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Branding For Humans™ eBook PDF
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Branding For Humans™ eBook PDF
Ronald Earl Wilsher
, Lead Instigator! & CFO (Chief Fun Officer!) @ Wilsher Media Group | RonaldWilsher.com™ | 281.395.1000
Wilsher Media Group
Sep 14, 2011
Your simple guide to a powerful Personal Brand.
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Branding For Humans™ eBook PDF
1. © Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 2
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 3 I’d like to dedicate this little written oratory to all the people in my life who ever told me no. Although it didn’t feel like it at the time, it turned out to be a huge favor and I’ll be forever grateful because all those moments of fear and rejection forced me to stop and consider and to find my own way. They also helped me realize that it’s ok to be who you are and it’s never wise to sacrifice your own identity at the altar of other peoples’ opinion. Now I will admit that I’m still a little more lost than I am found but I’m comin’ around and yes, there are still so many things I don’t understand but one thing I do; love conquers all. To paraphrase an old Apple commercial; Here’s to all the crazy ones, the misfits, the rebels, the troublemakers and instigators. The ones who aren’t fond of rules and have no respect for the status quo. Thanks to all the non-believers, I’m now living my destiny but more importantly, I’m a shining example and loving proof of the love and mercy of an all-knowing God and Her infinite grace. Yes, I said “Her”. Can you believe that? (I sometimes find it humorous to see how attached some folks are to their ecclesiastical persuasions, ya see.)
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 4 1.1. Register and Secure YourRegister and Secure Your PERSONAL NamePERSONAL Name 2.2. Start an Email ListStart an Email List 3.3. Join the Social Media RevolutionJoin the Social Media Revolution 4.4. Hire an ExpertHire an Expert 5. Become a Public Speaker5. Become a Public Speaker ________________________________________________________________________ 1. Set up a Google Alert on your PERSONAL and COMPANY name 2. Have PROFESSIONAL Photos Taken 3. Subscribe to Newsletters and Blogs by Industry Experts 4. Go to: Google.com and set up a Google+ Account 5. Go to: Gravatar.com and set up a Personal Profile 6. Write a Book and Become an Author 7. Post Some Videos on YouTube 8. Use PROPER Capitalization on ALL URLs & Email Addresses 9. Start a Podcast
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 5 Why do most people spend most of their time trying to convince people to buy something they don’t need, don’t want and can’t afford? How would you like to spend your time with people that not only want and need what you have to offer, they can readily afford it and then, after they buy something from you, they proceed to go and tell everyone they know how kewl! you are? What if there was a way for you to “position” yourself in the eyes of everyone you know as “the” EXPERT? What if you could ATTRACT customers or clients to you and your business (seemingly at will!) instead of spending all your time, money and energy chasing them, trying to get them to notice you? Sound impossible? Well, it’s not impossible. There IS a way and it’s something that major corporations and big “brands” have known and used for years. What is it you ask? It’s called BRANDING and its very powerful and lucrative if done right but until now, it’s been all but unavailable to you and me as individuals or small business owners because of the capital barrier. But with the advent and explosive growth of the Internet (Thanks, algoreD!) and Social Media, everything has changed. All the rules are off. Never has there been a better time for you to build your BRAND and do it with amazing speed, accuracy and precision. Once you FULLY understand this principle, the way you live your life and how you make money will drastically change for the better. Guaranteed. So what IS this “branding” that we all keep hearing so much about? Simply put, your “brand” is a collection of thoughts and perceptions that everyone has about you in their mind. Marty Neumeier, in his book “Brand Gap” stated, “A BRAND is a person’s ‘gut’ feeling about a product, service or organization.” What “gut” feeling does someone get when YOUR name or business is mentioned? Does your BRAND compel people to buy or say good things about you? What are you doing NOW to enhance YOUR BRAND? Do you know that you even HAVE a BRAND? The higher your expert status, the less you have to negotiate. The following quote is from Discover Magazine, a publication of The YMCA and it pretty much sums up what a ‘personal brand’ is:
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 6 “Your brand is your essence…what you stand for, why you’re different, and why anyone should care… It’s your promise and then how you deliver on that promise through [your] behaviors and the way you talk…” Personal Brand equals personal reputation, pure and simple so ya gotta ask yourself a couple of questions: How important is my reputation to me and how much am I willing to invest in it? Your personal ‘Brand Equity’ and ‘Social Capital’ may someday soon be worth more than your house and it’s fast becoming the currency of The New Brand World. You may wanna pay close attention from here on out. Ask Oprah, Lady Gaga, Madonna or Joel Osteen if having an attractive and powerful personal BRAND is important. Think about it because it could be one of the most lucrative and rewarding things you ever do. So what’s the goal of Personal Branding? In its purest form, you want to “position” yourself as the EXPERT so that you ATTRACT as many people as possible who are eager to buy or help you spread your message instead of having to spend all your time, money and energy trying to convince them to come to you. When this happens, not only do you expend less energy, (and have more fun!) they are much more inclined to buy, be more loyal to you and your BRAND and most importantly, become a loyal friend who will willingly and enthusiastically tell everyone they know about you. The best way to position yourself as the ‘expert’ in your profession is to take all the knowledge and experience outta your head and put it out in many different forms as possible so that it’s working for you 24/7 to raise your expert status and attract opportunity. So now, when you meet someone in person, they already think you know what you’re doing before they even meet you. Sounds like a swell plan to me. How about you? How does this compare to what you’re doing now? I’m sure I don’t have to tell you that in today’s competitive and challenging business environment the traditional notion of “job security” is a myth. Dave Lakhani, author of the bestselling book “Persuasion ~ The Art of Getting What You Want” said, “You must be seen to sell and money follows action.”
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 7 Security is merely an illusion blindly pursued by the ill informed. If you wanna be highly visible and make yourself indispensible either to the company you work for or to the customers or clients you serve, my suggestion is to learn the fine art of self-promotion and use Social Media to raise your expert status, build your personal BRAND and attract people to you. As I told a good friend of mine, after realizing she and her business partner were BOTH psychos, “Put your personality online and you’ll get rich.” Now this won’t work if you’re an idiot but that’s another story. Tom Peters, bestselling author of the book “In Search of Excellence” and world-renowned BRAND guru in his article titled “It’s a New Brand World” stated, “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own BRAND. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.” I couldn’t agree more, Mr. Peters! I’m not sure if you’ve noticed but everything has changed. The way we’re all accustomed to doing business is dramatically different today than just a few years ago. I talked to a friend of mine the other day and he said, “It seems that everything I’ve done in the last sixteen years doesn’t seem to work anymore.” Are you feeling the same thing in YOUR business? All the rules are off. What does that mean for you and me? It means that we can make our OWN rules! How kewl is that? Wow. Just imagine, we no longer have to compete with or against the “Status Quo.” The “Status Quo” is fast losing its status. I don’t know about you, but I MUCH prefer to compete with ME! It’s more important now than ever before to build your personal BRAND and because of the proliferation of the Internet and Social Media, it’s also much easier and less expensive than you may have thought. It’s also a TON of fun. Now I don’t know about you but I ain’t ever had too much fun! Remember… I’m gonna give you several things you can do NOW to enhance your BRAND that will not only help you position yourself as the EXPERT in your field and raise your visibility and credibility but they will also help you ATTRACT more
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 8 friends/clients/customers and set you apart from the vast majority of your competition. These things are the principles that have helped me to build a very lucrative business that allows me to OWN my time and come and go as I please. They’ve also worked very well for many people I’ve consulted, mentored and coached. I’m confident they will do the same for you. Are you ready? Then let’s do it! Remember! It’s better to understand why people buy than learn how to sell. 1. Register and secure your PERSONAL name and do it NOW! This is the very foundation of everything you’ll do as you build your personal BRAND or ‘personal platform’. Go to: WilsherMediaGroup.com (my affiliate account through GoDaddy®) or a reputable registrar of your choice and register your PERSONAL name as a dot com. This will take about ten minutes and will cost you about $25 a year*. I can’t over emphasize the importance of this simple branding strategy. (*LESS for multiple years!) What is more PERSONAL than your name? This will also allow you to set up your own PERSONAL email and you don’t even need a web site. If you use WilsherMediaGroup.com, call, text or email me and I’ll help you set up your email and show you some other waykewl! stuff you can do with your dot com. (Example: RonaldWilsher.com/Facebook, RonaldWilsher.com/Twitter) I’ll also make you a waykewl! name banner and give you a FREE (30) minute PERSONAL Branding Session. That’s a $200 value! Talk about a deal you can’t resist, eh? If you already have a web site, I still suggest that your register your PERSONAL name and set up a CUSTOM Landing Page. This one step will open up the entire web to you and will be the very foundation from which you can build an online empire. If you don’t currently have a web site or Blog, you can set up a CUSTOM Landing Page with your personal email address and links to all your social media sites. *This can be done very easily and FREE. Go to: RonaldWilsher.com to see my CUSTOM Landing Page and then call me at 281.395.1000 or email me at: Ronald@RonaldWilsher.com. You’ll be glad you did! Why is it so important to register your name and begin using it immediately as your email address? Several reasons. First of all, you IMMEDIATELY raise
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 9 your EXPERT status every time you send an email or give someone your email address. Second, what’s the sweetest sound in the world to your ears? That’s right. The sound of your name! Once you register your PERSONAL name, every time you send someone (a properly BRANDED) email with your name and picture on the banner or template, they’ll get to see your beautiful face, say your amazing name and your expert status is greatly enhanced even BEFORE you ever talk or meet. A very simple and powerful way to build your BRAND! If you already have your company name registered, that’s good but it’s STILL important to register your OWN name and set up a CUSTOM Landing Page because BrandU is much more powerful than BrandCo and dealing with a real PERSON is more attractive than dealing with the perception of a “not so personal” company. Besides, companies come and go but hopefully YOU won’t. At least until it’s your time and that a whole nother book, eh? Remember… Brand You is better than Brand Company. Simon Sinek put it best in his book titled, Start With Why when he said, “People don’t buy what you’re selling, they buy why you’re selling it.” Amen to that, Sir! Another reason to register your name is so you’ll never have to change your email address again. How much do you get paid to update all of your friend’s email addresses every time they change them? Nothing? Yeah, that’s what I thought and just think of all the people you lose from your ‘tribe’ every time you change your email address. When you have your name registered, you’ve just made it real easy for everyone to remember your email and web site address and you’ve also just enhanced your position in everyone’s mind as THE expert. I like doing business with people who know what they’re doing. How about you? Ask Oprah.com, LouisVuitton.com, Elvis.com, KateSpade.com, Reba.com or JoelOsteen.com if registering your PERSONAL name is important in building your PERSONAL brand. Besides, how much does Yahoo, Gmail, AOL or any other ISP pay you each month to advertise for them and build THEIR brand? That’s what I thought. I could list many more reasons but suffice to say, just do it. You’ll be glad you did and you can thank me later.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 10 Your PERSONAL name may well become the single most valuable piece of DIGITIAL real estate you ever own. *Ask me how to get a (10) ten-year domain name registration & (5) five-year email service plan for FREE. Yes, TOTALLY FREE. ($331 value!) 2. Start an E-mail list and do it NOW! A simple email list is the easiest and most inexpensive way I’ve found to help you stay in touch with the people you know and build your BRAND. Remember the old saying, “You’re only as good as your Rolodex?” It meant that you’re only as good as the people you know and stay in contact with. An email list is “the Rolodex” of “The New Brand World” and is a very simple and PERSONAL way to keep in touch with everyone you know and all the new friends and business associates you’re sure to attract as you add value to the world and build your brand. Jonas Ridderstrale and Kjell Nordstrom in their book “Funky Business” stated, “Nothing the slightest bit amazing has ever happened in isolation. Individual competitiveness equals WHAT you know times WHO you know.” It’s absolutely imperative that you stay connected and you must do it in a manner that will appeal to the new generation of young and intelligent people who are fast taking control of your wallet. If you don’t start communicating with the “young folk” the way they wanna be communicated with, you and your business will surely die a painful death. Period. End of (your!) story. Michael Hyatt, author of the book: Platform: Get Noticed in a Noisy World said, “My e-mail newsletter is the driving force of my entire platform. It allows me to connect with my biggest fans in the most intimate way possible.” Amen, Sir! There are a wide variety of email management tools available from Aweber.com to Infusionsoft.com to MailChimp. I personally use MailChimp and highly recommend it. Or you can use TinyLetter.com, which is the LITE version of MailChimp. Choose one that’s simple and will allow you to personalize and
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 11 BRAND your “template” and opt-in/out forms so you can add your picture and other contact information. Don’t be afraid of being YOU and letting your REAL personality show. Unless you’re an idiot and again, that’s a whole nother book, eh? The more authentic you are, the more attraction power you have. One note of caution: PLEASE don’t call your email list your “data base” or just your “email list.” Put your brilliant mind to work and come up with something that compliments your BRAND. For instance, my email list is called my “WayKewl! Friends” list. I have a doctor friend who calls her list her “20/20 Club.” Guess what SHE does for a livin’? I have another good friend who calls his list his “Extrie Special Friends” list and another who calls her list the “In List”. See what I mean? Just have fun with it and remember, same is lame! As Rita Mae Brown said, “The reward for conformity is that everyone likes you except yourself.” Amen to that, Miss Rita Mae! Everything you do online (and a LOT of stuff offline) from here to eternity is being recorded and documented for your great, great, great grandchildren to see. Every time you click SEND, you’re either adding to or subtracting from your “brand equity.” Think about it, darlin’. After registering your PERSONAL name as a dot com*, your personal email list may be one of the most valuable assets you ever develop. If all you ever do is register your personal name and start an email list so you can stay in touch with people, I’m confident you’ll be miles ahead of anyone in your industry. How powerful is that? Sending an email is a lot like letter writing and in the words of Lord Byron; “Letter writing is the only device for combining solitude with good company.” Remember! You MUST be seen to sell and money follows action. (*Ask me how to get a (10) ten-year domain name registration & (5) five-year email service for FREE. Yes, TOTALLY FREE. ($331 value)
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 12 3. Join the Social Media revolution and do it NOW! It seems the latest ‘thang’ everyone is talking about is “Social Media” and everywhere you go somebody is talkin’ about it. Facebook, Twitter, YouTube, LinkedIn, Tumblr and tons more. So what exactly is “Social Media” and how can you use it to enhance your expert status and build your brand to attract more business? Before we talk about Social Media, please understand one VERY important thing: Without a well-defined PERSONAL brand, Social Media is nothing more than entertainment. Engaging in Social Media without something of value to add is like getting in your car without knowing where you’re going. Although the possibility of (temporary) fun is still high, you’re probably not gonna end up where you wanna go or with a desirable result. First of all, let me explain what Social Media is not. It’s NOT a ‘push’ mechanism to try and get people to ‘buy your stuff’ like traditional media. It’s a ‘listen and engage’ platform that gives you access to the masses and once you understand this, you’ll be way ahead of the crowd and you won’t sleep. Pure and simple, social media is a giant online party. It’s all about easy and affordable access to the masses. It’s never been possible before now and putting your name and face in front of literally millions of people has never been easier. Social Media has removed the “capital barrier” and allows anyone to “start a conversation” with the world. How many people have you ever bought anything from or sold anything to without talking to them first? If you’re feeling overwhelmed, like we all do sometimes, please understand: It’s more important to understand the psychology of The New Media than it is to understand the technology of The New Media.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 13 Social media is simply an online version of real life with the added benefit of being able to easily keep in contact with large numbers of people who share the same interest and views. It also provides an easy way to build a friendship with like-minded people. What’s the single biggest mistake I see people make? They’re treating Social Media like traditional media and trying to sell, sell, sell. Buy my stuff, buy my stuff, buy my stuff is NOT a good strategy and in fact, will do more damage to your personal and corporate brand than if you weren’t even present. Remember! Social Media is NOT a ‘push’ mechanism, it’s a ‘listen and engage’ mechanism and it’s very important to understand the difference. As media mogul Rupert Murdoch stated in a recent Forbes article; “People are no longer content to be a passive audience. They insist on being participants, on creating their own material and finding others who want to read, listen and watch.” Social media is the perfect medium to accomplish this goal. Engagement is the new promotion. As I mentioned, there are tons of social media sites to choose from but YouTube, Twitter and Facebook (1 BILLION+ users) get 95% of my time and I think they’ll give you the “biggest bang for your buck.” I suggest that you find a site that you enjoy and learn how to use it. Get comfortable with one and don’t try to learn them all at once. By the way, Pinterest is a whole lotta fun too. Speaking as your client or customer, “I’m not interested in your business or what you have to offer until I know more about YOU, if I like you, and whether or not I can trust you.” We all basically think and feel the same way, yes? Return on Influence is the NEW ROI. Social Media sites are a great way to be “transparent” with people and give them an easy and convenient way to get to know the REAL you at THEIR leisure. Once someone gets to know you, they are much more likely to become your friend, do business with you and help you share your message with the world. But you don’t have to be ‘too’ transparent. You can share as much or as little as you want. The kewl thing is, you can share more of the fun stuff like what
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 14 you’re passionate about and LESS of the boring stuff like how your company does blah, blah, blah better than someone else does blah, blah, blah. Think about the little company we call Nike for a second. What do you always see in their advertising? You got it! NOT boring stuff about shoes or clothes. Translucent is more attractive than transparent. What if you could hire someone that would work for you seven days a week, twenty-four hours a day and never take a break? They never asked for a raise and never took any sick leave. All this person ever did was tell everyone how kewl you are. How much would that person be worth to you? Well, that’s Social Media, pure and simple. If you already consider yourself to be an expert in your field, you have TONS of knowledge and “expert status” already in your head and it doesn’t do you any good until you start talking to someone. Social Media is the PERFECT way to have your “Brand Equity” and “Expert Status” work for you non-stop, 24/7, even while you’re sleeping and attract wealth and good times to you. Dan Schawbel, Personal Branding Guru and author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success said “Personal branding is about empowerment, becoming distinct in your field and commanding respect from others. It’s about emotionally and intellectually connecting with other people and forming concrete relationships. In the year 2020, I’ll wake up and see every single job description on earth say, “Must have proficiency, influence and followers in Social Media.” I think you’re on to something there, Mr. Dan! Go immediately to: Twitter.com and secure your PERSONAL name. You can also secure your company name. (You can ask me why later.) It’s FREE and will take only a few minutes of your time. This is one of the most amazing tools I’ve ever seen to help you enhance your expert status, build your BRAND and share your message with the world. It’s also one of my favorite ways to stay in touch with all my Waykewl! Friends. It’s a very simple and powerful way to help you add value, stay connected and build your BRAND. Social Media is like hitting a piñata. It’s not that hard and it’s a ton of fun!
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 15 4. Hire an EXPERT and do it NOW! Talk to anyone at the top of their field, from a corporate president to an Olympic or professional athlete and they’ll tell you the vital importance of having a personal coach or mentor. If you want to literally cut YEARS off your learning curve, find someone who has been before you and let them guide you. Bob Nardelli, former President and CEO of Home Depot stated, “I absolutely believe that people, unless coached, never reach their maximum capabilities.” I’ve always believed that you can GREATLY accelerate your learning curve by leveraging the experience of others and having the guidance and expertise of a competent coach or mentor. Having one could be one of the best investments you’ll ever make in your own personal BRAND. I would never have even considered jumping out of an airplane, driving a race car or becoming a top producer in real estate without first seeking the advice and guidance of an expert. I’m sure you would agree. ________________________________________________________________________
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 16 5. Become a Public Speaker and do it NOW! If you have a fear of public speaking, do what ever you must to get over it and do it now. “There is little you can do to increase your personal attraction power more than standing in front of a group of people and sharing your story.” Sharing your story with the world will do more than almost any other thing I can think of to help you live your destiny and build your business in the process. Start out by volunteering to speak for small groups and organizations. They are always looking for speakers and it’s a great place to start honing your skills. By becoming a public speaker, you not only increase your ‘expert status’ in a massive way but you also will develop more self-confidence than you ever imagined. Developing your speaking skills will also help you in many other areas of building your PERSONAL brand like producing audios and videos. John Ford once said, “You can speak well if your tongue can deliver the message of your heart.” Amen, Mr. Ford! (Watch for the new site MillionDollarSpeech.com coming soon!)
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 17 Now it’s time for something a little extra for FREE. BONUS TIP #1 Set up a Google “ALERT” on your personal name and company name Go to Google.com and set up an “alert” on your name and company name. It only takes a few minutes and it’s an excellent way to “listen in” on what others are saying and posting about you or your company online. This is a great way to “manage” your BRAND and engage your tribe. And it’s FREE to set up. Kewl. BONUS TIP #2 Get Professional Photos Taken This will be one of the best investments you will ever make to enhance your BRAND. You’ll need these for all your online and offline media pieces. Blogs, social networking sites, business cards, email templates, book cover, etc. Remember, it’s all about your BRAND and managing the perception of YOU in the mind of your client or customer. What better way to say, “I’m in control and know what I’m doing” than a sharp, professional portfolio. If your name is your BRAND then your face is your LOGO. The ROI of a current, professionally shot photo session will be one of the best investments you’ll ever make in your personal BRAND. Remember! No Glamour Shots and no passport photos allowed and please keep them current. You wanna avoid that awkward moment when you meet someone for the first time in person and they don’t recognize you. If your name is your brand (and it is!) then your face is your LOGO. Yes, you read that correctly. In the NewBrand World, your NAME is your BRAND and your FACE is your LOGO. Pretty simple, eh?
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 18 BONUS TIP #3 Subscribe to Newsletters and Blogs by Industry Experts I’ve included below (for your viewing pleasure!) a partial list of my favorite Blogs and eZines! ________________________________________________________________________ DanSchawbel.com ~ You’ll find one of the best Personal Branding blogs on the net here: PersonalBrandingBlog.com SethGodin.com ~ Great blog by the author of “Tribes ~ We Need You to Lead Us” and various other bestsellers. TUT.com ~ Totally Unique Thoughts from “The Universe” in the voice of Mike Dooley. ChrisBrogan.com ~ Excellent Blogger. Lots of excellent information on Personal Branding and Social Media. Great advice and content. SocialTriggers.com ~ Great blog by Mr. Derek Halpern. MarieForleo.com ~ Great blog from a woman’s perspective. SmartPassiveIncome.com ~ Another excellent blog by Mr. Pat Flynn. DanielleLaPorte.com ~ A great blog to help you use your brilliant mind. MichaelHyatt.com ~ Excellent blog from a guy who teaches how important it is to have a ‘platform’ from which to perform.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 19 BONUS TIP #4 Go to Google and set up a Google+ Account This is a very simple and FREE service that will help you in several ways including, increasing your SEO, spreading your social media footprint and enhancing your expert status. Register your name as a dot com and once your landing page or blog gets indexed by Google, your personal NAME will (generally) appear at the bottom of the first page. A very powerful way to POSITION yourself as the EXPERT in your industry or niche. Not a bad return for a few minutes of your time, eh? Do YOU know what happens when someone types YOUR name into Google or any other search engine? If not, NOW may be a good time to start knowin’. You can also set up a Google+ profile. This is Google’s second attempt to combat the juggernaut known as Facebook and another excellent way to expand your social footprint.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 20 BONUS TIP #5 Go to Gravatar.com and set up a Personal Profile Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on blogs and web forums and it’s a great way to help you build a powerful and consistent PERSONAL brand. It also creates ‘backlinks’ which help you with your SEO (Search Engine Optimization.)
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 21 BONUS TIP #6 Write a book (like this one!) and become an Author Most experts agree that there is nothing you can do to enhance your BRAND and position yourself as the EXPERT that is more powerful than becoming a published author. A book INSTANTLY raises your credibility and visibility and positions you as the EXPERT in your field so that people now come to you instead of you looking for them. Remember ‘Attract and Engage’? The prestige and status enjoyed by the published author in our society is literally unparalleled. A book can bring recognition, visibility and credibility and open the door to multiple sources of passive income that were previously unavailable. Plus, you have something for people to buy and remember you by at all your keynote speeches. How waykewl! is that? Peggy Noonan, a bestselling author and columnist for The Wall Street Journal stated in a recent article; “I suspect reading is about to make a big comeback in America, that in fact we're going to be reading more books in the future, not fewer. A lot of adults are going to be more in search of guidance and inspiration.” Talk about opportunity. Wow! Books have always been held in high regard and were once considered “sacred” because only the very affluent of society could purchase them. Just a few hundred years ago most people could not read or write so to be an author meant you were an educated person. Many of those perceptions still hold true today. Sam Horn, in her book “Tongue Fu!” stated “I’ve never met an author who is sorry they wrote their book. They’re only sorry that didn’t write it sooner.” Speaking from personal experience, all I can say is “Amen to that, Miss Sam!” There are many options available to the aspiring writer so do your due diligence before you begin. Having your own book could be one of the most rewarding and lucrative things you ever do to enhance your BRAND and position yourself as the EXPERT in your field. Whether you choose to publish
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 22 your book in electronic form or in traditional print, there’s never been a better time for action than now. (Watch for the NEW site WriteToRiches.com to be available soon!) BONUS TIP #7 Post some videos on YouTube and do it NOW! How would you like to have your very own TV station? How waykewl! would that be? Well, you now have that option. It’s called YouTube.com. Think about it, darlin’.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 23 Most people learn and retain information five times better by hearing rather than just reading. YouTube.com is the third most popular site in the world according to Alexa.com (after Google and Facebook) with over 4 BILLION views per day. Yes, that’s four BILLION views a day. There are approximately (72) seventy-two hours per MINUTE of video being uploaded and according to the latest statistics; the average time spent on site per visitor is 43 minutes. Wow! Due to the proliferation of broadband/hi-speed Internet access, video is fast becoming one of the most powerful ways to build “brand equity” and spread your message. But don’t think your video has to be professional quality. Again, the more authentic, the better. The more people see and know about you, the REAL you, the more likely they are to become your friend, tell others about you and do business with you. Transparency and authenticity are powerful attractants in the new brand world and there are MANY video-hosting sites available for FREE. We’ve all heard the saying, “Content is King” but Gary Vaynerchuk, the author of Crush It! Cash in on Your Passion, stated that “Content has now become a commodity. Its value has never been lower but its importance has never been higher.” In a society that is on massive information overload, your personality is your competitive advantage because no one had ever seen the world through YOUR eyes. Think about THAT one for a while! Visibility creates opportunity and videos are an excellent way to increase the visibility of you and your company. They are also a great way to enhance the SEO (Search Engine Optimization) of your web site or Blog. You can post them on social media sites and tons of other places. (Be sure and ask me about the MUCH more natural and powerful ORGANIC optimization.) Visibility is better than exposure. You can even start your own radio show on BlogTalkRadio.com, start your own Podcast or your own TV show on uStream.tv. What a fantastic time to be alive, eh? Chris Brogan, co-author of the book: The Impact Equation said, “If you are not building small powerful networks of some kind, get started. Now. Nothing is a solo sport any longer.” Great suggestion, Mr. Brogan!
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 24 What better way to add value, SHOW your story and build your Brand Equity than by doing it LIVE and in living color? The Internet is full of stories of people who got “discovered” on YouTube and other social media sites so just imagine how it can help build your BRAND and raise your credibility in the eyes of your clients or company. It’s FREE and real fun, too. BONUS TIP #8 Always use PROPER capitalization on all email and website addresses Website and email addresses are NOT case sensitive. YOU probably know this but most people don’t. Example: Ronald@RonaldWilsher.com not only LOOKS better than email@example.com, it’s MUCH easier to read. Also, when adding your website address to your card or any print material, don’t use ‘www’. You can’t click a LINK on a card so RonaldWilsher.com not only LOOKS better than http://www.ronaldwilsher.com, it takes up less space and it’s MUCH easier to read. Can ya feel me? Now if you’re gonna add your website address to anything online and you want the LINK to be LIVE or clickable, use http://RonaldWilsher.com. Doesn’t that look MUCH better? You’re welcome. Now some may say I’m too picky and these ‘little things’ are not that important but I say, “The difference in winning or losing, in success or failure is most often found in the ‘little details’ that most people deem unimportant. Yes? I have a question for you. Who was the SECOND man that ever walked on the moon? Most people know that Neil Armstrong was the FIRST but very few can tell you that Edwin “Buzz” Aldrin was the second. What was the only thing that Mr. Aldrin did differently than Mr Armstrong? That’s right, he stepped off SECOND. A pesky little detail but it sure made a lot of difference in fame and recognition for both gentlemen, eh? You tell ME details aren’t important. ________________________________________________________________________
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 25 Ok, let’s stop for a few minutes and take a deep breath or two. What are you thinking? How do you feel? If you’re anything like me, you feel TOTALLY energized. Yeah! Your brain is working overtime. Feels good, eh? We’ve all heard the old saying: “If you continue to think the way you’ve always thought, you’ll continue to get what you’ve always got.” The question you have to ask yourself is this; Are you happy with your current results? If so, keep doing what you’re doing. If not, you may wanna consider an alternative and explore your options. NOTHING you’ve just read is either true OR false. Huh? The TRUTH is whatever meaning YOU give it so listen to your brain and follow your heart but don’t forget to take your brain. Ya feel me? “That’s the way we’ve always done it” is the key that unlocks the door to irrelevance and oblivion and if you’ve read this far, I don’t think you’re a candidate for that place. I had a preacher tell me one time; he said “Son, people would rather SEE a sermon any day than hear one.” What better way for you to ADD value to our planet than a carefully crafted personal BRAND that SHOWS your story to the world 24/7 and attracts highly motivated people who will either buy what you’re selling or go and tell everyone they know about how great you are and help you share your story with the world. Wow! Who you are speaks so loud that I can’t hear what you’re saying. Everyone is begging you, “Please don’t just tell me what you’re saying, SHOW me!” You now OWN the media, you ARE the media. What are you gonna do with it? There are only two methods of change. A scary word, I know but you can either change voluntarily or you’ll be forced to change. The former is much less painful, much more lucrative and a lot more FUN! If you dislike change, you’re gonna like irrelevance even less. I suggest that if you really wanna live your destiny, EMBRACE change and make it your friend. One can’t have too many of those, eh? Security is merely an illusion blindly pursued by the ill informed.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 26 Let me ask you a quick question. What’s the absolute ‘worst’ thing that could happen to you if you attempted to follow your heart with reckless abandon? That’s right. It could kill you but guess what? You’re gonna die anyway! When is the best time to plant a tree? That’s right, thirty years ago. When is the SECOND best time? You guessed it. Today! What’s keepin’ ya? Remember! The only thing you’re ever gonna learn from playing it safe is how it feels to watch someone else have all the fun. Think about it, darlin’! I’ll conclude by saying that the whole purpose of me writing this book and sharing it with you is very simple. I simply want you to THINK. You have a brilliant mind and if you use it, it’ll amaze you but just as importantly, I want you to DO something. Take some action! Done is better than perfect. Remember… You can correct something, you can’t correct nothing. _______________________________________________________________________ I’ll be going into more detail on Personal Branding and the power of positioning yourself as THE expert (“Me, Inc.”) in future articles including more details on: • The number one mistake most people make with their email list and how you can avoid it • The best content for your videos and the easiest way to post them on YouTube or any other video site, YOUR site, Forum, or Blog • The number one mistake most people make on Social Media sites and how you can avoid it • The number one mistake most people make with their web site and how you can avoid it • The easiest way to start a Blog and what to put on it so people follow you • How to use the power of texting to build your brand and attract more business • The easiest way to become an author and why most experts agree that a book is The Ultimate Branding Tool • And a lot more so stay tuned!
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 27 I hope you enjoyed the read and that it helps you to at least want to learn more about the vital importance of building your personal BRAND and the amazing power of positioning yourself as THE expert. I hope you use this information to make more money (by adding some value to someone’s life!), work less and have more fun. Never have we lived in a time when taking control of our own destiny is easier………or more important. The way I see it, you have two choices. Postpone what you must do NOW to build your dream life or postpone your dream life. It’s really that simple. Remember! Change is not mandatory, survival is optional. _____________________________________________________________ If you’d like a FREE Personal Branding consultation to see if you’re a candidate for my Personal Branding and Mentoring Program or if you’re looking for a (fabulous!) speaker for your next event, give me a call. I’ve made a great deal of money (and Waykewl! friends) by following these simple principles and I’m confident that you can do the same if you’re ready to follow your heart and use your brain. Your entire way of thinking about life and how you make money will change dramatically. I GUARANTEE it. You DO have options. Let me show you how to take full advantage of them and really live the life of your dreams. Starting NOW! ________________________________________________________________________ “Remembering that you’re going to die is the best way I know of avoiding the trap of thinking you have something to lose.” ~Steve Jobs | Apple
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 28 Added Value + Pure Intent = Divine Prosperity! ________________________________________________________________________ ________________________________________________________________________ Ronald Earl Wilsher spent almost a decade in the Real Estate field but has now turned his full attention to his true passion and that's helping others live their destiny. He is currently the Lead Instigator!, Disruptor! and CFO (Chief Fun Officer!) at Wilsher Media Group. He’s a Dad, Serial Optimist, Keynote Speaker, Friend, Author, Passion Advisor, Urban Nomad, Personal Brand Evangelist and Social Media Enthusiast. He’s also a TrueBeliever and HopeDealer! He helps people make more money (and have more fun!) by building and developing an online EMPIRE based on their own personal BRAND and personality but most importantly, he helps people develop the courage to be who they are. His philosophy of "Attract and Engage is better than Chase and Convince" will leave you with a totally new perspective on using the new media to have more fun and make more money in ways you never dreamed possible. He has an amazingly beautiful (and talented!) girlfriend named Kathryn Crawford Wheat and a (waykewl!) son named Jacob Ellis. He admires people who have the courage to be who they are and he’s still a little more lost then he is found but he’s coming around.
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 29 He resides in Houston, in (The Republic of!) Texas and he’s on a personal mission from God to change the world for good in a very profound way. If you’re available, he would love for you to join him. Immediately. (I write about myself in the third person pretty well, eh?) ________________________________________________________________________ I can be contacted at: Ronald@RonaldWilsher.com My cell/text number is: (If you have an iPhone, text me NOW and I’ll send you some waykewl! animations that you can share with all YOUR waykewl! friends!) ___________________________________________________________________________________________________________________________ RonaldWilsher.com™ | BrandingForHumans.com™ | WilsherMediaGroup.com™
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 30 Following are some words from a few of my WayKewl! Friends. Enjoy! ________________________________________________________________________ “I'm so glad that I decided to sit down with Ronny and see what he could do for me. I learned more about Social Media in one hour with him than I had in months talking to other people. And it was FUN! His approach is so inspiring and positive that you will leave feeling like you can conquer the world. Not only does he give you valuable information that you can start using immediately, he also encourages you to believe in yourself. He helped me understand the power of personal branding and how my individuality can help me grow my business in ways that I never even considered before I met him. Thanks, Ronny!” ~Kathryn Crawford Wheat Katy, TX KathrynCWheat.com
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 31 “Before meeting Ronald and taking his “Branding For Humans™” Coaching, I felt like I was swimming in murky waters in regards to Personal Branding and properly engaging in the New Media. Now I feel like I’ve come up for fresh air!” ~Keli Chevalier Houston, TX KeliChevalier.com “I have been reading your book, “Branding For Humans™” and it says, “You can thank me later.” Well, I want to THANK YOU! I have learned a lot from you and I’ve been following your advice by creating MartizaOrtega.com. I want you to know that I admire you and think you are a GENIUS! I truly value who you are, your knowledge and your crazy personality. You are one in a billion!!!” ~Martiza Ortega Houston, TX MaritzaOrtega.com “I know it was a God thing you came into my life. Thank you for everything! I'm excited, motivated and ready to get started on my online EMPIRE. I appreciate you! Have a great day and thank you again!” ~Vickie Geiger Katy, TX VickieGeiger.com “Like you, your book is full of energy and a thrill to read. Your ‘Remember’ statements are both simple and profound and your unique and authentic voice makes it easy, fun, and informative. Even after 3 reads it’s still a real pleasure.” ~Brenda Trott Tomball, TX BrendaTrott.com
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 32 “Ronald is a joyful example of what he teaches. As your business consultant and advisor, he will guide you through the maze of "offers" to what you need. If Tiger Woods, NBA, NFL and other top pros need coaches, consider Ronald. You'll be glad you did!” ~Eddie Smith Houston, TX NuWayCommunications.com “Ronald literally imploded thirty years of traditional marketing paradigms that were ensconced within the depths of my mind. Through his coaching and encouragement, I was able to unleash the single greatest asset to use in selling insurance products; ME! His ideas and concepts of Personal Branding have reinforced in me the confidence and enthusiasm that had grown stale with time. He has shown me numerous proven techniques that have not only jump- started my business, but have elevated my image to my clients and potential clients to a new level. I fully endorse his methods and his systematic and knowledgeable path to greater success!” ~Gary Paul Smith Houston, TX GaryPaulSmith.com “Finding Ronald was one of those moments that I'll always remember! I was at a place in my career where I was ready to take off and he appeared just at the right time to show me the leading edge way to do it-namely through the power of building my own personal brand and social media! His infectious laugh, energetic enthusiasm and genuine love for helping people reach their potential shines through in everything he does!” ~Christina Maria Conner Houston, TX ChristinaConner.com
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 33 "Ronald has opened my eyes to a new world I never knew existed - a world that I, with the right attitude, can create using nothing more than the unique talents and gifts God has already given me. Thank you, Ronald, for imparting to me these truths. They are life-changing!" ~Jeffrey M. Rose Melbourne, FL JeffreyMRose.com “Ronald is passionate about the uniqueness of each person he coaches and interacts with. He definitely believes in the power of being you! Ronald is a people broker – he sees the value in each person and their potential!! You’re awesome man!” ~Lou Caporaletti Infusionsoft, Inc. Gilbert, AZ InfusionSoft.com “Ronald is very sincere and heartfelt about personal branding. He is extremely passionate and willing to share his expertise with you, since it’s all about you when it comes to personal branding. His techniques and tips are so simple that even a kindergarten student would grasp. Highly recommend his services! You will love it and have soooo much fun in embracing and really living the “it’s all about you concept." He Rocks!” ~Lisa Ann Bonfiglio Colorado Springs, CO DynamicArtHouse.com “With the absolute passion and authenticity that Ronald brings to the table, one can't help but be changed. His knowledge and expertise, along with his unique candor and humor brought clarity and focus into my life literally with- in the first 30 minutes. He will literally ROCK your world!” ~Jim Kondo Frisco, TX JimKondo.com
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 34 “After a few conversations with Ronald and an introduction to his brilliant Personal Branding philosophy the light finally came on in my world. Coming into my own business from a public service background I believed what the gurus had said, until you showed me my best asset ME. I feel like a ton has been lifted off my shoulders because now I CAN BE ME. Thanks TONS!” ~George P. Anderson Houston, TX GeorgePAnderson.com “Thank you for helping me establish ChristinaTervay.com. Your methods are simple, straightforward, educational and effective. Plus, you are a delight to be around. I love forward to our next adventure! Christina Tervay (.com) :)).” ~Christina Tervay Houston, TX ChristinaTervay.com “Thank you SO much for spending your time with me this morning! You are always so upbeat and positive. I am very excited to get to know you better and have you a part of my pathway to success!! Your experience and overall outlook on business and life is exactly what I have needed. Thanks again for sharing this with me. I look forward to our next session!” ~Deeanne Monro Houston, TX DeeMonro.com
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© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 36 "Ronald, I so enjoyed your presentation, you got me so turned on that I am still reeling from the experience! It is rare to meet someone who has the ability to create order out of chaos in a simple and fun way. Practice what you preach sort of thing, right? I went home and immediately began to implement everything you suggested. I have a new vision and understanding of the world around me and it all makes sense. Thank you for opening my eyes to the new world order of doing business and you’re right, it is simple and fun and I am empowered in ways I never realized before. Thank You!” ~J.B. Kline, Jr. Houston, TX JBKlineJr.com “I'm an artist and literally have more business than I know what to do with. I attribute a lot of my success to learning how to use the social media tools that are now available via the Internet. I met Ronald Wilsher 3 years ago and he has been coaching me since then on how to effectively build a social-footprint using the numerous on-line tools. If you are looking for more customers for your business, do what I did. Call Ronald and hire him to coach you. It's the best investment you can make. Feel free to call me about how Ronald has helped me. I'm at 713-724-7519. All the best!” ~David Bishop Bamberg Houston, TX DavidBamberg.com “It was a pleasure meeting and conversing with you, Ronald! A divine appointment, no doubt. I absolutely love the ‘Notes To Self!’ Simply powerful. Your ‘Branding For Humans’ book is an awesome read and resource. Continue changing the world! You are ON your mission. Glad to have met you. Make it a great day!” ~Arthur J. Johnson Houston, TX ArthurJJohnson.com ________________________________________________________________________
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© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 39 Some of the web sites mentioned in this book: ________________________________________________________________________ RonaldWilsher.com™ BrandingForHumans.com™ WilsherMediaGroup.com WomansInSite.com SlideShare.net MailChimp.com Spreecast.com TinyLetter.com Tumblr.com BlogTalkRadio.com YouTube.com Twitter.com Facebook.com Pinterest.com SethGodin.com SmartPassiveIncome.com TUT.com GaryVaynerchuk.com BlogSpot.com Vimeo.com TubeMogul.com LinkedIn.com Google.com/Alerts Google.com/Plus Gravatar.com Pheed.com AttractandEngage.com™ MillionDollarSpeech.com ________________________________________________________________________
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 40
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 41 Remember, keep the faith and keep moving forward. All is well in Paradise and this all ends way better than you can imagine,
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 42 Added Value + Pure Intent = Divine Prosperity!
© Copyright 2014 | Wilsher Media Group | BrandingForHumans.com™ | All Rights Reserved 43 © Copyright, Legal Notice and Disclaimer: Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. While all attempts have been made to verify information provided in this publication, neither the author nor the publisher assume any responsibility for errors, omissions or contrary interpretation of the subject matter. The reader of this publication assumes responsibility for the use of these materials and information. The author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials. Every effort has been made by the Author and Publisher to ensure the accuracy of this document but no income guarantees are made, either implicit or implied. The Author strongly encourages the reader to seek professional counseling if he or she believes it possible to develop a massive income stream without removing yourself from the couch and actually DOING something productive. Your earning capacity will be directly proportional to the time you spend paying attention and learning from the dreamers and DOERS. The Author reserves the universal right to update or revise this document at any time for any reason without prior notice to anyone living either dead or alive.
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