1. Atlas In-Stream Video
The digital video revolution is here. And it’s
about to rock your advertising’s potential.
No, it’s not video in a banner ad. (That doesn’t even qualify as a revolution.) It’s pure video,
and it runs inside streaming video clips like news stories or sports highlights on websites.
Like a movie trailer before the film. An appetizer before the main course. You get the idea.
The point is, video is transforming the online advertising environment. And Atlas In-Stream
Video makes it easy for you to tap into its power. The impact is strong. The message is
targeted. Plus, you’ll be able to track exactly how effective your campaign is.
And we’ll take care of the technical stuff. No need to worry about things like converting
video to this or that format. From your point of view, it’s all about the big picture. Like how
do your in-stream video results compare with your rich media or paid search numbers?
How does in-stream video complement the rest of your marketing mix? Stuff like that.
2. Atlas + In-Stream Video + your online
campaign = no-brainer.
With In-Stream Video, Atlas gives your marketing message a new, direct route to your target
audience. With Atlas, you can introduce pre-roll video to a captive audience. You can deploy
Atlas’ industrial strength analytics to measure results across all your digital marketing efforts,
so your insights are crisp, clean and true.
You can manage your In-Stream Video campaign on its own, or as part of your entire ad program.
And with Atlas, you can manage your online video campaigns right alongside your other digital
efforts in paid search, banners, rich media and video on demand. From one central place, you
can plan and manage all your media buys. From a single toolset, you’ll see precisely how your
Atlas In-Stream Video campaigns are performing—in every channel—and what’s really driving your results.
Vital Statistics Oh, and did we mention that because managing in-stream ads with Atlas is as easy as working
with banners, you’ll be up and running in no time? Well, we should have.
Formats & bit rates include:
• Windows Media
Oh, come on. It can’t really be this easy.
But it is. Atlas In-Stream Video does the detail work, from start to finish. From converting your
creative assets into the right video formats, to hosting ads, to real-time ad serving into ad
• Quicktime placements, to creating customized post-campaign analysis.
• Low to high range Kbps
Standard Reporting metrics include:
• Total number of ad impressions
A four-step process
• Reach and Frequency
• Brand Exposure Duration Buy Media
(BXD)—a report on the length of
engagement your audience has
with your ad.
Track & Manage
Advanced Analytics custom 4 Optimize Creative
• Optimal frequency analysis—dis-
cover how many times they watch
before the ad loses effectiveness Traffic
• Video drop-off analysis—you’ll 3
find out when and where your
viewers stop watching 1 Plan & Buy Media – Plan and buy media just as you would for banner ads, using
• In-depth viewer analysis—find out Atlas to search for publishers who accept in-stream video.
who it is that’s watching 2 Manage Creative – Atlas digitizes and converts your raw video content to
standard player formats.
3 Traffic & Deliver – Assign your ads to publisher placements in one fell swoop.
Ads are inserted into video clips on publisher sites seamlessly.
4 Track & Optimize – Get real-time results with Atlas’ powerful reporting and analytics
tools, and make informed decisions to optimize your campaigns on the fly.
3. What’s in it for online
With Atlas In-Stream Video, marketers get
Here’s what you don’t get with Atlas In-Stream Video:
to run spots within streaming video content,
No heavy lifting—Atlas converts your creative assets, they get the most advanced insertion
coordinates with publishers, and rescues you from spreadsheet chaos. process and incredible tracking technology.
We’ll save you the time and the headache, so you can get on to the important task of planning Advertiser clients have easy access to pre-
your campaign. We’ll digitize your video assets from tape (encode) and upload them into Atlas.
rolls, post-rolls and every digital thing
Already digital? Just upload video assets to Atlas, and we’ll convert them into industry-standard
formats (transcode). Can’t keep publisher requirements straight? Just send your video once to
Atlas, and we’ll handle the rest so you don’t have to work with multiple publishers. Finally, Plus, Atlas lets you manage in-stream ads
because we host, serve and track all your ads in one place, you can stop patching together a
alongside every other online media channel,
lot of separate spreadsheets. One report, and you’re done.
on one integrated platform. So you can
No worries—Atlas’ centralized management tools put you in a have the full, panoramic view from above
position of absolute power. your online marketing efforts—over
When your ads are ready, you assign your creative to your ad placements. Atlas In-Stream Video banners, rich media, video and paid search.
is integrated with the Atlas Media Console, so advertisers and direct marketers can fully manage You’re on top of it all. (No supplemental
complete online campaigns—from media planning to ad serving to reporting.
• Media Planning & Buying—You quickly locate the sites that fit your needs, create proposals,
and manage insertion orders.
• Manage Creative—You assign specific ads to each placement and you make the decisions What’s in it for TV
about scheduling, weighting, and frequency capping for each campaign. advertisers?
• Traffic & Delivery—Your trafficking instructions are sent to publishers for campaign
Want to reach your audience where they
implementation with one button click. You specify the sites, and Atlas quickly and accurately
are focused and engaged? Atlas In-Stream
delivers ads to those viewers, then captures all the relevant data for your campaign analysis.
Thanks to a robust and reliable ad serving technology, you can rest easy that your campaign Video puts your clients’ campaigns into
will run smoothly. the media that captures your hard-to-reach
audience: internet video. Here you can do
MEDIA CONSOLE: Your Digital Control Center what’s never been done before with tradi-
tional commercials: track and report. Finally,
accurate accountability and relevancy exists
in video advertising.
In-Stream Rich Paid Banner Video
Video Media Search Ads On What’s in it for publishers?
Advertisers are demanding accountability in
in-stream video placements now. So now’s
Optimize Your Entire Digital Marketing Campaign
the time to make the most of your video
content streams. Making your sites available
No question marks—Atlas reporting & analytics make you feel to advertisers through Atlas increases your
smarter when you spend your media dollars. visibility, and puts you in contact with our
Just exactly how well did your in-stream video campaigns perform? Atlas’ powerhouse analytics media-buying customers. Plus, we save you
will tell you. Atlas In-Stream Video lets you combine all your video campaign results and metrics time by doing the hard work of encoding
into one big-picture view, across banners, rich media, video on demand, and search. And that
& transcoding video assets, as well as sup-
means you can optimize your media spend across all of your campaigns.
porting the advertisers themselves. We also
With Atlas In-Stream Video, you can have standard reporting and tracking as well as industry
leading custom analysis. Because we both serve and track your ads, we can offer reports on save you money (honestly, actual dollars and
every nook and cranny of ad delivery and performance. You can even order up industrial- cents) by hosting and serving bandwidth-in-
strength research through the Atlas Custom Research Group, our crew of dedicated, insightful, tensive video streams.
and ridiculously industry-obsessed analysts. And if you’d like an extra pat on the back with that,
feel free to ask.