Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR
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Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR

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Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR

Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR

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Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR Fox News & Public Relations Experts with Ronn Torossian CEO of 5WPR Presentation Transcript

  • Fox News & Public Relations Experts By 5W Public Relations 1
  • About 5W Public Relations5W Public Relations is headquartered in New York, with an office in Los Angeles.Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largestPublic Relations firms in the U.S. Founded in 2003, and named the nations fastestgrowing PR agency three years in a row, we are an aggressive full-servicecommunications firm with core competencies in all aspects of public relations.Our expertise encompasses a variety of practice areas, including corporatecommunications, technology marketing, consumer products, sports PR, entertainmentpublicity, beauty PR, fashion PR, lifestyle PR, digital media, healthcare, crisis PR,public affairs/government relations, and special events. A results-drivencommunications firm, we attribute our success to the relationships we have withmembers of the media, including reporters, columnists, editors, bookers andproducers, daily newspapers, magazines, consumer publications, businesspublications, wire news services, bloggers, new media outlets, radio and internationalmedia.5W Public Relations is hiring PR professionals at every level. Do you know someonethat would be a fit? Reply to this email with a copy of the resume or emailcareers@5wpr.comFor more information, please visit:http://www.5wpr.com/about5wpr/prjobsprcareers.cfm 2
  • 5W Public Relations provides full-service solutions from strategic planning to execution 3 View slide
  • “There is no question that the new Sony ad is using a Pippa Middletonlookalike. In today’s crowded advertising environment, the more attentionthe better, and utilizing a celebrity look-alike means added exposure andeyeballs,” Ronn Torossian, CEO of 5WPR and author of PR Book “ForImmediate Release.” “Creating an ad with a Pippa lookalike means a ton offree media – via news stories, digital media and increased consumer buzz,”Ronn Torossian added.Read more: http://www.foxnews.com/entertainment/2012/04/09/pippa-middleton-lookalike-raises-eyebrows-in-new-sony-pider-man-campaign/#ixzz21lZ0ayGz 4 View slide
  • “Like them or not, America is fascinated with the Kardashian family, and it isonly natural that Oprah would appear with a younger celebrity brand. Thefacts are that the Kardashians garner regular impressive ratings for E! andOprah needs to do anything she can to attract ratings for her far lesssuccessful network,” Ronn Torossian, CEO of 5WPR and author of the PRbook “For Immediate Release.” “Oprah isn’t on a major network anymore,and anything she can do on-air to attract increased media attention couldhelp spark audience numbers. Kim too is a mega-marketer, and she will pushthe Oprah relationship widely. ”Read more: http://www.foxnews.com/entertainment/2012/06/29/oprah-to-appear-on-keeping-up-with-kardashians- 5in-what-critics-call-risky/
  • Ronn Torossian, CEO & President of 5WPR, said that the entertainmentindustry’s short-term memory will most likely work in Hanks’s favor. “Somestudios may at first be hesitant to jump on a project with Mr. Hanks, but thebeauty about the media industry, especially Hollywood, is that everyone hasa short memory, and his overall body of work speaks volume in the long-run,”Ronn Torossian added. “Hollywood loves a compelling comeback story.”Read more: http://www.foxnews.com/entertainment/2011/07/08/has-tom-hanks-lost-his-box-office-touch/ 6
  • "Nicki Minaj was clearly aiming for shock value and mass PR, and shesucceeded. With big ideas and shock value comes big opportunity, but alsobacklash," Ronn Torossian, CEO of 5WPR told FOX411’s Pop Tarts column."She has to be aware of possible alienation from some of current fans, whotake religion and spiritually seriously.“Read more: http://www.foxnews.com/entertainment/2012/02/14/experts-say-nicki-minaj-could-lose-fans-from-grammy-performance-singer-couldnt/ 7
  • “Other than Eva Longoria, the other women simply don’t have as strong off-screen personas," Ronn Torossian, CEO of PR agency 5WPR and author of“For Immediate Release,” told FOX411’s Pop Tarts column. "There is noquestion that she is the strongest brand. She has great charisma, is beautifuland is clearly driven to do much more.”Read more: http://www.foxnews.com/entertainment/2012/05/04/which-stars-post-desperate-housewives-career-will-be-most-desperate/ 8
  • “While this is a tragic incident, Batman is eternal and its box officeperformance won’t be affected by the shooting. While it is interesting thatmarketers in Finland have temporarily suspended marketing the movie, Iwould venture in a few days all will be back to normal,” said PR expert RonnTorossian, CEO of New York firm 5WPR. “Long term, people won’t associatethis shooting with Batman.”Read more: http://www.foxnews.com/entertainment/2012/07/20/colorado-theater-massacre-could-hurt-dark-knight-rises-at-box-office-experts/ 9
  • Ronn Torossian, CEO of 5WPR and author of the PR book “For Immediate Release,”noted that while the salacious affair will likely have an adverse effect on Stewart’scareer, the impassioned "Twilight" fan base will ensure that box office attendance stillthrives come November.“They undoubtedly have contract provisions which will require them to promote themovie and do interviews,” he added. “I am sure they will do so without any publicconfrontations. And Stewart has already started addressing the rumors, so in threemonths, it won’t be as intense a public issue.”Read more: http://www.foxnews.com/entertainment/2012/08/02/breaking-dawn-dilemma-films-promotion-could- 10suffer-post-kristen-stewart/#ixzz22PGFp2Zr