Cars2 Go Presentation 11.09


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Gambit Mobile Inc. now offers Cars-2Go, a solution that allows car buyers to shop a dealer’s inventory, read vehicle
descriptions and view photos right from their mobile devices. Shoppers gain access to a dealer’s inventory by texting a dealer keyword to a five-digit short code. Cars2Go will then
send a return message containing the URL link to the
dealership’s mobile Website or GoSite. The platform also provides dealers with a variety of options for contacting
the customer, including Click2Call, e-mail and phone numbers. For more information, visit Http://

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  • Demo both services on mobile device @ this point.
  • Cars2 Go Presentation 11.09

    1. 1. One-source provider of mobile search, marketing & content solutions to the automotive industry By Ron Galardi Director Mobile Marketing 973-886-5300 cell [email_address]
    2. 2. <ul><li>Concept: </li></ul><ul><ul><li>Cars2Go is a leading mobile web destination for auto dealers </li></ul></ul><ul><ul><li>Leverages AMS’s mobile technology and Digital Motorworks data to create turn-key mobile solutions for auto dealers </li></ul></ul><ul><ul><li>Generates high value leads at for auto dealers providing dealers with a new distribution platform--mobile </li></ul></ul><ul><li>Cars 2 GO .com </li></ul><ul><li> Cars 2 GO .com </li></ul><ul><li> Cars 2 GO .com </li></ul>
    3. 3. <ul><li>Mobile Marketing </li></ul><ul><li>30% of car searches on are done from mobile handsets. A year-and-a-half ago it was zero. Sharon Knitter – Nov, 2008 - </li></ul><ul><li>30% of searchers are 1 st time users. </li></ul><ul><li>18% of auto shoppers use mobile during the car buying process. JD Powers 10/08 </li></ul><ul><li>40% of mobile searches on occur when the person is standing on the dealers lot. </li></ul><ul><li> reports 40% of users of their mobile site use Click2Call [Currently over 200,000 calls per month] </li></ul><ul><li>Cars 2 GO .com </li></ul>
    4. 4. Cars2Go Delivers: <ul><li>Turn-key dealer mobile web optimized search solution </li></ul><ul><li>No-hassle data solution via partnership with leading national data provider </li></ul><ul><li>SMS search and mobile marketing component </li></ul><ul><li>Includes shared short code - represents $1,000 monthly investment </li></ul><ul><li>Ability to track media using multiple dealer keywords </li></ul><ul><li>The highest conversion %’s of user traffic to leads generated </li></ul><ul><li>Instant alerts notifying dealer sales team of mobile leads </li></ul><ul><li>Comprehensive daily, weekly, monthly web traffic stats and lead reports </li></ul><ul><li>Increased vehicle sales!!! </li></ul><ul><li>Cars 2 GO .com </li></ul>
    5. 5. Where Does the Data Come From? <ul><li>Performs nightly data collection from 20,000 dealerships (46,000 franchises) </li></ul><ul><li>Serves 80% of US and Canadian dealerships </li></ul><ul><li>DMi also serves the industry's leading portals, major dealer groups </li></ul>Dealers Data <ul><li>Cars 2 GO .com </li></ul><ul><li>Cars 2 GO .com </li></ul>
    6. 6. <ul><li>Unique Dealer Keyword Shared 5 digit shortcode </li></ul><ul><li>(LNW = Lynnes Nissan West) </li></ul>Text LNW to 53555 Search-by-Cell Find your Nissan NOW!! Call 877-535-6227 How Can the Data Be Used? <ul><li>Cars 2 GO .com </li></ul>
    7. 7. Promote dealer mobile search in virtually any medium Text LNW to 53555 Search-by-Cell Find your Nissan NOW!! Call 877-535-6227 On the web @: “ Search our inventory on your cell phone right now by texting LNW to 53555.”
    8. 8. <ul><ul><li>Detailed Descriptions and Graphics </li></ul></ul><ul><li>Cars 2 GO .com </li></ul>
    9. 9. <ul><li>Types of Leads generated for dealers: </li></ul><ul><ul><li>Phone #’s (phone numbers are captured when users text to a shortcode) </li></ul></ul><ul><ul><li>Click2Call </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><ul><li>Email to a Friend </li></ul></ul></ul><ul><ul><ul><li>Email dealership </li></ul></ul></ul><ul><ul><ul><li>Email directions </li></ul></ul></ul><ul><ul><li>Live Help/IM </li></ul></ul><ul><li>Cars 2 GO .com </li></ul>
    10. 10. Click2Call Leads: <ul><li>Cars 2 GO .com </li></ul>
    11. 11. Email Leads <ul><li>Cars 2 GO .com </li></ul>
    12. 12. Economics: Lead Pricing: $15.00 for each “click2call” lead $10.00 for each opt-in phone number $10.00 for each unique email address (can include: specific car listing, name, phone number and message) <ul><li>Mobile Web Site Pricing: </li></ul><ul><li> </li></ul><ul><li>Hosting of mobile website (“Go Site”) </li></ul><ul><li>Turn-key set-up </li></ul><ul><li>Shared Mobile shortcode </li></ul><ul><li>Text messages Included </li></ul><ul><li>Low risk capital commitment of only $500/month </li></ul><ul><li>Cars 2 GO .com </li></ul>
    13. 13. Thank You Gambit Mobile Inc. Ron Galardi 973.886.5300 [email_address] <ul><li>Cars 2 GO .com </li></ul>