Video delivery over the Internet, IPTV and mobile TV is exploding. As market drives to reach all three screens-the entertainment center, the PC and the mobile handset-it is imperative that content distribution scales cost effectively and that content delivery meets expected quality of experience for each target screen. Many challenging questions will arise, including: - What is the most cost effective infrastructure that also supports evolving features? - How does video delivery tie into the evolving digital home? - Can video delivery keep up with the mobility wave?
I assume at this point that video streaming is not news to anyone. This Big Champagne estimated that 35 billion video streams were served in 2006. Google/YouTube delivers over 100 million video streams a day. At that rate, Just YouTube only will serve greater than 35 billion streams this year. “ Level 3 says more than half the traffic on its network is from Internet video, up from no such traffic in 2000, and it is increasing its capacity.”
Intel’s thinks about video streaming as three tiers… Video offices – what we call the network data centers Access technology – in this case video broadcast and IP Broadband streaming Client technology – Intel has two primary focuses – Digital Home and Mobility. We know that video streaming is also happening to the Digital Office… How many of you have watch a YouTube video at work? Intel views the network has more value as a it becomes homogeniously IP. Local and Mobile broadcast eventually transition to the fixed and mobile broadband delivery. Intel is especially focusing on expanding Mobile Broadband access capacity with its WiFi and WiMax initialtives.
Intel has enabling technology across the video streaming landscape. In the digital home, Intel has deliver dual core and quad core processors. At IDF China yesterday, we also announced the Intel® CE 2110 Media Processor, a system-on-a-chip (SoC) architecture for CE devices Intel's premier brand for PCs designed for the enjoyment of digital entertainment in the home, Intel® Viiv™ technology allows you to access, share, and manage your digital media Enjoy greater than 2X CPU performance when multi-tasking with improved energy efficiency to enable better battery life¹ with the new Intel® Centrino® Duo mobile technology laptops based on 64-bit enabled Intel® Core™2 Duo processors as compared to previous generation Intel® Centrino® mobile technology-based laptops.
3:10-3:40 S219/220 Scaling Video Delivery to Three Screens Anton Roug Principal Engineer Digital Enterprise Group IPTV World NAB 2007