Ronn Torossian breaks down four different mistakes that young business professionals do not have to make. Ronn outlines common public relations mistakes that young professionals make. Avoid those
Ronn Torossian breaks down four different mistakes that young business professionals do not have to make. Ronn outlines common public relations mistakes that young professionals make. Avoid those mistakes today!
1. Articles from Ronn Torossian: 5WPR
CEO - PR Firm, New York Public
Relations Agency Owner
4 Mistakes Young Business Professionals Do Not
Have To Make
2014-04-08 10:04:57 Ronn Torossian
Mistakes Young Business Professionals do not have to
As a young business professional, you have several things going for you.
Determination, drive, health, strength and the opportunity to learn from other
people’s mistakes. This last factor can decide the limits of your success
potential. Ronn Torossian, CEO of 5WPR, looks at 4 business failures and
breaks down the lessons you should learn.
#1 – Never ask a question you don’t want answered: In perhaps one of the
worst Twitter ideas ever, JP Morgan announced the “askJPM” campaign. The
intention was to open a dialogue with consumers in order to win back trust and
respect. What the company got was rage, snark and yet more rage.
#2 – Refuse to adapt: Blackberry once ruled the smartphone universe. Now
the company is a distant also-ran. Why? Simple. They completely refused to
adapt to what consumers are looking for today and they vastly
underestimated the crossover appeal of business applications for consumer
#3 – Miss your chance: Ever heard of “Nouncer?” Most people probably
haven’t. See, it’s the forerunner of Twitter that never actually got off the
ground. Nouncer was in development long before microblogging even existed.
The developers didn’t know how to explain it to consumers until AFTER other
microblog services were released. Then they just used those business models
to explain their own. “See, it’s just like…” is never a good way to introduce your
#4 – Work outside your ability: Overto was an Internet service that grew
quickly. At least, according to its founders, who said the company grew until
they reached a level where they could no longer reach people “effortlessly.”
They needed marketing savvy. Unfortunately, they didn’t have any, so the
company tanked. To succeed you must have all the angles covered. You can’t
just be great at ideas or tech or development or distribution; you have to be
equally good at all of those things. One weak link is all it takes to crash and
burn. The lesson here is to be sure your team is strong in all areas before
trying to build something. Otherwise it will just fall down around you … no
matter where the “weak” link happens to be.
Don’t take this list lightly. Those who stopped here just for entertainment are
likely to miss the lesson and learn the hard way anyway. Don’t be that guy (or
girl). Be the person who takes your potential and adds it to the wisdom of
those who have made the mistakes you don’t have to. Don’t just stand on the
shoulders of giants, watch out for the potholes that tripped up anyone who
has traveled the road you’re on before you.