We are happy to share with you our thoughts and predictions for 2014 Mobile Trends. Enjoy!

1. 2014 Mobile
trends!
Are you ready?
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2. Its getting stronger…
We could not avoid it.
The Mobile possesses a major part of our daily life!
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3. We’re expecting that…
These are the top trends that we’ll meet in the upcoming year:
1. Omni-channel marketing will create upgraded shopping experience
2. We’ll talk less – but we’ll chat more
3. Have you ever thought of your TV as a mobile device?
4. Monetization enables us to understand better the costumer’s behavior
5. One publisher - Different campaigns for different media platforms
6. Native VS Hybrid VS Web – a never ending dilema
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Office@zigit.co.il

4. Trend # 1 – New purchase experience
Once there was a store
The store expanded,
But still we had to face one
sales channel at a time
And today our purchase process
begins at one channel, but the
business provides us with many
ways to complete it.
Order on your PC, compare on your Tablet, search for the store via Smartphone, collect at the physical store, share on Facebook......
www.zigit.co.il
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Office@zigit.co.il

5. Trend # 2 – Why talk if you can message?
Mobile Usage per week (M)
300
253
250
181
200
150
100
50
26
0
Phone calls
SMS
App based messages
A survey conducted in England in 2013 shows that although SMS is still the leading message
platform, it will be soon knocked out by App based messages platforms such as Snapchat,
What’sapp or Tencent
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Office@zigit.co.il

6. Trend # 3 – Just relax and watch the TV
Although it is not the natural Mobile device,
the TV, that we use to see as a static platform, will
turn into an integral part of our digital daily activity
www.zigit.co.il
|
Office@zigit.co.il

7. Trend # 4 – Do we really know our App users?
Great tools and software's will enable us to know more:
1. Behavior patterns – when do I use the App? How often do I use it?
2. Which Wi-Fi networks one is using while using my App?
3. Main areas in the App that I often use?
4. From which smartphone devices users enter the App?
More rich and important data that we all be happy to use as a marketers will be
accessible
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Office@zigit.co.il

8. Trend # 5 – Targeted content that fits my Mobile
device
It appears that :
1. We have different view habits between different medias (TV, PC, Tablet, Smartphone)
2. Co-view is a big trend and it means that we watch more than one device simultaneously
The marketers realize that, and there for we are expecting to see unique content for each
device
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Office@zigit.co.il

9. Trend # 6 – 3 Alternatives to develop my App
What is the best platform for a business to use when developing an App?
That question has more than one answer but there are 2 main parameters to examine:
1. What are the required capabilities?
2. For which platforms do we intend to reach?
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Office@zigit.co.il

10. And now that you know (almost) all,
We hope that you have a great 2014 Mobile
experience

Thank you!
www.zigit.co.il
|
Office@zigit.co.il