Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

1. Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-
2017
Mobile Barcodes are now appearing in various media including magazines, catalogs, website,
outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and
more. With the increasing adoption of smartphones, and rapid advancements in their capabilities,
Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers
recognize its true potential.
Although the technology does represent an efficient way to access websites, there is significantly
more value attainable with effective implementation. This report provides analysis and insights
into business challenges, strategies, customer response, use-case analysis, competitive analysis, and
market outlook.
Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017.
We see this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steep
growth phase beginning in 2017.
Companies in Report:
Solution providers: 3G vision, Bar code System, Bar code Data Ltd, barcodemania.com,
Barcodesite, Datalinx, ExPD, MJM, Penmobile, Sciamed, TSC Barcode solutions, qdata, Gamma
solutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Microsoft, Spyderlynk.
Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2,
Siemens, CTS Eventim, Coca cola, Georgia Coffee, Bloomingdale's, Calvin Klein, Nine west, La Quinta
Inn, Nexence, lf Digest, Best Buy, Marks & Spencer, Betfair, EBay, Volkswagen, Betfair, NRMA, EMS,
Toyota, Nissan, Toys "R", Hyundai, InterActive Nutritions, Papa Jones, Starback, PayPal, B & Q, The
Sunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,Australian
Postal service, beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.
Target Audience:
Brands and merchants
Mobile network operators
Bar code solution providers
Mobile commerce providers
Media companies and portals
Marketing companies and advertisers

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marketing-challenges-opportunities-global-outlook-2012-2017.html
Report Details:
Published: July 2012
Price Single User License: US $ 1995 Price Corporate User License: US $ 4995
1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 6
2.1 MOBILE BAR CODE 6
2.2 TYPES OF MOBILE BAR CODE 8
2.3 QR VS. CONVENTIONAL BAR CODE 9
2.4 HOW QR CODE WORKS 11
3.0 MOBILE BAR CODE USES 13
3.1 GENERAL USES 13
3.2 QR CODE AND EDUCATION 15
3.2.1 QR CODES REVOLUTIONIZE EDUCATION 15
3.3 MOBILE DONATION 16
3.4 TOURISM AND QR CODE 16
4.0 CHOOSING A MOBILE BAR CODE 18
4.1 NEED TO CONSIDER 18
4.2 MOBILE BAR CODE TYPES AND FORMAT 19
4.3 MOBILE BAR CODE SERVICE PROVIDER MATRIX 20
4.4 WIDELY AVAILABLE MOBILE BAR CODE FOR DATA CAPTURE AND DATA DISPLAY 21
5.0 MOBILE BAR CODE SOLUTION PROVIDERS AND READERS 26
5.1 MOBILE BAR CODE SOLUTION PROVIDERS 26
5.2 MOBILE BAR CODE READERS 28
6.0 STRATEGIES FOR MOBILE BAR CODE CAMPAIGN 29
6.1 TOP 15 THINGS MARKETER NEED TO KNOW ABOUT QR CODE 29
6.2 TIPS FOR MOBILE BAR CODE CAMPAIGN 37
6.3 MOBILE BAR CODE BEST PRACTICES 39

3. 7.0 COUNTRY ANALYSIS 45
7.1 USA 45
7.2 EUROPE 46
7.3 ASIA- JAPAN 47
7.4 TOP COUNTRIES USING QR CODE 49
8.0 BUSINESS OPPORTUNITIES 51
8.1 MOBILE SUBSCRIBERS WORLDWIDE 51
8.1.1 TOP MOBILE MARKETS 52
8.2 EXPENDITURE ON MOBILE ADVERTISING AND MOBILE MARKETING WORLDWIDE 52
9.0 MOBILE HANDSET ADOPTION RATE FOR MOBILE BAR CODE MARKETING 55
9.1 SMARTPHONE MARKET ANALYSIS 55
9.2 MOBILE TABLET AND E READER 58
10.0 SUCCESSFUL MOBILE BAR CODE IMPLEMENTATION BY BRANDS 59
10.1 QR CODE SMARTBOX FOR RESTAURANT 59
10.2 ORANGE CRATE QR CODE 59
10.3 SHADOW QR CODE CAMPAIGN INCREASES SALES 25% 59
10.4 QR CODE MARKETING WITH BALLS 60
10.5 FISHING WITH QR CODES 60
10.6 MUSICAL BUS SHELTER QR CODE 60
10.7 TOURING PICKS UP TRUCK QR CODE 61
10.8 DOUBLE QR CODE CAMPAIGN 61
10.9 QR CODE SAFE SEX CAMPAIGN 61
10.10 SEARS AND KMART QR CODE SHOPPING WALL 62
10.11 QR CODE "VOICE" GIFT TAG 62
10.12 TAG TEAMS: TOYOTA & TOYOTAG V NISSAN & QR CODE 63
10.13 BLACKBERRY QR CODE AD 63
10.14 QR CODE ENHANCE LOYALTY PROGRAM 63
10.15 QR CODE PLUS VIRAL VIDEO IDEA 64
10.16 FRESH PRODUCE LABELING IN JAPAN 64
11.0 MOBILE BAR CODE CASE STUDIES 65
11.1 COCA COLA'S INTERACTIVE QR CODE PUSH COCA-COLA TAPS QR CODES TO DRIVE CONSUMER
ENGAGEMENT 65
11.2 INTERACTIVE NUTRITIONS INCREASES MAILING LIST BY 40% WITH QR CODE 67
11.3 NEOMEDIA & PAPA JONES INNOVATIVE CAMPAIGN 68
11.4 ANALYZING STARBACK'S MOBILE BLUE PRINT 70
11.5 PAYPAL ROLLS OUT BARCODE PAYMENT IN UK 74
11.6 AUSTRALIAN POSTAL SERVICE-MOBILE CAMPAIGN TO PROMOTE THE E POSTCARD 75
11.7 BEEP.NL-MOBILE TICKETS FOR CINEASTS 77
11.8 AMNESTY INTERNATIONAL-MOBILE TICKETS FOR PROMOTION CAMPAIGN 78
11.9 MAGAZINE SWEEPSTAKES PROMOTION-SCAN THE CODE TO WIN A I PAD. 79

4. 11.10 VODAFONE LOAD A TICKET-THE MOBILE EVENT TICKET 80
11.11 USPS-MOBILE BAR CODE IMPLEMENTATION 81
12.0 MOBILE BAR CODE TRENDS 84
13.0 THREE DIMENSIONAL (3D) BARCODES 89
14.0 MOBILE BAR CODES VS NFC 90
15.0 CONCLUSIONS AND RECOMMENDATIONS 91
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