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We’re marketing ‘the next smoke free’.
‘IDLE-FREE for our pets’ apparel and accessories.
We think there's a market.
We think pet owners / dog walkers in big cities with poor air is a hot target market
Pet owners in the U.S. spent $53 Billion on their pets in 2012 - including apparel.
Pet owners are highly emotionally connected to the health and welfare of these 'family members'.