Social Media & Online Communications

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Social Media & Online Communications

  1. 1. Online Communications & Social Media
  2. 2. What do we want from today? • Rational Aim – What you want to achieve practically. • Experiential Aim – How you want to feel.
  3. 3. What do we want from today? Rational Experiential
  4. 4. Today we will... • Look at the range of social media options • Learn how to set up and manage profiles • Explore the opportunities presented by social media • Look at common pitfalls and problems and how to avoid them • Begin to shape a credible online presence
  5. 5. What is Social Media 2U?
  6. 6. Definition • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ... en.wikipedia.org/wiki/Social_media
  7. 7. Definition • The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube. www.searchenginepartner.com/SEO-glossary.html
  8. 8. Definition • A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com/define
  9. 9. New Paradigms • Technology driven – H.quality + L.cost = accessibility • Ideas driven – – New concepts for communication • User generated – democratic and open • Two way – conversational – Informal – feedback v advertising
  10. 10. Tangled Connections YOUR ORG / WEB SITE c c c c
  11. 11. Facebookfeatures • News Feed – Updates- Comments - Likes • Profiles - The Wall – Your page` • Basic Info • Photos & Video – Tagging – Sharing • Facebook Chat • Events – Pages - Invites • Groups • Location – check in • Mobile phone apps • Facebook Applications
  12. 12. Facebookis good for.... • Expanding networks - building community – staying in touch • Sharing information • Receiving information • Get feedback through comments, likes and polls. • Communicate in real time and through messaging. • Develop an online ‘Brand’ • Compile a dated and themed archive for photos and videos. • Host live events online with video audio and user feedback.
  13. 13. TwitterFeatures • Tweets – 140 characters long, can contain links – RT • Profile • Timeline • Trending – searches • @twitname and #hashtags • DM’s • Lists • Support Services – TwitPic – TwitVid – URL shorteners – Mobile phone apps
  14. 14. Twitteris good for.... • Staying informed – news feed on your sector • Regular Progress Updates – keeping followers informed • Signposting to other content • Micro blogging – Live reporting through tweets • Developing ‘brand’ • Getting realtime feedback on relevant issues • Getting realtime feedback on your org’s performance
  15. 15. YouTube Features • Post video up to 15 mins in length • Receive comments and ratings on video • Social aspects – friends – subscribers • Favourites list • Embeddable player
  16. 16. YouTube is good for... • Finding issue based media • Learning about things – vast store of educational material • Reaching a huge potential audience • Creating a video archive of your videos • Creating a TV style output channel for your organisation • Forming a playlist of relevant content • Posting on other websites - Facebook
  17. 17. Blogging Services • Create media rich website pages • Post articles, photos, video and audio. • Some social features – Friends – Categories – Comments – Rating
  18. 18. Blogging is good for... • Simple to create, professional looking page • More ‘traditional’ looking websites • More in-depth updates • Issue based reporting • Personal Opinions (warning)
  19. 19. • Social Network for professionals • Focus on business and employment • Build networks make connections • Begin from existing email contacts • Useful for finding partner orgs, colleagues, freelancers
  20. 20. SM4U! What will you use? How will you use it?
  21. 21. YOUR ORG / WEB SITE c c c c Social Media 4U!
  22. 22. Social Media 4U!
  23. 23. Security and Privacy
  24. 24. Security and Privacy • Some sites are more private than others • Facebook is based on exclusivity • Twitter can reach a wider audience • Facebook privacy settings • Changes to Facebook • Most social networking sites have a “report a problem” function. • It is also possible to untag yourself from images on facebook, • Facebook groups can be set to private/secret, • Think about having a private and work based profile • It would be advisable not to accept friend requests from young people you work with on a personal/social account
  25. 25. Glosry • nm • np • omg / omfg • pmsl • Rofl • tag • troll • Tweet • viral • block • brb • follow • friend • idk • imo / imho • lol • lmao / lmfao • lurker
  26. 26. CPAF Creative and Performing Arts Factory • CAPAF is a new social enterprise that offers workshops, delivers training, and provides event support and management. • We provide workshops in dance, drama, music, fashion, film and photography. • Training in artist development, innovation and creativity, social media, and event management. • Event support and management. – we help organise or deliver arts events, manage recruitment/advertising and project development. • The organisation was set up to introduce and inspire creativity in the community, and support the development of the arts within the community. •   • Contact capaf@gmx.com
  27. 27. Thank You

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