August 12, 2009
Collaborative Text Editors
Became Really-real Time
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 1 of 12

What People Want?
Get Text Editing Done. Here And Now.
• Really-real Time
• Rich Text + Embeds
• Work Offline
• Work From Mobile
• No Sign-up Required
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 2 of 12

What We Have?
Google Docs 37signals Zoho Writer AppJet
word processor + chat Writeboard word processor EtherPad
text editor text editor + chat
Real Time
updates/min 4 No 8 120
Simple Simple
Rich Text Yes markup Yes markup
Work
Offline Yes No Yes No
From
Mobile
View-only Yes View-only View-only
Google Email Zoho, Google,
No Sign-up
accounts required or Y! accounts Yes
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 3 of 12

Google Docs +245% yearly
MS Office Word Stuck On Desktops
unique visitors monthly yearly
Google Docs 8,887,962 +9.53% +245.94%
Microsoft Office Live 824,396 -2.62% +63.73%
via compete.com
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 4 of 12

Google Docs
Word Processor, Spreadsheets, Presentations with Chat and Search
Google Sites and GMail Integration
Users. Who Are They?
Every 3rd user come from US
Young adults, Asian, More affluent, Graduates and Post Graduates
80 000 users makes 5% of traffic
via quantcast.com
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 5 of 12

Small*, But Tough
*1/100 of Google Docs' traffic
unique visitors monthly yearly
37signals Writeboard 82,844 -13.29% +19.06%
Zoho Writer 41,575 +14.03% +20.58%
AppJet EtherPad 33,242 +51.43% n/a
via compete.com
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 6 of 12

x30 Faster Than GDocs
AppJet EtherPad — First Real-time
Collaborative Text Editor
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 7 of 12

+Video Chat
Team Apart — Whiteboard With Video Chat
Just Released!
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 8 of 12

What's Next?
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 9 of 12

Google Wave
Google Docs Google Wave
word processor + chat real-time collaboration platform
Real Time
updates/min 4 ~100
Rich Text Yes Yes + Embeds
Work Offline Yes ?
From Mobile View-only Yes
No Sign-up Google accounts Google accounts
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 10 of 12

Focus On Hot!
• A lot of new editors (easy to get in)
• Limited time for editing
• For Reading From Screen (web, not print)
• Short texts (up to 1K words)
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 11 of 12

Need More Details?
Adjacent Market? Get free quote
or subscribe to updates
Roman Zolotarev CEO, Founder
Photo on 1st page form Heroturko. The names and logos for JumpIDEA, Observer are trademarks of Grundlage s.r.o.
All text and design is copyright © 2009 Grundlage s.r.o. All rights reserved.
August 12, 2009 (Week #33) “Collaborative Text Editors Became Really-real Time” JumpIDEA Observer—Office http://jumpidea.com 12 of 12