Game
Mechanics
Aladin Book store
Xuan Yi
MDA?
• MDA Framework
– frameworks of game design

Mechanics
Dynamics
Aesthetics
7 primary elements

Element
s

Points
Levels
Leaderboards
Badges
Challenges and Quests
Onboarding
Engagement Loops
Points

Point
s
• If you buy
something, you
can get mileage.
• Using this
mileage, you
can buy
something that
you want.

...
Levels,
Badge
s
• Depending on
purchase
amount for 3
months, your
membership
level upgraded.

Levels
Current location of...
Leader
Boards

Leader Boards
Ranking System.

• You can see Yesterday best, Half price best,
steady seller, Best seller,...
Onboarding

Onboarding

For beginners

• Store provides discount and free shipping
service information, etc.
Challenges
& Quests

Challenges and Quests
Provide direction to the player

• Challenges and quests give membership poin...
Referenc
e
Website
http://www.aladin.co.kr

Book
Christopher Cunningham and Gabe
Zichermann, Gamification by Design, 2011
Upcoming SlideShare
Loading in...5
×

Xuan

151

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
151
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Xuan

  1. 1. Game Mechanics Aladin Book store Xuan Yi
  2. 2. MDA? • MDA Framework – frameworks of game design Mechanics Dynamics Aesthetics
  3. 3. 7 primary elements Element s Points Levels Leaderboards Badges Challenges and Quests Onboarding Engagement Loops
  4. 4. Points Point s • If you buy something, you can get mileage. • Using this mileage, you can buy something that you want. Experience, Skill, Sales etc.
  5. 5. Levels, Badge s • Depending on purchase amount for 3 months, your membership level upgraded. Levels Current location of the user. Badges Encouraging needs of purchase.
  6. 6. Leader Boards Leader Boards Ranking System. • You can see Yesterday best, Half price best, steady seller, Best seller, Author Ranking, etc. • Also, you can choose Weekly best.
  7. 7. Onboarding Onboarding For beginners • Store provides discount and free shipping service information, etc.
  8. 8. Challenges & Quests Challenges and Quests Provide direction to the player • Challenges and quests give membership points and special present to customers.
  9. 9. Referenc e Website http://www.aladin.co.kr Book Christopher Cunningham and Gabe Zichermann, Gamification by Design, 2011
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×