Canada’s Leading
IDLE-FREE Campaign
2006 - 2015
Let’s save
$33 BILLION*
annually.
When we’re parked.
*10 min / day
Canada /U.S.
Light duty cars & trucks.
Not including fl...
$33 Billion a year. REALLY?
I’m an expert. I was the ‘Canadian IDLER’.
Natural Resources Canada: Canadians IDLE 3 min. / d...
CERTIFIED
TM
Canada’s Leading
IDLE-FREE Campaign
since 2006. !
Endorsed by
ü Car guys, bus guys, equipment manufacturers
...
Co-branded / recognized by
U.S. industry.
UMA Expo 2012, Long Beach, CA
2010 Olympics: ‘IDLE-FREE bus’
carried men’s hocke...
The TWO
REASONS
WE IDLE
(It’s not intentional)
CERTIFIED
TM
#1. We’re not
thinking about it.
#2. Acting on
poor information.CERTIFIED
TM
TM
IDLE-myths
costing us
$33 BILLION annually.
1. IDLING is good
2. RE-starts are bad
3. Need long warm-ups
Long warm-ups?
No need. Take heed.
Re-starts bad?
We’ve been had.
Cool while you wait?
Windows are great!
‘Drill Sergeant ...
#1 Competitor:
Who cares?
“It won’t add up to much.”
CERTIFIED
TM
We can save
$33 BILLION*
annually.
When we’re parked.
*10 min / day
Canada /U.S.
Light duty cars & trucks.
Not including f...
•  40 years of bylaws, campaigns
across North America.
•  How effective? Look around.
CERTIFIED
TM
The ‘emotional light switch’: why 80% buy-in.
See Al and the kids’ video.
CERTIFIED
TM
‘Emotional light switch’:
Why 80% buy-in.
•  ‘Our Kids’ makes it stick
•  Keep it positive – include people
•  Peer Leader...
‘Emotional light switch’:
Why 80% buy-in.
•  How it all adds up –
your effort counts
•  ‘Mass & grass’ – mass media,
grass...
‘Emotional light switch’:
Why 80% buy-in.
•  How it all ADDS UP.
•  Your effort COUNTS: “we don’t like
to act alone, feel ...
‘Emotional light switch’:
Why 80% buy-in.
•  Real stories.
•  Not just marketing.
•  An authentic 10 year journey.CERTIFIE...
‘Emotional light switch’:
Why 80% buy-in.
•  Our Kids = the future.
•  The little things really add up.
•  “I had no idea!...
‘Emotional light switch’:
Why 80% buy-in.
•  WORDS are important.
•  ‘Anti-IDLING’ excludes people.
‘IDLE-FREE’ includes p...
CERTIFIED
TM
Majority are stressed
or distracted.
Show me how:
positive and practical.
‘Emotional light switch’:
Why 80% b...
‘Emotional light switch’:
Why 80% buy-in.
•  People like THE NUMBERS.
•  10 min / day can save
$200 / year per vehicle.CER...
‘Emotional light switch’:
Why 80% buy-in.
•  Peer leaders, credible people
(car guys, bus guys).
•  “We’ve saved $10s of t...
CERTIFIED
TM
Hear the in-depth
interview
‘Emotional light switch’:
Why 80% buy-in.
•  Peer leaders, credible people
(car g...
CERTIFIED
TM
IDLE-FREE Guy explains.
‘Emotional light switch’:
Why 80% buy-in.
•  ‘Peer leader-effect’.
Amazing things hap...
CERTIFIED
TM
‘Emotional light switch’:
Why 80% buy-in.
•  People join movements.
•  The public senses:
ü  Momentum
ü  It...
CERTIFIED
TM
‘Real stories’:
Fuel our campaign.
National Clean Air Day
Flash Mob Video
National Clean Air Day
Flash Mob Ph...
CERTIFIED
TM
‘Real stories’:
Fuel our campaign.
See the
video.
Rachel.
Our campaign poster girl was five
when we discovere...
CERTIFIED
TM
‘Real stories’:
Fuel our campaign.
Service Advisors
Makes Perfect Sense
3 Generations
of MacPhees
Car Guys:
D...
CERTIFIED
TM
‘Real stories’:
Fuel our campaign.
VP of North America’s leading
motor coach manufacturer likes
‘IDLE-FREE fo...
CERTIFIED
TM
‘Real stories’:
Fuel our campaign.
From ‘Canadian IDLER’
to ‘IDLE-FREE Guy™’
SEE ‘A Father’s Story’
Hockey da...
CERTIFIED
TM
Get answers to
frequently asked
questions HERE.
You might be
surprised.
What about
drive-thrus?
IDLE-FREE for our kids® created, managed by
PUBLIC CAMPAIGNS
Registered charity
dedicated to reducing
vehicle emissions an...
Halifax Port Authority fleet certified ‘IDLE-FREE for our kids™’
National Clean Air Day, June 3, 2015
Media Release Facebo...
1. !
Motor
Coaching
(training)!
2. !
Certify
drivers!
3. !
License/
brand
vehicles!
4. !
Promote!
PR!
Creating a Culture
5...
GoGreen Team.GoGreen Team.
Put the brakes on IDLE-Time.
TheGoGreenAgency.com
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IDLE-FREE for our kids - 2006 / 2015

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Canada's leading IDLE-FREE campaign began in a college classroom in Halifax in 2005 (Advanced Diploma Public Relations).

After ten years of research and marketing sustainability in Canada and the U.S., here are the key lessons.

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  • thank you and keep up the good work, GoGreen Communications and the IDLE-FREE Campaign !
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  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • IDLE-FREE for our kids - 2006 / 2015

    1. 1. Canada’s Leading IDLE-FREE Campaign 2006 - 2015
    2. 2. Let’s save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
    3. 3. $33 Billion a year. REALLY? I’m an expert. I was the ‘Canadian IDLER’. Natural Resources Canada: Canadians IDLE 3 min. / day = $1 Billion / year ($1.15 pump price). We think 3 min. / day is low. We think it’s at least 10 min. / day = $3 Billion / yr. Canada, $30 Billion / yr. U.S. I used to IDLE at least 15 minutes a day.
    4. 4. CERTIFIED TM Canada’s Leading IDLE-FREE Campaign since 2006. ! Endorsed by ü Car guys, bus guys, equipment manufacturers ü Media outlets ü Towns, cities, doctors, educators ü Winter Olympics ü Eco-Efficiency Award Winner
    5. 5. Co-branded / recognized by U.S. industry. UMA Expo 2012, Long Beach, CA 2010 Olympics: ‘IDLE-FREE bus’ carried men’s hockey teams.
    6. 6. The TWO REASONS WE IDLE (It’s not intentional) CERTIFIED TM
    7. 7. #1. We’re not thinking about it. #2. Acting on poor information.CERTIFIED TM
    8. 8. TM IDLE-myths costing us $33 BILLION annually. 1. IDLING is good 2. RE-starts are bad 3. Need long warm-ups
    9. 9. Long warm-ups? No need. Take heed. Re-starts bad? We’ve been had. Cool while you wait? Windows are great! ‘Drill Sergeant Al’ & grandkids One of Canada’s leading car guys clears the air on IDLE-myths Al MacPhee - 2012 Chair Canadian Automobile Dealers Association Honourary Chair – ‘IDLE-FREE for our kids’™
    10. 10. #1 Competitor: Who cares? “It won’t add up to much.” CERTIFIED TM
    11. 11. We can save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
    12. 12. •  40 years of bylaws, campaigns across North America. •  How effective? Look around. CERTIFIED TM
    13. 13. The ‘emotional light switch’: why 80% buy-in. See Al and the kids’ video. CERTIFIED TM
    14. 14. ‘Emotional light switch’: Why 80% buy-in. •  ‘Our Kids’ makes it stick •  Keep it positive – include people •  Peer Leaders – credible people we’ll believe (car guys, bus guys)CERTIFIED TM
    15. 15. ‘Emotional light switch’: Why 80% buy-in. •  How it all adds up – your effort counts •  ‘Mass & grass’ – mass media, grass roots •  You’re not alone – join the movement CERTIFIED TM
    16. 16. ‘Emotional light switch’: Why 80% buy-in. •  How it all ADDS UP. •  Your effort COUNTS: “we don’t like to act alone, feel like chumps.” CERTIFIED TM James Hoggan David Suzuki Foundation The research that’s guided us since 2006
    17. 17. ‘Emotional light switch’: Why 80% buy-in. •  Real stories. •  Not just marketing. •  An authentic 10 year journey.CERTIFIED TM
    18. 18. ‘Emotional light switch’: Why 80% buy-in. •  Our Kids = the future. •  The little things really add up. •  “I had no idea!” CERTIFIED TM
    19. 19. ‘Emotional light switch’: Why 80% buy-in. •  WORDS are important. •  ‘Anti-IDLING’ excludes people. ‘IDLE-FREE’ includes people. CERTIFIED TM
    20. 20. CERTIFIED TM Majority are stressed or distracted. Show me how: positive and practical. ‘Emotional light switch’: Why 80% buy-in. •  People buy HOPE, not FEAR. •  People avoid ‘emotional labor.’ •  ‘Make me feel good.’
    21. 21. ‘Emotional light switch’: Why 80% buy-in. •  People like THE NUMBERS. •  10 min / day can save $200 / year per vehicle.CERTIFIED TM
    22. 22. ‘Emotional light switch’: Why 80% buy-in. •  Peer leaders, credible people (car guys, bus guys). •  “We’ve saved $10s of thousands annually.” CERTIFIED TM Bus guy- Dennis Campbell President, Ambassatours Gray Line Hear the in-depth interview
    23. 23. CERTIFIED TM Hear the in-depth interview ‘Emotional light switch’: Why 80% buy-in. •  Peer leaders, credible people (car guys, bus guys). •  “IDLE-time is hard time on today’s engines.” Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
    24. 24. CERTIFIED TM IDLE-FREE Guy explains. ‘Emotional light switch’: Why 80% buy-in. •  ‘Peer leader-effect’. Amazing things happen.
    25. 25. CERTIFIED TM ‘Emotional light switch’: Why 80% buy-in. •  People join movements. •  The public senses: ü  Momentum ü  It’s the right thing to do ü  Majority ready to go green
    26. 26. CERTIFIED TM ‘Real stories’: Fuel our campaign. National Clean Air Day Flash Mob Video National Clean Air Day Flash Mob Photos
    27. 27. CERTIFIED TM ‘Real stories’: Fuel our campaign. See the video. Rachel. Our campaign poster girl was five when we discovered her.
    28. 28. CERTIFIED TM ‘Real stories’: Fuel our campaign. Service Advisors Makes Perfect Sense 3 Generations of MacPhees Car Guys: Driving buy-in since 2007 Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
    29. 29. CERTIFIED TM ‘Real stories’: Fuel our campaign. VP of North America’s leading motor coach manufacturer likes ‘IDLE-FREE for our kids’™ Hear why. Bus girl– Pat Ziska Motor Coach Industries
    30. 30. CERTIFIED TM ‘Real stories’: Fuel our campaign. From ‘Canadian IDLER’ to ‘IDLE-FREE Guy™’ SEE ‘A Father’s Story’ Hockey dad – Ron Zima ADpPR
    31. 31. CERTIFIED TM Get answers to frequently asked questions HERE. You might be surprised. What about drive-thrus?
    32. 32. IDLE-FREE for our kids® created, managed by PUBLIC CAMPAIGNS Registered charity dedicated to reducing vehicle emissions and improving air quality. FLEET CAMPAIGNS Helping clients put the brakes on IDLE-Time and get the green PR they deserve.
    33. 33. Halifax Port Authority fleet certified ‘IDLE-FREE for our kids™’ National Clean Air Day, June 3, 2015 Media Release Facebook
    34. 34. 1. ! Motor Coaching (training)! 2. ! Certify drivers! 3. ! License/ brand vehicles! 4. ! Promote! PR! Creating a Culture 5. ! Fortify training! •  Clean Air Day ! •  CLEAR ACROSS CANADA ! •  Schools! Fleet Campaigns Public Campaigns
    35. 35. GoGreen Team.GoGreen Team.
    36. 36. Put the brakes on IDLE-Time. TheGoGreenAgency.com

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