Your SlideShare is downloading. ×
Reputation management for restaurants
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reputation management for restaurants

1,107
views

Published on

Local restaurants can't afford to ignore their online reviews. By monitoring and responding to online reviews, you can improve your reputation, increase bookings and increase profits.

Local restaurants can't afford to ignore their online reviews. By monitoring and responding to online reviews, you can improve your reputation, increase bookings and increase profits.


3 Comments
0 Likes
Statistics
Notes
  • iResponze is a great company that helps hotels and resaurants monitor and respond to reviews on your behalf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • That's for sure Darren...I really think that people underestimate the power of G+ pages. I think they should be the first step for local businesses that want to increase their online presence.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Reputation management is certainly not a secret anymore. In fact, Google's 2 recent interface changes (http://www.chatmeter.com/google-local-changes-requiring-greater-review-management/) have made managing your online reputation more important than ever before.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,107
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
3
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online Reputation Management What your restaurant needs to know about
  • 2. What is online reputation management? A process by which companies and individuals can monitor, influence and improve feedback that people leave about them on the internet. Online feedback was first popularised by Ebay, but now covers almost any good or service sold online. Managing reputations can increase bookings ad conversions by up to 90%. Has become crucial in the hotel and wider travel market.
  • 3. Google reports year-on-year search growthGrowth for restaurant bookings and associatedsearches of 17% in 2011-2012 2007 2008 2009 2010 2011 2012 2013
  • 4. LivebookingsOnline bookings for restaurants have been soaring; 100% inthe UK, 54% in Sweden and 28% in Germany over2011/2012. 50% 28% 100%
  • 5. Bookings through mobile devicesiPhones and Web-enabled Android smartphones are seeinga growth rate of up to 260% over the same periodaccording to LiveBookings.
  • 6. Restaurant online mean the difference betweensuccess and failures Moreover, 14% of online bookings were taken outside of the opening hours of the venue, and 44% were taken during peak service hours when staff are potentially too busy to take bookings.According to food service consultancyHorizons, 67% of consumers expect tobe able to book a restaurant tabledirectly from a website.
  • 7. Customers READ reviews online – before deciding toBOOK online.
  • 8. Study from University of California say… 300 restaurants from San Francisco The work found that even a half star difference The Yelp feedback site… could have a dramatic impact upon the restaurants business; using its five star rating tools Moving from 3 star feedback to 3.5 Moving from 3.5 stars to 4 star star feedback improved the odds of feedback increased the likelihood being booked solid at peak times of being booked out at peak from 13% to 34%; times by a further 19%
  • 9. …supporting evidence Food Horizons note that 80% of people who research a restaurant online will then expect to be able to book online, straight after reading the reviews and feedback. Moreover, the work at Berkeley demonstrated that online feedback had far more impact than any adjustments to prices, special offers, customer service, ingredients or menu, particularly where there was little other information available online.
  • 10. Important to the viability of your restaurant
  • 11. Popular Restaurant Review Sites
  • 12. Best Practice For Online Reputation Management
  • 13. ORM is an investment Reputation management is an investment, and needs to be managed by professionals. The best return on investment comes through partnering with an established, ethical and progressive online reputation management company. ORM is growing at a huge rate. Can you afford to be left behind your competitors?
  • 14. LocalBizHelp44@gmail.com905.572.5445www.LocalBizHelp.ca Thank you !

×