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Mobile bar code marketing challenges, opportunities, global outlook 2012 2017

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Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. …

Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

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  • 1. Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012- 2017Mobile Barcodes are now appearing in various media including magazines, catalogs, website,outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, andmore. With the increasing adoption of smartphones, and rapid advancements in their capabilities,Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketersrecognize its true potential.Although the technology does represent an efficient way to access websites, there is significantlymore value attainable with effective implementation. This report provides analysis and insightsinto business challenges, strategies, customer response, use-case analysis, competitive analysis, andmarket outlook.Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017.We see this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steepgrowth phase beginning in 2017.Companies in Report:Solution providers: 3G vision, Bar code System, Bar code Data Ltd, barcodemania.com,Barcodesite, Datalinx, ExPD, MJM, Penmobile, Sciamed, TSC Barcode solutions, qdata, Gammasolutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Microsoft, Spyderlynk.Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2,Siemens, CTS Eventim, Coca cola, Georgia Coffee, Bloomingdales, Calvin Klein, Nine west, La QuintaInn, Nexence, lf Digest, Best Buy, Marks & Spencer, Betfair, EBay, Volkswagen, Betfair, NRMA, EMS,Toyota, Nissan, Toys "R", Hyundai, InterActive Nutritions, Papa Jones, Starback, PayPal, B & Q, TheSunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,AustralianPostal service, beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.Target Audience:Brands and merchantsMobile network operatorsBar code solution providersMobile commerce providersMedia companies and portalsMarketing companies and advertisers
  • 2. Buy Your Copy of Report: http://www.reportsnreports.com/reports/172708-mobile-bar-code-marketing-challenges-opportunities-global-outlook-2012-2017.htmlReport Details:Published: July 2012Price Single User License: US $ 1995 Price Corporate User License: US $ 49951.0 EXECUTIVE SUMMARY 42.0 INTRODUCTION 62.1 MOBILE BAR CODE 62.2 TYPES OF MOBILE BAR CODE 82.3 QR VS. CONVENTIONAL BAR CODE 92.4 HOW QR CODE WORKS 113.0 MOBILE BAR CODE USES 133.1 GENERAL USES 133.2 QR CODE AND EDUCATION 153.2.1 QR CODES REVOLUTIONIZE EDUCATION 153.3 MOBILE DONATION 163.4 TOURISM AND QR CODE 164.0 CHOOSING A MOBILE BAR CODE 184.1 NEED TO CONSIDER 184.2 MOBILE BAR CODE TYPES AND FORMAT 194.3 MOBILE BAR CODE SERVICE PROVIDER MATRIX 204.4 WIDELY AVAILABLE MOBILE BAR CODE FOR DATA CAPTURE AND DATA DISPLAY 215.0 MOBILE BAR CODE SOLUTION PROVIDERS AND READERS 265.1 MOBILE BAR CODE SOLUTION PROVIDERS 265.2 MOBILE BAR CODE READERS 286.0 STRATEGIES FOR MOBILE BAR CODE CAMPAIGN 296.1 TOP 15 THINGS MARKETER NEED TO KNOW ABOUT QR CODE 296.2 TIPS FOR MOBILE BAR CODE CAMPAIGN 376.3 MOBILE BAR CODE BEST PRACTICES 39
  • 3. 7.0 COUNTRY ANALYSIS 457.1 USA 457.2 EUROPE 467.3 ASIA- JAPAN 477.4 TOP COUNTRIES USING QR CODE 498.0 BUSINESS OPPORTUNITIES 518.1 MOBILE SUBSCRIBERS WORLDWIDE 518.1.1 TOP MOBILE MARKETS 528.2 EXPENDITURE ON MOBILE ADVERTISING AND MOBILE MARKETING WORLDWIDE 529.0 MOBILE HANDSET ADOPTION RATE FOR MOBILE BAR CODE MARKETING 559.1 SMARTPHONE MARKET ANALYSIS 559.2 MOBILE TABLET AND E READER 5810.0 SUCCESSFUL MOBILE BAR CODE IMPLEMENTATION BY BRANDS 5910.1 QR CODE SMARTBOX FOR RESTAURANT 5910.2 ORANGE CRATE QR CODE 5910.3 SHADOW QR CODE CAMPAIGN INCREASES SALES 25% 5910.4 QR CODE MARKETING WITH BALLS 6010.5 FISHING WITH QR CODES 6010.6 MUSICAL BUS SHELTER QR CODE 6010.7 TOURING PICKS UP TRUCK QR CODE 6110.8 DOUBLE QR CODE CAMPAIGN 6110.9 QR CODE SAFE SEX CAMPAIGN 6110.10 SEARS AND KMART QR CODE SHOPPING WALL 6210.11 QR CODE "VOICE" GIFT TAG 6210.12 TAG TEAMS: TOYOTA & TOYOTAG V NISSAN & QR CODE 6310.13 BLACKBERRY QR CODE AD 6310.14 QR CODE ENHANCE LOYALTY PROGRAM 6310.15 QR CODE PLUS VIRAL VIDEO IDEA 6410.16 FRESH PRODUCE LABELING IN JAPAN 6411.0 MOBILE BAR CODE CASE STUDIES 6511.1 COCA COLAS INTERACTIVE QR CODE PUSH COCA-COLA TAPS QR CODES TO DRIVE CONSUMERENGAGEMENT 6511.2 INTERACTIVE NUTRITIONS INCREASES MAILING LIST BY 40% WITH QR CODE 6711.3 NEOMEDIA & PAPA JONES INNOVATIVE CAMPAIGN 6811.4 ANALYZING STARBACKS MOBILE BLUE PRINT 7011.5 PAYPAL ROLLS OUT BARCODE PAYMENT IN UK 7411.6 AUSTRALIAN POSTAL SERVICE-MOBILE CAMPAIGN TO PROMOTE THE E POSTCARD 7511.7 BEEP.NL-MOBILE TICKETS FOR CINEASTS 7711.8 AMNESTY INTERNATIONAL-MOBILE TICKETS FOR PROMOTION CAMPAIGN 7811.9 MAGAZINE SWEEPSTAKES PROMOTION-SCAN THE CODE TO WIN A I PAD. 79
  • 4. 11.10 VODAFONE LOAD A TICKET-THE MOBILE EVENT TICKET 8011.11 USPS-MOBILE BAR CODE IMPLEMENTATION 8112.0 MOBILE BAR CODE TRENDS 8413.0 THREE DIMENSIONAL (3D) BARCODES 8914.0 MOBILE BAR CODES VS NFC 9015.0 CONCLUSIONS AND RECOMMENDATIONS 91Browse more Research Reports @ http://www.reportsnreports.com/market-research/information-technology/Contact Us:TX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.+ 1 888 391 5441Email: sales@reportsandreports.comConnect With Us: