IDLE-FREE for our kids™ - 2006 / 2016

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Canada's leading IDLE-FREE campaign began in a college classroom on the east coast of Canada in 2005 (Advanced Diploma Public Relations).

After 11 years of research and marketing sustainability in Canada and the U.S., here are the key lessons.

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  • thank you and keep up the good work, GoGreen Communications and the IDLE-FREE Campaign !
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  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • IDLE-FREE for our kids™ - 2006 / 2016

    1. 1. Canada’s Leading IDLE-FREE Campaign 2006 - 2016
    2. 2. Let’s save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
    3. 3. $33 Billion a year. REALLY? I’m an expert. I was the ‘Canadian IDLER’. Natural Resources Canada: Canadians IDLE 3 min. / day = $1 Billion / year ($1.15 pump price). We think 3 min. / day is low. We think it’s at least 10 min. / day = $3 Billion / yr. Canada, $30 Billion / yr. U.S. I used to IDLE at least 15 minutes a day.
    4. 4. Canada’s Leading IDLE-FREE Campaign since 2006. ! Endorsed by ü Car guys, bus guys, equipment manufacturers ü Media outlets ü Towns, cities, doctors, schools, educators ü Winter Olympics ü Eco-Efficiency Award Winner
    5. 5. Co-branded / recognized by U.S. industry. UMA Expo 2012, Long Beach, CA 2010 Olympics: ‘IDLE-FREE bus’ carried men’s hockey teams.
    6. 6. Halifax Port Authority fleet certified ‘IDLE-FREE for our kids™’ National Clean Air Day, June 3, 2015 Media Release Facebook
    7. 7. The TWO REASONS WE IDLE (It’s not intentional)
    8. 8. #1. We’re not thinking about it. #2. Acting on poor information.
    9. 9. IDLE-myths costing us $33 BILLION annually. 1. IDLING is good 2. RE-starts are bad 3. Need long warm-ups TM
    10. 10. Long warm-ups? No need. Take heed. Re-starts bad? We’ve been had. Cool while you wait? Windows are great! ‘Drill Sergeant Al’ & grandkids One of Canada’s leading car guys clears the air on IDLE-myths. Al MacPhee - 2012 Chair Canadian Automobile Dealers Association Honourary Chair – ‘IDLE-FREE for our kids’™
    11. 11. #1 Competitor: Who cares? “It won’t add up to much.”
    12. 12. We can save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
    13. 13. 40 years of bylaws, campaigns across North America. How effective? Look around.
    14. 14. The ‘emotional light switch’: why 80% buy-in. See Al and the kids’ video.
    15. 15. ‘Emotional light switch’: Why 80% buy-in. •  ‘Our Kids’ makes it stick •  Keep it positive – include people •  Peer Leaders – credible people (car guys, bus guys)
    16. 16. ‘Emotional light switch’: Why 80% buy-in. ü  How it all adds up – your effort counts ü  ‘Mass & grass’ – mass media, grass roots ü  You’re not alone – join the movement
    17. 17. ‘Emotional light switch’: Why 80% buy-in. ü How it all ADDS UP. ü  Your effort COUNTS: “we don’t like to act alone, feel like chumps.” James Hoggan David Suzuki Foundation The research that’s guided us since 2006
    18. 18. ‘Emotional light switch’: Why 80% buy-in. ü Our Kids = the future. ü The little things really add up. ü “I had no idea!”
    19. 19. ‘Emotional light switch’: Why 80% buy-in. •  WORDS are important. •  ‘Anti-IDLING’ excludes people. ‘IDLE-FREE’ includes people.
    20. 20. Majority are stressed or distracted. Show me how: positive and practical. ‘Emotional light switch’: Why 80% buy-in. •  People buy HOPE, not FEAR. •  People avoid ‘emotional labor.’ •  ‘Make me feel good.’
    21. 21. ‘Emotional light switch’: Why 80% buy-in. •  People like THE NUMBERS. •  10 min / day can save $200 / year per vehicle.
    22. 22. ‘Emotional light switch’: Why 80% buy-in. •  People join movements. •  The public senses: ü  Momentum ü  It’s the right thing to do ü  Majority ready to go green
    23. 23. IDLE-FREE Guy™ explains. ‘PEER Leader Effect’: •  ‘Peer leader effect’. Amazing things happen.
    24. 24. ‘PEER Leader-Effect’: •  Peer leaders, credible people (car guys, bus guys). •  “IDLE-time is hard time on today’s engines.” •  HEAR News 95.7 interview. Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
    25. 25. ‘PEER Leader Effect’: •  Peer leaders, credible people (car guys, bus guys). •  “We’ve saved $10s of thousands annually.” •  SEE CEO mobbed by kids, Clean Air Day 2015! Bus guy- Dennis Campbell President, Ambassatours Gray Line
    26. 26. ‘PEER Leader Effect’: VP of North America’s leading motor coach manufacturer likes ‘IDLE-FREE for our kids’™ Hear why. Bus girl– Pat Ziska Motor Coach Industries
    27. 27. ‘Real stories’: Fuel our campaign. ü  Real stories, authenticity. ü  Not just marketing. ü  An authentic 11-year journey.
    28. 28. ‘Real stories’: Fuel our campaign.From ‘Canadian IDLER’ to ‘IDLE-FREE Guy’ SEE ‘A Father’s Story’ IDLE-FREE Guy™ Ron Zima ADpPR
    29. 29. ‘Real stories’: Fuel our campaign. See ‘Rachel’s Story’. Rachel. Our campaign poster girl was five when we discovered her.
    30. 30. Get answers to frequently asked questions HERE. You might be surprised. What about drive-thrus?
    31. 31. IDLE-FREE for our kids™ created, managed by PUBLIC CAMPAIGNS Registered charity dedicated to reducing vehicle emissions and improving air quality. FLEET CAMPAIGNS Helping clients put the brakes on IDLE-Time and get the green PR they deserve.
    32. 32. Non-Profit + For-Profit Driving IDLE-FREE Buy-in.
    33. 33. Our Kids DRIVE emotional buy-in. Fleets SAVE fuel Get green PR.
    34. 34. We help fleets put the brakes on IDLE-Time, get the 'green PR' they deserve. We train, certify and brand fleets, promoting their sustainability.
    35. 35. GoGreen Team.GoGreen Team.
    36. 36. Get IDLE-FREE Guy’s™ latest podcast / column: ‘GPS Green Revolution’
    37. 37. Put the brakes on IDLE-Time. TheGoGreenAgency.com
    38. 38. TM The Children’s Clean Air Network

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