High Volume Rapid Turnaround Media Production Louis Broome, Manager SMSGR World Wide Creative Services Microsoft
<ul><ul><li>Internal facing </li></ul></ul><ul><ul><li>Behind the firewall </li></ul></ul><ul><ul><li>Pro-sumer hardware &...
<ul><li>Team </li></ul><ul><li>Infrastructure </li></ul><ul><li>Tools/Process </li></ul><ul><li>Deliverables </li></ul><ul...
<ul><li>Mission </li></ul><ul><li>Mantra </li></ul><ul><ul><li>Know  it   NOW </li></ul></ul>Lead the development, product...
SHANGHAI GCR Production Redmond Post READING EMEA Production BEIJING GCR Production FY08Q1 BANGALORE APAC Production Redmo...
Video produced, in hours: Headcount: FY 06 996 4.5
Servers <ul><li>Technology </li></ul><ul><ul><li>Content replicated using DFSR </li></ul></ul><ul><ul><ul><li>only the del...
Servers <ul><li>Development -> Production </li></ul><ul><ul><li>Content is posted to development server for  testing/QA </...
Servers US publisher http  ftp  mms Europe  - subscriber Asia  - subscriber
<ul><li>Develop </li></ul><ul><li>Produce </li></ul><ul><li>Deliver </li></ul>
<ul><ul><li>Impact </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Marketing </li></ul></ul>
<ul><li>Business impact ≥ effort </li></ul><ul><li>High impact = greater resources </li></ul><ul><li>Low impact = fewer re...
R  E  E  L
<ul><li>Capture media on the fly </li></ul><ul><li>Create Edit Decision List on the fly </li></ul><ul><li>Fine tune post-p...
E  D  L
A S X
V  I  D  E  O W  M  P
1  0  2  4  X
5  1  2
M O B I L E  D E M O
M  A  R  K  E  T  I  N  G  D  E  M  O
<ul><li>“ We want to shoot an hour long video on location on Mt. Rainier. It’s due next week, we have no money, and it has...
“ An amateur thinks it's really funny if you dress a man up as an old lady, put him in a wheelchair, and give the wheelcha...
1 2 3 4 5 6
Deliver <ul><li>Review </li></ul><ul><li>Sign off </li></ul><ul><li>Hand off </li></ul><ul><li>Archive </li></ul>IMPACT
 
APPENDIX
Demo Capture <ul><li>1024x768 / 1280x1024 </li></ul><ul><ul><li>A blazingly fast workstation w/massive RAM </li></ul></ul>...
Demo Compression <ul><li>Vegas </li></ul><ul><ul><li>Edit </li></ul></ul><ul><ul><li>Brightness & Contrast </li></ul></ul>...
Mobile Demos <ul><li>Presenter best practice </li></ul><ul><ul><li>Solid black pointer, increase size  </li></ul></ul><ul>...
Software <ul><li>Windows Media Encoder & Utilities </li></ul><ul><li>Expression Encoder </li></ul><ul><li>Sony Vegas 7.0 –...
Hardware <ul><li>Workstations </li></ul><ul><ul><li>Dell Precision 680 – Edit </li></ul></ul><ul><ul><li>Dell Precision 38...
<ul><li>Efficient Network Throughput –  Specialized protocol (UDP) optimized for live and on-demand streaming. </li></ul><...
<ul><li>Cost Effective Scalability to Large Number of Users </li></ul><ul><ul><ul><li>Specialization - I mprove scalabilit...
<ul><li>Utilizing existing infrastructure –  No new software infrastructure to be installed or managed. </li></ul>Streamin...
Comparative Analysis Streaming with Web Server  Streaming with Windows Media Server  Existing solution Long term cost effe...
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  • DFSR = Distributed File System Replication DNS = Domain Name System
  • .txt .xml for Expression Media Encoder, playlist .xml – Vegas Script in .xml format – Tool&gt;Import Script – places markers on the timeline, imports the media file
  • Vegas – Check box – Export video with markers WME File Editor – Export header to .txt file Copy paste Header file text into ASX Builder v.20 Can import multiple .wmv files for playback – e.g., 620x240 + 1024x768 + 320x240 as a single presentation
  • http://www.datapath.co.uk/visRGBPRO.htm http://www.epiphan.com/products/product.php?pid=23 http://www.techsmith.com/ http://www.emu.com/products/product.asp?product=10447
  • High Volume Rapid Turnaround Media Production

    1. 1. High Volume Rapid Turnaround Media Production Louis Broome, Manager SMSGR World Wide Creative Services Microsoft
    2. 2. <ul><ul><li>Internal facing </li></ul></ul><ul><ul><li>Behind the firewall </li></ul></ul><ul><ul><li>Pro-sumer hardware & software </li></ul></ul><ul><ul><li>External facing </li></ul></ul><ul><ul><li>CMS, DRM </li></ul></ul><ul><ul><li>Broadcast hardware &software </li></ul></ul>
    3. 3. <ul><li>Team </li></ul><ul><li>Infrastructure </li></ul><ul><li>Tools/Process </li></ul><ul><li>Deliverables </li></ul><ul><li>Next </li></ul>
    4. 4. <ul><li>Mission </li></ul><ul><li>Mantra </li></ul><ul><ul><li>Know it NOW </li></ul></ul>Lead the development, production and distribution of multimedia content to drive field Readiness
    5. 5. SHANGHAI GCR Production Redmond Post READING EMEA Production BEIJING GCR Production FY08Q1 BANGALORE APAC Production Redmond Post FY08Q1 CHARLOTTE FX | Motion Graphics R&D | Webs/Blogs STUDIO 31 Buzz/EPG STUDIO 122 SMSGR * * I m p a c t I n n o v a t i o n * REDMOND
    6. 6. Video produced, in hours: Headcount: FY 06 996 4.5
    7. 7. Servers <ul><li>Technology </li></ul><ul><ul><li>Content replicated using DFSR </li></ul></ul><ul><ul><ul><li>only the delta data is replicated </li></ul></ul></ul><ul><ul><li>Publisher/subscriber replication model  </li></ul></ul><ul><ul><li>DNS based routing </li></ul></ul><ul><ul><ul><li>Users routed based on IP address </li></ul></ul></ul><ul><ul><li>One common URL across all regions </li></ul></ul><ul><ul><li>.6 TB of data +/- </li></ul></ul><ul><ul><li>Storage Area Network (SAN) </li></ul></ul>
    8. 8. Servers <ul><li>Development -> Production </li></ul><ul><ul><li>Content is posted to development server for testing/QA </li></ul></ul><ul><ul><li>Finalized content is uploaded to the publishing server </li></ul></ul><ul><ul><li>Replication is done automatically </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>Flexible content access, through application, direct access, etc </li></ul></ul><ul><ul><li>Separation of content and application </li></ul></ul><ul><ul><li>High content availability and reliability </li></ul></ul>
    9. 9. Servers US publisher http ftp mms Europe - subscriber Asia - subscriber
    10. 10. <ul><li>Develop </li></ul><ul><li>Produce </li></ul><ul><li>Deliver </li></ul>
    11. 11. <ul><ul><li>Impact </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Marketing </li></ul></ul>
    12. 12. <ul><li>Business impact ≥ effort </li></ul><ul><li>High impact = greater resources </li></ul><ul><li>Low impact = fewer resources </li></ul>
    13. 13. R E E L
    14. 14. <ul><li>Capture media on the fly </li></ul><ul><li>Create Edit Decision List on the fly </li></ul><ul><li>Fine tune post-production workflow </li></ul>Perfection
    15. 15. E D L
    16. 16. A S X
    17. 17. V I D E O W M P
    18. 18. 1 0 2 4 X
    19. 19. 5 1 2
    20. 20. M O B I L E D E M O
    21. 21. M A R K E T I N G D E M O
    22. 22. <ul><li>“ We want to shoot an hour long video on location on Mt. Rainier. It’s due next week, we have no money, and it has to be funny.” ~ Anonymous Customer </li></ul>
    23. 23. “ An amateur thinks it's really funny if you dress a man up as an old lady, put him in a wheelchair, and give the wheelchair a push that sends it spinning down a slope towards a stone wall. For a pro, it's got to be a real old lady.” ~ Groucho Marx
    24. 24. 1 2 3 4 5 6
    25. 25. Deliver <ul><li>Review </li></ul><ul><li>Sign off </li></ul><ul><li>Hand off </li></ul><ul><li>Archive </li></ul>IMPACT
    26. 27. APPENDIX
    27. 28. Demo Capture <ul><li>1024x768 / 1280x1024 </li></ul><ul><ul><li>A blazingly fast workstation w/massive RAM </li></ul></ul><ul><ul><li>Audio Card - E-MU 0404 (SB Audigy 2 ZS) </li></ul></ul><ul><ul><li>RGB Vision PCI card, DataPath </li></ul></ul><ul><ul><li>DVI2USB, 15fps @ 1024x768, Epiphan </li></ul></ul><ul><ul><li>Camtasia 4.0, Techsmith </li></ul></ul><ul><li>DVI2USB/RGB Vision </li></ul><ul><ul><li>WME - Compression/Destination/File RArchive </li></ul></ul><ul><li>Camtasia 4.0 </li></ul><ul><ul><li>Techsmith .AVI </li></ul></ul><ul><ul><li>2.8GHz dual core x 2 or better, 4+GB RAM, 15K RPM SCSI, RAID 0 </li></ul></ul>* *
    28. 29. Demo Compression <ul><li>Vegas </li></ul><ul><ul><li>Edit </li></ul></ul><ul><ul><li>Brightness & Contrast </li></ul></ul><ul><ul><li>Sharpen/Unsharp Mask </li></ul></ul><ul><li>Compression Profile </li></ul><ul><ul><li>1024x768 or 512x384 </li></ul></ul><ul><ul><li>Video = 500 kbps, CBR, WM9, fps20 </li></ul></ul><ul><ul><li>Audio = CBR, WM9.2, 32kbps, 32kHz stereo </li></ul></ul>
    29. 30. Mobile Demos <ul><li>Presenter best practice </li></ul><ul><ul><li>Solid black pointer, increase size </li></ul></ul><ul><ul><li>Keep pointer on relevant area </li></ul></ul><ul><ul><li>Slides @ 32pt font, view @ 33% </li></ul></ul><ul><li>Vegas </li></ul><ul><ul><li>Edit, pan, scan & zoom presets </li></ul></ul><ul><ul><li>Brightness/contrast, sharpen/unsharp mask </li></ul></ul><ul><li>Compression </li></ul><ul><ul><li>Dual: 512x384, 500Kbps desktop & mobile devices </li></ul></ul><ul><ul><li>Mobile: 320x240, 256Kbps (video/slides) </li></ul></ul><ul><ul><li>Video = 500Kbps, CBR, 20fps, WMV9 (demo) </li></ul></ul><ul><ul><li>Audio = CBR, WM9.2, 32kbps, 32kHz stereo </li></ul></ul>
    30. 31. Software <ul><li>Windows Media Encoder & Utilities </li></ul><ul><li>Expression Encoder </li></ul><ul><li>Sony Vegas 7.0 – Suite </li></ul><ul><li>Adobe Creative Suite, Production Studio Premium </li></ul><ul><li>Adobe OnLocation CS3 (aka, DVRack) </li></ul><ul><li>Camtasia 4.0 </li></ul><ul><li>SmartSound – Sonicfire Pro </li></ul><ul><li>iStockphoto – royalty free stock images </li></ul><ul><li>Edit Sheet 2.5 (Microsoft internal only) </li></ul><ul><li>ASX Builder 2.0 (Microsoft internal only) </li></ul><ul><li>Audio Meter (shareware) </li></ul><ul><li>Carrara 5.1 </li></ul><ul><li>Poser 7 </li></ul><ul><li>Wondertouch Particle Illusion SE </li></ul><ul><li>Trapcode Particular & 3D Stroke </li></ul><ul><li>Lux </li></ul><ul><li>Digital Juice Sound FX, Jumpbacks, Motion Design Elements, Stacktraxx </li></ul>
    31. 32. Hardware <ul><li>Workstations </li></ul><ul><ul><li>Dell Precision 680 – Edit </li></ul></ul><ul><ul><li>Dell Precision 380 – Guest/Prompter </li></ul></ul><ul><ul><li>Dell LCD Monitors x 4 (3 – edit, 1 – master control) </li></ul></ul><ul><ul><li>2TB Storage </li></ul></ul><ul><ul><li>E-MU 0404 audio card </li></ul></ul><ul><ul><li>RGB Vision VGA capture card </li></ul></ul><ul><ul><li>KVM </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Sony PD170, Canon XL1 </li></ul></ul><ul><ul><li>Panasonic PV-GS31 x 3 </li></ul></ul><ul><ul><li>JVC BR-DV600U </li></ul></ul><ul><ul><li>Sony Field Video Monitors x 2 </li></ul></ul><ul><ul><li>Videonics Digital Video Mixer </li></ul></ul><ul><ul><li>CSI Tripod, 15lb head </li></ul></ul><ul><li>Field Kits x 2 In addition to the usual… </li></ul><ul><ul><li>Compact – 69lbs </li></ul></ul><ul><ul><li>Boom pole </li></ul></ul><ul><ul><li>Manfrotto tripod </li></ul></ul><ul><ul><li>DVI2USB </li></ul></ul><ul><ul><li>Every adapter known to man </li></ul></ul><ul><li>Audio </li></ul><ul><ul><li>Symetrix 565E Dual Compessor/Limiter/Expander </li></ul></ul><ul><ul><li>Mackie 1402 VLZ Pro audio mixer </li></ul></ul><ul><ul><li>Mackie Big Knob Studio Command </li></ul></ul><ul><ul><li>KRK V4 Audio Monitors </li></ul></ul><ul><ul><li>Furman Line Conditioners </li></ul></ul><ul><ul><li>Lectrosonic Wireless Kit x 2 </li></ul></ul><ul><ul><li>Sony ECM-77B x 2 wired lavs </li></ul></ul><ul><ul><li>Neumann TLM 103 x 2 </li></ul></ul><ul><ul><li>AudioTechnica AT835B </li></ul></ul><ul><ul><li>Sony ECM-C10 mini plug </li></ul></ul><ul><li>Studio & Misc </li></ul><ul><ul><li>MirrorImage 15” LCD teleprompter </li></ul></ul><ul><ul><li>nNovia Fire Switch </li></ul></ul><ul><ul><li>VGA Multiplier (4, powered) </li></ul></ul><ul><ul><li>Lowel Fluo-Tec 250 x2 (dimmable) </li></ul></ul><ul><ul><li>Lowel Fluo-Tec 450 x 2 (dimmable) </li></ul></ul><ul><ul><li>Lowel Pro x 2 </li></ul></ul><ul><ul><li>C Stands, clamps, mounts, cables, etc. </li></ul></ul>
    32. 33. <ul><li>Efficient Network Throughput – Specialized protocol (UDP) optimized for live and on-demand streaming. </li></ul><ul><li>Better Audio and Video Quality to the User: </li></ul><ul><ul><li>Example 1 - If network congestion is allowing only 22 Kbps instead of 28.8 Kbps, the server can decide to retain the audio quality but slightly lower the frame rate of the video stream. </li></ul></ul><ul><ul><li>Example 2 - UDP's inherent higher priority over HTTP traffic gives the streaming audio and video data higher priority than file. </li></ul></ul><ul><li>Support for Advanced Features - Detailed reporting of streams played, VCR controls (seek, fast-forward, rewind), live video delivery, and delivery of multiple streams to the client </li></ul>Streaming with Windows Media Server - Advantages
    33. 34. <ul><li>Cost Effective Scalability to Large Number of Users </li></ul><ul><ul><ul><li>Specialization - I mprove scalability by a factor of 2 to 3 over a Web server </li></ul></ul></ul><ul><ul><ul><li>Multicast Support - Single media stream played simultaneously by multiple clients, drastically reducing bandwidth use. </li></ul></ul></ul><ul><li>Protection of Content Copyright – Media delivered directly to the client application (WMP) with no easy way for the end user to intervene. </li></ul><ul><li>Multiple Delivery Options: </li></ul><ul><ul><li>UDP – provides the most efficient network throughput </li></ul></ul><ul><ul><li>Multicast - efficient delivery of streaming content to large numbers of users </li></ul></ul><ul><ul><li>TCP - Optional </li></ul></ul><ul><ul><li>HTTP +TCP - Optional </li></ul></ul>Streaming with Windows Media Server - Advantages cont…
    34. 35. <ul><li>Utilizing existing infrastructure – No new software infrastructure to be installed or managed. </li></ul>Streaming with Web Server - Advantage
    35. 36. Comparative Analysis Streaming with Web Server Streaming with Windows Media Server Existing solution Long term cost effective solution Download-and-play technology Progressive playback Passive burst methodology employed Actively and intelligently streamed Shorter media length for fast download Optimized routines for reading the huge media files Optimized for non-real-time applications such as file transfer Ideal for transmitting real-time audio and video data HTTP/TCP protocols User Datagram Protocol (UDP), specialized protocols to greatly improve the streaming experience. UDP traffic gets higher priority over TCP. Overloaded server resources result in additional server installation cost –no financial savings Improve scalability by a factor of 2 to 3 over a Web server – long term financial savings.

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