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VIVIDH BHARTI Research Presentation<br />Decline Of Vividh Bharti<br />
Objective of the Study<br />To determine consumer behavior and attitude towards radio station<br /> “VIVIDH BHARATI”.<br />
METHOD OF DATA COLLECTION<br />The main method of data collection was through survey research.<br />Survey research was co...
Competitors<br />
FM broadcasting companies<br />Times Group – Radio Mirchi<br />ADLABS (Anil Dhirubai Ambani Group) – Big FM<br />Mid-Day –...
Vividh Bharti – A Brief History<br />The popular VividhBharati Service of All India Radio was conceptualized to combat 'Ra...
Timeline Of Events<br />India Broadcasting company <br />Bombay,Calcutta station was Inaugurated<br />Company went to Liqu...
SWOT Analysis<br />
Govt Policies<br />
Graphical Representation of the Data Collected<br />Sample Size : 30<br />
AGE DISTRIBUTION<br />
GENDER DISTRIBUTION<br />
Radio Station Preference<br />
Why do you prefer to listen to a Radio<br />
RATING<br />
Broadcasting Be 24 x 7<br />
Listening if Vividh Bharti is the only Radio Station Available<br />
Is the Makeover Needed<br />
OBSERVATION<br />Increase visibility (improve brand image).<br />Increase variety of programs.<br />New technology (sound ...
INFERENCES<br />Less than 1% of respondents are aware and listen to Vividhbharati.<br />Preference for other radio station...
THANK YOU<br />
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Decline of vividh bharti

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Transcript of "Decline of vividh bharti"

  1. 1. VIVIDH BHARTI Research Presentation<br />Decline Of Vividh Bharti<br />
  2. 2. Objective of the Study<br />To determine consumer behavior and attitude towards radio station<br /> “VIVIDH BHARATI”.<br />
  3. 3. METHOD OF DATA COLLECTION<br />The main method of data collection was through survey research.<br />Survey research was conducted through structured interview with the help of questionnaire.<br />Data was collected across all age groups and both gender.<br />Types of questions used in questionnaire were MCQ, Dichotomous questions, open ended questions.<br />The sample selected for the survey research was stratified random sample from in and around Pune.<br />
  4. 4. Competitors<br />
  5. 5. FM broadcasting companies<br />Times Group – Radio Mirchi<br />ADLABS (Anil Dhirubai Ambani Group) – Big FM<br />Mid-Day – Radio One, Go FM<br />Sun Network – Suryan FM, S FM, Sun FM<br />All India Radio (AIR) – FM Rainbow, FM Gold<br />Star Network – Radio City<br />
  6. 6. Vividh Bharti – A Brief History<br />The popular VividhBharati Service of All India Radio was conceptualized to combat 'Radio Ceylon' in 1957. <br />Some of the old popular programmes of VividhBharati are 'SANGEET SARITA', 'BHULE BISRE GEET', 'HAWA MAHAL', 'JAIMALA‘.<br />
  7. 7. Timeline Of Events<br />India Broadcasting company <br />Bombay,Calcutta station was Inaugurated<br />Company went to Liquidation<br />British India started with Programmes<br />1927<br />1926<br />1923<br />1930<br />ISBS Renamed All India Radio<br />A Total of only Six Radio Stations<br />External Service Started<br />Vividh Bharti Services were Lauched<br />1939<br />1936<br />1957<br />1947<br />More Competition<br />Braodcasting Started in Madras<br />More Diversification<br />Television Broadcasting Started<br />1995<br />1977<br />1976<br />1959<br />
  8. 8. SWOT Analysis<br />
  9. 9. Govt Policies<br />
  10. 10. Graphical Representation of the Data Collected<br />Sample Size : 30<br />
  11. 11. AGE DISTRIBUTION<br />
  12. 12. GENDER DISTRIBUTION<br />
  13. 13. Radio Station Preference<br />
  14. 14. Why do you prefer to listen to a Radio<br />
  15. 15. RATING<br />
  16. 16. Broadcasting Be 24 x 7<br />
  17. 17. Listening if Vividh Bharti is the only Radio Station Available<br />
  18. 18. Is the Makeover Needed<br />
  19. 19. OBSERVATION<br />Increase visibility (improve brand image).<br />Increase variety of programs.<br />New technology (sound quality).<br />New anchors (RJ’s).<br />Presentation style of programs.<br />Contemporary (Youthful).<br />
  20. 20. INFERENCES<br />Less than 1% of respondents are aware and listen to Vividhbharati.<br />Preference for other radio stations is mostly because of <br />Quality of songs.<br />Anchors.<br />Kind of programmes.<br />Vividhbharati has got highest rating for their old classical music collection and for the continuity of the songs i.e few advertisements between songs.<br />It has got poor ratings for the latest music collections, quality of anchors and programs and satisfactory rating for quality of songs (sound quality).<br />Only 11 out of 30 respondents want vividhbharati to be operating 24*7.<br />Only 50% respondents are ready to listen to vividhbharati if no alternatives are available.<br />66% of the respondents feel vividhbharati is old fashioned and needs makeover.<br />
  21. 21. THANK YOU<br />
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