Roadmap Marketing 2013                                                                                 Rolf Visser        ...
Roadmap Marketing 20132013 Business TransformationEmbrace inbound and content marketing as a strategy and a culture. Inbou...
Roadmap Marketing 20132013 Business Model
Roadmap Marketing 20132013 Business AlignmentModern marketing approach, different skills, different play, new cards
Roadmap Marketing 20132013 Primary Audience
Roadmap Marketing 2013                 White Papers                 Case Studies & Testimonials                 Country Fa...
Roadmap Marketing 2013Search rules…. Start Listening!
Roadmap Marketing 2013Content 4 ‘Sharing’, ‘Being Found’,‘Authority’ and ‘Business Success’!
Roadmap Marketing 2013Communication Shift – Been there….
Roadmap Marketing 2013Experience, Exchange, Evangelism...
Roadmap Marketing 2013Need To Share AttitudeThis shift in attitude is characterized as a move from a “push-based” informat...
Roadmap Marketing 2013Happening for a ReasonSeed the network with content that gives the users a reason to join the networ...
Roadmap Marketing 2013Video Rules
Roadmap Marketing 2013Make Search Engines Love You!
Roadmap Marketing 2013We’ll be the new group on Tour ;o)
Roadmap Marketing 2013In Asia, Mainstream Doesnt WorkLanguage, Culture, Relationships, Trust , Continuity and Experience…S...
Roadmap Marketing 2013LatAm, Mainstream Doesnt WorkLanguage, Culture, Integrate Online Programs to coordinate and encourag...
Roadmap Marketing 2013MEA, Mainstream Doesnt WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage ...
Roadmap Marketing 2013Mainstream, so Dated….What about
Upcoming SlideShare
Loading in...5
×

Transforming Old Skool into Inbound Marketing

275

Published on

Every business should embrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
275
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transforming Old Skool into Inbound Marketing

  1. 1. Roadmap Marketing 2013 Rolf Visser Amsterdam July 2012 Vice President Global Marketing Strategy & Tactics2013 Transforming Old Skool intoInbound in... 18 MonthsModern marketing approach, different skills, different play, new cards
  2. 2. Roadmap Marketing 20132013 Business TransformationEmbrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.
  3. 3. Roadmap Marketing 20132013 Business Model
  4. 4. Roadmap Marketing 20132013 Business AlignmentModern marketing approach, different skills, different play, new cards
  5. 5. Roadmap Marketing 20132013 Primary Audience
  6. 6. Roadmap Marketing 2013 White Papers Case Studies & Testimonials Country Fact Sheets VODcasts2013 Regional Alignment
  7. 7. Roadmap Marketing 2013Search rules…. Start Listening!
  8. 8. Roadmap Marketing 2013Content 4 ‘Sharing’, ‘Being Found’,‘Authority’ and ‘Business Success’!
  9. 9. Roadmap Marketing 2013Communication Shift – Been there….
  10. 10. Roadmap Marketing 2013Experience, Exchange, Evangelism...
  11. 11. Roadmap Marketing 2013Need To Share AttitudeThis shift in attitude is characterized as a move from a “push-based” information flow to a “pull-based” flow.
  12. 12. Roadmap Marketing 2013Happening for a ReasonSeed the network with content that gives the users a reason to join the network when invited
  13. 13. Roadmap Marketing 2013Video Rules
  14. 14. Roadmap Marketing 2013Make Search Engines Love You!
  15. 15. Roadmap Marketing 2013We’ll be the new group on Tour ;o)
  16. 16. Roadmap Marketing 2013In Asia, Mainstream Doesnt WorkLanguage, Culture, Relationships, Trust , Continuity and Experience…Search versus Offline Meetings.
  17. 17. Roadmap Marketing 2013LatAm, Mainstream Doesnt WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.
  18. 18. Roadmap Marketing 2013MEA, Mainstream Doesnt WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.
  19. 19. Roadmap Marketing 2013Mainstream, so Dated….What about
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×