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IDLE-FREE for our kids - 2006 / 2015
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IDLE-FREE for our kids - 2006 / 2015

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Canada's leading IDLE-FREE campaign began in a college classroom in Halifax in 2005 (Advanced Diploma Public Relations). …

Canada's leading IDLE-FREE campaign began in a college classroom in Halifax in 2005 (Advanced Diploma Public Relations).

After ten years of research and marketing sustainability in Canada and the U.S., here are the key lessons.

Published in: Environment, Technology

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  • thank you and keep up the good work, GoGreen Communications and the IDLE-FREE Campaign !
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  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • 10 years agoI didn’t know or careThat we pump three billion a year into our air
  • Transcript

    • 1. Canada’s Leading IDLE-FREE Campaign 2006 - 2015
    • 2. Let’s save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
    • 3. $33 Billion a year. REALLY? I’m an expert. I was the ‘Canadian IDLER’. Natural Resources Canada: Canadians IDLE 3 min. / day = $1 Billion / year ($1.15 pump price). We think 3 min. / day is low. We think it’s at least 10 min. / day = $3 Billion / yr. Canada, $30 Billion / yr. U.S. I used to IDLE at least 15 minutes a day.
    • 4. CERTIFIED TM Canada’s Leading IDLE-FREE Campaign since 2006. ! Endorsed by ü Car guys, bus guys, equipment manufacturers ü Media outlets ü Towns, cities, doctors, educators ü Winter Olympics ü Eco-Efficiency Award Winner
    • 5. Co-branded / recognized by U.S. industry. UMA Expo 2012, Long Beach, CA 2010 Olympics: ‘IDLE-FREE bus’ carried men’s hockey teams.
    • 6. The TWO REASONS WE IDLE (It’s not intentional) CERTIFIED TM
    • 7. #1. We’re not thinking about it. #2. Acting on poor information.CERTIFIED TM
    • 8. TM IDLE-myths costing us $33 BILLION annually. 1. IDLING is good 2. RE-starts are bad 3. Need long warm-ups
    • 9. Long warm-ups? No need. Take heed. Re-starts bad? We’ve been had. Cool while you wait? Windows are great! ‘Drill Sergeant Al’ & grandkids One of Canada’s leading car guys clears the air on IDLE-myths Al MacPhee - 2012 Chair Canadian Automobile Dealers Association Honourary Chair – ‘IDLE-FREE for our kids’™
    • 10. #1 Competitor: Who cares? “It won’t add up to much.” CERTIFIED TM
    • 11. We can save $33 BILLION* annually. When we’re parked. *10 min / day Canada /U.S. Light duty cars & trucks. Not including fleets. TM
    • 12. •  40 years of bylaws, campaigns across North America. •  How effective? Look around. CERTIFIED TM
    • 13. The ‘emotional light switch’: why 80% buy-in. See Al and the kids’ video. CERTIFIED TM
    • 14. ‘Emotional light switch’: Why 80% buy-in. •  ‘Our Kids’ makes it stick •  Keep it positive – include people •  Peer Leaders – credible people we’ll believe (car guys, bus guys)CERTIFIED TM
    • 15. ‘Emotional light switch’: Why 80% buy-in. •  How it all adds up – your effort counts •  ‘Mass & grass’ – mass media, grass roots •  You’re not alone – join the movement CERTIFIED TM
    • 16. ‘Emotional light switch’: Why 80% buy-in. •  How it all ADDS UP. •  Your effort COUNTS: “we don’t like to act alone, feel like chumps.” CERTIFIED TM James Hoggan David Suzuki Foundation The research that’s guided us since 2006
    • 17. ‘Emotional light switch’: Why 80% buy-in. •  Real stories. •  Not just marketing. •  An authentic 10 year journey.CERTIFIED TM
    • 18. ‘Emotional light switch’: Why 80% buy-in. •  Our Kids = the future. •  The little things really add up. •  “I had no idea!” CERTIFIED TM
    • 19. ‘Emotional light switch’: Why 80% buy-in. •  WORDS are important. •  ‘Anti-IDLING’ excludes people. ‘IDLE-FREE’ includes people. CERTIFIED TM
    • 20. CERTIFIED TM Majority are stressed or distracted. Show me how: positive and practical. ‘Emotional light switch’: Why 80% buy-in. •  People buy HOPE, not FEAR. •  People avoid ‘emotional labor.’ •  ‘Make me feel good.’
    • 21. ‘Emotional light switch’: Why 80% buy-in. •  People like THE NUMBERS. •  10 min / day can save $200 / year per vehicle.CERTIFIED TM
    • 22. ‘Emotional light switch’: Why 80% buy-in. •  Peer leaders, credible people (car guys, bus guys). •  “We’ve saved $10s of thousands annually.” CERTIFIED TM Bus guy- Dennis Campbell President, Ambassatours Gray Line Hear the in-depth interview
    • 23. CERTIFIED TM Hear the in-depth interview ‘Emotional light switch’: Why 80% buy-in. •  Peer leaders, credible people (car guys, bus guys). •  “IDLE-time is hard time on today’s engines.” Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
    • 24. CERTIFIED TM IDLE-FREE Guy explains. ‘Emotional light switch’: Why 80% buy-in. •  ‘Peer leader-effect’. Amazing things happen.
    • 25. CERTIFIED TM ‘Emotional light switch’: Why 80% buy-in. •  People join movements. •  The public senses: ü  Momentum ü  It’s the right thing to do ü  Majority ready to go green
    • 26. CERTIFIED TM ‘Real stories’: Fuel our campaign. National Clean Air Day Flash Mob Video National Clean Air Day Flash Mob Photos
    • 27. CERTIFIED TM ‘Real stories’: Fuel our campaign. See the video. Rachel. Our campaign poster girl was five when we discovered her.
    • 28. CERTIFIED TM ‘Real stories’: Fuel our campaign. Service Advisors Makes Perfect Sense 3 Generations of MacPhees Car Guys: Driving buy-in since 2007 Car guy– Al MacPhee MacPhee Ford, Past Chair - CADA
    • 29. CERTIFIED TM ‘Real stories’: Fuel our campaign. VP of North America’s leading motor coach manufacturer likes ‘IDLE-FREE for our kids’™ Hear why. Bus girl– Pat Ziska Motor Coach Industries
    • 30. CERTIFIED TM ‘Real stories’: Fuel our campaign. From ‘Canadian IDLER’ to ‘IDLE-FREE Guy™’ SEE ‘A Father’s Story’ Hockey dad – Ron Zima ADpPR
    • 31. CERTIFIED TM Get answers to frequently asked questions HERE. You might be surprised. What about drive-thrus?
    • 32. We brand and market Canada’s leading IDLE-FREE campaign. We help clients save tons of fuel and get the green PR they deserve.
    • 33. Mission To inspire and transform the way we live our lives for the benefit of future generations. To practice and promote business for 'the triple bottom line': people, planet, profit.
    • 34. Put the brakes on IDLE-Time. ‘IDLE-FREE Guy™’ ‘Motor Coaching’ Brochure Video
    • 35. GoGreen Team. Tom Nicolle CFO “These numbers really add up.” David Heath CCO “People, planet, partnerships.” Ron Zima CEO IDLE-FREE Guy. Hockey Dad.
    • 36. For more INFO: IDLEFREEGUY.COM info@IDLEFREEGuy.com