Hosted by:
Rollins College
Philanthropy & Nonprofit Leadership Center
What is ?
We have a day for giving thanks.
Thanksgiving
We have two days for getting deals.
Black Friday and Cyber Monday
...
• On global charities, families,
businesses, community centers, students and
more will come together for #GivingTuesday.
•...
• https://www.youtube.com/watch?v=knKIFrqpF1
E&list=UUgRVvV_MtfAh4a7kcrtJgWA
2013 by the Numbers
• 10,000+ partners across all 50 states +11 countries
• 90% INCREASE in online giving compared to 2012...
• The average online gift for 2012 was $101.60
• The average online gift for 2013 was $142.05
• What will it be this year?
• In Central Florida, the Rollins College
Philanthropy & Nonprofit Leadership Center
has been designated the local partner...
• https://www.youtube.com/watch?v=Utl5Y2cBu
Vs
• https://www.youtube.com/watch?v=COExg7Wc
qqU
• You don’t have to be a world leader or a billionaire
to give back. #GivingTuesday is about ordinary
people coming togeth...
• Activate your social media constituency (or start
one) for a social media campaign.
• Get a matching grant or offer some...
Case Study:
In 2013, the Michael J. Fox Foundation took
on the #UNselfie by asking their followers to post
images of thems...
Case Study:
Big Brothers Big Sisters of America created a
dedicated #GivingTuesday hashtag, #bbstues,
and held events at t...
Case Study:
Hands On Nashville is a small
non-profit that collects old and
used bikes, fixes them, and
donates the bikes t...
Case Study:
Community Missions in
Niagara, NY, collaborated with
Lauren Rose Miller and Rellim
Hair Studio to offer free
h...
Case Study:
The Charmery local
ice cream shop in
Baltimore, MD, created
a custom flavor for
#GivingTuesday and
donated all...
So…. what do you do now?
1. Decide on your #GivingTuesday focus,
project, event, outreach, or call to action.
2. Establish...
Tips:
• Don’t wait until the last minute… and don’t try to
recreate the wheel. Try something simple and
ramp it up to full...
• Complete the form on the PNLC website to
indicate your interest in participating in
#GivingTuesday… and we’ll keep you i...
+
• Promote #GivingTuesday in Central Florida
• Provide resources to your organization through
a website e-mail newsletter...
Questions?
#GivingTuesday Central Florida
#GivingTuesday Central Florida
#GivingTuesday Central Florida
#GivingTuesday Central Florida
#GivingTuesday Central Florida
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#GivingTuesday Central Florida

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An introduction to #GivingTuesday 2014 for nonprofit organizations in Central Florida.

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#GivingTuesday Central Florida

  1. 1. Hosted by: Rollins College Philanthropy & Nonprofit Leadership Center
  2. 2. What is ? We have a day for giving thanks. Thanksgiving We have two days for getting deals. Black Friday and Cyber Monday Now we have a day for giving back. #GivingTuesday #GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations.
  3. 3. • On global charities, families, businesses, community centers, students and more will come together for #GivingTuesday. • It’s a simple idea. Just find a way for your family, your community, your company, or your organization to come together to give something more. • Then tell everyone you can about how you are giving. Be a part of a national celebration of our great tradition of generosity.
  4. 4. • https://www.youtube.com/watch?v=knKIFrqpF1 E&list=UUgRVvV_MtfAh4a7kcrtJgWA
  5. 5. 2013 by the Numbers • 10,000+ partners across all 50 states +11 countries • 90% INCREASE in online giving compared to 2012 • 3,500 Social Media Ambassadors joined the movement to amplify and spread the word • 270% increase in giving on the Tuesday after Thanksgiving • 40% INCREASE in average gift size year-over-year • 1.2 BILLION Facebook likes • 2 BILLION people reached on Twitter alone (at peak approx. 700 Tweets per minute) • 7,000+ #unselfies were posted on Instagram, Twitter, Facebook, and Google+
  6. 6. • The average online gift for 2012 was $101.60 • The average online gift for 2013 was $142.05 • What will it be this year?
  7. 7. • In Central Florida, the Rollins College Philanthropy & Nonprofit Leadership Center has been designated the local partner organization to those at the national level. • The Philanthropy Center will serve as the hub for ideas, collaborations, sharing of best practices, and resources. • Speaking of ideas… let’s look at some.
  8. 8. • https://www.youtube.com/watch?v=Utl5Y2cBu Vs
  9. 9. • https://www.youtube.com/watch?v=COExg7Wc qqU
  10. 10. • You don’t have to be a world leader or a billionaire to give back. #GivingTuesday is about ordinary people coming together doing extraordinary things. • Register to become a Social Media Ambassador at http://www.givingtuesday.org. Ambassadors help to grow the movement. • Launch a new fundraiser with national and international press and leverage #GivingTuesday to expand and generate greater funds. • Send online and direct marketing communications to donor your community around #GivingTuesday to inspire early giving, before year end tax deduction rush.
  11. 11. • Activate your social media constituency (or start one) for a social media campaign. • Get a matching grant or offer something new (i.e. new video, photos) for donors. • Offer an employee volunteer day. • Partner with a local organization or company to give/get a donation (money, goods or services). • Create a #GivingTuesday product to sell. • Jump on the #UNselfie bandwagon. Upload YOUR selfie and why you are planning on giving this year. #selfie #unselfishselfie #GT.
  12. 12. Case Study: In 2013, the Michael J. Fox Foundation took on the #UNselfie by asking their followers to post images of themselves showing the reason why they support Parkinson’s Disease research. Thousands of people around the world uploaded #Unselfies - or selfless selfies - that featured images of family members or short notes in honor of a loved one suffering from Parkinson’s. It was a highly visual campaign and helped raise support not just for the Foundation, but for the many people who face the disease every day.
  13. 13. Case Study: Big Brothers Big Sisters of America created a dedicated #GivingTuesday hashtag, #bbstues, and held events at their chapters around the country for bigs and their sibs to get together and talk about giving. They celebrated each chapter's volunteer and service moments, and used the “Big” #GivingTuesday hashtag to raise awareness for their community and programs on a national level. Individual chapters also lead their own fundraising and service campaigns to compliment the national conversation.
  14. 14. Case Study: Hands On Nashville is a small non-profit that collects old and used bikes, fixes them, and donates the bikes to charity. On #GivingTuesday, the organization held a city-wide bike drive that collected over 115 donated bikes, which staff will repair and give to kids in the spring as part of their RECYCLE program.
  15. 15. Case Study: Community Missions in Niagara, NY, collaborated with Lauren Rose Miller and Rellim Hair Studio to offer free haircuts to those staying at the local Emergency Housing Shelter. Guests received haircuts while employees from a local Target store painted and updated the Shelter’s three-room common area.
  16. 16. Case Study: The Charmery local ice cream shop in Baltimore, MD, created a custom flavor for #GivingTuesday and donated all proceeds to support the City’s #BMoreGivesMore campaign.
  17. 17. So…. what do you do now? 1. Decide on your #GivingTuesday focus, project, event, outreach, or call to action. 2. Establish a desired goal or outcome. 3. Detail a timeline and a strategy. 4. Refer to available resources. 5. And then… go for it!
  18. 18. Tips: • Don’t wait until the last minute… and don’t try to recreate the wheel. Try something simple and ramp it up to full throttle next year. Be smart. • Social media is key to making sure that the #GivingTuesday message grows and it’s also one of the best ways to share your organization’s story, mission, and values. • Explore the idea of an innovative partnership or collaboration – one that may not be part of your day-to-day operations – and see what takes root. It may be the start of something great.
  19. 19. • Complete the form on the PNLC website to indicate your interest in participating in #GivingTuesday… and we’ll keep you in the loop and provide the resources and tools you need. • http://pnlc.rollins.edu/page/givingtuesday • Look at PNLC upcoming workshops and fall programming … is there something we are offering that you may need? Register early. • Look for #GivingTuesday Meetups and Idea Exchanges. We’re all in this together and we all benefit from this movement… share what’s working/not working with your nonprofit peers.
  20. 20. + • Promote #GivingTuesday in Central Florida • Provide resources to your organization through a website e-mail newsletter • Provide a centralized hub of information for anyone interested in #GivingTuesday • Web site dedicated to #GivingTuesday in Central Florida • Promote your organization and projects to the community •#GivingTuesdayCFL
  21. 21. Questions?
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