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Decline of vividh bharti

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  • 1. VIVIDH BHARTI Research Presentation
    Decline Of Vividh Bharti
  • 2. Objective of the Study
    To determine consumer behavior and attitude towards radio station
    “VIVIDH BHARATI”.
  • 3. METHOD OF DATA COLLECTION
    The main method of data collection was through survey research.
    Survey research was conducted through structured interview with the help of questionnaire.
    Data was collected across all age groups and both gender.
    Types of questions used in questionnaire were MCQ, Dichotomous questions, open ended questions.
    The sample selected for the survey research was stratified random sample from in and around Pune.
  • 4. Competitors
  • 5. FM broadcasting companies
    Times Group – Radio Mirchi
    ADLABS (Anil Dhirubai Ambani Group) – Big FM
    Mid-Day – Radio One, Go FM
    Sun Network – Suryan FM, S FM, Sun FM
    All India Radio (AIR) – FM Rainbow, FM Gold
    Star Network – Radio City
  • 6. Vividh Bharti – A Brief History
    The popular VividhBharati Service of All India Radio was conceptualized to combat 'Radio Ceylon' in 1957.
    Some of the old popular programmes of VividhBharati are 'SANGEET SARITA', 'BHULE BISRE GEET', 'HAWA MAHAL', 'JAIMALA‘.
  • 7. Timeline Of Events
    India Broadcasting company
    Bombay,Calcutta station was Inaugurated
    Company went to Liquidation
    British India started with Programmes
    1927
    1926
    1923
    1930
    ISBS Renamed All India Radio
    A Total of only Six Radio Stations
    External Service Started
    Vividh Bharti Services were Lauched
    1939
    1936
    1957
    1947
    More Competition
    Braodcasting Started in Madras
    More Diversification
    Television Broadcasting Started
    1995
    1977
    1976
    1959
  • 8. SWOT Analysis
  • 9. Govt Policies
  • 10. Graphical Representation of the Data Collected
    Sample Size : 30
  • 11. AGE DISTRIBUTION
  • 12. GENDER DISTRIBUTION
  • 13. Radio Station Preference
  • 14. Why do you prefer to listen to a Radio
  • 15. RATING
  • 16. Broadcasting Be 24 x 7
  • 17. Listening if Vividh Bharti is the only Radio Station Available
  • 18. Is the Makeover Needed
  • 19. OBSERVATION
    Increase visibility (improve brand image).
    Increase variety of programs.
    New technology (sound quality).
    New anchors (RJ’s).
    Presentation style of programs.
    Contemporary (Youthful).
  • 20. INFERENCES
    Less than 1% of respondents are aware and listen to Vividhbharati.
    Preference for other radio stations is mostly because of
    Quality of songs.
    Anchors.
    Kind of programmes.
    Vividhbharati has got highest rating for their old classical music collection and for the continuity of the songs i.e few advertisements between songs.
    It has got poor ratings for the latest music collections, quality of anchors and programs and satisfactory rating for quality of songs (sound quality).
    Only 11 out of 30 respondents want vividhbharati to be operating 24*7.
    Only 50% respondents are ready to listen to vividhbharati if no alternatives are available.
    66% of the respondents feel vividhbharati is old fashioned and needs makeover.
  • 21. THANK YOU

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