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Blogging Basics Workshop

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Transcript

  • 1. Elizabethtown Public Library Ron Heasley – Facilitator May 20, 2008
  • 2. Blogging Basics
    • What is a web log (blog)?
    • What are RSS feeds?
    • What is a news reader?
    • Setting up a news reader
    • Using a news reader for professional development?
    • Starting your own blog
    • Improving your business by writing a blog
  • 3. Blogs
    • Blogs in Plain English http://www.commoncraft.com/blogs
    • Finding Blogs http://Blogsearch.google.com http://technorati.com
  • 4. Information Doubling
    • By 2010 it is predicted that the total digital information in the world will double every……
    • 11 hours!
    • Reference: http://blogs.zdnet.com/BTL/?p=4497
  • 5. RSS Feeds and News Readers
    • RSS = Really Simple Syndication
    • RSS in Plain English http://www.commoncraft.com/rss_plain_english
    • Setting up a News Reader www.google.com/reader
  • 6. Starting Your Own Blog
    • Google Blogger http://www.blogger.com
    • WordPress http://wordpress.com
  • 7. Blogs for Business
    • “ Marketing – focused blogs are designed to build traffic, awareness, and sales.
    • “ Public Relations – focused blogs enhance image and influence public perception.
    • “ Customer Service – focused blogs assist and inform customers or potential customers.”
    Source: Publish & Prosper: Blogging for your Business (page 22)
  • 8. Blogs for Business - Resources
    • Amazon Search“blogging for business”
    • Microsoft “Blogging for business: 7 tips for getting started”
    • BusinessWeek Magazine “Blogs Will Change Your Business”