Pet Supplies and Pet Care Products in the U.S., 9th Edition

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Tapping into Packaged Facts’ extensive pet market research collection and analyst expertise, Pet Supplies and Pet Care Products in the U.S, 9th Edition provides category breakouts and insights not available from any other source.

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Pet Supplies and Pet Care Products in the U.S., 9th Edition

  1. 1. Pet Supplies and Pet Care Products in the U.S., 9th EditionDuring the economic "new normal" of economic lethargy, U.S. pet owners remain focused on value,necessitating that U.S. marketers and retailers do the same. Affordable pricing is a key consideration,but so are premium-style products with functional (health) and indulgence (pampering) attributesappealing to people and pets alike. Accordingly, stylish, distinctly “human-style” products and brandscontinue to make waves in the market, even as lower-priced private labels—often directly comparableto their national brand counterparts—continue to gain traction.Browse Report @: http://www.reportsnreports.com/reports/183814-pet-supplies-and-pet-care-products-in-the-us-9th-edition.htmlPublished: July 2012 No. of Pages: 322Price Single User License: US $ 4850 Price Corporate User License: US $ 9700To succeed in the current market environment, a solid grasp of broad pet market trends is essential. Thepet supplies market is vast, however, encompassing everything from cat litter and health/hygieneproducts to toys and apparel. So market players must examine category by category the wants andneeds of the product purchasers they hope to attract and retain.Tapping into Packaged Facts’ extensive pet market research collection and analyst expertise, PetSupplies and Pet Care Products in the U.S, 9th Edition provides category breakouts and insights notavailable from any other source. Covering nonfood pet supplies of all types and for all companion animaltypes, the report examines trends in flea/tick care products, cat litter, toys, rawhide chews, bedding,grooming products, supplements, clean-up products, and numerous other product segments. Using2011 as the base year, it charts sales since 2007 and forecasts sales through 2016; breaks the market outby animal type, product category, and retail channel; presents dollar sales and market shares for leadingmarketers and brands in mass channels, the natural supermarket channel, and the specialty gourmetsupermarket channel; analyzes competitive strategies and new product trends; and providesdemographic and psychographic profiles of product purchasers.Trends examined include pet health and pampering; the increasing strength of private-label petproducts; the changing paradigm in flea/tick spot-ons as formerly “vet-only” brands cross over into retailand patents expire; natural/organic and sustainable appeals; brand licensing and celebrity pitches; andpet travel and convenience products.Special features include a discussion of pet supplies purchasing by economy related factors and by retailchannel, focusing on cross-channel shopping and shopper loyalty; proprietary pet owner survey datacollected by Packaged Facts during 2011 and 2012; and a first-hand report on new product trends basedon Packaged Facts’ participation in the American Pet Products Association’s 2012 Global Pet Expo inOrlando, FL.
  2. 2. Table Of contentsChapter 1: Executive SummaryChapter 2: The MarketChapter 3: The MarketersChapter 4: Marketing and New Product TrendsChapter 5: Retail Channel TrendsChapter 6: The ConsumerContact:TX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.Tel: + 1 888 391 5441E-mail: sales@ reportsnreports.comConnect With Us

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