On October 23rd, 2014, we updated our
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Who Your Best Customers Are! The Most Effective Media! The Most Effective Stations! The Most Effective Day Parts! The Most Effective Programming! How To Effectively Target Direct Mail! How To Get The Perfect Plan! Advantage Media Has Your Answers!
Step 4 – Calculate the Target Persons [clones] Numbers and Index Numbers for all Media Programs in the Golden Market Universe. Target Persons – reach number based on the number of cloned households in Golden Market Universe. Index Numbers Media: Cable Analysis – Case Study
All dealerships have their own unique finger print.
Dealerships do a majority of their business with consumers that have similar lifestyles and behaviors.
Those lifestyles and behaviors all have unique media preferences.
Using the 80/20 Rule
Traditional Media Targets the Masses
Traditional Media Targets the Masses Advantage Media Targets the Lifestyles and Behaviors of Your Best Customers.
What is Advantage Media ------ It makes media recommendations based on clones of your best buying customers.
TV and Cable Networks
Radio Stations by Day-parts
Direct Mail House-holds
Linking your Best Buying Customers and their Clones to the Media.
How many of your customers and their clones are watching a TV Program? --- Advantage Media Knows
Advantage Media Targeting house-holds that share the same lifestyles and behaviors as your best buying customers!
Case Study --------- How Advantage Media Works
Step 1 – Start with the Dealership’s data base.
Dealership provided 5,872 customer records for Chevrolet sales.
54 had non correctable addresses.
1,305 were sales to companies or dealer trades or fleet sales.
3,548 were sales prior to January 2006.
Therefore, this analysis is based on 965 Chevrolet sales between January 2006 and January 2008.
Your top selling zip codes responsible for the majority of your business. Step 2 – Identify Your Golden Market Universe
Step 3 – Determine the lifestyles of the Dealership’s best buying customers. High % In Golden Market % of the Dealer’s Customers 84% of the Dealer’s Customers are contained in 16 lifestyles. The 16 lifestyles make up 44% of the households in the Golden Market Universe.
84% of the customers are contained in 16 lifestyles and they make up 46.38% of the households in the golden universe. 16% of the customers are contained in 44 lifestyles and they make up 55.62% of the households in the golden universe. WHICH GROUP DO YOU WANT TO TARGET!
Media: Radio Analysis – Case Study Target Persons – reach number based on the number of cloned households in Golden Market Universe. Index Numbers
Step 5 – Calculate the CPM Number for all cloned lifestyles within the Golden Market Universe Gross Rate Gross CPM - Based on the cost of reaching the targeted [cloned] persons in the Golden Market Universe
Step 6 – Rank the media programs based on 1) Targeted Persons, 2) Index Numbers and 3) CPM Costs. Rankings – Ranking for each Radio program based on 1) Persons, 2) Index and 3) CPM. Top Ranked Programs Media: Radio Analysis – Case Sturdy
Can You Expect Results the first Month?
Step 7 – The Perfect Media Calendar
Highest Volume In 24 Months
Lowest Cost Per Car In 30 Months
Don’t Wait Choose Intelligently Let Advantage Media work for you.