Delicious Dairy. Cms Ddu

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Village level Dairy Franchises\' Model

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Delicious Dairy. Cms Ddu

  1. 1. ADVITIYA: Business Plan Contest In Arohan 2010 On 29th & 30th October 2010 At NICM, Gandhinagar. Prepared By: Ronak Thakkar Center For Management Studies Dharamsinh Deasai University
  2. 2. India will become the “Food Factory forthe world” By 2020 -Mckinsey Facts:  India is the largest in milk production o but lack behind in Processing.
  3. 3. Referance: Gujarat Samachar(Ahmedabad Edition) Dated 26th October 2010 ‘Health is a fundamental human right’
  4. 4. Why Brands???
  5. 5. Improving the quantity, quality and safety of food supply
  6. 6. Vision Give India one brand for khoa sweets Make that brand leading producer of milk derivatives by year 2025 Increase in consumption/demand of milk products by adding new customers. In Gujrat only about 8000 villages. Among we targeted to cover 3000+ by year 2020 to make a India’s First Penda brand.
  7. 7. Franchise Policies Standard type of furniture should be require. Has to follow quality standards and SOP(Standerd Operating Procedures) updated by us, time to time. Has to use packaging material sell by us only. 5% margin of the profit is to be paid to us annually. franchise may be by individual or partnership firm.
  8. 8. D. D. Pttern We are (H.Q.) Marketing D. D. DAIRY FRANCHISE Milk Production and Pooling through farmer producers/ Milk Procurement & Manufauring of Dairy Products Brand Name 5%Margin of Profit Technical/Mangirial Guidelines/Training Packaging Material There is a always better way…your challenge is to find it…
  9. 9. “Customers are loyal to the Quality not to the producer” Registration with MMPO / FSSA2006 for assurance of better quality Our entire processing is followed by ISO22000 / HACCP Standerd Operating Proceducer’s for each operation is written, documented and strictly followed
  10. 10. Milk Reception Testing for quality (Fat & SNF) Milk in bulk cooler for chilling Fat separated by cream separator Standardized concentration in evaporator Evaporated milk made into khoa in khoa pans Khoa mixed with sugar & other ingredients Moulding of peda Peda packed into boxes
  11. 11. Our Team we encourage rural women also for become part of our network. We always motivate our team of staff as well as franchise holder. And always ready to provide any kind of assistance to the our franchise holder.  Our Staff consists of M.D. (myself) - 1 Account Manager - 1 Q.A. Manager - 1 Marketing Executive - 3 P.R.O. - 1
  12. 12. Financial Details (for Franchise holder) A . Land & Building For starting a Dairy business on a very small scale, a room of 12 feet x 20 feet may be hired. The rent for the same may be assumed as Rs. 2000 per month.
  13. 13. B. Cost of Equipments: Sr. No Name of the equipment No.s Total cost (Rs) 1 Scraped surface heat exchanger 1 50,000 2 Diesel or Gas furnace 1 50,000 3 Milk cans/Pails/ Other containers 5 25,000 4 Cream Separator of 165 lit capacity 1 25,000 5 Hand cum electric Butter Churn 1 10,000 6 Scrapers & Sweet containers 1 5,000 7 Fat testing machine (hand operated) 1 5,000 8 Deep Freezer (400 cubic feet) 1 30,000 9 Miscellaneous -- 5,000 10 Shop furniture 5,000 Total Investment 2,10,000
  14. 14. C. Manufacturing cost (for 30 days) Sr No Particulars Cost, Rs / Month 1 Basic Raw material , Milk 100 Kg per day Fat - 6.0%, Kg Fat: Rs 375 / Kg 67,500 2 Sugar at Rs. 30/kg 10,800 3 Labour charges (2 persons) 5,000 4 Fuel Charges (1 liter fuel per 10 to 13 lit of milk will be required.) 10,000 5 Electricity charges 1,000 6 Rent 2,000 7 Miscellenous 5,000 8 Packaging Material 7,500 TOTAL 1,08,800
  15. 15. D. Production Cost : Particulars Amount (Rs.) Variable cost 1,08,800 Depriciation (10% liner) 1,750 Intrest (at rate 8%/ann.) 1,400 Total Amount 1,11,950 Production Cost per kg. 149.27 E. Selling Cost Products Output/day (kg) Selling Price (Rs/Kg) Sell per month of products Burfi/Penda 25 200 150000
  16. 16. F. Profit of franchise holder: Particulars Amount (Rs.) Profit per kg 50 Kg production daily 25 30- days in a month 30 Total Profit per month 22,500 Total Profit per annum 2,70,000 Margine to pay (@5%) 13,500 Intrest Payable (@ rate 8%) 16,800 Net Profit 2,54,700 the anticipated percentage return on investment = 121% the likely pay back period of capital for a unit franchise = 1 year
  17. 17. Our Side S W O T
  18. 18. Total capital investment Assets Particulars No.s Amount (Rs.) Office 1 20,00,000 Furniture - 5,00,000 Computer & Laptop 4 1,60,000 Smart phone 4 1,00,000 Architecture Fees - 5,00,000 Total 32,60,000
  19. 19. Staff & Wages Particulars Nos. Monthly Salary (Rs.) Total Monthly Salary (Rs.) Account Manager 1 20,000 20,000 Q.A. Manager 1 25,000 25,000 Marketing Executive 3 25,000 75,000 P.R.O. 1 20,000 20,000 Total 1,40,000
  20. 20. Variable Cost Particulars Amount (Rs.) Internet/ telephone/mobileBill 25,000 Electricity Bill 10,000 Travelling Expendature 2,00,000 Advertizing Material 5,00,000 Total 7,35,000
  21. 21. Sr. No. Particulars Amount (Rs.) At the end of 1st year 1 Income (at 5% margin) 38,20,500 2 Total Expendature 25,35,000 a. Variable Cost 7,35,000 b. Staff & Wages 16,80,000 c. Depreciation (linear 10%) 1,20,000 3 Interest (at rate 8%) 2,60,800 4. Profit before tax 10,24,700 5 Provision for taxes 2,04,940 6 Net Profit 8,19,760
  22. 22. Finacial Feasibility In this Plan, o not taken any deposite from franchise holder. o not got any Subsidy/ non-refundable grant from Government. o Not consider any incentive from Government. but when in actual implimintation we will try to get as maximum as possible benefits and consider it into profit.
  23. 23. Next Goal
  24. 24. Ice-cream consumption in various countries COUNTRY PER CAPITA CONSUMPTION IN LITRE US 22 AUSTRALIA 18 SWEDEN 14 UK 05 THILAND 1.8 INDONESIA 1.8 PAKISTAN 0.4 SRILANKA 0.3 INDIA 0.1 With changing consumption pattern and increased purchasing power of Indian consumers, it is possible to establish an enterprise at small scale to manufacture and market variety of dairy products viz. khoa, ice cream, probiotic foods etc. According to PFA standards (1994) stabilizer and emulsifiers = 0.5 % max.
  25. 25. Thank You for your Kind attention Have a Great Day Guidelines / Suggestions Quarries / Inquiries / Consultancy Are always welcome to Ronak Thakkar at Email : 06ft340@adit.ac.in Mobile : +91 9879423300

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