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Publix US: Consumer Profile is the result of Canadean’s extensive online consumer survey Publix in the US, presenting uniquely detailed data on Publix’s end-consumers. It provides retailer ...

Publix US: Consumer Profile is the result of Canadean’s extensive online consumer survey Publix in the US, presenting uniquely detailed data on Publix’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level.

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    Publix us consumer profile Publix us consumer profile Document Transcript

    • Publix US: Consumer ProfilePublix US: Consumer Profile is the result of Canadean’s extensive online consumer survey Publix in theUS, presenting uniquely detailed data on Publix’s end-consumers. It provides retailer profiles for bothMain and Occasional consumers (determined by the share of their goods coming from this retailer)covering over 25 individual consumer groups, and retailer share at product category level.Introduction and LandscapeWhy was the report written?While shopper and store audit data provide the picture of what’s happening in store, this report focuseson providing data on the final consumers of products from Publix. Therefore, this report provides adifferent view from both loyalty card and shopper data in order to help complete a total understandingof the consumer base and improve decision making.What is the current market landscape and what is changing?Understanding the consumer audience is key and increasingly this means not just understanding theshoppers in store, but also who they are purchasing for. This broader view of who their customers areallows retailers to make more informed strategic decisions.What are the key drivers behind recent market changes?The effects of the global recession and the following recovery have led consumers to closely examinetheir choice of retailer and products purchased. While the effects have varied country by country, noretailer has been left totally untouched and this has created a need for retailers to understand who theirend-consumer audience is.What makes this report unique and essential to read?The report provides valuable, hard to obtain, consumer-survey based, data on Publix in the US, showingwho its end-customers are and how well the retailer is performing overall (as measured by categoryshare). By focusing on end-consumers and not in-store shoppers, the report provides a differentperspective compared to other types of data, helping retailers to identify which consumer groups theywant to compete for in the future.Key Features and BenefitsThe report profiles Publix’s end-consumers and covers over 25 consumer groups of both Main andOccasional users (determined by the share of their goods coming from this retailer).Market shares by category show how Publix is performing in product categories across the ConsumerPackaged Goods industry.
    • Buy Your Copy of Report: http://www.reportsnreports.com/reports/173402-publix-us-consumer-profile.htmlReport Details:Published: July 2012Price Single User License: US $ 1950 Price Corporate User License: US $ 5850Table Of contents1 Introduction1.1 what is this Report About?1.2 Scope1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children’s behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research1.4 Definitions1.4.1 Consumer Trends and Reasons for Retailer Choice1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.4.3 End Consumers1.4.4 Volume Units and Aggregations1.4.5 Population Profiles (for interpretation of tables and charts)2 Retailer Loyalty Profiles2.1 Consumer Group Loyalty - Main and Occasional users2.1.1 By Age2.1.2 By Gender2.1.3 By Urban and Rural Dwellers2.1.4 By Education Level2.1.5 By Wealth Group2.1.6 By Busy Lives
    • 2.2 Customer Profile: Main Users compared to the Overall Population2.2.1 By Age2.2.2 By Gender2.2.3 By Urban and Rural Dwellers2.2.4 By Education Level2.2.5 By Wealth Group2.2.6 By Busy Lives2.3 Customer Profile: Occasional Users compared to the Overall Population2.3.1 By Age2.3.2 By Gender2.3.3 By Urban and Rural Dwellers2.3.4 By Education Level2.3.5 By Wealth Group2.3.6 By Busy Lives3 CPG Volume Share3.1 Market Share by Volume - Overall3.1.1 Alcoholic Drinks - Off-trade Drinks only3.1.2 Food3.2 Market Share by Volume3.2.1 Alcoholic Drinks - Off-trade Drinks only3.2.2 Beverages - Off-trade Drinks only3.2.3 Food3.2.4 Health & Beauty4 Appendix4.1 About Canadean4.2 DisclaimerList Of TablesTable 1: Food Volume UnitsTable 2: Alcoholic Drinks Volume UnitsTable 3: Non-Alcoholic Drinks Volume UnitsTable 4: Personal Care Volume UnitsTable 5: United States Survey Respondent Profile (weighted), 2011Table 6: Publix United States: Survey Tracked Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only)Volume % Share, 2011Table 7: Publix United States: Survey Tracked Spirits (Off-trade Drinks only) Volume % Share, 2011Table 8: Publix United States: Survey Tracked Wine (Off-trade Drinks only) Volume % Share, 2011Table 9: Publix United States: Survey Tracked Hot Drinks (Off-trade Drinks only) Volume % Share, 2011Table 10: Publix United States: Survey Tracked Soft Drinks (Off-trade Drinks only) Volume % Share, 2011Table 11: Publix United States: Survey Tracked Bakery & Cereals Volume % Share, 2011
    • Table 12: Publix United States: Survey Tracked Chilled & Deli Foods Volume % Share, 2011Table 13: Publix United States: Survey Tracked Confectionery Volume % Share, 2011Table 14: Publix United States: Survey Tracked Dairy Volume % Share, 2011Table 15: Publix United States: Survey Tracked Fish & Seafood Volume % Share, 2011Table 16: Publix United States: Survey Tracked Ice Cream Volume % Share, 2011Table 17: Publix United States: Survey Tracked Meat Volume % Share, 2011Table 18: Publix United States: Survey Tracked Oils & Fats Volume % Share, 2011Table 19: Publix United States: Survey Tracked Pasta & Noodles Volume % Share, 2011Table 20: Publix United States: Survey Tracked Prepared Meals Volume % Share, 2011Table 21: Publix United States: Survey Tracked Savory Snacks Volume % Share, 2011Table 22: Publix United States: Survey Tracked Seasonings, Dressings & Sauces Volume % Share, 2011Table 23: Publix United States: Survey Tracked Soup Volume % Share, 2011Table 24: Publix United States: Survey Tracked Soy Products Volume % Share, 2011Table 25: Publix United States: Survey Tracked Syrups & Spreads Volume % Share, 2011Table 26: Publix United States: Survey Tracked Feminine Care Volume % Share, 2011Table 27: Publix United States: Survey Tracked Fragrances Volume % Share, 2011Table 28: Publix United States: Survey Tracked Haircare Volume % Share, 2011Table 29: Publix United States: Survey Tracked Make-up Volume % Share, 2011Table 30: Publix United States: Survey Tracked Mens Toiletries Volume % Share, 2011Table 31: Publix United States: Survey Tracked Oral Hygiene Volume % Share, 2011Table 32: Publix United States: Survey Tracked Personal Hygiene Volume % Share, 2011Table 33: Publix United States: Survey Tracked Skincare Volume % Share, 2011Table 34: Publix United States: Survey Tracked Suncare Volume % Share, 2011List Of FiguresFigure 1: Overall Consumer Panel Report MethodologyFigure 2: Publix United States Survey Results: Main & Occasional Users, by Age (%), 2011Figure 3: Publix United States Survey Results: Main & Occasional Users, by Gender (%), 2011Figure 4: Publix United States Survey Results: Main & Occasional Users, by Urban and Rural Dwellers (%),2011Figure 5: Publix United States Survey Results: Main & Occasional Users, by Education Level (%), 2011Figure 6: Publix United States Survey Results: Main & Occasional Users, by Wealth Group (%), 2011Figure 7: Publix United States Survey Results: Main & Occasional Users, by Busy Lives (%), 2011Figure 8: Publix United States Survey Results: Customer Profile Main Users, by Age (%), 2011Figure 9: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population,by Age, 2011Figure 10: Publix United States Survey Results: Customer Profile Main Users, by Gender (%), 2011Figure 11: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population,by Gender, 2011Figure 12: Publix United States Survey Results: Customer Profile Main Users, by Urban and RuralDwellers (%), 2011
    • Figure 13: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population,by Urban and Rural Dwellers, 2011Figure 14: Publix United States Survey Results: Customer Profile Main Users, by Education Level (%),2011Figure 15: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population,by Education Level, 2011Figure 16: Publix United States Survey Results: Customer Profile Main Users, by Wealth Group (%), 2011Figure 17: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population,by Wealth Group, 2011Figure 18: Publix United States Survey Results: Customer Profile Main Users, by Busy Lives (%), 2011Figure 19: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population,by Busy Lives, 2011Figure 20: Publix United States Survey Results: Customer Profile Occasional Users, by Age (%), 2011Figure 21: Publix United States Survey Results: Occasional Users, Percentage Variation to OverallPopulation, by Age, 2011Figure 22: Publix United States Survey Results: Customer Profile Occasional Users, by Gender (%), 2011Figure 23: Publix United States Survey Results: Occasional Users, Percentage Variation to OverallPopulation, by Gender, 2011Figure 24: Publix United States Survey Results: Customer Profile Occasional Users, by Urban and RuralDwellers (%), 2011Figure 25: Publix United States Survey Results: Occasional Users, Percentage Variation to OverallPopulation, by Urban and Rural Dwellers, 2011Figure 26: Publix United States Survey Results: Customer Profile Occasional Users, by Education Level(%), 2011Figure 27: Publix United States Survey Results: Occasional Users, Percentage Variation to OverallPopulation, by Education Level, 2011Figure 28: Publix United States Survey Results: Customer Profile Occasional Users, by Wealth Group (%),2011Figure 29: Publix United States Survey Results: Occasional Users, Percentage Variation to OverallPopulation, by Wealth Group, 2011Figure 30: Publix United States Survey Results: Customer Profile Occasional Users, by Busy Lives (%),2011Figure 31: Publix United States Survey Results: Occasional Users, Percentage Variation to OverallPopulation, by Busy Lives, 2011Figure 32: Publix United States: Survey-tracked Alcoholic Drinks (Off-trade Drinks only) Market % Share,by Volume, 2011Figure 33: Publix United States: Survey-tracked Food Market % Share, by Volume, 2011
    • Browse more Research Reports @ http://www.reportsnreports.com/market-research/retail/Contact Us:TX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.+ 1 888 391 5441Email: sales@reportsandreports.comConnect With Us: