to design a product promotion stand, a theatre stage, an advert , a Power Point presentation, an invitation or just a simple message on a sheet of paper, for an effective transfer of your message you should apply the rules of Semiotic design.
  4. 4. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 1 The viewing Field. The first step: Landscape or Portrait. This gives an initial sensual feeling of COOL or WARM. or rational versus emotional.
  5. 5. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 2 Main Directions and axes. From Horizontal to Vertical. A first sensual feeling comes from how the directions of the compositions are within the frame. at rest and cold at rest and warm disharmonic harmonic
  6. 6. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 2 Main Directions and axes. From Horizontal to Vertical. Examples. Which of these two pictures gives the best feeling, most trustful? Even writing a mathematical formula can create a difference in affection (for the math lovers).
  7. 7. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 3 Weight and Accessibility within the frame. The place the different topics occupy will affect the topic. There is the WEIGHT and the TRESHOLD / RESISTANCES. The reading direction is diagonal and from left to right. This put the maximum weight on sector 4. The introduction starts in 1 and the lasting impression remains in 4. For the cohesion of the topics to 2 and 3 we first have to learn the next visual attraction. 1 2 3 4
  8. 8. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 3 Weight and Accessibility within the frame. No good filling of the segments. 3 Trust , dominance
  9. 9. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 3 Weight and Accessibility within the frame. TRESHOLD and RESISTANCES. The topics and ideas positioned is these areas tend to fix themselves or to get blocked.
  10. 10. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 3 Weight and Accessibility within the frame. Messengers come from the left. When you make a presentation you should position to the left of your audience.
  11. 11. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 3 Weight and Accessibility within the frame: Resistance. The blockage (limit) of the tracks is the right edge of 2. In 2 is the train expected to arrive. In 1 she missed the train. 1 2
  12. 12. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 4 Bottom up. There is a clear separation between the psychology of the bottom and the upper part. The bottom is the soil, the source, the basement and hold the foundations. Here we have to put the actions but also the dark powers.[ the ? ] In the upper part you can dream, the ideas are free floating, it contains the promises ( !!! For the advertisers ! ). Here you can explain your vision. Enlightening will be found in the upper part right. [ the ! ] Vision Action? !
  13. 13. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 4 Compositions with different canvas elements of directional layout. A canvas where all directions are being used, is the most flexible and neutral frame where all sentiments of cold, warm, rational, imaginary, solid and light can be expressed. These compositions can result in still and lyric style. This canvas composition tends to be dramatic: nor cold nor warm can hold and action or the ideal fulfilment does not reach the target.
  14. 14. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 4 Compositions with different canvas elements of directional layout. Dramatic expressions: examples. notice also the resistance edge.
  15. 15. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 5 Compositions with several elements, topics or subjects. There are several ways to express balance or dominance . These compositions can become very complex when many subjects are involved. There is a general reading protocol from left to right and from bottom to up where the attention will hold at different points of attraction. A same part will weight different depending its position into the field. L = at distance R = toward Home
  16. 16. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 6 Compositions with differ elements, topics or subjects. Weight. heavier lighter heavier
  17. 17. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 7 Compositions with differ elements, topics or subjects. Sense Forces. Feels cold: Feels warm: Convexity appears first Concavity belongs to the background
  18. 18. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 8 Creation of Movement. A line in the plane intrinsically indicates movement. A big object repeated by a same small or dark one gives movement. Movement is also created by Persistence. Dynamics created with Curves
  19. 19. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 8. Organisations of Focal Point(s) and general connotations. Sharp edges point to instability, aggression and action. Vertical is inspiring, correct, power, stability. Horizontal makes it quite, in rest, open for ideas. Radial is success, ambition, unity and glorious.
  20. 20. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 8. Organisations of Focal Point(s) and general connotations. Star radiant lines point to attention. Spiral is emotion, vitality, excitement. A triangle points to authority, male/female dependent the pointing direction. Square is stability, materialistic. Circle is spiritual, heavenly. Oval is gracious and sensitive.
  21. 21. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 9 COLOURS. Colours are the most difficult to manage because there are so many rules to match in order to create a harmonious and comfort feeling. Colours do have a psychological effect, so have shapes also connotations: Shape and colour together can reinforce or weaken each other’s sentiment. In real practise you will have to match your presentation to the House Style colours of your Company or Brand. a hint: choose the matching colours with the site: http://colorschemedesigner.com/
  22. 22. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors 9 COLOURS. Shapes and Colours : matching connotations. Colours and life style applications.
  23. 23. Presentation Design inspired by W. Kandinsky. 1nf0 Graphic Mentors Keep in mind
  24. 24. 1nf0 Graphic Mentors Business Series. Other Publications: Modern Capitalism. Training in Visionary skills. http://www.slideshare.net/RonnyVerlet/modern-capitalism http://www.slideshare.net/RonnyVerlet/infographics-visionary
  25. 25. Discover also the other publications from Infographic-mentors: click for access. 1nf0 Graphic Mentors
  26. 26. Business Series. Semiotics Series. Info Graphics is a most powerful tool in the transfer of knowledge and insight. www.infographic-mentors.com Ronny J.C. Verlet Graphics by Louise Liz GrapChicque 1nf0 Graphic Mentors

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