1. To share and deliver existing and new information to a broader audience, including access for those who don't have cable TV and/or don't live in the City. 2. To provide live access to city council meetings and other public proceedings and to encourage and enable greater citizen participation. 3. To increase the life span and availability of the videos we already produce. 4. To increase the use of our Internet sites, moving toward a future when all City of Seattle information can be accessed through the Internet and when all possible City services will be delivered across the Internet. We do realize, of course, that we can't fix power lines or fill potholes across the Internet. : ) 5. To implement a technology infrastructure that will also be used to deliver training videos to the desktops of City employees. Training videos will be available on demand, will not require an employee to take time away from normal duties, and will be available as a reference whenever the employee needs a refresher course. 6. To reduce the demand for duplicated video cassettes. 7. To demonstrate that we are committed to using technology to effectively serve our customers.
JoanE O'Brien, Systems Analyst Jenn Ramirez, City Council Web ...
Up in the Air about
JoanE O’Brien, Systems Analyst
Jenn Ramirez, City Council Web Manager
City of Seattle
Do it Yourself or Outsource?
Real vs. Media Player vs. Quicktime
What we do
What people watch
1. Provide access for those who don't have
cable TV and/or don't live in the City.
2. Provide live access to Council meetings
to enable greater citizen participation.
3. Increase the life span and availability of
the videos we already produce.
4. Increase the use of our Internet site.
5. Create a technology infrastructure to
deliver training videos to the desktops of
6. Reduce the demand for duplicated video
7. Demonstrate that we are committed to
using technology to effectively serve our
U.S. Cable vs. DSL, Second Quarter 2002
Broadband Net 2Q Adds
Cable Modem 8,859,407 909,936
DSL 4,690,000 460,000
Total 13,549,407 1,369,936
Source: The Companies and Leichtman Research Group, Inc. All data from Q2
2002, except Adelphia from Q4 2001
Top Broadband Cities
Local Market Unique Audience Annual % Growth
1 New York* 2,780 70.50%
2 Los Angeles* 1,766 87.90%
3 Boston* 1,120 48.40%
4 San Francisco 1,110 21.00%
5 Philadelphia* 785 69.90%
6 Seattle 691 22.30%
7 Dallas 623 12.80%
8 Chicago 555 13.90%
9 Washington DC* 532 153.20%
10 Atlanta* 517 87.70%
11 San Diego 497 15.00%
12 Sacramento* 416 117.80%
Cable and Internet Access
No Cable Cable TOTAL
No Internet 8.4% 9.6% 18.0%
Internet 31.6% 50.4% 82.0%
TOTAL 40.0% 60.0% 100.0%
Government TV Viewers
No Internet 13.1%
Internet access. TOTAL 100.0%
Outsourcing is a good way to go if you
have a limited number of videos to
Outsourcers can index videos and handle
high volume of users.
Several companies specializing in
Do it Yourself
If you have many videos, outsourcing is
Streaming itself is not very complicated
technically. But your own internal
network may make it more complex.
Requires close cooperation between web
and TV staffs.
Bigger one time cost (but not very).
Real Vs. Media Player
Seattle began videostreaming in 1998
Real held about 90% of the market at that
Source: Seattle Times, 5 September 2002, from the
research firm comScore Media Metrix
What Seattle does
Four live streams
Stream of the week
Salmon Pet Council Channel
Cam Cam Live Signal
Encoder Encoder Encoder Encoder
About 250 videos encoded; about 110
Stream of the Week
One featured video about something topical
July and August
1151 viewers of new City Council live stream
915 viewers of channel live stream
What do People Watch?
1. Project Impact – Roofing
2. Beyond the Badge (monthly police show)
3. Mayor’s press conference
4. Program about ballfields
5. Cool Experience Music Project video
6. Emmy winning show on homeless man
Video Indexing enables the viewer to skip
to a topic within a longer video
Makes meeting videos more user-friendly
Link videos to agendas or other information
The Synchronized Multimedia Integration
Language (SMIL, pronounced "smile")
enables simple authoring of interactive
audiovisual presentations. SMIL is typically
used for "rich media"/multimedia
presentations which integrate streaming
audio and video with images, text or any
other media type.
Real Producer version 8.x (encoder)
Real Server version 8.x