Social Media Breakfast Business Bites

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Delta Business Solutions Presentation at Business Breakfast Bites - September 2011

Delta Business Solutions Presentation at Business Breakfast Bites - September 2011

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  • 1. Business Breakfast Bites
    September 9, 2011
    Marketing Through Social Media
    Delta Business Solutions
    1401 N 26th Street, Suite 104
    Escanaba, MI 49829
    Phone: 906-217-2000
    Fax: 906.233.9512
    Website: DeltaProAdvisor.com
  • 2. What is Social Media?
    Business Breakfast Bites
    Social media is user generated content that is shared over the internet via technologies that promote
    engagement, sharing and collaboration
    From The Social Media Guide
  • 3. Why Use Social Media
    In Your Organization?
    Business Breakfast Bites
    • Help achieve business goals
    • 4. Reach new audiences
    • 5. Actively engage your audience
    • 6. Provide information in a timely manner
    • 7. Expand communication tools
    • 8. New advertising outlet
  • Social Media Platforms
    Business Breakfast Bites
  • Facebook
    Business Breakfast Bites
    • Business and Community Use is Growing Exponentially
    • 15. You can separate your personal from your business presence
    • 16. It matters in Search Engine Optimization
  • Twitter
    Business Breakfast Bites
    • Link sharing, not trite sharing
    • 17. Highlight newsworthy events
    • 18. Drive clients to website
    • 19. Search existing company strategies
  • 20. LinkedIn
    Business Breakfast Bites
    • Worlds largest professional network
    • 21. Execs in all Fortune 500 companies
    • 22. 60% of incomes over $93,000
    • 23. People with incomes over $200K were more likely to have over 150 connections than lower income users
    Source: Atlas Advertising Research
  • 24. Other Social Media
    Applications
    Business Breakfast Bites
  • Social Media Advertising
    Business Breakfast Bites
    • Most sites offer advertising as an option to grow your audience, like Facebook Ads or LinkedIn's Direct Ads
    • 29. Set profile to target who views the ads
    • 30. Pay per click, and set spending caps
    • 31. Problems with reaching Local market
  • Social Media Advertising
    Business Breakfast Bites
    • Social Media are not a replacement for other marketing channels.
    • 32. Social Media are a supplement that can fill gaps and strengthen your existing strategy.
  • A Social Media Strategy
    Business Breakfast Bites
    • Develop Objective
    • 33. Identify your targeted audience
    • 34. Develop some benchmarks
    • 35. Time?
    • 36. Money?
    • 37. Who controls?
    • 38. Decide upon best tools for your organization (LinkedIn, Twitter, etc.)
    • 39. Just Do It!
  • What does this all mean?
    Business Breakfast Bites
    A reasonable inclusion of
    Some Social Media in your
    Business or Organization is prudent
    No-one has benefited more than small businesses.
    Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
    2011 Social Media Marketing Industry Report
  • 40. Social Media Reference
    Business Breakfast Bites
    “Your Guide to the Social Media Jungle”
    http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
    “Thoughts on Twitter Versus Facebook for Business” - Entrepreneur
    http://www.entrepreneur.com/blog/218925
    “How Social Media Really Works for Small Business”
    http://www.toprankblog.com/2011/01/small-business-social-media/
  • 41. Social Media Reference
    Business Breakfast Bites
    “30 Social Media Predictions From 30 Social Media Pros”
    http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/
    “Android Quick Response Basics”
    http://qrdroid.com/
    “Quick Response Mobile Marketing”
    http://www.adverscan.com/Services/quick-response-mobile-marketing.html
  • 42. Closing Thoughts
    Business Breakfast Bites
    “What is clear however, is that in order to really benefit from social media, you need to have a strategy in place that takes into account your strengths. Additionally, it needs to have specific targets and goals, all driven by a tactical, yet strategical, plan. You then need to have a way of measuring your social media marketing results and a means of fine-tuning them.”
    David Amerland - author of a number of best-selling SEO and Online Marketing books which have helped webmasters dominate search engines and find online success.
  • 43.
  • 44. Thank You!
    Business Breakfast Bites
    September 9, 2011
    Marketing Through Social Media
    Delta Business Solutions
    1401 N 26th Street, Suite 104
    Escanaba, MI 49829
    Phone: 906-217-2000
    Fax: 906.233.9512
    Website: DeltaProAdvisor.com