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IAB eng IAB eng Presentation Transcript

  • INTERACTIVE ADVERTISING BUREAU 2010-2011 overview & 2012 plans The Interactive Advertising Bureau p
  • About company
    • p.3 – IAB world
    • p.4 – IAB Russia
    • p.5 – Philosophy and mission of IAB Russia
    The Interactive Advertising Bureau p
  • IAB WORLD
    • International Assosiation
    • The Interactive Advertising Bureau (IAB)
    • Association of digital advertising market participants
    • Foundation date : 1996
    • Company headquarters : New York
    • USA : over 460 leading companies , with share 86% on the market
    • Europe : over 5500 companies , on more then 30 markets
    • Main purpose of IAB activity :
    • to develop the market of digital advertising
    • to enlarge a share of investments allocated to the budget
    • promotion from advertisers
    • Further information you can find : www.iab.net www.iabeurope.eu
    The Interactive Advertising Bureau p View slide
  • IAB Russia
    • October, 2009:
    • Official representation of IAB Russia was opened to promote for development of the Russian market of interactive advertising
    • July, 2010:
    • IAB Russia was organized (the legal name of the company: Non-commercial partnership interactive advertising bureau)
    • Mart, 2011:
    • The beginning of operational activity
    • Подробная информация: www.iabrus.ru
    The Interactive Advertising Bureau p View slide
  • PHILOSOPHY of IAB RUSSIA
    • Transparency and frankness of relations
    • “ Out of politics” atmosphere
    • Balanced positioning of various market participants
    • Focus on the industry needs
    The Interactive Advertising Bureau p MISSION of IAB RUSSIA
    • Integration of Russian market into the world digital advertising market
    • Two-way exchange of information and experience
    • Distribution of digital advertising standards to Russia
    • Provision of infrastructure for communication with foreign counterparts
    • Launching IAB projects for demonstration of market potential in Russia
  • 2011, RESULTS of ACTIVITY
    • p. 7 – Standards
    • p. 10 – Researches
    • p.1 2 – Knowledge of IAB Russia brand
    The Interactive Advertising Bureau p
  • STANDARDS The Interactive Advertising Bureau p
  • STANDARDS ( DIGITAL VIDEO & MEASUREMENTS )
    • Adaptation of standards which was developed by IAB Global
    The Interactive Advertising Bureau p
  • STANDARDS ( INDASTRIAL GLOSSARY )
    • The glossary was published after it was collected and coordinated with players of the market.
    • The link of the Glossary : http://iabrus.ru/projects/glossary/default.aspx
    The Interactive Advertising Bureau p
  • RESEARCHES The Interactive Advertising Bureau p
  • RESEARCHES
    • Integration of the analytical data of Russian market in the IAB global reports
    • Researches of volumes of the interactive advertising market by international technique of IAB researches
    • Participation in Pan-European research - AdEx 2010.
    • (The data of volumes of the Russian interactive advertising market which has been integrated in the general research NN of the Europe markets making by a uniform technique)
    • Read more about : http://iabrus.ru/File.ashx?ID=363
    The Interactive Advertising Bureau p
  • KNOWLEDGE of IAB RUSSIA BRAND
    • p.1 3 – Web site of IAB Russia
    • p.1 4 – PR
    • p.1 5 - Events
    The Interactive Advertising Bureau p
  • KNOWLEDGE of IAB RUSSIA BRAND ( WEB-SITE of IAB RUSSIA )
    • Was launched the web-site of IAB Russia
    • Was created the ecosystem of Russian digital market
    • Read more : http://www.iabrus.ru/ecosystem/
    The Interactive Advertising Bureau p
  • KNOWLEDGE of IAB RUSSIAN BRAND ( PR )
    • Information support of IAB Russia activity (more than 150 publications in mass-media)
    • Informing of members of IAB and of the public about IAB Russia current activity
    The Interactive Advertising Bureau p
  • KNOWLEDGE of IAB RUSSIA BRAND ( EVENTS )
    • p.1 6 - MIXX 2010
    • p.1 7 - MIXX 2011
    • p. 18 – Brand day 2011
    The Interactive Advertising Bureau p
  • MIXX 2010
    • About the festival :
    • Red Apple MIXX is the interactive advertising festival, also the largest international conference spending in the most countries of the world.
    • Holding date : September 2 1 th, 2010
    • Organizers : IAB Russia, Red Apple
    • Festival audience : Representatives of the key interactive agencies, the Internet platforms, and the companies .
    The Interactive Advertising Bureau p
  • MIXX 2011
    • About the festival :
    • Events held during the festival:
    • International contest of works in digital advertising and marketing field – Red Apple MIXX Awards 2011 (207 works accepted for the competition, a jury formed of IAB Russia experts and market experts) .
    • International conference Red Apple MIXX Conference 2011. Over 80 speakers and about 50 partners
    • Holding date : September 29 th , 201 1
    • Organizers : IAB Russia, Red Apple
    • Festival audience : over 800 representatives of key digital agencies, internet area and
    • advertisers
    The Interactive Advertising Bureau p
  • BREND DAY 201 1
    • About the conference :
    • Leading annual conference in the marketing, branding and advertising field ( over 50 speakers )
    • IAB Russia was granted by the festival:
    • Named as an Industrial Partner
    • The logo of IAB Russia was put in the POSM, on the festival’s tickets and on the web site of the festival
    • Full information in the information magazines of the festival
    • Holding date : December 1 st , 2011
    • Organizers : RACA, RusBrand
    • Conference audience : over 650 representatives of key digital agencies, internet area, advertisers, tele- and radio- industry, professional ministries of Russian Federation
    The Interactive Advertising Bureau p
  • 2012 PLANS
    • p. 20 – Overview
    • p. 21 – Education
    • p. 24 – Researches
    • p. 25 – Standards
    • p.2 6 – Formats of a dialogue with the industry
    • p.2 7 – Calendar of digital events
    The Interactive Advertising Bureau p
  • STRATEGIC DERECTIONS FOR THE 2012
    • Education :
    • Master-classes
    • Long-dated courses
    • Professional standards
    • Researches :
    • Mediascope Europe
    • Ad Barometer
    • ADEX
    • Consumers Commers Barometer by Google
    The Interactive Advertising Bureau p
    • Standards :
    • Adaptation of standards which was developed by IAB Global
    • Certification
    • Knowledge of IAB Russia brand :
    • Calendar of digital events
    • Formats of a dialogue with the industry
  • EDUCATION ( MASTER-CLASSES , LONG-DATED COURSES )
    • Purpose : Development and adoption of profession standards of the interactive advertising area
    • Master-classes :
    • Target audients : Employees of companies which works in the interactive advertising area
    • Long-dated courses :
    • Target audients : Young specialists who are getting a professional education
    The Interactive Advertising Bureau p
  • EDUCATION ( PROFESSION STANDATDS )
    • Purpose : forming of popular profession standards for the interactive advertising area
    • Potential partners :
    • Experience of industries :
    • The advertising
    • RACA developed Advertising Industry standards Regulations of activity of players of the market
    • IT
    • Professional standards of the IT industry was developed in 2006
    The Interactive Advertising Bureau p
  • EDUCATION ( TIME-LIMIT )
    • December 8th 2011 - Formation of a commission for this project
    • December 2011 - Negotiations with partners
    • December 2011 - Formation of a joint working group
    • January 2012 - Development of project plan and budget calculations
    • February 2012 -  Search for a target financing of the project
    • IV quarter 2012 - Implementation of the project - in accordance with the plan
    The Interactive Advertising Bureau p
  • RESEARCHES
    • MediaScope Europe
    • The panel cross-media research of media consumption across European countries. Initiated by EIAA.
    • Purpose: Get the figures of the markets of Russia and Turkey
    • Format of a financing: target financing
    • Participants: Yandex, VCI
    • Artists: IAB Europe
    • ADEX
    • A comprehensive guide of European online advertising sizes and scales . A comparative research of the digital advertising cost.
    • Purpose: Monitor of market dynamics
    • Format of a financing: clarifying
    • Participants: IAB Russia, RACA
    • Artists: IAB Europe
    The Interactive Advertising Bureau p
    • Ad Barometer
    • Timely snapshot of current trends and opinions of the advertising industry in Europe
    • Purpose: Following of market trends
    • Format of a financing: clarifying
    • Participants: IAB Russia
    • Artists: IAB Europe
    • Consumers Commers Barometer by Google
    • Quantitative evaluation of the Internet market.
    • Purpose: Monitor of market dynamics
    • Format of a financing: opened
    • Participants: A. Belyaev, S. Kvon
    • Artists: Google
  • STANDARDS
    • Industrial purpose: lead the market to the same standards.
    • Adaptation :
    • Retransmission of standards developed in the IAB Global Mart, 2012 – overviews of the standards iabrus.ru with active links toiab.net for download.
    • Certification:
    • At the present there is no possibility for a certification Russian Internet-based products in Russia.
    • I quarter of 2012 - to develop a procedure of certification for Russian companies under the auspices of the IAB Russia II quarter of 2012  - IAB Russia - official center of certification
    The Interactive Advertising Bureau p
  • FORMATS OF DIALOGUE WITH THE INDUSTRY
    • digest :
    • Expert’s content
    • January , 2012 – monitoring of capabilities
    • February, 2012 - choosing of format
    • April, 2012 - development of the service and organization of the work
    • May, 2012 - start of the project
    • Do you CEE :
    • Key industry events February, 2012 - elaboration of the format March, 2012 - project implementation April, 2012  - launch of the project
    The Interactive Advertising Bureau p
    • domestic notes :
    • "The Russian market of interactive advertising - 2011"
    • Key market data, figures, key events
    • January, 2012 - elaboration format
    • February, 2012 - collection of content
    • March, 2012 - start of the project
  • CONTACTS The Interactive Advertising Bureau p Official web-site : www.iabrus.ru Boris Omelnitskiy President [email_address] +7 916 1159349 Valentin Smolyakov CEO [email_address] +7 916 5846909 Tatyana Shatalova Senior coordinator [email_address] +7 967 2662333