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Video Streaming Video Streaming Presentation Transcript

  • Video Streaming Marketing online application and services
  • Bart Rydalch Electronic Media Manager
  • Video Steaming • Connecting with taxpayers • What video streaming is and isn’t • Video Streaming in business • How to get started • Staff and resources • Cost • Customer focus and data View slide
  • “It's a fact: Streaming video is the hot new trend for creating compelling online advertising and marketing campaigns. It grabs the consumers' attention and keeps them online with a hands-on, dynamic experience.” Brian Epro - iMedia 2007 View slide
  • Connecting with taxpayers • Online applications • E-file • Bill Pay • Secure Messaging • Services and support • Information and research
  • Connecting with taxpayers • Over 94% have high-speed connection • Sophisticated users • Fast • Easy to use • Don’t make me read • Intuitive • 24/7 access
  • Connecting with taxpayers • Streaming video • Marketing • Application support
  • Marketing
  • Application support
  • Connecting with taxpayers • Streaming video • Marketing • Application support • Training/tutorials • Public
  • Online training
  • Tutorials
  • Connecting with taxpayers • Streaming video • Marketing • Application support • Training/tutorials • Public • Employee
  • Employee training
  • Employee training
  • Employee training
  • Connecting with taxpayers • Streaming video • Marketing • Application support • Training • Public • Employee • Interagency
  • Interagency training
  • What is streaming video? • Video and audio • Screen capture animations with audio • Slides with audio • Audio • Broadcasts
  • What is streaming video? • Real-time streaming • Simulated live (broadcasts) • On-demand
  • Benefits • Cost effective • Timely • Dynamic • Targets your audience • Greater retention • Interactive
  • How to get started • Creative people • Web publisher • Graphic designer • Content experts • Equipment • Programs
  • Staff and resources Producer/project Writer/project manager (90%) manager (90%) Graphic Designer Web publisher (10%) (10%) Talent (free)
  • How much does it cost? • Servers and support • Bandwidth • Storage • Statistics
  • What would you pay! $100/mo
  • Customer focus/data • Not youtube • Customer data and statistics
  • Data and statistics VitalStream Small Business Services :: Advanced Report 05/18/2006 01:50 PM Advanced Report dor 4/1/2006 - 4/30/2006 GMT -7 Total Activity: Operating System Totals: Top IP Addresses: Hits 6612 MacOS 5 192.209.53.250 349 Unique Hits 2619 WindowsXP 110 70.89.133.33 36 Data Transfer 9.26 GB Unknown 6497 198.238.35.147 27 216.142.208.221 26 71.115.204.219 26 Results per page: 100 Viewing options: Unique Hits View | Query String View | Operating System View | Protocol View | IP Address View 1 Unique Avg Avg Avg Data URI Hits Hits Buffer Loss View Transfer dor/progressive/fortax01url.mo
  • Data and statistics VitalStream Small Business Services :: Advanced Report 05/18/2006 01:50 PM dor/psrw.mov 10 3 0 86.99 115 333.13 MB 1 Hour (GMT 7 ) Hits Data Transfer 0 56 74.43 MB 1 8 16.18 MB 2 25 25.5 MB 3 13 17.25 MB 4 19 21.26 MB 5 48 74.18 MB 6 90 139.85 MB 7 186 277.06 MB 8 335 481.73 MB 9 542 770.8 MB
  • Customer focus/data • Not youtube • Customer data and statistics • 24/7 • Free to customers • Feedback
  • "Fun way to absorb an important policy that would otherwise be somewhat less interesting." "I prefer this type of training for legislation update and rule/law changes. I feel it was done very well. It was amusing and I liked taking the quizzes while doing it. Excellent Job!"
  • Customer focus/data • Not youtube • Customer data and statistics • 24/7 • Free to customers • Feedback • It’s cool!
  • Video Streaming Marketing online application and services