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  • Video delivery over the Internet, IPTV and mobile TV is exploding. As market drives to reach all three screens-the entertainment center, the PC and the mobile handset-it is imperative that content distribution scales cost effectively and that content delivery meets expected quality of experience for each target screen. Many challenging questions will arise, including: - What is the most cost effective infrastructure that also supports evolving features? - How does video delivery tie into the evolving digital home? - Can video delivery keep up with the mobility wave?
  • I assume at this point that video streaming is not news to anyone. This Big Champagne estimated that 35 billion video streams were served in 2006. Google/YouTube delivers over 100 million video streams a day. At that rate, Just YouTube only will serve greater than 35 billion streams this year. “ Level 3 says more than half the traffic on its network is from Internet video, up from no such traffic in 2000, and it is increasing its capacity.”
  • Intel’s thinks about video streaming as three tiers… Video offices – what we call the network data centers Access technology – in this case video broadcast and IP Broadband streaming Client technology – Intel has two primary focuses – Digital Home and Mobility. We know that video streaming is also happening to the Digital Office… How many of you have watch a YouTube video at work? Intel views the network has more value as a it becomes homogeniously IP. Local and Mobile broadcast eventually transition to the fixed and mobile broadband delivery. Intel is especially focusing on expanding Mobile Broadband access capacity with its WiFi and WiMax initialtives.
  • Intel has enabling technology across the video streaming landscape. In the digital home, Intel has deliver dual core and quad core processors. At IDF China yesterday, we also announced the Intel® CE 2110 Media Processor, a system-on-a-chip (SoC) architecture for CE devices Intel's premier brand for PCs designed for the enjoyment of digital entertainment in the home, Intel® Viiv™ technology allows you to access, share, and manage your digital media Enjoy greater than 2X CPU performance when multi-tasking with improved energy efficiency to enable better battery life¹ with the new Intel® Centrino® Duo mobile technology laptops based on 64-bit enabled Intel® Core™2 Duo processors as compared to previous generation Intel® Centrino® mobile technology-based laptops.

Intel_AntonRoug.ppt Intel_AntonRoug.ppt Presentation Transcript

  • 3:10-3:40 S219/220 Scaling Video Delivery to Three Screens Anton Roug Principal Engineer Digital Enterprise Group IPTV World NAB 2007
  • Legal Disclaimers
      • Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See www.intel.com/products/processor_number for details.
      • Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 Inside, Itanium, Intel Itanium logo, Xeon, Xeon Inside, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
      • Other names and brands may be claimed as the property of their respective owners.
      • Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104.
    Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
  • Agenda
    • Colin Dixon, Senior Consultant Specialty, The Diffusion Group
        • Delivering Media in the Universe of I
      • Dominque Minvielle, Worldwide IPTV Manager, HP
        • IPTV and My Persona
      • Tony Roug, Principle Engineer, Intel
        • Building the video streaming technology
    • Questions
    Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
  • 3:10-3:40 S219/220 Building the Video Streaming Technology Anton Roug Principal Engineer Digital Enterprise Group IPTV World NAB 2007
  • Broadband Video Takes Off Source: Big Champagne Total Video Streams Served (Billions) Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. 1999 2006E 0 10 20 30 2000 2001 2002 2003 2004 2005 5 15 25 35
  • Video Streaming Landscape Digital Home Mobile Network Headend, Hub, Serving Office Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Mobile Broadband Mobile Broadcast Fixed Broadband Local Broadcast
  • Video Streaming Landscape Digital Home Mobile Network Headend, Hub, Serving Office Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Mobile Broadband Mobile Broadcast Fixed Broadband Local Broadcast
  • Digital Home Video Streaming Online Portal STB Networked with PC Broadcast PC Client Intel® Viiv™ Technology Verified Device DMA enabled in STB Intel® Viiv™ Technology Verified Service Pay TV on PC Developed enhanced CA / middleware infrastructure to support PC Enhance STB capabilities to increase customer satisfaction & reduce churn New Online Revenue Opportunity Expand to new platforms Enabling Focus Operator Benefits Cable Telco Satellite Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
  • Mobile Streaming with Intel ® Next-Gen Wireless-N
    • Up to 5X Throughput, 2X Range*
    • Up to 1 extra hour battery life*
    • Supports Both 2.4GHz and 5GHz
    • Stream High-Definition Video and Audio
    How far can you stream HiDef video ~19 Mbps (bigger is better) 2x Range Video @ 68m 802.11a/g Draft n Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104.
  • Video Streaming Infrastructure with Intel® Xeon® Processors Dual-Core Intel® Xeon® Processor 5100 Series Quad-Core Intel® Xeon® Processor 5300 Series 2x SD MPEG2 Streams 4000 2000 Dual-Core Intel® Xeon® 5100 Series Single-Core 64-bit Intel® Xeon® Processor Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104.   Using Intel ® Dual-Core Intel® Xeon® Processor 5000 series-based platform, Kasenna was able to double the number of MPEG2 video streams we could deliver with previous Intel's processors using Kasenna* RAM-Based Media Servers ( a total of 4000 streams @ 3.75 using 16 Gigabits Ethernet ports). JK Muthukumarasamy, VP R&D, Kasenna
  • Video Streaming Summary
    • Driving to streaming quality of experience users are expecting
    Leading high bandwidth video streaming on the go
    • Enabling video streaming infrastructure with Moore’s law performance
    Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
  • Thank You! Copyright © 2007 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel. Leap ahead. logo, Centrino, Centrino Duo, the Intel Centrino logo, Intel Core 2 Duo, the Intel Core 2 Duo logo, Viiv, Enjoy With Viiv, Intel Viiv logo, Itanium 2 inside, Itanium, Intel Itanium logo, Xeon, Intel Xeon logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.