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Consumer healthcare emerges as a lucrative market
Vigorous efforts to push and update product offerings, combined with frequent weather changes and high pollution levels, as well as rising cases of seasonal infections and stressful lifestyles, all spurred the consumer healthcare industry in India. Demand for products like analgesics, cough and cold remedies and digestive remedies increased in rural areas in line with rising education levels and expanding distribution networks. Moreover, rising consumer sophistication and a growing awareness regarding both curative and preventative measures for minor health issues in urban areas created demand for lifestyle-related products, such as vitamins and dietary supplements, weight-loss supplements, sports nutrition and emergency contraception. The introduction of sophisticated formats for common ailments, such as sprays for topical pain management, acidity and nasal congestion also supported growth in consumer interest for consumer health care products throughout the year.