Cars2 Go Presentation 11.09
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Cars2 Go Presentation 11.09

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Gambit Mobile Inc. now offers Cars-2Go, a solution that allows car buyers to shop a dealer’s inventory, read vehicle...

Gambit Mobile Inc. now offers Cars-2Go, a solution that allows car buyers to shop a dealer’s inventory, read vehicle
descriptions and view photos right from their mobile devices. Shoppers gain access to a dealer’s inventory by texting a dealer keyword to a five-digit short code. Cars2Go will then
send a return message containing the URL link to the
dealership’s mobile Website or GoSite. The platform also provides dealers with a variety of options for contacting
the customer, including Click2Call, e-mail and phone numbers. For more information, visit Http://www.gambitmobileinc.com.

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  • Demo both services on mobile device @ this point.

Cars2 Go Presentation 11.09 Cars2 Go Presentation 11.09 Presentation Transcript

  • One-source provider of mobile search, marketing & content solutions to the automotive industry By Ron Galardi Director Mobile Marketing 973-886-5300 cell [email_address]
    • Concept:
      • Cars2Go is a leading mobile web destination for auto dealers
      • Leverages AMS’s mobile technology and Digital Motorworks data to create turn-key mobile solutions for auto dealers
      • Generates high value leads at for auto dealers providing dealers with a new distribution platform--mobile
    • Cars 2 GO .com
    • Cars 2 GO .com
    • Cars 2 GO .com
    • Mobile Marketing
    • 30% of car searches on Cars.com are done from mobile handsets. A year-and-a-half ago it was zero. Sharon Knitter – Nov, 2008 - Cars.com
    • 30% of M.Cars.com searchers are 1 st time users. Cars.com
    • 18% of auto shoppers use mobile during the car buying process. JD Powers 10/08
    • 40% of mobile searches on Cars.com occur when the person is standing on the dealers lot. Cars.com
    • Cars.com reports 40% of users of their mobile site use Click2Call [Currently over 200,000 calls per month]
    • Cars 2 GO .com
  • Cars2Go Delivers:
    • Turn-key dealer mobile web optimized search solution
    • No-hassle data solution via partnership with leading national data provider
    • SMS search and mobile marketing component
    • Includes shared short code - represents $1,000 monthly investment
    • Ability to track media using multiple dealer keywords
    • The highest conversion %’s of user traffic to leads generated
    • Instant alerts notifying dealer sales team of mobile leads
    • Comprehensive daily, weekly, monthly web traffic stats and lead reports
    • Increased vehicle sales!!!
    • Cars 2 GO .com
  • Where Does the Data Come From?
    • Performs nightly data collection from 20,000 dealerships (46,000 franchises)
    • Serves 80% of US and Canadian dealerships
    • DMi also serves the industry's leading portals, major dealer groups
    Dealers Data
    • Cars 2 GO .com
    • Cars 2 GO .com
    • Unique Dealer Keyword Shared 5 digit shortcode
    • (LNW = Lynnes Nissan West)
    Text LNW to 53555 Search-by-Cell Find your Nissan NOW!! Call 877-535-6227 How Can the Data Be Used?
    • Cars 2 GO .com
  • Promote dealer mobile search in virtually any medium Text LNW to 53555 Search-by-Cell Find your Nissan NOW!! Call 877-535-6227 On the web @: “ Search our inventory on your cell phone right now by texting LNW to 53555.”
      • Detailed Descriptions and Graphics
    • Cars 2 GO .com
    • Types of Leads generated for dealers:
      • Phone #’s (phone numbers are captured when users text to a shortcode)
      • Click2Call
      • Email
        • Email to a Friend
        • Email dealership
        • Email directions
      • Live Help/IM
    • Cars 2 GO .com
  • Click2Call Leads:
    • Cars 2 GO .com
  • Email Leads
    • Cars 2 GO .com
  • Economics: Lead Pricing: $15.00 for each “click2call” lead $10.00 for each opt-in phone number $10.00 for each unique email address (can include: specific car listing, name, phone number and message)
    • Mobile Web Site Pricing:
    • Hosting of mobile website (“Go Site”)
    • Turn-key set-up
    • Shared Mobile shortcode
    • Text messages Included
    • Low risk capital commitment of only $500/month
    • Cars 2 GO .com
  • Thank You Gambit Mobile Inc. Ron Galardi 973.886.5300 [email_address] www.gambitmobileinc.com
    • Cars 2 GO .com