0
If you’d like to learn more about me
and how I can help you build 
an ONLINE Empire that will allow
you to (help me!) CHAN...
© 2014 Wilsher Media Group
	
  
Call or text me now and I’ll send you a

FREE
copy of my eBook titled:

281.395.1000
© 2014 Wilsher Media Group
Don’t forg...
What matters most to you?
How	
  do	
  
How do you most want to be 
remembered?
© 2014 Wilsher Media Group
Have you ever asked yourself,

“Why am I here?”
How	
  do	
  
© 2014 Wilsher Media Group
What I’m about to share
with you is very
SIMPLE
but it’s not easy
because you must be willing to
CHANGE
the way you think....
“If you don’t like change,
you’re going to like
IRRELEVANCE
even less.”
~General Eric Shinseld
© 2014 Wilsher Media Group
My #1 goal for you in this presentation 
is very simple.

I want you to THINK 
in a different way about how 
you live your...
I’m gonna show you how I’ve built
a very lucrative business that allows
me to control my most valuable asset.
© 2014 Wilsh...
But even more importantly for you, 
I’m gonna show you how you
can do the same thing.
© 2014 Wilsher Media Group
Are you r...
There’s only one thing that will
determine whether you get anything
you want in life and that’s one thing is:
How bad do y...
MINDSET
is your best asset.
Or your worst. 
© 2014 Wilsher Media Group
REMEMBER, it’s…
© 2014 Wilsher Media Group
THINK and Grow Rich™
Once you stop looking for the magic
and realize YOU are the magic,
EVERYTHING
starts to get better real fast.
© 2014 Wilsh...
Everything you need to live your
WILDEST DREAMS
you already have?
Inside. 
© 2014 Wilsher Media Group
Did you know that you possess a
CERTAIN SKILL
that no one in the
HISTORY of the WORLD
has ever had?
© 2014 Wilsher Media G...
Did you know that the courage to use that
skill is the absolute key to you living your
destiny and having
EVERYTHING
you d...
What is that skill?
© 2014 Wilsher Media Group
The ability (and courage!) to be
YOU.
© 2014 Wilsher Media Group
Develop the courage to be
WHO YOU ARE
and become your own
competitive advantage.
© 2014 Wilsher Media Group
No one had ever seen the
WORLD
through your eyes.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You deserve
EVERYTHING
you desire
as long as you’re willing to
work for it.
Go ahead and read t...
If you’re pressed for time,
go to slide #162 for the (3) three
most important things you can do
NOW
to build a powerful
PE...
Before we go any further,
please let me say…
© 2014 Wilsher Media Group
If you’re happy with your
CURRENT RESULTS,
you can leave now.
Buh-bye & gooooooood day! 
© 2014 Wilsher Media Group
(Thank...
Still with me?
Good.
Let’s roll!
© 2014 Wilsher Media Group
(You’re my hero, Mr. Beamer.)
I’ve got some
REALLY
good news for you. 
© 2014 Wilsher Media Group
Terms you won’t hear me use during this presentation:
1. Sales cycle
2. Cold call
3. Customer acquisition
4. Follow up
5. ...
© 2014 Wilsher Media Group
3 Steps to a powerful
PERSONAL BRAND
1. Register your PERSONAL name as a .com
2. Set up a CUSTO...
Always follow your
HEART.
(but don’t forget to take your brain.) 
© 2014 Wilsher Media Group
You have a brilliant mind.
Use it and be
AMAZED!
© 2014 Wilsher Media Group
How brilliant?
Consider this…
© 2014 Wilsher Media Group
In Scientific American, Northwestern psychologist
Paul Reber explains it like this:
“The human brain consists of about one...
You have a brilliant mind.

Did I mention that?
© 2014 Wilsher Media Group
Passion is very

ATTRACTIVE.

What are YOU passionate about?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Always lead with your 

PASSION!
Passion is VERY attractive.
Did I mention that?
Until you’ve found something
you’re willing to die for,
you’ve not yet 

BEGUN TO LIVE.
© 2014 Wilsher Media Group
The two most important days of
your life?

1. The day you’re born.
2. The day you find out why.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
There are two very basic and
FUNDAMENTAL PRINCIPLES
I’d like to share with you…
© 2014 Wilsher Media Group
Once you FULLY understand these two
principles, 
the way you live your life and how you
make mo...
© 2014 Wilsher Media Group
ATTRACT and ENGAGE
is better than 
CHASE and CONVINCE.™
Go ahead and read that again. 
I’ll wai...
© 2014 Wilsher Media Group
The higher your 
EXPERT STATUS
the less you have to negotiate.™
© 2014 Wilsher Media Group
Your ability to 
‘Attract and Engage’
is directly related to
your ‘Expert Status’
and PERSONAL
...
Rule #1 Simplify
© 2014 Wilsher Media Group
3 Simple Rules I Follow
Rule #2 Simplify More
Rule #3 When in doubt, repeat 
R...
SIMPLE and FUN
is better than

COMPLICATED and BORING.
© 2014 Wilsher Media Group
Simple
© 2014 Wilsher Media Group
Not so much
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
After all, when was the last
time someone told you to
“Yahoo” that?
© 2014 Wilsher Media Group
When your name 
BECOMES A VERB
you’ve done a very good job
of branding yourself.
© 2014 Wilsher Media Group
Genius is the ability
to make the complicated
SIMPLE.
© 2014 Wilsher Media Group

SIMPLICITY
is the ultimate 
sophistication.
© 2014 Wilsher Media Group

Refine
Simplify
Repeat
© 2014 Wilsher Media Group

You want people
to give you $$?

Simplify their life!
© 2014 Wilsher Media Group
Change?
You have two options
© 2014 Wilsher Media Group
Change voluntarily 
or
be forced to change.
© 2014 Wilsher Media Group
The former is much less
painful 
and a lot more fun!
© 2014 Wilsher Media Group
Change is not
mandatory.

Survival is optional.
There are some fundamental and very
profound changes happening that will forever
alter the way we do business and the way
...
© 2014 Wilsher Media Group
You can either ignore them 
and die or 
embrace them and thrive.
Your choice.
That’s the way we’ve always done it 
is the key that unlocks the door to 

IRRELIVANCE
and

OBLIVION.
© 2014 Wilsher Media...
The internet has ushered in the most profound

CHANGE 

since the

Industrial Revolution.
© 2014 Wilsher Media Group
And also the biggest

REDISTRIBUTION 
OF WEALTH

we will see in our lifetime.
© 2014 Wilsher Media Group
What change am I talking about?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You now have global

ACCESS
to the masses.
© 2014 Wilsher Media Group
Once you understand the

PROFOUND
implications of this reality
and how is can impact your 
pers...
What exactly are you

DOING
with YOUR access?
© 2014 Wilsher Media Group
Two things
you may want to
consider…
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Reality #1

For the first time in history, the 
CONSUMERS 
of the news have now become the 
PRO...
© 2014 Wilsher Media Group
Massive Power Shift
Consumers 

Lame Stream Media
© 2014 Wilsher Media Group
All the gatekeepers have been
REMOVED.
We no longer have to
(blindly) accept the opinion
of the...
© 2014 Wilsher Media Group
All the rules are off.
We now have the ability to 

MAKE OUR OWN RULES.

Are you ready?
© 2014 Wilsher Media Group
You now OWN the media.
What are you doing with it RIGHT NOW?
The new office…
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Ya gotta get ya some!
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You not only OWN the media

You ARE the media

How waykewl! is that?
© 2014 Wilsher Media Group
Ever heard of YouTube?
100 hours PER MINUTE 
of video be uploaded to YouTube
7 BILLION Hours of...
© 2014 Wilsher Media Group
Reality #2

We now have the younger generation fast taking positions of
responsibility and lead...
What if
Personal Branding
and 
Social Media 
was totally different
than what you’ve heard?
© 2014 Wilsher Media Group
What if it was a lot more 
SIMPLE and FUN
than you thought?
© 2014 Wilsher Media Group
If you understand the
following, you’ll be a quantum
leap ahead of the vast
majority of your competition.
© 2014 Wilsher M...
It’s more important to
understand the psychology of
the New Media than it is to
understand the technology of
the New Media...
© 2014 Wilsher Media Group
Here’s a fun little visual for you:
Can you see the arrow?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Kinda difficult to miss now, eh?
If you continue to 
THINK 
the way you’ve always thought, 
you’ll continue to get 
what you’ve always got.
© 2014 Wilsher ...
Is that enough?
Are you happy with
your current results?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Are you being 
heard?
© 2014 Wilsher Media Group
“The single biggest problem with
communication is the illusion that 
it’s taken place...” 

~Ge...
© 2014 Wilsher Media Group
ENGAGEMENT
is the new promotion.
© 2014 Wilsher Media Group
MINDSHARE 
is the new 
market share.
© 2014 Wilsher Media Group
So what’s the 
biggest mistake
I see people making 
online?
© 2014 Wilsher Media Group
They’re treating the
NEW MEDIA
just like the
OLD MEDIA.
© 2014 Wilsher Media Group
Buy my stuff!
Buy my stuff!
Buy my stuff!
Please don’t do that.
© 2014 Wilsher Media Group
The NEW Media
is not PUSH

It’s Listen and Engage
BIG difference!	
  
© 2014 Wilsher Media Group
Return on Influence
is the new

ROI.
© 2014 Wilsher Media Group
3 Steps to a powerful
PERSONAL BRAND
1. Register your PERSONAL name as a .com
2. Set up a CUSTO...
© 2014 Wilsher Media Group
What is “Personal Branding”?
How can you build your

BRAND
to make more money and 
have more fu...
© 2014 Wilsher Media Group
A brand is a collection of

PERCEPTIONS
in the mind of the consumer.
© 2014 Wilsher Media Group
Your brand is everything and
PERCEPTIONS
are 90 percent of a brand.
• Arouse Emotion!
• Ignite Passion! 
• Echo Reliability!
• Have Meaning!
Purpose of a BRAND
© 2014 Wilsher Media Group
Does any of this happen when
someone says YOUR name or 
sees YOUR business?
© 2014 Wilsher Media Group
Your Personal Brand
equals your
Personal Reputation.
© 2014 Wilsher Media Group
A Short Course
in
Personal Branding
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
So you must ask yourself two
questions…
© 2014 Wilsher Media Group
1.  How much is it WORTH to me ?

2. How much am I willing to INVEST ?
Big corporations 
have understood the power of 
BRANDING 
and have used it to 
ATTRACT
people to buy their products
and se...
© 2014 Wilsher Media Group
“A BRAND is more than a name or a logo
– it’s a promise and a contract with every
customer with whom you are dealing. If
p...
© 2014 Wilsher Media Group
Individuals as BRANDS?
“We must look at ourselves as a company with our
own intellectual balance sheet and as a BRAND
name. We must invest oursel...
© 2014 Wilsher Media Group
Visibility is better than 
exposure and creates

OPPORTUNITY.
© 2014 Wilsher Media Group
What’s the SINGLE most important thing 
you can do NOW 
to start building or to enhance your 

...
Register and secure your

PERSONAL 
name as a dot com.
© 2014 Wilsher Media Group
Is there anything more

VALUABLE 
than your name?
© 2014 Wilsher Media Group
Your PERSONAL name 
is the single most 

VALUABLE
piece of digital real estate 
you may ever own. 
© 2014 Wilsher Media Gr...
Your PERSONAL name is
the very foundation of 
EVERYTHING 
you do online and the key to
building your personal 

ONLINE EMP...
Think of any famous person…
© 2014 Wilsher Media Group
What is THEIR .com?
© 2014 Wilsher Media Group
GeorgeStrait.com
LouisVuitton.com
Elvis.com
KateSpade.com
Reba.com
RonaldWilsher.com™
© 2014 Wilsher Media Group
Are you starting to
understand what I’m
saying here?
© 2014 Wilsher Media Group
KathrynCWheat.com
CindyGarbs.com
HeidiBridwell.com
DavidBamberg.com
GretchenTButler.com
TedLuke...
Advantages of registering your

PERSONAL 
name and using it as 
your web site & email address.
© 2014 Wilsher Media Group
1.  Immediately raises your EXPERT status.
2.  Your email address is now very easy to remember.
3.  Business cards, flyers...
Here’s what I suggest you do now:
Go to: WilsherMedia.com 
(My affiliate account through GoDaddy)

Register and secure you...
If you register through WilsherMedia.com, 
I’ll also include a FREE (30) thirty minute
Personal Branding Session. 
($150 v...
After you register and secure your PERSONAL
name, here’s what I suggest 
you do next:
Set up a CUSTOM landing page with a ...
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Even if you already have a company web site, 
I still HIGHLY recommend you secure your 
PERSONA...
© 2014 Wilsher Media Group
Always lead 
with your BEST asset

YOU!
“To be nobody but yourself in a world which
is doing its best, night and day, to make you
everybody else means to fight th...
Brand YOU 
is better than 
brand company.
© 2014 Wilsher Media Group
If you’re not 

BRANDING YOURSELF
you can rest assured that
someone else is doing it for you.
© 2014 Wilsher Media Group
A...
“ In today’s wired world, you’re either
distinct or extinct. You survive, thrive
and triumph by staying connected
and enha...
What is “Social Media?”
How can you use it NOW to:

Ø Build your brand 
Ø Attract more business
Ø Have more fun!
© 2014...
Is it really
necessary to the success
of your business?
© 2014 Wilsher Media Group
Social Media
Let me repeat from earlier…
© 2014 Wilsher Media Group
“The psychology of the new media is 
more important to understand t...
Social Media
is not a necessity (yet!)
but it IS a huge
OPPORTUNITY.
(For smart people!)
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Consider this first:

Without a well defined 
PERSONAL BRAND, 
Social Media is nothing more 
th...
© 2014 Wilsher Media Group
Social Media
equals
STARTING a CONVERSATION
Whoever starts the most conversations
has the most ...
© 2014 Wilsher Media Group
Social Media 
is an online version of
real life. 
Translation?
© 2014 Wilsher Media Group
It’s just a big party!
© 2014 Wilsher Media Group
Facebook: 1+ BILLION users
Twitter: 500+ million users
YouTube: 4 billion + views per day
Linke...
© 2014 Wilsher Media Group
People do business with

PEOPLE
not companies.
© 2014 Wilsher Media Group
It’s difficult to outsource 
PERSONALITY.
© 2014 Wilsher Media Group
The Ultimate Equation
Added Value
+
Pure Intent
DIVINE PROSPERITY
© 2014 Wilsher Media Group
Adding value is the real secret 
to removing yourself from the 
time = $$ equation.
© 2014 Wilsher Media Group
Building an attractive 
Personal Brand
and using the power of 
Social Media
is one of the best ...
© 2014 Wilsher Media Group
After you secure your PERSONAL name, 
the value of your 
PERSONAL 
email list can’t be overstat...
© 2014 Wilsher Media Group
Your PERSONAL 
email list is your 
Rolodex 
of the
New Brand World.
A personal email list allows you
to keep your name and face in front
of everyone you know and meet.
Powerful
IMPRESSIONS
a...
You must be
SEEN to SELL
and your
PERSONAL
email list is one of the most
powerful ways I know to be seen.
© 2014 Wilsher M...
© 2014 Wilsher Media Group
I suggest you use an email management
system that will not only allow you to automate
the sign-...
“As any Internet marketer will tell you,
nothing is more important than building your
own email list. I use MailChimp to m...
My email list is called my
Waykewl! Friends List™
I can’t even begin to tell you how important it’s
been in building my PE...
You can join my
Waykewl! Friends List™ @
RonaldWilsher.com™
I’d be honored.

© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
BRAND EQUITY 
and 
SOCIAL CAPITAL 
are fast becoming the currency 
of the 
NEW BRAND world.
Let’s summarize…

Three simple steps to
building a powerful
PERSONAL BRAND

NOW…
© 2014 Wilsher Media Group
Step 1

Go to: WilsherMedia.com
and register your 
PERSONAL
name as a dot com NOW. 
© 2014 Wilsher Media Group
Step 2

Go to: 
BrandingForHumans.com™
and order your
Custom Landing Page NOW.

Or call me @ 281.395.1000 
© 2014 Wilsher ...
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Step 3

Go to:
MailChimp.com 
and start your 
PERSONAL
email list NOW.
You have now 
just set yourself apart from 
the vast majority.

Remember!
Simple and fun is better than 
complicated and b...
“You can’t be a serious innovator
unless and until you are ready,
willing, and able to seriously
PLAY.
‘SERIOUS PLAY’ is n...
© 2014 Wilsher Media Group
Life is like the
LOTTERY
You can’t win if you don’t
PLAY!
© 2014 Wilsher Media Group
EMPIRE BUILDING

requires
COURAGE and PATIENCE
(and persistence!)
© 2014 Wilsher Media Group
You are the director, producer 
and star of your own show 
and it's always 

SHOWTIME!
© 2014 Wilsher Media Group
Legacy
is the new
CURRENCY.
20 years old = 21,170 left
30 years old = 17,520 left
40 years old = 13,870 left
50 years old = 10,220 left

How many days...
© 2014 Wilsher Media Group
“We only have a short
time to live, so it’s
essential to do things
that are worthwhile
and to d...
© 2014 Wilsher Media Group
There ain’t no future in the past.

LIFE STARTS 
NOW
and there are no
ordinary moments.
© 2014 Wilsher Media Group
You now own the media.

What ya doing with it?
© 2014 Wilsher Media Group
What are YOU afraid of?
© 2014 Wilsher Media Group
Remember!


“Change is not mandatory.

Survival is optional...”

~W. Edwards Deming
© 2014 Wilsher Media Group
The secret is 
YOU 
are the secret!
Now you know.
© 2014 Wilsher Media Group
You deserve
EVERYTHING
you desire.
As long as you’re willing to work for it.
Remember!
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
“The only thing you’re ever
gonna learn from playing it safe
is what it feels like to watch
som...
© 2014 Wilsher Media Group
If you love someone,
GO TELL THEM NOW.
You may never get another chance.
© 2014 Wilsher Media Group
I hope you enjoyed the show 
and I hope I got you to use
your brilliant mind and to

THINK.
© 2014 Wilsher Media Group
I hope I also got to you 
REALIZE
what an amazing person 
you really are.
© 2014 Wilsher Media Group
In the words of the immortal Nike:

Just do it!
You can correct something, 
you can’t correct n...
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group | All Rights Reserved
If you’d like to learn more about me and how I can help you build 
an ONL...
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Transcript of "Branding For Humans Slide Show PDF"

  1. 1. If you’d like to learn more about me and how I can help you build an ONLINE Empire that will allow you to (help me!) CHANGE the world, let’s visit. Call me NOW. Ronald Earl Wilsher 281.395.1000 c Ronald@RonaldWilsher.com Lead Instigator! and Disruptor! at Wilsher Media Group @RonaldWilsher
  2. 2. © 2014 Wilsher Media Group  
  3. 3. Call or text me now and I’ll send you a FREE copy of my eBook titled: 281.395.1000 © 2014 Wilsher Media Group Don’t forget to include your name and email address!
  4. 4. What matters most to you? How  do   How do you most want to be remembered? © 2014 Wilsher Media Group
  5. 5. Have you ever asked yourself, “Why am I here?” How  do   © 2014 Wilsher Media Group
  6. 6. What I’m about to share with you is very SIMPLE but it’s not easy because you must be willing to CHANGE the way you think. © 2014 Wilsher Media Group
  7. 7. “If you don’t like change, you’re going to like IRRELEVANCE even less.” ~General Eric Shinseld © 2014 Wilsher Media Group
  8. 8. My #1 goal for you in this presentation is very simple. I want you to THINK in a different way about how you live your life and… HOW YOU MAKE MONEY. © 2014 Wilsher Media Group
  9. 9. I’m gonna show you how I’ve built a very lucrative business that allows me to control my most valuable asset. © 2014 Wilsher Media Group What is that? My time.
  10. 10. But even more importantly for you, I’m gonna show you how you can do the same thing. © 2014 Wilsher Media Group Are you ready?
  11. 11. There’s only one thing that will determine whether you get anything you want in life and that’s one thing is: How bad do you really want it? © 2014 Wilsher Media Group
  12. 12. MINDSET is your best asset. Or your worst. © 2014 Wilsher Media Group
  13. 13. REMEMBER, it’s… © 2014 Wilsher Media Group THINK and Grow Rich™
  14. 14. Once you stop looking for the magic and realize YOU are the magic, EVERYTHING starts to get better real fast. © 2014 Wilsher Media Group
  15. 15. Everything you need to live your WILDEST DREAMS you already have? Inside. © 2014 Wilsher Media Group
  16. 16. Did you know that you possess a CERTAIN SKILL that no one in the HISTORY of the WORLD has ever had? © 2014 Wilsher Media Group
  17. 17. Did you know that the courage to use that skill is the absolute key to you living your destiny and having EVERYTHING you desire? © 2014 Wilsher Media Group
  18. 18. What is that skill? © 2014 Wilsher Media Group
  19. 19. The ability (and courage!) to be YOU. © 2014 Wilsher Media Group
  20. 20. Develop the courage to be WHO YOU ARE and become your own competitive advantage. © 2014 Wilsher Media Group
  21. 21. No one had ever seen the WORLD through your eyes. © 2014 Wilsher Media Group
  22. 22. © 2014 Wilsher Media Group You deserve EVERYTHING you desire as long as you’re willing to work for it. Go ahead and read that again. I’ll wait.
  23. 23. If you’re pressed for time, go to slide #162 for the (3) three most important things you can do NOW to build a powerful PERSONAL BRAND. (and own your time!) © 2014 Wilsher Media Group
  24. 24. Before we go any further, please let me say… © 2014 Wilsher Media Group
  25. 25. If you’re happy with your CURRENT RESULTS, you can leave now. Buh-bye & gooooooood day! © 2014 Wilsher Media Group (Thanks for coming and keep doin’ what you’re doin’.)
  26. 26. Still with me? Good. Let’s roll! © 2014 Wilsher Media Group (You’re my hero, Mr. Beamer.)
  27. 27. I’ve got some REALLY good news for you. © 2014 Wilsher Media Group
  28. 28. Terms you won’t hear me use during this presentation: 1. Sales cycle 2. Cold call 3. Customer acquisition 4. Follow up 5. Sales appointment 6. Prospecting or prospect 7. Core competency 8. Close or closing ratio 9. Overcoming objections 10. Sales funnel 11. Which one is better for you? © 2014 Wilsher Media Group
  29. 29. © 2014 Wilsher Media Group 3 Steps to a powerful PERSONAL BRAND 1. Register your PERSONAL name as a .com 2. Set up a CUSTOM Landing Page and/or Blog 3. Develop a double opt-in email list
  30. 30. Always follow your HEART. (but don’t forget to take your brain.) © 2014 Wilsher Media Group
  31. 31. You have a brilliant mind. Use it and be AMAZED! © 2014 Wilsher Media Group
  32. 32. How brilliant? Consider this… © 2014 Wilsher Media Group
  33. 33. In Scientific American, Northwestern psychologist Paul Reber explains it like this: “The human brain consists of about one billion neurons. Each neuron forms about 1,000 connections to other neurons, amounting to more than a TRILLION connections. If each neuron could only help store a single memory, running out of space would be a problem. You might have only a few gigabytes of storage space, similar to the space in an iPod or USB flash drive. Yet neurons combine so that each one help with many memories at a time, exponentially increasing the brain’s memory storage to something closer to 2.5 petabytes. Or a million gigabytes. For comparison, if your brain worked like a digital video recorder in a television, 2.5 petabytes would be enough to hold three million hours of TV shows. You would have to leave the TV running continuously for more than 300 years to use up all that storage.” © 2014 Wilsher Media Group
  34. 34. You have a brilliant mind. Did I mention that? © 2014 Wilsher Media Group
  35. 35. Passion is very ATTRACTIVE. What are YOU passionate about? © 2014 Wilsher Media Group
  36. 36. © 2014 Wilsher Media Group Always lead with your PASSION! Passion is VERY attractive. Did I mention that?
  37. 37. Until you’ve found something you’re willing to die for, you’ve not yet BEGUN TO LIVE. © 2014 Wilsher Media Group
  38. 38. The two most important days of your life? 1. The day you’re born. 2. The day you find out why. © 2014 Wilsher Media Group
  39. 39. © 2014 Wilsher Media Group There are two very basic and FUNDAMENTAL PRINCIPLES I’d like to share with you…
  40. 40. © 2014 Wilsher Media Group Once you FULLY understand these two principles, the way you live your life and how you make money will drastically change for the better. GURANTEED.
  41. 41. © 2014 Wilsher Media Group ATTRACT and ENGAGE is better than CHASE and CONVINCE.™ Go ahead and read that again. I’ll wait.
  42. 42. © 2014 Wilsher Media Group The higher your EXPERT STATUS the less you have to negotiate.™
  43. 43. © 2014 Wilsher Media Group Your ability to ‘Attract and Engage’ is directly related to your ‘Expert Status’ and PERSONAL brand equity.
  44. 44. Rule #1 Simplify © 2014 Wilsher Media Group 3 Simple Rules I Follow Rule #2 Simplify More Rule #3 When in doubt, repeat Rule #1 & Rule #2
  45. 45. SIMPLE and FUN is better than COMPLICATED and BORING. © 2014 Wilsher Media Group
  46. 46. Simple © 2014 Wilsher Media Group
  47. 47. Not so much © 2014 Wilsher Media Group
  48. 48. © 2014 Wilsher Media Group After all, when was the last time someone told you to “Yahoo” that?
  49. 49. © 2014 Wilsher Media Group When your name BECOMES A VERB you’ve done a very good job of branding yourself.
  50. 50. © 2014 Wilsher Media Group Genius is the ability to make the complicated SIMPLE.
  51. 51. © 2014 Wilsher Media Group SIMPLICITY is the ultimate sophistication.
  52. 52. © 2014 Wilsher Media Group Refine Simplify Repeat
  53. 53. © 2014 Wilsher Media Group You want people to give you $$? Simplify their life!
  54. 54. © 2014 Wilsher Media Group Change? You have two options
  55. 55. © 2014 Wilsher Media Group Change voluntarily or be forced to change.
  56. 56. © 2014 Wilsher Media Group The former is much less painful and a lot more fun!
  57. 57. © 2014 Wilsher Media Group Change is not mandatory. Survival is optional.
  58. 58. There are some fundamental and very profound changes happening that will forever alter the way we do business and the way we live our life. © 2014 Wilsher Media Group
  59. 59. © 2014 Wilsher Media Group You can either ignore them and die or embrace them and thrive. Your choice.
  60. 60. That’s the way we’ve always done it is the key that unlocks the door to IRRELIVANCE and OBLIVION. © 2014 Wilsher Media Group
  61. 61. The internet has ushered in the most profound CHANGE since the Industrial Revolution. © 2014 Wilsher Media Group
  62. 62. And also the biggest REDISTRIBUTION OF WEALTH we will see in our lifetime. © 2014 Wilsher Media Group
  63. 63. What change am I talking about? © 2014 Wilsher Media Group
  64. 64. © 2014 Wilsher Media Group You now have global ACCESS to the masses.
  65. 65. © 2014 Wilsher Media Group Once you understand the PROFOUND implications of this reality and how is can impact your personal wealth, you won’t sleep for a month.
  66. 66. What exactly are you DOING with YOUR access? © 2014 Wilsher Media Group
  67. 67. Two things you may want to consider… © 2014 Wilsher Media Group
  68. 68. © 2014 Wilsher Media Group Reality #1 For the first time in history, the CONSUMERS of the news have now become the PRODUCERS of the news. Think about that for a second.
  69. 69. © 2014 Wilsher Media Group Massive Power Shift Consumers Lame Stream Media
  70. 70. © 2014 Wilsher Media Group All the gatekeepers have been REMOVED. We no longer have to (blindly) accept the opinion of the state run media.
  71. 71. © 2014 Wilsher Media Group All the rules are off. We now have the ability to MAKE OUR OWN RULES. Are you ready?
  72. 72. © 2014 Wilsher Media Group You now OWN the media. What are you doing with it RIGHT NOW?
  73. 73. The new office… © 2014 Wilsher Media Group
  74. 74. © 2014 Wilsher Media Group
  75. 75. Ya gotta get ya some! © 2014 Wilsher Media Group
  76. 76. © 2014 Wilsher Media Group You not only OWN the media You ARE the media How waykewl! is that?
  77. 77. © 2014 Wilsher Media Group Ever heard of YouTube? 100 hours PER MINUTE of video be uploaded to YouTube 7 BILLION Hours of video is watched on YouTube EVERY MONTH
  78. 78. © 2014 Wilsher Media Group Reality #2 We now have the younger generation fast taking positions of responsibility and leadership. If you don’t start communicating with them they way they want to be communicated with, you and your company will become obsolete. Period.
  79. 79. What if Personal Branding and Social Media was totally different than what you’ve heard? © 2014 Wilsher Media Group
  80. 80. What if it was a lot more SIMPLE and FUN than you thought? © 2014 Wilsher Media Group
  81. 81. If you understand the following, you’ll be a quantum leap ahead of the vast majority of your competition. © 2014 Wilsher Media Group
  82. 82. It’s more important to understand the psychology of the New Media than it is to understand the technology of the New Media. © 2014 Wilsher Media Group
  83. 83. © 2014 Wilsher Media Group Here’s a fun little visual for you: Can you see the arrow?
  84. 84. © 2014 Wilsher Media Group
  85. 85. © 2014 Wilsher Media Group Kinda difficult to miss now, eh?
  86. 86. If you continue to THINK the way you’ve always thought, you’ll continue to get what you’ve always got. © 2014 Wilsher Media Group
  87. 87. Is that enough? Are you happy with your current results? © 2014 Wilsher Media Group
  88. 88. © 2014 Wilsher Media Group Are you being heard?
  89. 89. © 2014 Wilsher Media Group “The single biggest problem with communication is the illusion that it’s taken place...” ~George Bernard Shaw
  90. 90. © 2014 Wilsher Media Group ENGAGEMENT is the new promotion.
  91. 91. © 2014 Wilsher Media Group MINDSHARE is the new market share.
  92. 92. © 2014 Wilsher Media Group So what’s the biggest mistake I see people making online?
  93. 93. © 2014 Wilsher Media Group They’re treating the NEW MEDIA just like the OLD MEDIA.
  94. 94. © 2014 Wilsher Media Group Buy my stuff! Buy my stuff! Buy my stuff! Please don’t do that.
  95. 95. © 2014 Wilsher Media Group The NEW Media is not PUSH It’s Listen and Engage BIG difference!  
  96. 96. © 2014 Wilsher Media Group Return on Influence is the new ROI.
  97. 97. © 2014 Wilsher Media Group 3 Steps to a powerful PERSONAL BRAND 1. Register your PERSONAL name as a .com 2. Set up a CUSTOM Landing Page and/or Blog 3. Develop a double opt-in email list
  98. 98. © 2014 Wilsher Media Group What is “Personal Branding”? How can you build your BRAND to make more money and have more fun NOW?
  99. 99. © 2014 Wilsher Media Group A brand is a collection of PERCEPTIONS in the mind of the consumer.
  100. 100. © 2014 Wilsher Media Group Your brand is everything and PERCEPTIONS are 90 percent of a brand.
  101. 101. • Arouse Emotion! • Ignite Passion! • Echo Reliability! • Have Meaning! Purpose of a BRAND © 2014 Wilsher Media Group
  102. 102. Does any of this happen when someone says YOUR name or sees YOUR business? © 2014 Wilsher Media Group
  103. 103. Your Personal Brand equals your Personal Reputation. © 2014 Wilsher Media Group
  104. 104. A Short Course in Personal Branding © 2014 Wilsher Media Group
  105. 105. © 2014 Wilsher Media Group
  106. 106. © 2014 Wilsher Media Group
  107. 107. © 2014 Wilsher Media Group
  108. 108. © 2014 Wilsher Media Group
  109. 109. © 2014 Wilsher Media Group So you must ask yourself two questions…
  110. 110. © 2014 Wilsher Media Group 1.  How much is it WORTH to me ? 2. How much am I willing to INVEST ?
  111. 111. Big corporations have understood the power of BRANDING and have used it to ATTRACT people to buy their products and services for years. © 2014 Wilsher Media Group
  112. 112. © 2014 Wilsher Media Group
  113. 113. “A BRAND is more than a name or a logo – it’s a promise and a contract with every customer with whom you are dealing. If people feel that your offering does not live up to what they expect from the BRAND, they’ll stop buying.” ~Sir Richard Branson It’s a new BRAND world! © 2014 Wilsher Media Group
  114. 114. © 2014 Wilsher Media Group Individuals as BRANDS?
  115. 115. “We must look at ourselves as a company with our own intellectual balance sheet and as a BRAND name. We must invest ourselves and market ourselves.” ~Jonas Ridderstrale & ~Kjell Nordstom | Funky Business © 2014 Wilsher Media Group Yes YOU as the BRAND!
  116. 116. © 2014 Wilsher Media Group Visibility is better than exposure and creates OPPORTUNITY.
  117. 117. © 2014 Wilsher Media Group What’s the SINGLE most important thing you can do NOW to start building or to enhance your PERSONAL brand?
  118. 118. Register and secure your PERSONAL name as a dot com. © 2014 Wilsher Media Group
  119. 119. Is there anything more VALUABLE than your name? © 2014 Wilsher Media Group
  120. 120. Your PERSONAL name is the single most VALUABLE piece of digital real estate you may ever own. © 2014 Wilsher Media Group
  121. 121. Your PERSONAL name is the very foundation of EVERYTHING you do online and the key to building your personal ONLINE EMPIRE. © 2014 Wilsher Media Group
  122. 122. Think of any famous person… © 2014 Wilsher Media Group What is THEIR .com?
  123. 123. © 2014 Wilsher Media Group GeorgeStrait.com LouisVuitton.com Elvis.com KateSpade.com Reba.com RonaldWilsher.com™
  124. 124. © 2014 Wilsher Media Group Are you starting to understand what I’m saying here?
  125. 125. © 2014 Wilsher Media Group KathrynCWheat.com CindyGarbs.com HeidiBridwell.com DavidBamberg.com GretchenTButler.com TedLukeman.com A few more famous people…
  126. 126. Advantages of registering your PERSONAL name and using it as your web site & email address. © 2014 Wilsher Media Group
  127. 127. 1.  Immediately raises your EXPERT status. 2.  Your email address is now very easy to remember. 3.  Business cards, flyers, etc. never become outdated. 4.  Build your OWN brand equity every time you send an email. 5.  Use any ISP and never have to change your email address again. 6.  You now have the PERFECT URL when you decide to develop your CUSTOM Landing Page, Blog, etc. 7.  People get to say your NAME every time to give out your email address or send an email. I like people saying my name. How about you? © 2014 Wilsher Media Group
  128. 128. Here’s what I suggest you do now: Go to: WilsherMedia.com (My affiliate account through GoDaddy) Register and secure your PERSONAL name. (Currently: $24.99 per yr.*) *Ask me how to get your FREE (10) ten year registration! © 2014 Wilsher Media Group
  129. 129. If you register through WilsherMedia.com, I’ll also include a FREE (30) thirty minute Personal Branding Session. ($150 value!) Call me NOW at: 281.395.1000 (c) © 2014 Wilsher Media Group
  130. 130. After you register and secure your PERSONAL name, here’s what I suggest you do next: Set up a CUSTOM landing page with a LINK to all your Social Media sites, company site(s), email list, etc. Example here: RonaldWilsher.com™ © 2014 Wilsher Media Group
  131. 131. © 2014 Wilsher Media Group
  132. 132. © 2014 Wilsher Media Group Even if you already have a company web site, I still HIGHLY recommend you secure your PERSONAL name and set up a CUSTOM landing page. Example @ RonaldWilsher.com™
  133. 133. © 2014 Wilsher Media Group Always lead with your BEST asset YOU!
  134. 134. “To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight...” ~E. E. Cummings © 2014 Wilsher Media Group
  135. 135. Brand YOU is better than brand company. © 2014 Wilsher Media Group
  136. 136. If you’re not BRANDING YOURSELF you can rest assured that someone else is doing it for you. © 2014 Wilsher Media Group Are you happy about that?
  137. 137. “ In today’s wired world, you’re either distinct or extinct. You survive, thrive and triumph by staying connected and enhancing your BRAND.” ~Tom Peters | In Search of Excellence Enhance your BRAND! © 2014 Wilsher Media Group
  138. 138. What is “Social Media?” How can you use it NOW to: Ø Build your brand Ø Attract more business Ø Have more fun! © 2014 Wilsher Media Group
  139. 139. Is it really necessary to the success of your business? © 2014 Wilsher Media Group Social Media
  140. 140. Let me repeat from earlier… © 2014 Wilsher Media Group “The psychology of the new media is more important to understand than the technology of the new media.”
  141. 141. Social Media is not a necessity (yet!) but it IS a huge OPPORTUNITY. (For smart people!) © 2014 Wilsher Media Group
  142. 142. © 2014 Wilsher Media Group Consider this first: Without a well defined PERSONAL BRAND, Social Media is nothing more than entertainment. Very important to understand!
  143. 143. © 2014 Wilsher Media Group Social Media equals STARTING a CONVERSATION Whoever starts the most conversations has the most fun. (And makes the most $$!)
  144. 144. © 2014 Wilsher Media Group Social Media is an online version of real life. Translation?
  145. 145. © 2014 Wilsher Media Group It’s just a big party!
  146. 146. © 2014 Wilsher Media Group Facebook: 1+ BILLION users Twitter: 500+ million users YouTube: 4 billion + views per day LinkedIn: 300+ million users Pinterest: 150+ million users Google+: 500+ million users *All numbers are estimates Popular Social Media Sites
  147. 147. © 2014 Wilsher Media Group People do business with PEOPLE not companies.
  148. 148. © 2014 Wilsher Media Group It’s difficult to outsource PERSONALITY.
  149. 149. © 2014 Wilsher Media Group The Ultimate Equation Added Value + Pure Intent DIVINE PROSPERITY
  150. 150. © 2014 Wilsher Media Group Adding value is the real secret to removing yourself from the time = $$ equation.
  151. 151. © 2014 Wilsher Media Group Building an attractive Personal Brand and using the power of Social Media is one of the best ways I know to ADD VALUE to the planet.
  152. 152. © 2014 Wilsher Media Group After you secure your PERSONAL name, the value of your PERSONAL email list can’t be overstated. Email list = COD (CASH on Demand!)
  153. 153. © 2014 Wilsher Media Group Your PERSONAL email list is your Rolodex of the New Brand World.
  154. 154. A personal email list allows you to keep your name and face in front of everyone you know and meet. Powerful IMPRESSIONS at will. © 2014 Wilsher Media Group
  155. 155. You must be SEEN to SELL and your PERSONAL email list is one of the most powerful ways I know to be seen. © 2014 Wilsher Media Group
  156. 156. © 2014 Wilsher Media Group I suggest you use an email management system that will not only allow you to automate the sign-up process but will allow you to BRAND your forms. I use MailChimp.com
  157. 157. “As any Internet marketer will tell you, nothing is more important than building your own email list. I use MailChimp to manage mine. It has a super easy-to-use interface, great analytics and is 100 percent reliable…” © 2014 Wilsher Media Group ~Michael Hyatt PLATFORM Getting Noticed in a Noisy World
  158. 158. My email list is called my Waykewl! Friends List™ I can’t even begin to tell you how important it’s been in building my PERSONAL Brand and ONLINE Empire. (Watch for: WaykewlTribe.com!) © 2014 Wilsher Media Group
  159. 159. You can join my Waykewl! Friends List™ @ RonaldWilsher.com™ I’d be honored. © 2014 Wilsher Media Group
  160. 160. © 2014 Wilsher Media Group BRAND EQUITY and SOCIAL CAPITAL are fast becoming the currency of the NEW BRAND world.
  161. 161. Let’s summarize… Three simple steps to building a powerful PERSONAL BRAND NOW… © 2014 Wilsher Media Group
  162. 162. Step 1 Go to: WilsherMedia.com and register your PERSONAL name as a dot com NOW. © 2014 Wilsher Media Group
  163. 163. Step 2 Go to: BrandingForHumans.com™ and order your Custom Landing Page NOW. Or call me @ 281.395.1000 © 2014 Wilsher Media Group
  164. 164. © 2014 Wilsher Media Group
  165. 165. © 2014 Wilsher Media Group Step 3 Go to: MailChimp.com and start your PERSONAL email list NOW.
  166. 166. You have now just set yourself apart from the vast majority. Remember! Simple and fun is better than complicated and boring. CONGRATULATIONS! © 2014 Wilsher Media Group
  167. 167. “You can’t be a serious innovator unless and until you are ready, willing, and able to seriously PLAY. ‘SERIOUS PLAY’ is not an oxymoron; it’s the essence of innovation.” ~Michael Schrage | Serious Play Play time is NEVER over! © 2014 Wilsher Media Group
  168. 168. © 2014 Wilsher Media Group Life is like the LOTTERY You can’t win if you don’t PLAY!
  169. 169. © 2014 Wilsher Media Group EMPIRE BUILDING requires COURAGE and PATIENCE (and persistence!)
  170. 170. © 2014 Wilsher Media Group You are the director, producer and star of your own show and it's always SHOWTIME!
  171. 171. © 2014 Wilsher Media Group Legacy is the new CURRENCY.
  172. 172. 20 years old = 21,170 left 30 years old = 17,520 left 40 years old = 13,870 left 50 years old = 10,220 left How many days do YOU have left? 28,470 days = 78 Years © 2014 Wilsher Media Group
  173. 173. © 2014 Wilsher Media Group “We only have a short time to live, so it’s essential to do things that are worthwhile and to do them now.” ~Lord Baden-Powell
  174. 174. © 2014 Wilsher Media Group There ain’t no future in the past. LIFE STARTS NOW and there are no ordinary moments.
  175. 175. © 2014 Wilsher Media Group You now own the media. What ya doing with it?
  176. 176. © 2014 Wilsher Media Group What are YOU afraid of?
  177. 177. © 2014 Wilsher Media Group Remember! “Change is not mandatory. Survival is optional...” ~W. Edwards Deming
  178. 178. © 2014 Wilsher Media Group The secret is YOU are the secret! Now you know.
  179. 179. © 2014 Wilsher Media Group You deserve EVERYTHING you desire. As long as you’re willing to work for it. Remember!
  180. 180. © 2014 Wilsher Media Group
  181. 181. © 2014 Wilsher Media Group “The only thing you’re ever gonna learn from playing it safe is what it feels like to watch somebody else have all the fun…”
  182. 182. © 2014 Wilsher Media Group If you love someone, GO TELL THEM NOW. You may never get another chance.
  183. 183. © 2014 Wilsher Media Group I hope you enjoyed the show and I hope I got you to use your brilliant mind and to THINK.
  184. 184. © 2014 Wilsher Media Group I hope I also got to you REALIZE what an amazing person you really are.
  185. 185. © 2014 Wilsher Media Group In the words of the immortal Nike: Just do it! You can correct something, you can’t correct nothing!
  186. 186. © 2014 Wilsher Media Group
  187. 187. © 2014 Wilsher Media Group
  188. 188. © 2014 Wilsher Media Group | All Rights Reserved If you’d like to learn more about me and how I can help you build an ONLINE Empire that will allow you to (help me!) CHANGE the world, let’s visit. Call me NOW. Ronald Earl Wilsher 281.395.1000 Ronald@RonaldWilsher.com RonaldWilsher.com™ BrandingForHumans™
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