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Best buy, osama, l&t.key
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Transcript

  • 1. Their Challenge: how to reach new customers Only 16% of current customers are women
  • 2. Their Challenge: how to reach new customers Only 16% of current customers are womenWhat it’s doing:Tapping into diverse views Asking its female employees how to sell to women
  • 3. Their Challenge: how to reach new customers Only 16% of current customers are womenWhat it’s doing:Tapping into diverse views Asking its female employees how to sell to women“Women’s Leadership Forums” Groups of female workers who meet regularly
  • 4. Their Challenge: how to reach new customers Only 16% of current customers are womenWhat it’s doing:Tapping into diverse views Asking its female employees how to sell to women“Women’s Leadership Forums” Groups of female workers who meet regularlyTheir ideas so far ...‣ increase appliance sales by re-designing showrooms to resemble kitchens‣ new focus on women for smart phone sales‣ market to moms who buy video games for kids‣ “Best Buy Mobile: mall-based, gadget stores to access female shoppers in malls
  • 5. 44% of people learned Osama bin Laden was killedfrom an online source (May 1st)- CNET poll (6,000 people)
  • 6. 44% of people learned Osama bin Laden was killedfrom an online source (May 1st)- CNET poll (6,000 people) Keith Urbahn was first to break the news on Twitter Chief of staff for former Defense Secretary Donald Rumsfeld
  • 7. 44% of people learned Osama bin Laden was killedfrom an online source (May 1st)- CNET poll (6,000 people) Keith Urbahn was first to break the news on Twitter How did you first find out the news? 1. Twitter - 13% Chief of staff Facebook - 14% 2. for former Defense Secretary Donald Rumsfeld site - 17% 3. Web 4. Radio - 6%