Design & the Mobile Startup @ IXDA 2013 Toronto

Coming Up Next... Design & the Mobile Startup Ron Goldin, Studio Akko @akko@ixdconf #IxD13

Ron Goldin

Startups: no processCorporations: too much process

Painting a VisionTeams & ProcessGetting Feedback

Painting a Vision

“Aspire for wedding cake,start with cupcakes.”Alexa Andrzejewski

timeline

Problem solved:Remembering and sharingwhat you ate(Foodspotters)

Problem solved:easily ﬁnd the food you crave(Foodseekers)

timeline

Problem solved:1. Filters2. Community3. Speed

Problem solved:make it easier to privatelyconnect with groups offriends at events

Problem solved:get only the bestrecommendations frompeople I trust

evolution

Problem solved:help sellers on-site andon-the-go to run theirbusinesses(mobile)

timeline

Problem solved:let friends know where youare & what you’re up to(2009)

Problem solved:feel like a local when you’reout of your element(2013)

Knowing your audience:Users & Investors

Method 1:Communicate with yourimagination.

“See What I Mean”Kevin Cheng@k

LOGO LOGO LOGOAlexa Mike Ron@twitter @twitter @akkoEmail (?) Email (?) ron@studioakko.com

Method 2:Communicate with code.

Rome wasn’t built in a day.But you’re not building Rome.

Bar exams.

Minimum Viable Product NOTMaximum Voluminous Product

“Build half a product, not ahalf-ass product.”Jason Fried, 37signals

“We may not be right butwe’re not confused.”Mike Krieger, Instagram

“Solve a problem you knowwell.”Steve Martocci, GroupMe

Fail Early. Fail oen.

Roles & Process

IXDDEV VXD (Choose 2.)

Visual Design doesn’thave to mean style.

Designers as leaders.

The experience is the identity.

Trust is more importantthan process.

“You can’t have one processthat covers the world.”Leland Rechis, Etsy

Startups live and breathethe product.

Developers at startupsare user-centered, too.

GettingFeedback

e first 24 hours.

e first 18 months.

A Real, Grown Up Startup.

Advocacy & EvangelismEditorial & OutreachProduct RequirementsSupport & Help

The squeaky wheelgets the grease.

“There’s a beauty inexploring an interface.”Bart Stein, Stamped

Performance as usability.

Where you launch matters.

Considering scale.

Late adopters are a tough crowd.

Keeping up with change.

Ron Goldin ron@studioakko.com @akkoAdditional videos at studioakko.com

Design & the Mobile Startup @ IXDA 2013 Toronto

by Ron Goldin on Feb 01, 2013

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Design & the Mobile Startup @ IXDA 2013 Toronto Presentation Transcript