“There’s a funny statistic about people: 90% of us think
that we’re above average drivers.
I think that 90% of the people also think they have the
nicest house in the neighborhood. Their houses are as
fine as they are, and they should get top dollar with
multiple offers almost immediately.”
Sarah Cooper “Be my bad cop” www.homestagingshows.com
Let’s look at what staging is really about…Let’s look at what staging is really about…
True or False?True or False?
Your time is valuable.
You want to sell your listings FAST and
for TOP DOLLAR.
You strive for a competitive edge.
Every Listing Must Be Staged.
TRUE. Here’s why…
In 10 seconds or less, buyers formIn 10 seconds or less, buyers form
an opinion…an opinion…
…We will evaluate every room to document our first impressions from a
buyer’s perspective. What catches our attention? …
…… wwhat gives us a feeling of home?hat gives us a feeling of home?
……what will turn buyers off?what will turn buyers off?
Oomph! Home Staging works withOomph! Home Staging works with
sellers to…sellers to…
bring out each rooms uniquebring out each rooms unique
……banish clutter and depersonalizebanish clutter and depersonalize
……to highlight a room’s best featuresto highlight a room’s best features
Buyers see dated and think deferred maintenance…
…when they should be thinking “I can just move
We will use our noses…We will use our noses…
……to identify turn-offsto identify turn-offs
If you can smell it, you can’t sell it
Pet, smoke and strong unusual cooking odors
are sure ways to offend potential buyers
An Oomph! consultation involves…
• We conduct a 2+ Hour Interior & Exterior Walk-thru of your client’s
• Coach your client on the benefits of home staging to transform their
home from ‘personal space’ to a market-ready product that will
appeal to a mass market
• Perform a room-by-room analysis to with pictures and notes on the
strengths & weaknesses
• Stage one room to accentuate the positive features and
demonstrate staging techniques to the owner
• Provide a Top Ten Action Report of recommendations for a clean,
de-cluttered, spacious, and inviting home (A comprehensive DIY
Action Report is also available for an additional fee)
• Provide staged Photos for your on-line listing (Ask for details)
• Estimates for additional staging
What does staging cost..What does staging cost..
• typically less than a 1% price reduction
on an occupied $350,000 home
• less than a 2% price reduction on a
vacant $350,000 listing
• less than several months of unwanted
Your Return on Home Improvement Investments
(2007 HomeGain Survey of over 2,000 real estate agents nationwide)
Professional Home Staging $403 - $584 $1,938 - 2,431 343% 91%
Lighten & Brighten $233 - 370 $1,178 – 1,566 355% 97%
Clean & De-Clutter $190 - 318 $1,505 – 1,937 578% 97%
Landscape Front/Back Yards $378 - 546 $1,718 – 2,158 319% 97%
Fix Plumbing, Electrical $436 - 621 $1,205 – 1,590 164% 93%
Repair Damaged Flooring $628 - 878 $1,633 – 2,061 145% 94%
Update Kitchen & Bathrooms $1,404 – 1,828 $3,216 – 3,934 121% 87%
Replace or Shampoo Carpeting $562 – 808 $1,532 – 1,950 154% 98%
Paint Exterior Walls $663 - 938 $1,757 – 2,205 147% 88%
Paint Interior Walls $651 - 920 $1,741 – 2,179 150% 97%
2007 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80 – 2,800,
made in preparation for sale actually yield the highest returns when a house is sold.
Oomph! Home Staging & Redesign