OBJECTIVES:
GoBites is a subscription-based snacking service offering consumers snack packs made from natural
ingredients ...
Go Bites 12.20.2013
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Go Bites 12.20.2013

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Go Bites 12.20.2013

  1. 1. OBJECTIVES: GoBites is a subscription-based snacking service offering consumers snack packs made from natural ingredients sourced from around the world. Offering a customizable at-home delivery service, GoBites offers perfectly portioned, wholesome snacks for the whole family. Designed by a team of nutritionists, GoBites packs are tailored into unique combinations to fit an individual’s lifestyle or dietary needs – helping those who have the desire, but not necessarily the inclination, to eat smart. 5W Public Relations has been the Agency of Record for GoBites since 2013, and was tasked with heightening consumer awareness and increasing subscribers for the snack subscription service GoBites, positioning the company as a leader in the subscription box industry and a smarter alternative to traditional snacks. STRATEGY: 5W embarked on a strategy to differentiate GoBites’ unique and innovative service from competitive subscription snack services and items found in the grocery store and maintain GoBites’ relevance, given their 2012 launch date. 5W set out to increase brand recognition subscribers via product placement in national and regional print media, strategic blog initiatives and giveaways, consumer awareness through events and partnerships. 5W utilized traditional media relations, news cycle and trends integration, product donation sponsorships. IMPACT: GoBites received significant coverage from a wide variety of national and regional strategic media placements across all verticals, on topics ranging from product reviews and features to round-ups. To date, 5W has secured more than 7,679,433 media impressions for the brand. 1
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