What do we want from today?
• Rational Aim
– What you want to achieve practically.
• Experiential Aim
– How you want to feel.
What do we want from today?
Today we will...
• Look at the range of social media options
• Learn how to set up and manage profiles
• Explore the opportunities presented by social media
• Look at common pitfalls and problems and how to avoid
• Begin to shape a credible online presence
• Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques. ...
• The term social media describes media that is posed by
the user and can take many different forms. Some types
of social media are forums, message boards, blogs,
wikis and podcasts. Social media applications include
Google, Facebook and YouTube.
• A category of sites that is based on user participation
and user-generated content. They include social
networking sites like LinkedIn or Facebook, social
bookmarking sites like Del.icio.us, social news sites like
Digg or Reddit, and other sites that are centered on user
• Technology driven
– H.quality + L.cost = accessibility
• Ideas driven –
– New concepts for communication
• User generated
– democratic and open
• Two way
– feedback v advertising
/ WEB SITE
• News Feed – Updates- Comments - Likes
• Profiles - The Wall – Your page`
• Basic Info
• Photos & Video – Tagging – Sharing
• Facebook Chat
• Events – Pages - Invites
• Location – check in
• Mobile phone apps
• Facebook Applications
Facebookis good for....
• Expanding networks - building community – staying in
• Sharing information
• Receiving information
• Get feedback through comments, likes and polls.
• Communicate in real time and through messaging.
• Develop an online ‘Brand’
• Compile a dated and themed archive for photos and
• Host live events online with video audio and user
Twitteris good for....
• Staying informed – news feed on your sector
• Regular Progress Updates – keeping followers informed
• Signposting to other content
• Micro blogging – Live reporting through tweets
• Developing ‘brand’
• Getting realtime feedback on relevant issues
• Getting realtime feedback on your org’s performance
• Post video up to 15 mins in length
• Receive comments and ratings on video
• Social aspects – friends – subscribers
• Favourites list
• Embeddable player
YouTube is good for...
• Finding issue based media
• Learning about things – vast store of educational
• Reaching a huge potential audience
• Creating a video archive of your videos
• Creating a TV style output channel for your organisation
• Forming a playlist of relevant content
• Posting on other websites - Facebook
• Create media rich website pages
• Post articles, photos, video and audio.
• Some social features
Blogging is good for...
• Simple to create, professional looking page
• More ‘traditional’ looking websites
• More in-depth updates
• Issue based reporting
• Personal Opinions (warning)
• Social Network for professionals
• Focus on business and employment
• Build networks make connections
• Begin from existing email contacts
• Useful for finding partner orgs, colleagues, freelancers
Security and Privacy
• Some sites are more private than others
• Facebook is based on exclusivity
• Twitter can reach a wider audience
• Facebook privacy settings
• Changes to Facebook
• Most social networking sites have a “report a problem”
• It is also possible to untag yourself from images on facebook,
• Facebook groups can be set to private/secret,
• Think about having a private and work based profile
• It would be advisable not to accept friend requests from young
people you work with on a personal/social account
Creative and Performing Arts Factory
• CAPAF is a new social enterprise that offers workshops,
delivers training, and provides event support and
• We provide workshops in dance, drama, music, fashion, film
• Training in artist development, innovation and creativity, social
media, and event management.
• Event support and management. – we help organise or
deliver arts events, manage recruitment/advertising and
• The organisation was set up to introduce and inspire creativity
in the community, and support the development of the arts
within the community.
• Contact email@example.com