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IDLE-FREE for our kids - 2006 / 2015
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IDLE-FREE for our kids - 2006 / 2015

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Canada's leading IDLE-FREE campaign began in a college classroom in Halifax in 2005 (Advanced Diploma Public Relations). …

Canada's leading IDLE-FREE campaign began in a college classroom in Halifax in 2005 (Advanced Diploma Public Relations).

After ten years of research and marketing sustainability in Canada and the U.S., here are the key lessons.

Published in Environment , Technology
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  • thank you and keep up the good work, GoGreen Communications and the IDLE-FREE Campaign !
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  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air

Transcript

  • 1. Canada’s Leading IDLE-FREE Campaign 2006 - 2015
  • 2. Let’s save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
  • 3. $33 Billion a year. REALLY? I’m an expert. I was the ‘Canadian IDLER’. Natural Resources Canada: Canadians IDLE 3 min. / day = $1 Billion / year ($1.15 pump price). We think 3 min. / day is low. We think it’s at least 10 min. / day = $3 Billion / yr. Canada, $30 Billion / yr. U.S. I used to IDLE at least 15 minutes a day.
  • 4. CERTIFIED TM Canada’s Leading IDLE-FREE Campaign since 2006. ! Endorsed by ü Car guys, bus guys, equipment manufacturers ü Media outlets ü Towns, cities, doctors, educators ü Winter Olympics ü Eco-Efficiency Award Winner
  • 5. Co-branded / recognized by U.S. industry. UMA Expo 2012, Long Beach, CA 2010 Olympics: ‘IDLE-FREE bus’ carried men’s hockey teams.
  • 6. The TWO REASONS WE IDLE (It’s not intentional) CERTIFIED TM
  • 7. #1. We’re not thinking about it. #2. Acting on poor information.CERTIFIED TM
  • 8. TM IDLE-myths costing us $33 BILLION annually. 1. IDLING is good 2. RE-starts are bad 3. Need long warm-ups
  • 9. Long warm-ups? No need. Take heed. Re-starts bad? We’ve been had. Cool while you wait? Windows are great! ‘Drill Sergeant Al’ & grandkids One of Canada’s leading car guys clears the air on IDLE-myths Al MacPhee - 2012 Chair Canadian Automobile Dealers Association Honourary Chair – ‘IDLE-FREE for our kids’™
  • 10. #1 Competitor: Who cares? “It won’t add up to much.” CERTIFIED TM
  • 11. We can save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
  • 12. •  40 years of bylaws, campaigns across North America. •  How effective? Look around. CERTIFIED TM
  • 13. The ‘emotional light switch’: why 80% buy-in. See Al and the kids’ video. CERTIFIED TM
  • 14. ‘Emotional light switch’: Why 80% buy-in. •  ‘Our Kids’ makes it stick •  Keep it positive – include people •  Peer Leaders – credible people we’ll believe (car guys, bus guys)CERTIFIED TM
  • 15. ‘Emotional light switch’: Why 80% buy-in. •  How it all adds up – your effort counts •  ‘Mass & grass’ – mass media, grass roots •  You’re not alone – join the movement CERTIFIED TM
  • 16. ‘Emotional light switch’: Why 80% buy-in. •  How it all ADDS UP. •  Your effort COUNTS: “we don’t like to act alone, feel like chumps.” CERTIFIED TM James Hoggan David Suzuki Foundation The research that’s guided us since 2006
  • 17. ‘Emotional light switch’: Why 80% buy-in. •  Real stories. •  Not just marketing. •  An authentic 10 year journey.CERTIFIED TM
  • 18. ‘Emotional light switch’: Why 80% buy-in. •  Our Kids = the future. •  The little things really add up. •  “I had no idea!” CERTIFIED TM
  • 19. ‘Emotional light switch’: Why 80% buy-in. •  WORDS are important. •  ‘Anti-IDLING’ excludes people. ‘IDLE-FREE’ includes people. CERTIFIED TM
  • 20. CERTIFIED TM Majority are stressed or distracted. Show me how: positive and practical. ‘Emotional light switch’: Why 80% buy-in. •  People buy HOPE, not FEAR. •  People avoid ‘emotional labor.’ •  ‘Make me feel good.’
  • 21. ‘Emotional light switch’: Why 80% buy-in. •  People like THE NUMBERS. •  10 min / day can save $200 / year per vehicle.CERTIFIED TM
  • 22. ‘Emotional light switch’: Why 80% buy-in. •  Peer leaders, credible people (car guys, bus guys). •  “We’ve saved $10s of thousands annually.” CERTIFIED TM Bus guy- Dennis Campbell President, Ambassatours Gray Line Hear the in-depth interview
  • 23. CERTIFIED TM Hear the in-depth interview ‘Emotional light switch’: Why 80% buy-in. •  Peer leaders, credible people (car guys, bus guys). •  “IDLE-time is hard time on today’s engines.” Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
  • 24. CERTIFIED TM IDLE-FREE Guy explains. ‘Emotional light switch’: Why 80% buy-in. •  ‘Peer leader-effect’. Amazing things happen.
  • 25. CERTIFIED TM ‘Emotional light switch’: Why 80% buy-in. •  People join movements. •  The public senses: ü  Momentum ü  It’s the right thing to do ü  Majority ready to go green
  • 26. CERTIFIED TM ‘Real stories’: Fuel our campaign. National Clean Air Day Flash Mob Video National Clean Air Day Flash Mob Photos
  • 27. CERTIFIED TM ‘Real stories’: Fuel our campaign. See the video. Rachel. Our campaign poster girl was five when we discovered her.
  • 28. CERTIFIED TM ‘Real stories’: Fuel our campaign. Service Advisors Makes Perfect Sense 3 Generations of MacPhees Car Guys: Driving buy-in since 2007 Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
  • 29. CERTIFIED TM ‘Real stories’: Fuel our campaign. VP of North America’s leading motor coach manufacturer likes ‘IDLE-FREE for our kids’™ Hear why. Bus girl– Pat Ziska Motor Coach Industries
  • 30. CERTIFIED TM ‘Real stories’: Fuel our campaign. From ‘Canadian IDLER’ to ‘IDLE-FREE Guy™’ SEE ‘A Father’s Story’ Hockey dad – Ron Zima ADpPR
  • 31. CERTIFIED TM Get answers to frequently asked questions HERE. You might be surprised. What about drive-thrus?
  • 32. We brand and market Canada’s leading IDLE-FREE campaign. We help clients save tons of fuel and get the green PR they deserve.
  • 33. Mission To inspire and transform the way we live our lives for the benefit of future generations. To practice and promote business for 'the triple bottom line': people, planet, profit.
  • 34. Put the brakes on IDLE-Time. ‘IDLE-FREE Guy™’ ‘Motor Coaching’ Brochure Video
  • 35. GoGreen Team. Tom Nicolle CFO “These numbers really add up.” David Heath CCO “People, planet, partnerships.” Ron Zima CEO IDLE-FREE Guy. Hockey Dad.
  • 36. For more INFO: IDLEFREEGUY.COM info@IDLEFREEGuy.com