Comparative study of four hotels in Nepal<br />
COMPARISON BETWEEN THE HOTELS<br />
SWOT ANALYSIS<br />
Internal and external environment<br />
USP<br />Modern day sophistication greets cultural heritage of Nepal in the vast grounds of the 125-year-old palace provid...
NEPAL TOURIST PIE <br />
Target audience<br />
Mission<br />"To be Nepal's most luxurious hotel with a team dedicated to outstanding personalized service, surpassing gue...
Promotion & Implementation strategy	<br />Electronic Media<br />Tripadvisor.com<br />Makemytrip.com/cleartrip.com/ezeego.c...
Sales Action Plan And Implementation<br />Special Certified Tourist guides<br />Customised Packages For<br />Honeymoon<br ...
Special evening & events to be organised for the card holders & loyal guests<br />To promote local customer<br />Special N...
Thank you!!!<br />
Yak and yeti
Yak and yeti
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Yak and yeti

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  • Full support of Nepal govt which has set up a target of 1 million tourists for 2011And v r concentrating on 60% tourists group.
  • Advertise thru print media and electronic media For eg: we can offer our scenic locations for the shooting purposes …. In return our hotel gets promoteds
  • Yak and yeti

    1. 1. Comparative study of four hotels in Nepal<br />
    2. 2. COMPARISON BETWEEN THE HOTELS<br />
    3. 3.
    4. 4. SWOT ANALYSIS<br />
    5. 5. Internal and external environment<br />
    6. 6. USP<br />Modern day sophistication greets cultural heritage of Nepal in the vast grounds of the 125-year-old palace providing customised tourist requirements.<br />
    7. 7. NEPAL TOURIST PIE <br />
    8. 8.
    9. 9. Target audience<br />
    10. 10. Mission<br />"To be Nepal's most luxurious hotel with a team dedicated to outstanding personalized service, surpassing guest expectation by providing the ultimate Nepalese Hospitality Experience and introducing Nepal to the world”.<br />
    11. 11. Promotion & Implementation strategy <br />Electronic Media<br />Tripadvisor.com<br />Makemytrip.com/cleartrip.com/ezeego.com<br />Strategic alliance<br />Travel Agencies-SOTC, Cox & Kings<br />Club Mahindra.<br />
    12. 12. Sales Action Plan And Implementation<br />Special Certified Tourist guides<br />Customised Packages For<br />Honeymoon<br />Pilgrimage<br />Leisure<br />Adventure<br />Business<br />Privilege card sales force/ calling force<br />Airport source and destination desk<br />Flights brochure + sponsor of the events<br />
    13. 13. Special evening & events to be organised for the card holders & loyal guests<br />To promote local customer<br />Special Nepalese festivals and will depict Nepalese culture<br />Hospitality partner for visit Nepal tourism.<br />Special Himalyan treks with Babu Malli mastan.<br />
    14. 14. Thank you!!!<br />

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