Coffee Cup Advertising, Coffee Cup Advertising, Cup Advertising, Brand Marketing, Brand Advertising, Coffee cups, Coffee Cup Ad, Cup Ad, CupAd, Cup promotion, Coffee Cup Campaign, Free Coffee Cups, Free Cups, QR code, SnapTag, Social Media
by Ronald Simons, Founder & CEO at Globe Icons Interactive on Apr 20, 2013
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Coffee Cup Advertising ...
Coffee Cup Advertising
Coffee industry usage
Coffee, eCommerce, Retail, Mobile
1. Why should you use Coffee Cup Advertising?
2. Coffee Cup Advertising Coffee Cup Advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafe, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East. Source: Wikipedia• Coffee Cup Advertising By Globe Icons Interactive Advertising Agency Coffee Cup Advertising is a marketing vehicle that improves the effectiveness of your branding and direct response marketing strategy.
As each cup ad is designed to generate an immediate response from consumers, where each consumer response or purchase can be measured, and attributed to individual advertisements Coffee cup advertising has evolved into a conundrum of possibilities for brand marketing and brand advertising for media buyers due to a sea change in modern communications, the birth of mobile marketing, the development of mobile devices and the massive growth of coffee consumption and distribution through convenience and food store chains. At Globe Icons Interactive, we pioneered the use of coffee cup advertising in the USA.
We recognize this sea change as opportunity and stay ahead of the curve to offer our clients cutting edge results. Coffee Cup Advertising is no longer considered to be just a "shot gun" advertising approach; it utilizes creative thought,brand marketing interactive innovation and temporal to compose its form of Integrated Marketing Communication (IMC).
Coffee cup advertising offers a pinnacle benefit boasting 37 minutes of average consumption time for brand impression awareness and is known amongst industry professionals as "The Dovetail Effect". This benefit is also extended by the consumer of the take away container; as the containers advertisement will be viewed by others where the consumer may travel.
Coffee cup advertising is also closely associated to Ambient Advertising and Out-of-Home Advertising and/or Outdoor Advertising Mediums."Ambient is often used in conjunction with other campaigns and is not generally a stand-alone tactic.~(Azari & Kamen 1984)."Since the birth of ambient advertising, adaptive marketing, new media marketing, social media marketing with inbound marketing via mobile marketing conveyed through outbound advertising to meet the rising demand for the advertisers return on investment (ROI).
These stakeholders together can demographically and geographically target and focus on the consumer audience and the relationship that is gained through identification of its various combinations of communication forms."Marketing is often divided into three types of communication: one-to-one, one-to-many, and many-to-many. To a great extent, these methods have evolved in sequence, changing as communications techno
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