In the News: Tim Tebows Marketing and        Public Relations Potential        By 5W Public Relations                     ...
5W Public Relations Capabilities
5W Public Relations Capabilities                                   3
About 5W Public Relations5W Public Relations is headquartered in New York, with an office in Los Angeles.Named to the Inc....
Big reaction to Tebow trade in the Big Apple   First, New York had Linsanity. Now its Tebow Time. Fans in New York are fic...
Tim Tebow, the Media Is Not Your FriendTim Tebow is already a marketing sensation—highly visible. He is appealing andone o...
The Mitzvah of Tebow’s New York ArrivalBy Ronn Torossian   Tim Tebow coming to New York may be a strange experience for th...
Timsanity will rule Madison Ave.Move over ―Broadway Joe,‖ and make room for ―Times Square Tim.‖ Gang Greenfans and all of ...
Tim Tebow: PR Expert Says Hell Be a Marketing Hit    in New York City     B/R: How intense will the spot light be on Tebow...
Tim Tebow: PR Expert Says Hell Be a Marketing                Hit in New York CityWell there is no better person to ask tha...
Can Tim Tebow Make Evangelical Christianity                Popular In NYC?Twenty-four year old virgin and meme generator T...
TimSanity, New York supreme test for TebowBut the trade to the Jets is about to intensify all of that exponentially to a l...
Ronn Torossian on NBC About Tim Tebow   http://www.youtube.com/watch?v=nPy3ib7SX-s
About Ronn Torossian                 Ronn Torossian is the Founder, President and CEO of 5W Public                 Relatio...
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Tim Tebow Marketing by Ronn Torossian

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From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure.

There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad.

He is likeable and has already broken through the sports barrier as a known American celebrity. If he can win in New York, he can become as well known and as well liked as any celebrity worldwide.

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Tim Tebow Marketing by Ronn Torossian

  1. 1. In the News: Tim Tebows Marketing and Public Relations Potential By 5W Public Relations 1
  2. 2. 5W Public Relations Capabilities
  3. 3. 5W Public Relations Capabilities 3
  4. 4. About 5W Public Relations5W Public Relations is headquartered in New York, with an office in Los Angeles.Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25largest Public Relations firms in the U.S. Founded in 2003 by Ronn Torossian,and named the nations fastest growing PR agency three years in a row, we arean aggressive full-service communications firm with core competencies in allaspects of public relations. From media relations to corporate communications,technology marketing, consumer goods, Beauty PR, Health Care, Crisis PR,Lifestyle PR, public affairs, social media and special events. "WE GET IT". 5WPRis described in a leading trade publication as "Aggressive in a way that clearlyresonates with clients looking for a firm staffed with type a-plus personalities, aBS-free approach, and results from day one."We pride ourselves on the diversity of our client roster, with experience includingWhole Foods, Cantor Fitzgerald, Coca-Cola, Microsoft, Barnes & Noble Online,EL AL Airlines, Evian Natural Spring Water, Anheuser Busch, IHOP, HarrahsEntertainment, Fortune 100 mainstay EDS, VeriSign, Phillips-Van Heusen,celebrities, Bad Boy Worldwide Entertainment Group, a plethora of publicly tradedcompanies, and a variety of other global interests, national corporations andconsumer brands, high-profile individuals, regional businesses, governmentagencies and academic institutions.For More Information visit www.5wpr.com or call us at 212.999.5585 4
  5. 5. Big reaction to Tebow trade in the Big Apple First, New York had Linsanity. Now its Tebow Time. Fans in New York are fickle after all. Some are calling the move sheer genius from a marketing perspective. Ronn Torossian, CEO and president of 5W Public Relations, said: "I think Tim Tebow can be the King ... He comes to New York already a celebrity.― Ronn Torossian added there is a lot of rewards in New York but also lots of risks. He points out that Tebow has lived a relatively sheltered and private life and that will most definitely change in New York. "Tebow needs to be careful of the liberal media, who he gives access to and how. One mistake in New York off the field can make his brand change very,very quickly," Ronn Torossian said. "Whatever type of person you are, New York City is not going to change you," Toomer said. "New York City is not that place where it turns you into something you are not. I dont see him having any problem being in New York City.―http://news.blogs.cnn.com/2012/03/22/big-reaction-to-tebow-trade-in-the-big-apple/
  6. 6. Tim Tebow, the Media Is Not Your FriendTim Tebow is already a marketing sensation—highly visible. He is appealing andone of the most popular athlete-celebrities in the world. Tebow claimed hisreligious beliefs from his parents, and his entrance into this world was nothingshort of a miracle.He will if he is strong enough and disciplined—but it’s a big test for anyone, letalone a 24-year-old multi-millionaire—and rest assured the liberal New York mediawill relish any slips. If he is seen partying, the paparazzi will snap the photos andspin his joyful moments. If women are around, they’ll position it as if he wasenjoying their presence too much. Whatever he does, Tebow will be watched—andis a target. Whatever the press sees, they may convey it with a twist.As the CEO of a top 25 PR agency Ronn Torossian, who has representedcelebrities and athletes—as well as some of the leading evangelicals in thecountry, I know how liberal the media is and how anti-religion so many of them are.Media often reports harshly on religious people and leaders sans objectivity. Howmany reporters are clamoring to be the first to show Tebow’s flaws? http://charismanews.com/opinion/33051-tim-tebow-the-media-is-not-your-friend
  7. 7. The Mitzvah of Tebow’s New York ArrivalBy Ronn Torossian Tim Tebow coming to New York may be a strange experience for the G-d fearing all-star, but it should be a welcomed feeling for parents of young fans – and for Jews of all ages. Growing up in a secular world, so many of our youth today consider celebrities their heroes, for kicking a ball, swinging a club, or throwing a touchdown – but so many of those ―heroes‖ are, in reality, the worst role models for our kids. Between the partying, objectification of women and other woes, shouldn’t youth (and all of us young at heart) admire people for their actions, their words, and their decency? What Tim Tebow does is give us someone who lives his life with fear and love of God – and what can be better? An individual who is famous and wealthy – yet confident in who he is, and wants to use his platform to do good in the world. After all, he can throw a football, but he’s a G-d fearing good man. There are more important things than winning a game and self respect and respecting others are on top of that list. http://www.algemeiner.com/2012/03/23/the-mitzvah-of-tebows-new-york-arrival/
  8. 8. Timsanity will rule Madison Ave.Move over ―Broadway Joe,‖ and make room for ―Times Square Tim.‖ Gang Greenfans and all of the tri-state area should brace themselves for a marketing andbranding phenomenon not seen in these parts since, well, Linsanity.―Tim Tebow can be the king,‖ said marketing expert Ronn Torossian, the CEO andpresident of 5W Public Relations in New York. ―In terms of the Tebow brand, I thinkthat Tim Tebow is already a national celebrity. He’s known off the field. There is nobigger place to shine than in New York City and I think the Tebow brand is one thattranscends sports. I think the guy can get unlimited sponsorships in New YorkCity.‖Executives and P.R. executives for companies that Tebow is involved with — a listthat includes Nike, Jockey, The FRS Company, a manufacturer of the HealthyPerformance line of products, and the Christian ministry Focus on the Family —think Tebow’shttp://articles.nydailynews.com/2012-03-22/news/31222308_1_tim-tebow-tebow-experience-gary-schneeberger#ixzz1przgIjEN
  9. 9. Tim Tebow: PR Expert Says Hell Be a Marketing Hit in New York City B/R: How intense will the spot light be on Tebow in New York? Torossian: From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure. There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad.• Torossian also pointed out that Tebow has many friends in the advertising community up and down Madison Avenue. He has deals in place with Jockey Underwear and FRS, with other sponsors ready to take meetings with him.• At this point, no one knows if Tebow will be a success on the playing field for the Jets.• But one thing is for certain: He is already causing a buzz in New York City and he hasnt even put on a Jets jersey.
  10. 10. Tim Tebow: PR Expert Says Hell Be a Marketing Hit in New York CityWell there is no better person to ask than Ronn Torossian, the CEO of the New York based 5WPR,one of top public relation firms in the business. Their client list reads like a who’s who of starsincluding Sean ―Diddy‖ Combs, Snoop Dogg, Jalen Rose and Allan Houston, to name just a few.Bleacher Report: At first glance the Tebow to the Jets deal looks like an odd-marketing fit?Ronn Torossian: Not really. Tebow is already a marketing sensation—highly visible; he isappealing and as a New York Jet has the whole world open to him. He is already one of the mostpopular athlete-celebrities in the world. Now that Tebow is coming to New York City he has thepotential to put himself in a different hemisphere when it comes to his marketing earnings. So, froma public relations and branding perspective, the Jets acquiring Tebow is an absolute home-run.B/R: How intense will the spot light be on Tebow in New York?Ronn Torossian: From temptation to privacy, the stakes in the Big Apple are different and onewonders how he will cope with the non-stop pressure. There’s no escape from the constantcelebrity status in New York. So Tebow will need to be prepared for what the big city brings—forgood and for bad. He is likeable and has already broken through the sports barrier as a knownAmerican celebrity. If he can win in New York, he can become as well known and as well liked asany celebrity worldwide.http://bleacherreport.com/articles/1115076-pr-expert-saystim-tebow-will-be-a-marketing-hit-in-new-york-city
  11. 11. Can Tim Tebow Make Evangelical Christianity Popular In NYC?Twenty-four year old virgin and meme generator Tim Tebow has been part of theNY Jets for less than a day, but his presence has already divided the entire nation.Despite initial reports that he was less than enthusiastic about representing our fairGomorrah in the holy game of brain concussion ball, Tebow said yesterday that hethinks NYC is "a great market; a great city." Sure, it might be a great city that hateshis guts—but that doesnt mean that Tebow cant win us all over one Jesus-propelled football throw at a time. ―Tim Tebow can be the king,‖ marketing expertRonn Torossian, the CEO and president of 5W Public Relations, told the DailyNews. ―There is no bigger place to shine than in New York City and I think theTebow brand is one that transcends sports. I think the guy can get unlimitedsponsorships in New York City.‖http://gothamist.com/2012/03/22/will_tim_tebow_be_the_evangelical_k.php
  12. 12. TimSanity, New York supreme test for TebowBut the trade to the Jets is about to intensify all of that exponentially to a levelrarely seen, according to sports marketing expert and branding strategist RonnTorossian. ―There’s no question that this kid’s life is about to change overnight,‖said Torossian, cautioning, ―That’s for good and bad.―I think he has a potential to be a much larger star than he is. He can own this city.… But I don’t think that pressure anywhere else is the same as pressure here.‖From a marketing perspective, Tebow coming to New York ―is an absolute homerun,‖ said Ronn Torossian, President of 5W Public Relations and author of ―ForImmediate Release,‖ a book about brand building.The companies he endorses have to be turning cartwheels, including Jockey, Nike,EA Sports and recently added FRS Healthy Energy Drink. With the Broncos, hisjersey was the No. 2 best-seller behind the Packers’ Aaron Rodgers at the end ofthe 2011 season and has occupied the top spot. Tebow’s Jets jersey was alreadybeing offered for sale Thursday at NFLshops.com. It was featured on the mainpage alongside a new Broncos quarterback named Manning.http://blogs.trb.com/sports/custom/business/blog/2012/03/timsanity_new_york_supreme_tes.html
  13. 13. Ronn Torossian on NBC About Tim Tebow http://www.youtube.com/watch?v=nPy3ib7SX-s
  14. 14. About Ronn Torossian Ronn Torossian is the Founder, President and CEO of 5W Public Relations, 1 of the 25 largest PR Firms in the US. New York based, Ronn Torossian has overseen the growth of 5WPR to the Inc. 500 list. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions – both on routine public relations matters and extremely sensitive issues.A born and bred New Yorker, Ronn Torossian has overseen PR initiatives for clientsincluding Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald,IHOP, McDonald’s, Evian, EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency,Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson,Snoop Dogg, the Government of Israel, and others.In 2010 Ronn Torossian was named a semi-finalist for Ernst & Young’s Entrepreneur ofthe Year. His book, ―For Immediate Release: Shape Minds, Build Brands, and DeliverResults with Game-Changing Public Relations‖ was released in October 2011 and isan Amazon.com best selling Public Relations book.Email: Rtorossian@5wpr.com 14
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