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Online Video Insights Report
 

Online Video Insights Report

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    Online Video Insights Report Online Video Insights Report Presentation Transcript

    • Online Video Insights Report March 2010
    • Overview ScanScout, the leading in-stream video ad provider, serves more than 700 million ad impressions/month to tens of millions of unique viewers. Our proprietary technology scans and tracks every single video, page, and audience viewing behavior, and analyzes billions of data points each month as part of its ad targeting, optimization, and brand protection algorithms. This monthly report provides a concise snapshot of online video consumption and trends by key video categories, day parts, and (coming soon) audience segments, demographics, and more. To learn more, contact us at onlinevideoreport@scanscout.com Or Follow us on Twitter @ScanScout March
2010
Video
Insights
Report

    • Table of Contents CLICK TO SKIP TO PAGE   March Highlights 4   Family 33   Healthcare Reform 7   Food & Drink 35   The Oscars 8   Health 37   All Videos 14   Home 39   Automotive 16   Law/Government/Politics 41   Business/Finance/   Lifestyle/Culture 43 Real Estate 18   News 45   Community 20   Pets/Animals 47   Education/Careers 22   Shopping/Style 49   Entertainment 24   Sports 51   Animation   Technology/Gaming 53   Movies   Music   Travel 55   TV March
2010
Video
Insights
Report

    • March Highlights   Nearly one in four (24%) videos streamed in March was watched during prime-time TV viewing hours, 8PM-11PM. (Approximately 174MM streams.)   9PM-10PM showed the most streams and unique viewers for most categories.   Other category peaks of note: Business (4PM-5PM); Home (2PM-3PM), Food & Drink (5PM-6PM), Health (7PM-8PM)   Most popular topics: Apple iPad, escapist movies Clash of the Titans, A-Team and Iron Man, Columbian pop star Shakira, and NCAA “March Madness” Championship   Weekend daily viewership is 31% higher than weekday. Sports and Automotive content saw the biggest weekend lifts, 50% and 45%, respectively. Community video views dropped by about 24% on weekends.   Business/Finance viewership remained steady, even on weekends. Other categories that showed consistent weekend/weekday stream volumes included Travel, Lifestyle/Culture, Careers, and Entertainment.   March Webby and Streamy Award winner Zach Galifianakis broke into All Videos Top 10 with his “Between Two Ferns…” short-form talk show.   Biggest day: Saturday, March 13, with 33.4MM streams March
2010
Video
Insights
Report

    • March Video Food & Drink Community Pets Streams 1% Law / 1% 1% Government / Education / Politics Home Careers by Category Shopping / 1% Style / Fashion Travel 1% Family 0% 1% 2% 1% Health 2% Culture / Lifestyle 2% Business / Finance / Real Entertainment Estate News (Animation + 4% 4% Movies + Music + TV) Automotive 35% 4% Sports 14% Computing / Technology / Games 25% March
2010
Video
Insights
Report

    • March Video Streams by Category by Hour 300,000
 250,000
 Automotive Business / Finance / Real Estate Community Computing / Technology / Games 200,000
 Culture / Lifestyle Education / Careers Entertainment / Animation Entertainment / Movies 150,000
 Entertainment / Music Entertainment / Television Family Food & Drink 100,000
 Health Home Law / Government / Politics News 50,000
 Pets Shopping / Style / Fashion Sports Travel 0
 March
2010
Video
Insights
Report

    • HOT TOPIC: Healthcare Reform ScoE
Brown
wins
 10000
 Ted
Kennedy’s
 senate
seat,
1/19
 9000
 Healthcare
 Reform
Bill
 8000
 passes,
 3/21
 7000
 6000
 5000
 Number
of
 videos
 consumed
 4000
 that
 men?oned
 "Healthcare
 3000
 Reform"
 2000
 1000
 0
 6/27/09
 7/27/09
 8/27/09
 9/27/09
 10/27/09
 11/27/09
 12/27/09
 1/27/10
 2/27/10
 3/27/10
 March
2010
Video
Insights
Report

    • HOT TOPIC: The Oscars – Best Picture 8.00
 Academy Awards Nomination announced 7.00
 6.00
 WINNER
 Avatar
 5.00
 The
Blind
Side
 District
9
 An
Educa6on
 4.00
 The
Hurt
Locker
 Inglorious
Basterds
 Precious
 3.00
 A
Serious
Man
 Up
 2.00
 Up
in
the
Air
 1.00
 0.00
 1/1
 1/5
 1/7
 1/9
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/8
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 2/28
 3/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 March
2010
Video
Insights
Report

    • HOT TOPIC: The Oscars – Best Director 40.00
 Nomination announced Academy Awards 35.00
 30.00
 25.00
 Kathryn
Bigelow
 20.00
 Quen?n
Taran?no
 James
Cameron
 Jason
Reitman
 15.00
 Lee
Daniels
 10.00
 WINNER
 5.00
 0.00
 1/1
 1/5
 1/7
 1/9
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/8
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 2/28
 3/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 March
2010
Video
Insights
Report

    • HOT TOPIC: The Oscars – Leading Actress 140.00
 Nomination announced Academy Awards 120.00
 100.00
 80.00
 Sandra
Bullock
 Helen
Mirren
 Carey
Mulligan
 60.00
 Gabourey
Sidibe
 Meryl
Streep
 40.00
 20.00
 WINNER
 0.00
 1/1
 1/5
 1/7
 1/9
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/8
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 2/28
 3/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 March
2010
Video
Insights
Report

    • HOT TOPIC: The Oscars – Leading Actor 25.00
 Academy Awards Nomination announced WINNER
 20.00
 15.00
 Jeff
Bridges
 George
Clooney
 Colin
Firth
 Morgan
Freeman
 10.00
 Jeremy
Renner
 5.00
 0.00
 1/1
 1/3
 1/5
 1/7
 1/9
 1/11
 1/15
 1/17
 1/19
 1/21
 1/25
 1/27
 1/29
 1/31
 2/2
 2/4
 2/6
 2/8
 2/18
 2/28
 3/2
 3/4
 3/6
 3/8
 1/13
 1/23
 2/10
 2/12
 2/14
 2/16
 2/20
 2/22
 2/24
 2/26
 March
2010
Video
Insights
Report

    • HOT TOPIC: The Oscars – Supp. Actress 4.00
 Nomination announced Academy Awards 3.50
 WINNER
 3.00
 2.50
 Penelope
Cruz
 2.00
 Vera
Farmiga
 Maggie
Gyllenhaal
 Anna
Kendrick
 1.50
 Mo'Nique
 1.00
 0.50
 0.00
 1/1
 1/3
 1/5
 1/7
 1/9
 1/11
 1/15
 1/17
 1/19
 1/21
 1/25
 1/27
 1/29
 1/31
 2/2
 2/4
 2/6
 2/8
 2/18
 2/28
 3/2
 3/4
 3/6
 3/8
 1/13
 1/23
 2/10
 2/12
 2/14
 2/16
 2/20
 2/22
 2/24
 2/26
 March
2010
Video
Insights
Report

    • HOT TOPIC: The Oscars – Supp. Actor 8.00
 Academy Awards Nomination announced WINNER
 7.00
 6.00
 5.00
 MaE
Damon
 4.00
 Woody
Harrelson
 Christopher
Plummer
 Stanley
Tucci
 3.00
 Christoph
Waltz
 2.00
 1.00
 0.00
 1/1
 1/5
 1/7
 1/9
 1/11
 1/13
 1/15
 1/17
 1/19
 1/21
 1/23
 1/25
 1/27
 1/29
 1/31
 2/8
 2/10
 2/12
 2/14
 2/16
 2/18
 2/20
 2/22
 2/24
 2/26
 2/28
 3/8
 1/3
 2/2
 2/4
 2/6
 3/2
 3/4
 3/6
 March
2010
Video
Insights
Report

    • All Videos 1 Preview – Clash of the Titans 6 Update from Men's NCAAs Top 10 2 Apple iPad First Hands-On! 7 “Between Two Ferns” with Zach Galifianakis 3 Preview – The A-Team 8 Apple iPad Ad from the Oscars 4 Shakira – Gypsy 9 NBA Trade Deadline Report 5 iPad Introduction Captioned by Google 10 Iron Man 2 – Trailer Video Consumption by Day 35000000
 30000000
 25000000
 20000000
 Video
Stream
 15000000
 Unique
User
 10000000
 5000000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • All Video Consumption by Hour 2,500,000
 2,000,000
 1,500,000
 Video
Stream
 1,000,000
 Unique
User
 500,000
 0
 March
2010
Video
Insights
Report

    • Automotive Top 10 1 IZOD IndyCar Weekly 6 Icestorm Speedway 2 How to Hot-Wire a Car 7 Car Drifting and Modification 3 Toyota Recall 8 How to Change Oil 4 iPod-Controlled '69 Pontiac GTO 9 Pocket Bike Racing 5 Autoline After Hours: Uncensored 10 Replacing Brakes – How to Remove Automotive Talk Brake Pads Video Consumption by Day 800,000
 700,000
 600,000
 500,000
 400,000
 Video
Stream
 Unique
User
 300,000
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Automotive Videos, Consumption by Hour 50,000
 45,000
 40,000
 35,000
 30,000
 25,000
 Video
Stream
 20,000
 Unique
User
 15,000
 10,000
 5,000
 0
 March
2010
Video
Insights
Report

    • Business / Finance / Real Estate 1 Wall Street – Money Never Sleeps 6 How Inside Sales Teams Can Reduce Costs Top 10 2 Obama's New Fiscal Responsibility & Reform 7 Identity Theft Prevention Commissioner Andy Stern on Redistributing 8 The Twitter Conference Wealth and Global Government 9 Best of 2009: The Reebok 20th Anniversary 3 Finances for New Grads Pump Is The #5 Sneaker 4 Toyota Recall 10 Windows Phone 7 Series walkthrough 5 Identity Theft Prevention Video Consumption by Day 300,000
 250,000
 200,000
 150,000
 Video
Stream
 Unique
User
 100,000
 50,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Business / Finance / Real Estate Video Consumption by Hour 18,000
 16,000
 14,000
 12,000
 10,000
 8,000
 Video
Stream
 Unique
User
 6,000
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

    • Community 1 Ob/Gyn Visit Tips for Due Dads 6 How to Flirt With Girls When You Top 10 Are a Shy Guy 2 Kentucky bill could make it possible to teach the bible in public school 7 How Do I End a Relationship 3 Couple Describes Feelings About Being After the Third Date? First in Line (same sex marriage) 8 Bronx Students 4 How to Go Green 9 How to Find Your First 5 How to Be Single And Happy College Boyfriend or Girlfriend 10 How to Understand Women Video Consumption by Day 140,000
 120,000
 100,000
 80,000
 Video
Stream
 60,000
 Unique
User
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Community Video Consumption by Hour 10,000
 9,000
 8,000
 7,000
 6,000
 5,000
 Video
Stream
 4,000
 Unique
User
 3,000
 2,000
 1,000
 0
 March
2010
Video
Insights
Report

    • Education / Careers 1 How to Read Business Body Language 6 Learn Chinese: Job Interview Top 10 7 How to Talk to People: Better 2 Learn Chinese: How to Read Pinyin 3 Learn Chinese: Business Meeting Communication Skills 4 How to Ace a Job Interview 8 Learn Chinese: Asking for Directions 5 The Graduates 9 College Video Tour for video 3387.flv 10 How to Find a Job in a Down Market Video Consumption by Day 900,000
 800,000
 700,000
 600,000
 500,000
 Video
Stream
 400,000
 Unique
User
 300,000
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Education / Careers Video Consumption by Hour 45,000
 40,000
 35,000
 30,000
 25,000
 20,000
 Video
Stream
 Unique
User
 15,000
 10,000
 5,000
 0
 March
2010
Video
Insights
Report

    • Entertainment Streams, by Sub-Category AnimaNon
 14%
 Movies
 39%
 TV
 20%
 Music
 27%
 March
2010
Video
Insights
Report

    • Entertainment/Animation 1 Coraline – Coraline in the Higher 6 Robotech Macross Saga – 04 – Combat Top 10 Dimensions 7 Robotech Macross Saga – 07 – Rescue 2 Coraline – Henry Selick and Neil Gaiman 8 Zombies Vs. Vampires Bring Coraline to Life 9 A Mouse's Tale 3 Coraline – Crafting the World of Coraline 10 Robotech Macross Saga – 02 – Zentradi 4 NC Quest for Camelot 5 Afro-Samurai Director Ken Mader Video Consumption by Day 700,000
 600,000
 500,000
 400,000
 Video
Stream
 300,000
 Unique
User
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Entertainment/Animation Video Consumption by Hour 40,000
 35,000
 30,000
 25,000
 20,000
 Video
Stream
 Unique
User
 15,000
 10,000
 5,000
 0
 March
2010
Video
Insights
Report

    • Entertainment/Movies 1 Preview – Clash of the Titans 6 Preview – Shrek Forever After Top 10 2 Preview – The A-Team 7 Iron Man 2 – Trailer 3 James Cameron’s AVATAR – HD Teaser Clip 8 Preview – Knight & Day 4 Coraline – Coraline in the Higher Dimensions 9 Preview – The Crazies 5 Coraline – Henry Selick and Neil Gaiman Bring 10 2009 Miami Short Film Festival Coraline to Life Promotional Trailer Video Consumption by Day 2,000,000
 1,800,000
 1,600,000
 1,400,000
 1,200,000
 1,000,000
 Video
Stream
 800,000
 Unique
User
 600,000
 400,000
 200,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Entertainment/Movies Video Consumption by Hour 140,000
 120,000
 100,000
 80,000
 Video
Stream
 60,000
 Unique
User
 40,000
 20,000
 0
 March
2010
Video
Insights
Report

    • Entertainment/Music 6 Fall Out Boy – A Weekend at Pete Rose's 1 Shakira – Gypsy Top 10 7 Elton John Talks To RCN About 2 Beyonce – Video Phone Producing Next Fall on Broadway 3 Alicia Keys – Try Sleeping… Broken Heart 8 Avril Lavigne – Alice 4 Ludacris – My Chick Bad (ft. Nicki Minaj) 9 Carrie Underwood – Jesus, Take The Wheel 5 Ciara – Dirty Dancing in Vegas 10 SXSW 2010 Video Consumption by Day 1,400,000
 1,200,000
 1,000,000
 800,000
 Video
Stream
 600,000
 Unique
User
 400,000
 200,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Entertainment/Music Video Consumption by Hour 90,000
 80,000
 70,000
 60,000
 50,000
 40,000
 Video
Stream
 Unique
User
 30,000
 20,000
 10,000
 0
 March
2010
Video
Insights
Report

    • Entertainment/Television Top 10 1 “Between Two Ferns” with Zach Galifianakis 6 'Bombshell' McGee's San Diego Coverup 2 Jessica Simpson: I Don't Accept 7 MLB 30 Clubs in 30 Days: Reds John's Apology 8 Jon Jones vs Brandon Vera UFC on Versus 1 3 Scrubs: Steve Porter REMIX! 9 Simon Cowell Is a Tweaker 4 Malibu U. – Promo Video! 10 TRESemme Mercedes-Benz Fashion Week 5 Prom Queen – Ep24 – Hopelessful Recap 8 Video Consumption by Day 1,200,000
 1,000,000
 800,000
 600,000
 Video
Stream
 Unique
User
 400,000
 200,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Entertainment/Television Video Consumption by Hour 70,000
 60,000
 50,000
 40,000
 Video
Stream
 30,000
 Unique
User
 20,000
 10,000
 0
 March
2010
Video
Insights
Report

    • Family 1 Learn about Pregnancy Ultrasound 6 How to Photograph a Pregnant Mom Top 10 7 How to Apply Baby Blanket Binding 2 The Pregnancy Show – Anxiety, Part 2 3 Feel Good Moment of the Day 8 Pregnancy and Your Pet 4 Lindsay Lohan Sweet 16 9 Jewish Mom Bars Dad from Taking 5 How to Choose Organic Baby Skin Care Daughter to Church 10 Babyproofing Your Home Video Consumption by Day 45,000
 40,000
 35,000
 30,000
 25,000
 Video
Stream
 20,000
 Unique
User
 15,000
 10,000
 5,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Family Video Consumption by Hour 3,000
 2,500
 2,000
 1,500
 Video
Stream
 Unique
User
 1,000
 500
 0
 March
2010
Video
Insights
Report

    • Food & Drink 1 Raising the Bar – How to Make 6 How to Make a Classic Wet Martini Top 10 a Spiral Zest Garnish 7 How to Make Cinnamon Rolls 2 Salmon Eggs and Feta 8 Pecan Pie with Fresh Whipped Cream 3 Lily Root and Frog Legs 9 How to Make Chocolate for Dipping 4 Country Style Potato Salad Recipe 10 Beef Brisket Recipe 5 Easy Shrimp Stir-Fry Video Consumption by Day 160,000
 140,000
 120,000
 100,000
 80,000
 Video
Stream
 Unique
User
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Food & Drink Video Consumption by Hour Greatest
volume

 8,000
 slightly
before
 dinner
hours
 7,000
 6,000
 5,000
 4,000
 Video
Stream
 Unique
User
 3,000
 2,000
 1,000
 0
 March
2010
Video
Insights
Report

    • Health 1 Haiti Vaccines For Children 6 Where Does My Bottled Water Top 10 2 Tree Pose Come From? 3 Corey Haim – Thousands of Pills, 7 How To Get Rid Of Love Handles Dozens of Docs 8 Exercise TV – Workout Videos 4 Developing A Budget – Financially 9 Where Does My Bottled Water Planning for Your Baby Come From? 5 Learn about Pregnancy Ultrasound 10 Four Ways to Prevent Diabetes Video Consumption by Day 400,000
 350,000
 300,000
 250,000
 200,000
 Video
Stream
 Unique
User
 150,000
 100,000
 50,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Health Video Consumption by Hour 25,000
 20,000
 15,000
 Video
Stream
 10,000
 Unique
User
 5,000
 0
 March
2010
Video
Insights
Report

    • Home 1 How to Remove Wallpaper 6 Leaky Bathtub Faucet Repair Evaluation Top 10 7 How to Cut and Position Crown Molding 2 Learn How to Hang the Drywall 3 How to Install a Toilet 8 Remove Vinyl Floors in Your Home 4 Drain Tip 9 How to Grow a Vegetable Garden 5 How to Mix Sanded Grout 10 Shower Valve Removal Video Consumption by Day 100,000
 90,000
 80,000
 70,000
 60,000
 50,000
 Video
Stream
 40,000
 Unique
User
 30,000
 20,000
 10,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Home Video Consumption by Hour 6,000
 5,000
 4,000
 3,000
 Video
Stream
 Unique
User
 2,000
 1,000
 0
 March
2010
Video
Insights
Report

    • Law / Government / Politics 1 Obama on Health Bill Passage 6 Obama's Fence-Mending Tour of Russia Top 10 2 War Without End: Part Two 7 Tavis Smiley and Al Sharpton Fight about 3 Young Americas Foundation Barack Obama 4 War Without End: Part One 8 Valerie Jarrett at Harvard: Thoughts on 5 Obama and Dems: Using 51 Majority Arrogant Simple, Extreme America Power Grab, Against the Founders Intent 9 Boehner Raises Voice in the House 10 The Politics of Never Taking No Video Consumption by Day 200,000
 180,000
 160,000
 140,000
 120,000
 100,000
 Video
Stream
 80,000
 Unique
User
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Law / Government / Politics Video Consumption by Hour 12,000
 10,000
 8,000
 6,000
 Video
Stream
 Unique
User
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

    • Lifestyle / Culture 1 "Prop 8 – The Musical" starring Jack 6 Hand Strengthening Exercises for Top 10 Black, John C. Reilly, and Many More... Guitar Playing 2 Spirit Awards Live 7 The Art of Crochet for Kids Sing-Along 3 The Art of Knitting American and 8 The Skinny on the Bible Continental 9 How to Become a Great Belly Dancer 4 How to Play Natural Harmonics 10 How to Make an Origami Envelope 5 Billy Graham – True Happiness Video Consumption by Day 180,000
 160,000
 140,000
 120,000
 100,000
 Video
Stream
 80,000
 Unique
User
 60,000
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Lifestyle / Culture Video Consumption by Hour 14,000
 12,000
 10,000
 8,000
 Video
Stream
 6,000
 Unique
User
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

    • News 1 Obama on Health Bill Passage 6 NHL Report – Let's Talk Olympic Hockey Top 10 2 Afghanistan Opium Production Down 7 Food Distribution In Haiti 3 Breaking Weather News 8 Obama's New Fiscal Responsibility & Reform 4 Corey Haim – Thousands of Pills, Commissioner Andy Stern on Redistributing Dozens of Docs Wealth and Global Government 5 Controller Lets Kid Take Over at JFK 9 Spring Training: Quiet Day In Phillies Camp 10 Rep Eric Massa Unloads on Dems Video Consumption by Day 600,000
 500,000
 400,000
 300,000
 Video
Stream
 Unique
User
 200,000
 100,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • News Video Consumption by Hour 35,000
 30,000
 25,000
 20,000
 Video
Stream
 15,000
 Unique
User
 10,000
 5,000
 0
 March
2010
Video
Insights
Report

    • Pets / Animals 1 Trampoline Dog 6 Cat vs. Robot Top 10 2 The Owl Box 7 PetStyle USA: Chicago 3 The Franklin Institute Hawk Nest 8 Cat vs. Balloon 4 Super-Slow Motion Dogs Catching Treats 9 Cat Chillin’ On a Bed 5 The One With The Cat 10 Monster the Singing Cat Video Consumption by Day 140,000
 120,000
 100,000
 80,000
 Video
Stream
 60,000
 Unique
User
 40,000
 20,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Pets / Animals Video Consumption by Hour 8,000
 7,000
 6,000
 5,000
 4,000
 Video
Stream
 Unique
User
 3,000
 2,000
 1,000
 0
 March
2010
Video
Insights
Report

    • Shopping / Style 1 Project Runway Episode 7: Hard Wear 6 TRESemme Mercedes-Benz Fashion Top 10 Week Recap 8 2 Oscar Dress Preparations 3 Project Runway Episode 6: 7 At Barneys with Marcia Cross A Little Bit of Fashion and Mena Suvari 4 How to Fashion Sketch 8 Heidi Montag Says No to Plastic 5 60 Second Style: Global Domination 9 Tila Tequila Hosts Garage Sale 10 How To Apply 3 Shades of Eye Shadow Video Consumption by Day 250,000
 200,000
 150,000
 Video
Stream
 100,000
 Unique
User
 50,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Shopping / Style Video Consumption by Hour 12,000
 10,000
 8,000
 6,000
 Video
Stream
 Unique
User
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

    • Sports 1 Update from Men's NCAAs 6 Rodriguez Addresses the Media Top 10 2 Cardinals 2010 Season Trailer 7 Johnson's Solo Shot 3 A-Rod's Two-Run Double 8 Fukudome's Two-Run Single 4 Soriano's Two-Run Homer 9 Damon: Power Won't Fade 5 Braves on First Spring Game 10 NBA Trade Deadline Report Video Consumption by Day 2,500,000
 2,000,000
 1,500,000
 Video
Stream
 1,000,000
 Unique
User
 500,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Sports Video Consumption by Hour 200,000
 180,000
 160,000
 140,000
 120,000
 100,000
 Video
Stream
 80,000
 Unique
User
 60,000
 40,000
 20,000
 0
 March
2010
Video
Insights
Report

    • Technology / Gaming 1 Apple iPad First Hands-On! 6 Fake Steve Jobs on the iPad Top 10 2 iPad Introduction Captioned by Google 7 Predators – Online Sneak Peak 3 Apple iPad Ad from the Oscars 8 How to Build iPhone Apps 4 Leo Laporte Live 9 HTC Legend / New Sense UI walkthrough 5 Steve Jobs' Business Effect at Apple 10 How to Set Up Wireless Router Video Consumption by Day 4,500,000
 4,000,000
 3,500,000
 3,000,000
 2,500,000
 Video
Stream
 2,000,000
 Unique
User
 1,500,000
 1,000,000
 500,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Technology / Gaming Video Consumption by Hour 300,000
 250,000
 200,000
 150,000
 Video
Stream
 Unique
User
 100,000
 50,000
 0
 March
2010
Video
Insights
Report

    • Travel 1 The Great Barrier Reef 6 NZ: South Island 6 – Christchurch Top 10 2 Travel: Philippines 7 Perth 3 Ayers Rock 8 Take a Harbor Cruise 4 Expats Enjoy Dragon Boat Festival in 9 Malaysia China 5 Sojourner Travel 10 Nanshan Ski Resort Video Consumption by Day 300,000
 250,000
 200,000
 150,000
 Video
Stream
 Unique
User
 100,000
 50,000
 0
 Sunday
 Monday
 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 March
2010
Video
Insights
Report

    • Travel Video Consumption by Hour 16,000
 14,000
 12,000
 10,000
 8,000
 Video
Stream
 Unique
User
 6,000
 4,000
 2,000
 0
 March
2010
Video
Insights
Report

    • About ScanScout Powered by industry-leading proprietary technology, ScanScout provides top brand advertising performance by delivering the right ad to the right audience, over 500 million times per month. Every piece of content across ScanScout's network of premium and niche sites, including Warner Brothers, NBC Owned and Operated, RealNetworks, and Fox News, is scanned and cataloged to best determine the category, the audience, and similar interests, while also ensuring brand protection and optimal performance for advertisers. For more information, please visit: www.scanscout.com Methodology ScanScout deep-indexes each and every online video using machine-learning and semantic techniques to categorize each video and build audience viewing profiles for targeting as well as advertiser brand protection. Our publisher network is large enough to provide scaled video views in the categories included in this report. The data in this report does not claim to be representative of all online videos on the web. ScanScout’s data is driven by its network composition and will be skewed accordingly. To subscribe to the monthly report visit http://scanscout.com/marketing/insights/ Press Inquiries: Mark Naples, 646.265.7372, mnaples@witstrategy.com Follow us on Twitter @ScanScout March
2010
Video
Insights
Report