COVE Webinar II Preparing for COVE


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  • Digitizing begins at Pipeline video capture - Master Control staff is given a box of tapes and a spreadsheet for logging the clips The video files are uploaded to the video server and then transcoded to H.264 and put in a staging folder Metadata is added to thePlatform and the file is pulled from the server and put back after it’s scanned on thePlatform The player then interacts with thePlatform and pulls the video from
  • COVE Webinar II Preparing for COVE

    1. 1. <ul><li>COVE Webinar II </li></ul><ul><li>Preparing for COVE </li></ul><ul><li>Wednesday, April 8, 2009 </li></ul>
    2. 2. Overview <ul><li>Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE. </li></ul><ul><ul><li>Encode video to COVE specification </li></ul></ul><ul><ul><li>Obtain video hosting solution </li></ul></ul><ul><ul><li>Generate metadata and media assets </li></ul></ul><ul><ul><li>Develop content strategy </li></ul></ul><ul><ul><li>Q & A </li></ul></ul>
    3. 3. Preparing Video - Encoding <ul><li>Jasmine Bulin </li></ul><ul><li>Digital Video Producer </li></ul><ul><li>Video Content, General Audience </li></ul>
    4. 4. The Web Delivery Video Spec <ul><li>Audio Stream </li></ul><ul><li>Codec: AAC </li></ul><ul><li>Audio Stream BitRate: 48 Kbps </li></ul><ul><li>Audio Stream BitRate Mode: CBR </li></ul><ul><li>Number of Audio Channels: 1 (Mono) </li></ul><ul><li>Audio Channel's Positions: C </li></ul><ul><li>Sampling Rate: 44.1 KHz </li></ul><ul><li>Bit Depth: 16 bits </li></ul><ul><li>General </li></ul><ul><li>File Format: MPEG-4 (.mp4) </li></ul><ul><li>Total Stream BitRate: 448 Kbps </li></ul><ul><li>Video Stream </li></ul><ul><li>Codec: AVC (H.264) </li></ul><ul><li>Frame Size 16/9: 512 x 288 </li></ul><ul><li>Frame Size 4/3: 480 x 360 </li></ul><ul><li>Frame Rate: 15 fps </li></ul><ul><li>Video Standard: NTSC </li></ul><ul><li>Scan Type: Progressive </li></ul><ul><li>Video Stream BitRate: 400 Kbps </li></ul><ul><li>Video Stream BitRate Mode: VBR </li></ul>
    5. 5. Why H.264 <ul><li>Industry Use </li></ul><ul><li>Flexibility </li></ul><ul><ul><li>Multi-platform Codec </li></ul></ul><ul><ul><li>Encoding Options </li></ul></ul><ul><ul><li>Future implementations </li></ul></ul><ul><li>Number of users on flash and higher </li></ul><ul><li>Compression ratios </li></ul>
    6. 6. Encoding Suggestions <ul><li>Watch out for </li></ul><ul><li>Cropping and letterboxing </li></ul><ul><li>Color and saturation </li></ul><ul><li>Levels/contrast/gamma </li></ul><ul><li>Artifacting/blocking </li></ul><ul><li>Interlacing </li></ul><ul><li>Synch Issues </li></ul><ul><li>Test </li></ul><ul><li>Different software applications use different encoding profiles </li></ul><ul><li>Set up multiple templates </li></ul>
    7. 7. Video Hosting <ul><li>COVE uses two types of delivery – streaming and HTTP </li></ul><ul><li>Implementing a COVE video player requires the ability to host Flash video content </li></ul><ul><li>National content and Local content </li></ul><ul><li>Sources of streaming service </li></ul><ul><ul><li>“ In-house” server </li></ul></ul><ul><ul><li>Hosted streaming solution </li></ul></ul><ul><ul><li>Content Delivery Network (CDN) </li></ul></ul><ul><ul><ul><li>PBS/Limelight Deal for Stations (contact: </li></ul></ul></ul>
    8. 8. Video Hosting <ul><li>Rob Vincent </li></ul><ul><li>Internet Development Manager </li></ul><ul><li>Oregon Public Broadcasting </li></ul>
    9. 9. OPB’s Online Video Process
    10. 10. Digitizing and Metadata <ul><li>Pipeline </li></ul><ul><ul><li>Standard Definition, single channel </li></ul></ul><ul><ul><li>Remote control from dedicated Mac mini </li></ul></ul><ul><ul><li>Outputs to IMX 50 Mbit </li></ul></ul><ul><li>Transcoding </li></ul><ul><ul><li>ffmpeg converts from IMX to MPEG-4, H.264 </li></ul></ul><ul><li>Metadata and Images </li></ul>
    11. 11. COVE and Video Server <ul><li>Metadata on thePlatform </li></ul><ul><ul><li>Includes reference to video hosted on </li></ul></ul><ul><li> </li></ul><ul><ul><li>Wowza streaming server </li></ul></ul><ul><ul><li>Apache serves thumbnails and some management tools </li></ul></ul>
    12. 12. Bandwidth and Traffic <ul><li>OPB’s ISP is Nero with no cap on outgoing traffic, but cost is based on peaks. </li></ul><ul><li>Outoing peak is usually 40Mbit/s, in December 2008 it was near 100Mbit/s. </li></ul><ul><li>From November 2008 and March 2009, Electric Car Drag Racing was served 1 Million times. </li></ul><ul><li>In March 2009 OPB served 33k video views. </li></ul>
    13. 13. Cost and Resources <ul><li>Network bandwidth </li></ul><ul><ul><li>Monthly cost for 7Mbit connection is about $21,000 </li></ul></ul><ul><li>Staff </li></ul><ul><ul><li>Master Control Operators </li></ul></ul><ul><ul><ul><li>80 hours of video takes about 100 hours </li></ul></ul></ul><ul><ul><li>Coding and Graphics </li></ul></ul><ul><ul><ul><li>About one hour for a 30 minute program (3 segments) </li></ul></ul></ul>
    14. 14. Cost and Resources <ul><li>Telestream Pipeline </li></ul><ul><ul><li>video capture device = $1950 </li></ul></ul><ul><li>Server Hardware </li></ul><ul><ul><li>Apple XServe with 1 TB = $4500 </li></ul></ul><ul><li>Streaming Server </li></ul><ul><ul><li>Wowza Pro Unlimited = $995 </li></ul></ul>
    15. 15. Metadata and Media Assets <ul><li>Metadata – Required, Optional and Chapters </li></ul><ul><li>Worksheet and Publishing Tool </li></ul><ul><li>Media Assets </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><ul><li>Thumbnails </li></ul></ul></ul><ul><ul><ul><li>Episode Cards </li></ul></ul></ul><ul><ul><ul><li>Program Background Images </li></ul></ul></ul><ul><ul><ul><li>Logos </li></ul></ul></ul><ul><ul><li>Customization </li></ul></ul><ul><ul><ul><li>CSS File </li></ul></ul></ul><ul><ul><ul><li>Masthead </li></ul></ul></ul><ul><ul><li>Text files </li></ul></ul><ul><ul><ul><li>Transcripts </li></ul></ul></ul><ul><ul><ul><li>Closed-Captioning (SAMI) </li></ul></ul></ul>
    16. 16. Metadata and Media Assets <ul><li>Angee Simmons </li></ul><ul><li>Executive Producer, Promotions & New Media </li></ul><ul><li>KCPT – Kansas City, Missouri </li></ul>
    17. 17. Preparing Metadata <ul><li>Use the Metadata worksheet - It’s your Friend. </li></ul><ul><li>Who’s going to get me all this content? Identifying Providers </li></ul><ul><ul><li>Program Producers </li></ul></ul><ul><ul><li>Web Producers </li></ul></ul><ul><ul><li>Public Information/Communications </li></ul></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Graphic Designers - create templates </li></ul></ul><ul><li>Working with the Admin Tool - You Don’t Have to Do it All! </li></ul><ul><ul><li>It’s easier than it sounds! </li></ul></ul><ul><ul><li>Conduct a training with content providers </li></ul></ul><ul><li>Workflow </li></ul>
    18. 18. Metadata Worksheet
    19. 19. Admin Tool
    20. 20. Logo (454x90) Background Image (950 x 356) Stack Images (454 x 255) Title Card (454 x 255) Static Images & Sizes
    21. 21. Developing a Video Content Strategy <ul><li>A good video strategy . . . </li></ul><ul><ul><li>Is the first step to delivering video </li></ul></ul><ul><ul><li>Distinguishes what content to distribute online </li></ul></ul><ul><ul><li>Identifies the appropriate audience(s) </li></ul></ul><ul><ul><li>Determines how content will be “programmed” </li></ul></ul><ul><ul><li>Coordinates inter-departmental personnel and resources </li></ul></ul><ul><ul><li>Maximizes unique opportunities to cross-promote platforms and content </li></ul></ul>
    22. 22. Developing a Video Content Strategy <ul><li>Two of the most important questions: </li></ul><ul><ul><li>How do we want to syndicate our content? </li></ul></ul><ul><ul><li>What kind of video experience do we want to create? </li></ul></ul>
    23. 23. Developing a Video Content Strategy <ul><li>How do we want to syndicate our content? </li></ul><ul><ul><li>Syndication = Sharing content with COVE stations </li></ul></ul><ul><ul><li>Your Audience is Anywhere </li></ul></ul><ul><ul><li>“ Cover” stories without producing content </li></ul></ul><ul><ul><li>The power of COVE is in syndication </li></ul></ul><ul><ul><li>Station hosts content wherever it plays </li></ul></ul>
    24. 24. Developing a Video Content Strategy <ul><li>What kind of video experience do we want to create? </li></ul><ul><ul><li>Full Player Experience – a completely customized portal with local, national and syndicated content from entire COVE system </li></ul></ul><ul><ul><li>Single clip – Uses single clips of video to embed in program web sites, blogs or video aggregation pages </li></ul></ul><ul><ul><li>Fully-branded national portal – National content only, full local branding; complement existing local video section </li></ul></ul><ul><ul><li>Syndicated Content Player – Content syndicated from other stations in COVE is programmed into unique collections that address the community’s needs </li></ul></ul>
    25. 25. Developing a Video Content Strategy <ul><li>Tim Bischoff </li></ul><ul><li>Director of Marketing </li></ul><ul><li>KET – Kentucky Educational Television </li></ul>
    26. 26. Online Content Strategy <ul><ul><ul><li>What are our strengths? </li></ul></ul></ul><ul><ul><ul><li>What are our challenges? </li></ul></ul></ul><ul><ul><ul><li>What do our audiences expect? </li></ul></ul></ul>
    27. 27. Online Content Strategy <ul><li>What are our goals? </li></ul><ul><ul><ul><li>Embrace online video as a co-primary distribution platform – in addition to broadcast, rather than to only support or promote broadcast – that provides an experience that is easily navigated and engages users in aggregated local, national, local-to-local and educational content. </li></ul></ul></ul><ul><ul><ul><li>Use online video to increase the overall viewership and impact of our programs and services. </li></ul></ul></ul>
    28. 28. Online Content Strategy <ul><li>Where to begin? </li></ul><ul><ul><ul><li>More than 4,600 episodes of video available now on-line. </li></ul></ul></ul><ul><ul><ul><li>Each year, we produce more than 1,200 hours of local programming for both on-air and online distribution. </li></ul></ul></ul>
    29. 29. Online Content Strategy <ul><li>What are our audiences watching on-air and online? </li></ul><ul><ul><li>Examined Nielsen’s and our current online video viewership analytics </li></ul></ul><ul><ul><ul><li>PBS </li></ul></ul></ul><ul><ul><ul><li>Local </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul>
    30. 30. Online Content Strategy <ul><li>Content at launch </li></ul><ul><ul><ul><li>Homepage “Featured Video” Area </li></ul></ul></ul><ul><ul><ul><li>Portal experience: local/national </li></ul></ul></ul><ul><ul><ul><li>Need link to “old” video…. all the video that is not in COVE </li></ul></ul></ul><ul><ul><ul><li>Series-based pop-up for One to One </li></ul></ul></ul>
    31. 31. Online Content Strategy <ul><li>Level of Content Available by end of CY09 </li></ul><ul><ul><ul><li>Series-based pop-ups for all weekly, local series </li></ul></ul></ul><ul><ul><ul><ul><ul><li>With “cross linking” between series </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Embedded video </li></ul></ul></ul><ul><ul><ul><ul><ul><li>in our blogs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Social Bookmarking/everywhere </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Micro-player for K-12 Educational series “News Quiz” </li></ul></ul></ul>
    32. 32. Online Content Strategy <ul><li>Aspirational Goal: </li></ul><ul><li>All rights-clear content available in a unified video experience. </li></ul>
    33. 33. <ul><li>COVE Webinar II – Preparing for COVE </li></ul><ul><li>Thank You </li></ul><ul><li>For more information, </li></ul><ul><li>contact </li></ul>